The analysis of the manuals of etiquette in the |new| social settings was the research object of the present study, specifically, with regard to forms of discipline of behavior in contemporary society. We assumed that the speeches contained in these manuals of etiquette generate senses and meanings among the social groups producing interchangeable roles in manners and behaviors of individuals who supposedly coexist harmonically in any spheres of social conviviality. Thus, we investigated if the printed label manuals would occupy some space in contemporary Brazilian society amid a media information multidimensional universe, where face-to-face interaction can be mediated by virtual interactions. And why the manuals of etiquette? By performing as the more traditional means of teaching and playing rules of civility. In a large universe of information within the virtual space and networked, they continue to be extensively published in Brazil, even with quick reprints and code updates. Analyzing the forms of aesthetic and functional discipline of the body in the society of consumption, with empirical reference manuals of etiquette in the 21st century, was the general objective that has guided this study. We opted for the bibliographical research supported in AD-discourse analysis, because it enabled us to understand what the speeches of etiquette manuals have to say about the society in which it operates, since it´s a parcel her that legislates these codes and extends the exercise of reproduction. Finally, we consider that the manuals of etiquette more than a |tom| providential used today are not simply certain rules; for everything there is an argument. A range of options is shown to readers. Fitting the same mediate the right decisions. If there is a concept of right; There are preconditions. If the editorial market invests in segment, is because there are expansive consumers, even with the widespread speech of the individualities, subjectivities, the freedom of action. / A análise da influência dos manuais de etiqueta nas novas configurações sociais constituiu o objeto de pesquisa do presente estudo, especificamente, no tocante às formas de disciplinamento dos comportamentos na sociedade contemporânea. Partimos do pressuposto que os discursos contidos nesses manuais de etiqueta geram sentidos e significações entre os grupos sociais engendrando papéis intercambiáveis nos modos e comportamentos dos indivíduos que, supostamente, coexistem harmonicamente em quaisquer esferas do convívio social. Desse modo, investigamos se os manuais de etiqueta impresso ocupariam ainda algum espaço na sociedade brasileira contemporânea em meio a um universo midiático de informações multidimensionais, onde a interação face a face pode ser mediada pelas interações virtuais. E por que os manuais de etiqueta? Por se apresentar como o mais tradicional meio de ensinamento e reprodução de regras de civilidade. Num amplo universo de informações dentro do espaço digital e em rede, eles continuam sendo extensivamente publicados no Brasil, inclusive com rápidas reedições e atualizações de códigos. Analisar as formas de disciplinamento estético e funcional do corpo na sociedade do consumo, tendo como referência empírica os manuais de etiqueta do século XXI, foi o objetivo geral que norteou esse estudo. Optamos pela pesquisa bibliográfica apoiada na AD - Análise do Discurso, porque nos possibilitou compreender o quê os discursos dos manuais de etiqueta tem a dizer sobre a sociedade em que se insere, já que é uma parcela dela que legisla esses códigos e amplia o exercício da reprodução. Por fim, consideramos que os manuais de etiqueta muito mais do que um tom providencial utilizado na atualidade, não são regras simplesmente determinadas; para tudo existe uma explicação, uma informação a mais, uma argumentação. Pois, um leque de opções é demostrado aos leitores. Cabendo aos mesmos mediar às decisões certas. Se existe um conceito de certo, existem predeterminações. Se o mercado editorial investe no segmento, é porque há público consumidor expansivo, mesmo com o propagado discurso do respeito às individualidades, às subjetividades, á liberdade de ação.

Made available in DSpace on 2015-04-11T13:59:43Z (GMT). No. of bitstreams: 1 Marcia Elisa.pdf: 1701780 bytes, checksum: 9cb0adef597b801da3b01dd21fe0a89d (MD5) Previous issue date: 2012-03-22 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Este estudo buscou analisar o processo de pós-reassentamento do Programa Social e Ambiental dos Igarapés de Manaus (Prosamim), a partir de uma etnografia realizada no Parque Residencial Manaus (PRM). O foco da investigação recaiu na análise comparativa das práticas de técnicos do governo do Estado, voltadas para a promoção de uma nova etiqueta urbana e social, como mecanismo para melhorar a vida dos moradores do PRM, e das novas modalidades de sociabilidades produzidas pelos próprios moradores internamente e com a sociedade abrangente.

[pt] A presente dissertação propõe uma investigação de dois textos do autor espanhol Baltasar Gracián (1601- 1658): El Discreto (1646) e A Arte da Prudência (1647), cujo título original é Oráculo Manual e A Arte da Prudência. A partir da leitura de ambos os trabalhos são esboçadas algumas peculiaridades da monarquia absolutista de Filipe IV (1621-1665). Valores e conceitos como engenho, discrição e etiqueta que estavam presentes na vida dos homens de corte, são retomados aqui a fim de desenvolver a pesquisa e contribuir na compreensão da vida em sociedade durante o século XVII. Para o melhor aproveitamento dos textos é estabelecido um debate sobre diferentes conceitos do Barroco, que foram produzidos em diferentes momentos por autores distintos. É a partir da compreensão das características do Discreto e do Barroco que se pode concluir a importância dos textos selecionados, não apenas para a sociedade espanhola, como para outras cortes da Europa Ocidental. Desta maneira, os textos de Gracián são de fundamental importância para formar um quadro da monarquia espanhola do século XVII e dos homens que a constituíam. / [en] This dissertation aims an investigation of two texts of the Spanish s author Baltasar Gracián: El Discreto and Arte da Prudência, which original title is Oráculo manual e Arte da Prudência. Based at the reading of both works are delineated some particularities of Filipe s IV absolutist monarchy. Valours and concepts as ingeniousness, discernment and etiquette, which were presents at the life of court s man, are recapturing here to develop the investigation and contribute at the understanding of the society s life during the 17th century. For the best exploitation of the texts, is established a debate about the different concepts of baroque, which were created at different moments by distinct authors. Is based on the comprehension of the Discreto and baroque s characteristics that it is possible to conclude the importance of the selective texts, not only for the Spanish society, but also for the others courts of the western Europe. So, the Gracián s texts have a fundamental importance to portray the Spanish monarchy of the 17th century and the men who formatted it.

Investir dans l'utilisation et la production d'énergie est une nécessité pour lutter contre le changement climatique, mais aussi un défi pour l'adaptation climatique. La première partie de cette thèse est consacrée à l'amélioration de l'efficacité énergétique des appareils électroménagers. Le Chapitre 1 analyse si les consommateurs prennent en compte les économies d'énergie des réfrigérateurs au moment de les acheter à partir de données de vente anglaises. Le Chapitre 2 présente l'étiquette énergie européenne, ses effets sur l'efficacité énergétique ainsi que les facteurs clés de succès de cette politique de grande envergure. La deuxième partie de cette thèse étend son champ d'étude aux impacts que le changement climatique aura sur les comportements d'investissement. Le chapitre 3 s'intéresse à la sensibilité du secteur électrique au climat et propose des pistes de réflexion sur la prise en compte du changement climatique dans les décisions d'investissement. Le chapitre 4 est constitué d'une étude longitudinale de l'évolution du parc immobilier américain (1985-2011) et sa sensibilité au climat, dans le but d'établir des prédictions de long terme de l'impact du changement climatique sur la demande résidentielle de gaz et d'électricité. / Energy investments are a requirement to mitigate climate change, but also a challenge for adaptation. The first part of this PhD dissertation focuses on improving the energy efficiency of domestic appliances. Chapter 1 analyses if consumers take into account energy costs when they purchase refrigerators with UK market data. Chapter 2 presents the EU Energy Label, its expected effects on energy efficiency and the key factors of success of such a large scale information-based policy. The second part of this PhD dissertation broadens the scope of analysis to the impacts of climate change on energy investment behaviour. Chapter 3 reviews the climate sensitiveness of the electricity sector and provides elements of discussion on how investments decisions could better take into account climate change in the future. Chapter 4 provides a longitudinal analysis of the evolution of US housing (1985-2011) and its sensitivity to climate, with the objective of forecasting the long-run impact of climate change on both residential gas and electricity consumptions.

The dissertation focuses on Vietnamese culture from the perspective of the Hofstede´s model of cultural dimensions and also describes its development and the factors that shaped it. Emphasis is laid on Vietnamese business etiquette, which includes previously discovered evidence of a Vietnamese way of thinking and acting. Attention is also paid to the characteristics of the Vietnamese minority in the Czech Republic, the static data related to this minority and evaluation of its integration. The goal of the research is to reveal the cultural differences between Vietnamese and Czech society and describe the influence of the Czech environment on original cultural values and habits of members of the Vietnamese minority in the Czech Republic.

This thesis aims to provide complex view of business negotiations with Chinese partners, particularly with regard to intercultural differences and characteristics of business protocol. The thesis is divided into four chapters, focused on China as a territory, distinctions in culture and business, as well as selected business dealings between Czech and Chinese company. Knowledge of Chinese "game rules" and sufficient preparation are two essential preconditions for long-term success in the Chinese scene.

The purpose of the project was to develop a training course for the city of San Bernardino Employment Development Department [EDD] to introduce job seekers to the primary marketing skills necessary for obtaining gainful employment.

The purpose of this thesis was to develop a core curriculum to be used at Fullerton College for the esthetician program. This curriculum consists of two Esthetic courses which will help facilitate student learning, prepare them for licensure and help them develop life long skills to meet the competitive job market.

We don’t sit and talk about this, aims at quite the opposite. While societies such as the Catalan and Swedish have become more gender equal and seem to advance towards being more welcoming for menstruating bodies, there are still many discomforts and oppressions related to the menstrual experience. The research in this subject has been primarily focused on menstrual health and hygiene management issues, while ignoring the social and cultural aspects related to this natural bodily process. Indeed, the menstrual cycle is a biological and psychological journey, throughout women lifespan. Acknowledging the complexity and uniqueness of the menstrual experience, this study aims at exploring and comparing the menarche and menstruation experiences of Primary school teachers. Aiming at examining two specific settings, this research sampled National and International teachers, specifically 9 teachers working and living in Catalonia and 9 teachers working and living in Sweden. Drawing from these two samples, in-depth interviews were conducted, and the resulting findings were analyzed through thematic analysis. The diverse sample of this investigation shows differences and similarities among the two settings, mainly referring to their current embodied experience of menstruation and their way of approaching menstrual-related issues within the school context. It appears, then, that the women that participated in this study faced menarche without the adequate support and information. Besides, menarche was the period where they learnt and interiorized the social and cultural norms of hiding and concealing menstruation and faced physical restrictions. As they grew older, some of these women changed their way of managing and communicating about their period. However, the topic was still difficult to share and discuss, not only in their private life but in their role as teachers, where they attempt to promote a period positive image and help their daughters and students have a comforting menstrual experience. The findings are further discussed considering the concepts of menstrual etiquette, institutional non-acceptance,and the pollution theory and the development theory of embodiment.

[pt] Precursora na formação de manequins e candidatas a miss no Brasil, a Socila ficou conhecida por ser uma escola de etiqueta para mulheres, sinônimo de elegância no Brasil dos anos 1950 e 1960. Fazer Socila significava aprender sobre embelezamento, vestuário e educação do corpo, configurando um aperfeiçoamento social. A despeito do seu auge ter sido nos anos 1960, a Socila continua sendo mencionada na imprensa, sem nunca ter sido objeto de estudo. Nesta pesquisa se pretende contar a história da escola e de sua fundadora, Maria Augusta, que ensinou etiqueta para a família Kubitschek, circulou na alta roda mundial e inspirou personagem em série de TV, buscando compreender as narrativas de feminilidade e socialização ensinadas às mulheres dos anos 1950 e 1960, tomando a escola como partícipe da construção de um imaginário normatizador de feminilidade, de um habitus (BOURDIEU, 1983). A hipótese é que entre opressão e emancipação, Maria Augusta teria sido uma mediadora para mulheres, a partir de um capital feminino que lhes possibilitava participar da vida social, fora dos recônditos do lar. Com o tempo, entretanto, o aperfeiçoamento social se desloca do aprendizado da etiqueta para um aperfeiçoamento corporal, mediante intervenções estéticas no corpo. As narrativas na imprensa sobre a Socila, sobretudo nas revistas Manchete e O Cruzeiro e no jornal O Globo, ajudam a recontar a história, além do conteúdo de quatro apostilas com os ensinamentos ministrados por Maria Augusta, cotejado a entrevistas. / [en] A precursor in training models and miss candidates in Brazil, Socila became known for being a school of etiquete for women, synonymous of elegance in the 1950s and 1960s. Doing Socila meant learning about beauty, clothing and body education, becaming a social improvement. Despite its heyday being in the 1960s, Socila continues to be mentioned in the press, without ever having been an object of study. In this research, we intend to tell the story of the school and its founder, Maria Augusta, who taught etiquete to the president Kubitschek s family and inspired a character in a TV series, seeking to understand the narratives of feminity and socialization taught to women, taking the school as a participant in the construction of a normative imaginary of feminity, of a habitus (BOURDIEU, 1983). The hypothesis is that between oppression and emancipation, Maria Augusta would have been a mediator for women, based on a female capital that allowed them to participate in social life, outside the confines of home. However, social improvement shifts from learning etiquette to body improvement, through aesthetic interventions in the body. The narratives in the press about Socila help to tell the story, in addition to the content of four handouts with the teachings given by Maria Augusta and interviews.