Facebook (FB) is a ubiquitous category of web 2.0 technology that has embedded itself in the present day reality of people worldwide. It represents the constantly evolving online environment and brings to light the associated implications of synthesising people’s online private and work life. FB can act as a platform for employees to create and manage the impressions formed of them in their work context. On the backdrop of the social capital theory, this research explored the relationships between FB experience, perceptions of FB privacy and FB career impression management (FB CIM) and specifically whether perceptions of FB privacy moderated the impact of FB experience on FB CIM. Phase 1 was concerned with creating reliable scales through the implementation of a pilot study. Phase 2 initiated the main study with a convenience sample of 217 respondents, made up of FB users and non- users, recruited online on social networking sites and within a South African based IT organisation. They completed an online survey consisting of biographical information; FB experience, perceptions of FB privacy and FB CIM items (self-developed scales). From the analyses conducted it was found that the constructed scales were reliable, with co-efficient alpha’s yielding scores of above 0.6; and structurally valid as seen with the factor analyses. It was found that younger respondents experienced higher FB experience than older respondents (r=-0.39). FB experience was related to perceptions of FB privacy with an increase in FB experience being related to increased levels of trust (r=0.16) (part of the perceptions of FB privacy subscale). FB experience was associated with increased FB CIM activities (self- monitoring r=0.26; work relations r=0.23) with FB experience being the strongest predictor of FB CIM. As such FB experience and one’s perceived importance of FB privacy may have an influence on the degree to which one actively engages in FB CIM.

The media play an indisputable role in human life. Thus, we come across media communication daily in today's world. Online social networks have had a significant role in such communication over the past decade. The Facebook social network presents an example of such a phenomenon, which does not have a rival in terms of its size in the Czech Republic. It has rapidly become a communication media through which millions of people around the world consume various content. In recent years, this platform has been applying and continually adjusting its algorithm to provide users with personalized content. The personalized content is provided on the basis of the algorithm which evaluates what might be appropriate or interesting for people. From this point of view, this thesis called Filter bubbles on Facebook social network is examining the existence of a so-called filter bubble phenomenon. The information bubbles present information isolation in which people lack a diversity of information which would help people to get into an opinion diversification, and therefore to have an opportunity to have a new point of view about a certain phenomenon. Through the combined qualitative method of diaries and subsequent interviews, it explores how young people consume news content on this social network and, above...

Föreliggande studie är en kvantitativ enkätundersökning som ämnade att undersöka korrelationenmellan global självkänsla och facebookanvändande. Enkäten bestod av Rosenbergs Self-Esteem Scaleoch en egendesignad skala gjord för att mäta facebookanvändande. Enkäten skapades med hjälpSurvey and Report och resultatet analyserades sedan i SPSS där Pearsonsproduktmomentkorrelationskoefficient användes för att räkna ut korrelationen. Deltagarna valdes utgenom ett bekvämlighetsurval, då enkäten delades ut genom Facebook. Resultat visade att det intefinns en signifikant korrelation mellan facebookanvändande och självkänsla. / Quantitative survey study about facebook usage and self-esteem. The study used the Rosenberg Self-Esteem Scale.

This research has investigated how Facebook contributes to young refugees aged between 18-30 seeking a job in Jönköping. Past research revealed that the usage of social media has drastically increased during the past years so social media has become one of the main forms of communication. The refugee crisis started after the war in the Middle East in 2011 and refugees faced many challenges after their arrival to a new country, including finding a job which is one of the most important concerns among them. The fact we mentioned inspired us to do the research about how Facebook impacts young refugees’ employment in Sweden.  In this paper, we chose a qualitative method including interviews and surveys from a small group that is representative of the larger population. This research conducted a semi-structured interview which consisted of a list of fixed questions that followed with open-end answers to help us to gain more data. The study result showed that most of the participants think Facebook is a useful tool to use for finding job information. We concluded five features used by participants for searching job information on Facebook which were search bar, Facebook groups, companies’ Facebook pages, the Job search feature on the Facebook menu, and social networking on Facebook. In conclusion, we observed that Facebook is playing a positive role in helping young refugees aged between 18-30 in Jönköping to gain job information. This research has been conducted in a limited range of young refugees aged 18-30 in Jönköping, Sweden. Therefore, further research from a broader range of participants might be a complement to this research. Moreover, it might provide additional knowledge if the further investigation shows how Facebook impacts differently on the young refugees who come to Sweden with family or friends, and unaccompanied young refugees.

Social media is the fastest growing communication medium in history. Integrating it into a company’s marketing plan is becoming a necessity, regardless of the size of the company, for marketers to engage populations and promote their brands. This report is a comprehensive look into the implications of using these newer forms of communication for small businesses and organizations. In addition, there is an emphasis on using Facebook as a marketing tool because of its popularity and the capabilities it provides. First, the author will define the parameters of social media and take a brief look at the various platforms that exist. The report will then cover a more extensive overview of digital channels of communication as compared to traditional outlets as well as types of online marketing and advertising. Next the author will write about what all these new channels of communication can do and how small businesses and organizations can properly execute their own social media plans successfully as a way to interact with current and prospective customers. We will look at several examples of how the digital space has been used by other businesses and organizations including The University of Texas’ Advertising Department. The report will conclude with a look at criticisms, growing trends and the future of social media. / text

The thesis presents an evaluation of the Facebook page of the Italian non-profit organization Oxfam Italia from November 2013 to March 2014. The research’s aim is to analyze the community which follows the organization, how this community interacts with it and how the moderators of the page communicate with its followers. The research aims also to find ways to increase Oxfam Italia’s performance on Facebook. The theoretical framework focuses on non-profit marketing and its peculiarities, Social Media Marketing and notions such as engagement and brand community. The methods used in the research consist in data mining and content analysis. Data have been gathered from Facebook Insights and through the issuing of FQL queries from the Facebook Graph API. The research found out that Oxfam has more female followers than male (62% vs 36,5%), the age range of them is 25-44 years. Oxfam’s presence, in particular, is very rooted in the region of Tuscany (where its headquarter is). Facebook followers showed a very good attitude toward the organization, even though criticisms are common, and Oxfam used its social media presence mainly to update the followers concerning ongoing activities and to urge to on-line activism. The users’ favourite engagement method was “liking” photographic contents.

Abstract   Title: Communicators communication- A study on how Prime and Hero Kommunikation communicate on Facebook  (Kommunikatörernas kommunikation- En studie om hur Prime och Hero Kommunikation kommunicerar på Facebook)   Author: Lovisa Andersson Zimdahl and Olivia Karsten   Tutor: Anne-Marie Morhed   Period: Autumn 2015   University: Division of Media and Communication, Department of Information Science, Uppsala University                                                 Aim: The aim of the thesis is to conduct a study on how the communication agencies Prime and Hero Kommunikation communicate on their Facebook profiles. Furthermore, how are these agencies presenting themselves and what are their purposes of being on the network?   Method/Material: The study is based on qualitative research where the methods of choice are netnografical observations and semi-structured interviews. The material collected and analyzed is Prime and Hero Kommunikation’s communication feed on their Facebook pages, and inteviews with people working at the bureaus.     Main results/Conclusions: The main result of this study is that the communication agencies are communicating differently from each other. Prime’s communication is characterized by a more serious tone where news reports are frequently being published. Furthermore, Prime is consciously associating themselves with important people and organisations. The study indicates that Prime is building their brand on Facebook through communication strategies. Hero Kommunikation, on the other hand, is communicating a more easy-going image of themselves by publishing events where they often mention their customers. Hero Kommunikation opines that only events are suitable for Facebook communication. This indicates that they have a respect for the network. Hero Kommunikation´s purpose is, unlike Prime’s, not to build their brand on the network. The main reason why the communication agencies’ communication differ from each other is due to the fact that they have different business ideas and different perspectives on social media.   Keywords: communication bureaus, social media, Facebook, strategic communication, self-presentation

Frågeställning: Hur uppfattar generation Y Polisens närvaro på Facebook? Hur kan generation Y:s uppfattningar påverka förtroendet för Polisen? Bakgrund: Allt fler företag, kommuner och myndigheter ser Facebook som ett nytt sätt att kommunicera, skapa relationer och bygga förtroende. Polisen har sedan 2011 arbetat med att utveckla sin närvaro i sociala medier och har idag ett centralt Facebook-konto och över 100 olika Facebook-sidor utspridda på lokalstationerna i landet. Enligt BRÅ (2011) är polisen den myndighet inom rättsväsendet som allmänheten har störst förtroende för. Men vad händer med förtroendet när polisen flyttar ut verksamheten på Facebook? Syfte: Syftet med denna uppsats är att undersöka hur unga människor uppfattar polisens närvaro på Facebook. Jag vill också utveckla en förståelse för hur förtroendet för en myndighet kan påverkas i och med dess närvaro på Facebook. Metod: Jag har använt mig av en receptionsanalys som forskningsmetod för att kunna kartlägga hur generation Y uppfattar polisens närvaro på Facebook. Som datainsamlingsmetod har jag använt kvalitativa fokusgruppsintervjuer. Slutsats: Intervjupersonerna har utvecklat en mer mänsklig bild av polisen i och med deras närvaro på Facebook. Att polisen framstår som mer mänskliga borde enligt förtroendeteoretikerna leda till en ökad trovärdighet och kanske även en mer empatisk inställning hos allmänheten. Min studie visar istället att det finns en oro hos generation Y att respekten för polisen på sikt kan avta och att förtroendet därmed påverkas negativt.

Syfte: Syftet med uppsatsen är att ta reda på hur relationen mellan användningen av sociala medier och kommunikationsstrategier ser ut för TV4. Vi ämnar undersöka hur företaget använder Facebook i sin kommunikation. Strävar TV4 efter en tvåvägskommunikation med publiken eller finns det snarare ett bakomliggande syfte för Facebook som marknadsföringskanal? Problem: Idag använder de flesta organisationer sociala medier som kommunikationskanal. Det finns både möjligheter och risker med kommunikation på sociala medier, men svårigheten ligger i vilken strategi och vilken typ av kommunikation som blir lyckad. Kan man urskilja någon kommunikationsstrategi för TV4 på Facebook samt är denna kommunikation lyckad för organisationen?   Metod: Studien grundas på en kvalitativ intervju med medarbetare från TV4 samt en kvalitativ textanalys av inlägg från TV4:s Facebook publicerade i december 2015, vilka analyseras i förhållande till den redovisade teorin. Vi utförde ljudupptagning under intervjun för att få så levande och riktigt material som möjligt till vår analys. Empirin för studien utgjordes således av utdrag i form av citat från den genomförda intervjun.   Resultat: Genom en kombination av symmetrisk och asymmetrisk tvåvägskommunikation lyckas TV4 behålla sitt anseende, bygga sitt varumärke starkare och samtidigt skapa en dialog med publiken. Företaget strävar efter en tvåvägskommunikation med sin publik.

AUTHORS: Beatrice Isaksson and Zanna Nyman TITLE: To share or not to share – Facebook’s impact on co-worker relationships. SWEDISH TITLE: Att dela eller icke dela – Facebooks påverkan på ko­ll­e­gors relationer LEVEL: BA Thesis in Media and Communication Science LANGUAGE: Swedish NUMBER OF PAGES: 64 PURPOSE: This study will aim to contribute to the improvement of knowledge in the field of media and communication science, related to how Facebook affects co-worker relationships in Swedish organisations. METHODOLOGY: This study will use surveys to measure the attitudes of employees who use Facebook in three different organisations and look at how this influences their working relationships. FINDINGS: The findings in this study support the idea that Facebook does have an effect on co-worker relationships. The research undertaken shows that Facebook causes increased levels of annoyance amongst employees. However, despite this; if used in a respectful manner, co-workers that have colleagues as Facebook friends can in fact strengthen their working relationship. RESEARCH IMPLICATIONS: The variables in this study are self-reported. This means they are subject to the normal limitations of cross-sectional survey research. PRACTICAL IMPLICATION: This study will help organisations to improve their understanding of the influence Facebook has on their employees. This research can be used as guidance on the proper use of Facebook, which should help to minimise the levels of annoyance amongst employees and strengthen their working relationships. ORIGINALITY/VALUE: No research on this issue has been undertaken in Sweden before and so this study aims to alert organisations and provide them with the appropriate knowledge of how communication over social media impacts the relationships between their employees. PROGRAM: The Program for Information and Communication studies. LOCATION: Linnaeus University, Växjö DATE OF SUBMISSION: 2016-06-10 ASSESSOR: Eva Lundberg KEYWORDS: Co-worker relationship ∙ Social media ∙ Facebook ∙ Organisational research