Doctor Educationis / This Study Investigates Halal certification from a consumer's perspective. Traditionally, Halal certified food products are associated with the Islamic faith, but they're becoming among non-Muslim consumers. This study focuses on consumers' perceptions and attitudes towards the consumptions of Halal certified food products in Cape Town.

This thesis deals with the development of my own brand, primarily by defining the basic and important information on the topic. Introduces the development of their own brand, its name, logo, color, character and visual forms. A key element of the silkscreen printed prototypes paper products and their presentation on the Web.

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Today's rise of brands makes it increasingly difficult to differentiate on the market. Logos are seen as one of the main tools to express your business and are one of the first things consumers come into contact with. In order to create strong emotional bonds with your consumers, brands need to produce logos with aesthetic characteristics to differentiate and appeal to consumers. The purpose of this study is to contribute to a deeper understanding of which aesthetic characteristics in a logo that creates brand attachment for consumers. Therefore, by examining whether color, shape and font affects brand attachment, brands get guidance for a logo design to best attract consumers to their own brand. The theoretical frame of reference consists of branding, brand attachment and logos with their aesthetic attributes. Based on this, a conceptual framework has been created to describe the connection between the logo and brand attachment from the consumer’s point of view.  Semi-structured interviews from a mixed inductive and deductive approach are conducted using a qualitative method. 22 respondents aged 18-25 were interviewed. Consumers aged 18-25 are described as the age group that finds it difficult to create an emotional bond with a brand and instead relies on digital technology. The results of the study showed that this was not the case. All respondents feel a connection with the brand in one way or another. The important thing was to feel a connection to the brand values and that the logo’s content reflects the brand’s quality. Color, font and symbols were important to take into account when designing the logo. / Framväxten av varumärken idag gör det allt svårare att differentiera sig på marknaden. Logotyper ses som ett av de främsta verktygen att uttrycka sin verksamhet på och är något av det första en konsument kommer i kontakt med. För att skapa starka känslomässiga band med  konsumenter behöver varumärken ta fram logotyper med estetiska egenskaper som differentierar varumärket och samtidigt tilltalar konsumenterna. Syftet med denna studien är att bidra till en mer djupgående förståelse för vilka estetiska egenskaper i en logotyp som skapar brand attachment för konsumenter. Därför genom att undersöka huruvida färg, form och teckensnitt påverkar brand attachment kan varumärken få vägledning inför en logotypdesign för att på bästa sätt locka konsumenter till sitt eget varumärke. Den teoretiska referensramen består av varumärkesprofilering, brand attachment samt logotyper och dess estetiska egenskaper. Utifrån detta har ett konceptuellt ramverk skapats för att beskriva kopplingen mellan logotypen och brand attachment utifrån konsumentens synvinkel. Semi-strukturerade intervjuer ur en blandad induktiv och deduktiv ansats genomfördes med kvalitativ metod. 22 respondenter i åldern 18-25 år intervjuades. Konsumenter i åldern 18-25 år beskrivs som den åldersgrupp som har svårt att skapa ett känslomässigt band till ett varumärke och förlitar sig istället på digital teknik. Resultatet av studien visade däremot att så inte var fallet. Samtliga respondenter upplever samhörighet med varumärken på ett eller annat sätt. Det viktiga ansågs vara att känna en koppling till varumärkets värderingar och att logotypens innehåll speglar varumärkets kvalitet och därmed var färg, typsnitt och symboler viktigt att ta i beaktande vid logotypdesign.

This thesis examines the importance of employee perceptions of their organisation¿s visual corporate identity (VCI) particularly the symbolic ¿corporate logo¿. Employees¿ views of the logo reveal their perceptions of the organisation itself (Henderson and Cote 1998:15, Olins 1995:73) so are an important indicator of their positive or negative feelings towards their establishment. Previous research recognises the significance of employees¿ opinions, but has overlooked their perceptions of the VCI. In education, external marketing (including VCI) is of growing interest but there has been little concern with internal marketing. Methodology A mixed methods, sequential, explanatory case study into a UK independent school was undertaken. Quantitative data was obtained from questionnaires, distributed to the schools¿ employees and qualitative data from interviews; analysis reveals convergent and divergent findings.Findings The majority of the schools¿ employees consider the corporate colours and logo important, associate positive meanings with the logo and were proud to be linked to the school by wearing branded items. Employees felt affiliation for the logo and considered the VCI to be strong although responses differed depending upon gender, full or part-time employment, department, seniority and length-of-service. A new model has been developed, the IMP Test, that reveals the perceptions; the importance, meanings, and pride that employees attach to their VCI. Implications These findings reinforce and add to previous research of employee perceptions of their VCI (particularly in education) and it follows, towards their organisation. Utilising this approach, managers can gain a deeper understanding of employee perceptions which has implications for morale and motivation.

Beitrag zur Performanz des Chemnitzer Stadtwappens

In this study, the effect of computer use and Logo instruction on students' perceived control of computers and generalized perceived control was examined. Third and fourth grade students (<u>N</u>=90) in four intact groups, consisting of one treatment and one control group for each grade level, were pre- and posttested, using the computer control survey (CCS) and the Chi1dren's Nowicki-Strickland Locus of Control Scale (CNS-IE). A posttest measure of Logo achievement was obtained from the treatment students. Three way analyses of covariance, using the pretest scores as the covariate, were used to test for differences between the means of the independent variables group, grade, and gender for the dependent measures CCS and CNS-IE. Comparisons of adjusted posttest scores on these variables indicated that no significant differences existed between the groups. A linear association was found between Logo achievement and the children's perceived control of computers. Selected reliable items from the CNS-IE correlated with Logo achievement, although the full 40-item instrument did not. It is suggested that Logo instruction leading to Logo programming experiences may not produce in the children a sense of perceived power concerning the computer, nor lead to generalized LOC differences. Future researchers in this domain are advised to control for the internality of the sample and for the children's prior computer experience. Attention to the age/cognitive level of the sample, and length of treatment are suggested. / Ed. D. / incomplete_metadata

Research shows that many elementary school teachers dislike mathematics and have a fear of teaching the subject. To overcome this problem of poor mathematics teachers in the elementary schools we need to focus on our teacher training programs. This paper presents an alternative model for the lab portion of an undergraduate mathematics course for elementary school teachers and describes the design process used to develop that model. The model reflects the need to provide elementary school teachers with mathematical environments where they can actively investigate and construct their own mathematics. This model utilizes the computer and the programming language Logo to develop “microworlds”, ideal for illustrating important mathematical concepts visually and for making abstract ideas concrete. Research indicates that the use of the computer in this manner as a tool for teaching and learning mathematics can not only enhance mathematical understanding but can improve the learnings attitudes about themselves as a mathematician. Each lab provides the student with written lab materials as well as an activity disk with pre-developed Logo “microworlds”. The “microworlds” set the stage for exploring elementary mathematics topics such as operations on whole numbers, number theory, fractions, and probability. The written materials provide student behavioral objectives as well as guided discovery activities to be used to explore and expand the developed “microworlds.” / M.A.

Québec Université Laval, Bibliothèque 2015

The diploma thesis focuses on the leading Czech graphic studio Najbrt, its history, art work and media image. Its aim is to provide a comprehensive overview of its development from its foundation to the present day, and then to examine the studio's representation in the most read Czech print media through quantitative and qualitative content analysis. In the theoretical part, in addition to a historical summary of Studio Najbrt, the value of visual communication and a brief outline of the history of graphic design are presented. Furthermore, the individual components of a complex visual style, on the preparation and processing of which Studio Najbrt primarily focuses, are described. The theoretical basis for media representation of reality and its effects on the recipient are also presented, approached from a social constructivist perspective. The practical part contains the results of the analysis and presents how the selected media report on Studio Najbrt, what topics are most frequently mentioned in its context and how much space and attention is given to selected aspects of the studio or its works.