In this thesis, ipek Ongun&rsquo / s three books on good manners and etiquette, which especially aim at teenage girls, are analyzed in detail. Born in 1943, Ongun is a popular Turkish writer in teenage literature who has sold over a million books since 1980s. It is necessary to investigate especially the cultural, social and aesthetic messages given in her books. The writer&rsquo / s non-fiction trilogy has been extremely influential on teenage girls in Turkey in the 1990s, and they still are. These are Bir Piriltidir YaSamak (Living Is a Glitter, 1991), Bu Hayat Sizin (This Life Is Yours, 1993), and L&uuml / tfen Beni Anla (Please Understand Me, 1995). The themes of major importance in the trilogy are social life, traditions, schools, parenting, beauty, and personal care. This study examines the content of this trilogy from a critical perspective, especially raising questions regarding Ongun&rsquo / s messages leading the construction of female identities from a feminist viewpoint. The qualitative research method has been adopted for the analysis and several comparisons have been carried out between Ongun&rsquo / s books and certain popular teenage etiquette books published in the US. The study concludes that although some of Ongun&rsquo / s messages might be found beneficial for certain segments of the teenage population, the fact that she is not an expert in teenage psychology and development, poses several critical questions about the validity of her messages. Besides, Ongun&rsquo / s target audience seems to be the upper-middle classes of the society also raises questions regarding the universality of her messages.

Thesis (Ph.D.) -- University of Western Sydney, Hawkesbury, 1999. / Spine title: Sino-foreign negotiation. Thesis submitted for the degree of Doctor of Philosophy. Includes bibliographical references (p. 572-574).

Thesis (Ph. D.)--Ohio State University, 2005. / Title from first page of PDF file. Document formatted into pages; contains xii, 192 p.; also includes graphics Includes bibliographical references (p. 177-192). Available online via OhioLINK's ETD Center

Thesis (M.A.)--University of Tennessee, Knoxville, 2004. / Title from title page screen (viewed Sept. 20, 2004). Thesis advisor: Mary Jo Reiff. Document formatted into pages (v, 96 p. : ill.). Vita. Includes bibliographical references (p. 68-73).

Thesis (M.M.S. Marketing)--University of Waikato, 2009. / Title from PDF cover (viewed September 15, 2009). Includes bibliographical references (p. 102-107)

Thesis (Ph. D.)--University of Kansas, 1933. / "Reprinted from the University of Kansas Humanistic studies, vol. V, no. 2." Bibliography: p. [121]-133.

Thesis (M.A.)--University of North Carolina at Greensboro, 2007. / Title from PDF title page screen. Advisor: Karen Weyler; submitted to the Dept. English. Includes bibliographical references (p. 36-38 , p. 66-68).

Orientador: Heloisa Andre Pontes / Tese (doutorado) - Universidade Estadual de Campinas, Instituto de Filosofia e Ciencias Humanas / Made available in DSpace on 2018-08-15T05:41:36Z (GMT). No. of bitstreams: 1 Pereira_DanielaScridelli_D.pdf: 4002084 bytes, checksum: 388dea417d834eed9f7ae53c20f4cb79 (MD5) Previous issue date: 2009 / Resumo: Ao partir da percepção de um imaginário social que associa a etiqueta e a decoração à "coisa de dondoca", "coisa de rico" e "coisa de mulher" consolidou-se como um veio fértil a busca por compreensões que evidenciassem outros sentidos e olhares sobre o universo do "refinamento". Assim, esta tese teve como primeira frente de reflexão os manuais de etiqueta e de decoração, as revistas especializadas em decoração e os programas televisivos a fim de compreender a constituição de um repertório cultural utilizado por consultores e pelo público interessado na legitimidade da experiência do "refinamento". No entanto, com a observação participante nos cursos sobre esses temas, o segundo aporte de pesquisa, vistos, especialmente, como searas femininas, outros significados atravessados por diferenças de classe, raça e sexualidade emergiram. Nesse sentido, ao me debruçar sobre as malhas do "refinamento", diferentes significados puderam vir à tona afastando visões essencializadoras sobre temas que poderiam, a princípio, ser considerados "menores" / Abstract: Giving the perception of social imaginaries that thinks of etiquette and decoration as a "thing of riches", a "thing of women" and a "thing of high class rich women who are vain and idle", the search for an understanding of other meanings and views on the universe of "refinement" consolidates itself as a fertile thread to be explored. Thus, the present thesis has as its first front of thinking the etiquette and decoration manuals, the magazines specialized in decoration and the television shows, in order to understand the constitution of a cultural repertoire used by consultants and by the public interested in the legitimacy of the "refinement" experiment. Notwithstanding, with the records of the author's participant observation taken in etiquette and decoration classes, meant as a second contribution for the present thesis, which were seen, especially, as feminine fields of activity, other meanings crossed by class, race, and sexuality differences emerged. In this sense, while the investigation of the meshes of "refinement" was conducted, different meanings could emerge, which stood off from essentializing visions on subjects that could, at first, be considered "minor" subjects / Doutorado / Antropologia / Doutor em Ciências Sociais

O presente estudo tem por objetivo analisar, sob a perspectiva antropológica, representações envolvidas no universo simbólico da etiqueta a partir de um campo privilegiado de observação empírica - os cursos de etiqueta oferecidos na cidade de São Paulo nos anos de 1990 - e, também, de instrumentos midiáticos como sites, livros, programas televisivos que constroem um repertório cultural do qual o público se utiliza para consumir tal bem simbólico. Analisamos, por fim, de que forma os aspectos conflitivos e simbólicos que emergem nesse campo polissêmico nos ajudam a compreender a "teia de significados" construída pelos sujeitos envolvidos nessa prática cultural. / The aim of the present study is to anaylise the representation involved in the symbolic universe of etiquette from an anthropological view, based on a privileged field of empirical observation - the etiquette courses taking place in the city of São Paulo in the 1990´s - and also on the media (web sites, books, magazines and tv programmes), which build a cultural fund that provides the public with such symbolic goods. At last we have analysed how the symbolic and conflitive aspects that come out from this varied help us to understand the "web of meanings" created by the individuals involved in this cultural practice.

The first part of the thesis is focused on professional etiquette in a diplomatic environment, i.e. diplomatic protocol. The second part describes rules of the professional etiquette in an international consulting company.