This paper reports the initial investigation of the possibility of identifying an entrepreneurial orientation among subjects who have undergone a venture identification and creation experience. The basis for the development of the measurement model were characteristics identified from the literature as forming the emerging entrepreneur paradigm. The purpose of the longitudinal research is to establish a methodology for the identification of people possessing entrepreneurial potential and whose further development could then be encouraged. Variables in the model which proved to be predictors of entrepreneurial orientation included Locus of Control which is a very strong entrepreneurial orientation. Attitude Towards Risk proved to be a predictor of a general interest in entrepreneurial activities, supporting findings in the literature. Significantly, a new variable was identified out of scales measuring Personal Objectives (PO). A strong link was found between the nature of personal skill advantages, objectives and interests fulfilled during the experimental project and entrepreneurial orientation. SOMMAIRE Cet article rend compte de travaux initiaux sur la determination de l'esprit d'entreprise de sujets qui ont fait une experience supposant la prise de risques et un recours à la création. Le modèle de mesure a été élaboré à partir de caractéristiques trouvées dans les livres pertinents sur ce qui constitue l'archetype de l'entrepreneur en puissance. La recherche longitudinale vise a trouver des méthodes pour déterminer les personnes douées d'un esprit d'entreprise dont on peut favoriser le développement. Parmi les variables du modèle qui se sont révélées être des indices d'esprit d'entreprise, figure le "lieu géométrique d'autorité", un critère très important. II s'est avéré que l'attitude face au risque était un indice d'intérêt général pour les activités reliées à l'esprit d'entreprise, ce qui corrobore les constatations des écrits sur la question. Une nouvelle variable a été dégagée des échelles qui mesurent les objectifs personnels(OP). On a, en effet, découvert un lien étroit entre les aptitudes, les objectifs et les intérêts personnels concrétisés au cours du projet expérimental, d'une part, et l'esprit d'entreprise, d'autre part. / This research was funded in part by a Social Sciences & Humanities Research Council of Canada block grant.

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Research regarding the experience of the psychotherapist in the therapeutic interaction is uncommon in scientific literature and rarer still in the literature of the U.S. When Freud recognized the therapist’s emotional experience in response to the client, he termed it countertransference and identified it as counterproductive to the analytic process. Later it was recognized as containing potentially useful information about the client. Despite a shift in academic concern away from the clinician’s experience, outcome studies have demonstrated the importance of the therapeutic relationship. If the therapist’s experience can help or hinder the relationship and, therefore, the process of therapy, it must continue to be explored. Some researchers have suggested that the field may be disproportionately populated by individuals who had excessive emotional demands placed on them as children (Miller, 1979/1990). Jurkovic (1997) proposed that, along with strengths endowed by this childhood responsibility, parentified therapists may find themselves more vulnerable to a sense of duty that they must help clients. Similarly, these therapists might feel compelled by their empathic concern to go above and beyond. The experience of a therapist in such a situation might be to “feel in too deep with a client” – the phenomenon of concern for this study. Ten practicing, doctoral level psychologists were asked to describe a specific experience in which they felt in too deep with a client. Selection analysis and situational descriptions were reviewed with each participant. Four core themes emerged. They revealed the participants’ experience of feeling in too deep as involving a variety of distressful thoughts and feelings. A specific cluster of feeling insecure, confused, or not in control was universal. The other three core themes were challenge in connection, altering personal style of therapy, and balancing the wants and needs of the different people in the therapy relationship. The unique experiences of participants relative to the core themes are discussed. Recent research on therapist-identified difficult situations provides a context for understanding these themes. Feeling in too deep is considered as a response to an ethical challenge.

The Innovation- and Design Engineer program at Karlstad university is a three year long engineer education. In the last phase a final piece is to be done and in this case Boda Borg in Skellefteå is the company in need of product development. Boda Borg is a company in the experience industry and they are located in nine cities from Gällivare in the north of Sweden to Karlskrona in the south. Boda Borg is a franchise company where every facility is their own. As a visitor you will experience physical challenges as well as intellectual in adventure rooms which are serial linked. A solved problem in one room gives access to the next and there are three to six rooms in a row. Boda Borg in Skellefteå wants to exchange a third of their adventure rooms every year and are interested in developing rooms where more senses are involved. The task has been to create rooms or a concept where multiple senses are activated. The work has been executed in seven phases: field studies, litterature study, idea generating, evaluation, choice of concept, concept development and finally development of presentation material. The field studies have been executed in two Boda Borg facilities (Karlskoga, Skellefteå) and also in other public facilities whose interests are to give the visitor an experience, for example museums. In the idea generating phase several methods were used to get as much ideas as possible in an unrestrained way. At the part time presentation three lanes containing three rooms each had been put together and at further evaluation a choice of concept could be done. The lane that distinguished the most from today’s lanes was chosen. The concept was developed. In the concept we get to follow a musical superstar from rehearsal room to the stage via the recording studio. The lane has a distinct theme where the rooms are decorated like they were in the 50’s and some sound illustrations have been added to increase the experience. Humour has been added as well so the activity is experienced as funny rather than just an achievement. To make the presentation legible details has been manufactured such as a funny wig and a platform on which dance is to be performed. A CAD model as well as a physical one has also been made. The computer program ArchiCAD was used to make the CAD model.

This thesis investigates how web agencys in Stockholm use, value and incoroprate the terms usability, user experience and interaction design in their work process. The purpose of this study is to investigate how creative professionals works with the notions of usability, user experience and interaction design with focus on the end user. Our definition of creative professionals is every employee at a web agency involved in the work process of developing digital artefacts in any capacity. We wanted to investigate how these notions are considered, consciously or unconsciously, during the workprocess. Semi-structured interviews were conducted at three different web agencys with eight different employees. The result of the study has shown that all web agencys have a constant focus on the end-user during the entire development of digital artefacts towards their customers.This focus is kept during the whole process, from the development of a concept based on knowledge on both the customer and the end-users, until the release of the end-product. The work and design methods differs between the different web agencys in which way they incorporate end-users in the process.

The process of value creation is rapidly shifting from a product- and firm-centric view to personalized consumer experience today. Informed, networked, empowered and active consumers are increasingly co-creating value with the firm. The interaction between the firm and the consumer as well as the experience factor plays an increasingly important role in determining the success of a company’s offering. In this study, a special type of co-creating experience is investigated - “omstartspex” - where the audience is interacting with actors during the play. Drawing from results of three focus group interviews, this study attempts to understand the effect of co-creation on customer experience and its three dimensions - emotional, cognitive and relational. The co-creation process, demanding for both firm and consumers, raises important questions for managers in terms of operational efficiency and control over product quality, etc. Apart from it, the empirical results show that co-creation indeed has positive effect on customer experience. It creates unique customer experiences, strengthens the relationship between consumer (audience) and firm (actors). This, in turn, leads to an increasing level of customer satisfaction and loyalty.

En del personer med övervikt vill gå ner i vikt, men det kan vara svårt att lyckas. Studiens syfte var att ta reda på deltagares upplevelse av sin viktminskning på Itrim. En kvalitativ studie med 9 personer, varav 7 kvinnor som deltagit i Itrims viktminskningsprogram intervjuades och datamaterialet analyserades genom meningskoncentrering. Enligt motivationsteorin Self-Determination Theory (SDT) så ökar sannolikheten för att beteendeförändringar blir bestående om de är autonoma och motivationen intern. Resultatet visade att deltagarna upplevde sin viktminskning som positiv och att Itrims koncept fungerar bra. Deltagarna motiverades genom olika uppsatta mål, använde sig av olika strategier och upplevde ett bra stöd. Genom att gå på ett viktminskningsprogram känner personerna en stark samhörighet och ser sig själva som en del av en helhet. De känner sig inte ensamma i sin situation. Svårast är beteendeförändringen då den tar tid och kräver energi, men till hjälp använder deltagarna egna personliga strategier.

Titel: Låt oss underhålla kunderna tillsammans! – Hur företag kan utnyttja partnerships i sittarbete med experience marketing Författare: Axel Bergström och Johan Malmsten Handledare: Christine Tidåsen Nivå: Kandidatuppsats, Marknadsföring 15 hp. VT 2011 Nyckelord: Experience marketing, partnership, upplevelsemarknadsföring, brand advocate Problemformulering: Hur kan företag utnyttja partnership för att få ut mer av sitt arbete medexperience marketing? Syfte: Syftet med uppsatsen var att förtydliga hur partnership kan utnyttjas i företags arbetemed experience marketing. Analysen kom fram till hur experience marketing kan utnyttjas påett mer fördelaktigt sätt med hjälp av partnership. Vi belyste vad som krävs för att lyckas medexperience marketing och vilka krav som ställs för att skapa ett framgångsrikt partnership. Metod: En kvalitativ forskningsansats med ett deduktivt tillvägagångssätt användes. Sexintervjuer gjordes med personer med erfarenhet ifrån arbete inom experience marketing ochpartnership. Teoretiskt perspektiv: Tidigare forskning inom experience marketing och partnershippresenterades. Efter detta redogjordes det sedan för hur de här två ämnena samverkar. Empiriskt perspektiv: Den insamlade primärdatan ifrån de sex intervjupersonernapresterades. Slutsats: Studien visade att ett företag med hjälp av partnership kan förstärka sitt arbete inomexperience marketing. Genom tydliga emotionella kopplingar till sina kunder i samverkanmed skapandet av unika kunderbjudanden blir kunderna mer än bara konsumenter, de blirbrand advocates. Oberoende av bransch eller storlek kan företag förbättra sitt arbete medexperience marketing genom att tillämpa partnerships.

Background Type 1 diabetes is a chronically disease that often occurs in early life. In every year around 77.000 children in the world is estimated with type 1 diabetes. When a child gets a chronically disease it affects the whole family, specially the parents who will be the child's caregiver. Aim The aim of this study was to describe parents experiences of living with a child with type 1 diabetes. Method A literature review was carried trough based on 10 qualitative scientific articles. The articles were analyzed and two main themes and seven subthemes emerged. Results All parents experienced that they needed some kind of support particularly early in their illness. They felt it was a big responsibility to take care of their child with diabetes and parents often felt anxiety and fear associated with the disease. Not having constant control over their child the parents experienced as a pain. Increased knowledge and experience contributed the parents to feel security and found it easier to manage their child's illness. Conclusion It's normal for parents of children with a chronical illness to experience different emotions such as anxiety, fear, control needs and guilt. Therefore it's important that health care focuses on supporting and educates parents in caring for their child with diabetes.

Background: Approximately 300 children get a malign cancer diagnosis every year in Sweden, 80 % of them survive. Parents of the children who have a cancer diagnosis experienced that they didn't have mental health, nurses care of parents are to keep a mental health so they can handle their parent role. Nurses should meet families through their life-world because caring should be done with dignity and integrity. Aim: The aim of this study was to describe how parents experience the daily life with a child who has a cancer diagnosis. Method: The method used in this study was a literature study based on autobiography, which means analysis of autobiographies. Four books were analyzed. Results: Four categories emerged from the analysis of the autobiographies, experience of powerless, desire of a regular, experience of anxiety and fear, to experience joy and have hope. Conclusion: This study shows how life changes when a child in the family gets a cancer diagnosis and how it affected the parents. The study points out the importants to create a great relationship between the nurses and the family so they can have a good care.