<p>Abstract</p><p>Title: To work or not to work, an essay about information and inspiration on www.ams.se.</p><p>Number of pages: 39</p><p>Author: Ann Höglund</p><p>Tutor: Peder Hård af Segerstad</p><p>Course: Media and communication Studies D</p><p>Period: Fall 2005</p><p>University: Uppsala University, Department of information science, Division of Media and Communication</p><p>Purpose/Aim: To investigate the frequency of ethos, logos and pathos in the work-guides on www.ams.se, and study how they match the needs of the respondents in the essay-interviews.</p><p>Method/Material: To investigate the needs and wishes for information I have made three group-interviews with university students. In order to analyse the texts and films on www.ams.se I have used tools from the modern rhetoric analysis. In the last part of my analysis I compared the results of the rhetoric analysis and the requests from the interviews to see if and how they match.</p><p>Main Results: The respondents requested inspiration for their future work lives, and information that could de-dramatize the image of working. The texts on www.ams.se</p><p>consist mostly of facts, while the films made a slightly more emotional contribution to the image of the occupation. The films showing relaxed and satisfied people can be seen as a way to de-dramatize the image of working-life. The people in the films offer the viewer a personal perspective on the job, and the texts present facts and information that might be used for further research.</p><p>Key words: AMS, working life, information, inspiration, youths, ethos, logos, pathos.</p>

Thesis (Ph.D. (Homiletics))--North-West University, Potchefstroom Campus, 2007.

No description available.

Purpose/Aim: To study the existence and level of bias in British press coverage of the 2008 US presidential election. Material/Method: A rhetorical analysis of 20 newspaper articles dealing with the election taken from The Guardian (liberal) and The Daily Telegraph (conservative) newspapers over a fiveday period up to and including the election. Main Results: Bias was found to be present, although the level of bias proved significantly higher in the material selected from the liberal newspaper. The conservative newspaper selected exhibited significantly lower levels of bias. This trend was true of both news and opinion articles

Purpose/Aim: To study the rhetorical changes in the speeches of Barack Obama from being a presidential candidate to being the President. Material/Method: A rhetorical analysis of two defining speeches using logos, pathos and ethos in conjunction with framing and identity. Main Results: The main result of the essay was that the rhetoric used by Barack Obama did indeed change as his position as a politician changed. This change, however, was the result of how language is affected by circumstance, audience, the context in which the language is sent and received and the current identity being used by the speaker. Rhetoric is not purely about the language used.

What are the basic thoughts formulated in the Heraclitean fragments? A cosmology, a philosophy of nature, the idea that all can be reduced to a single substance? There is always a risk that Heraclitus is fitted into a thought pattern he doesn’t belong to, if we – from our present horizon – focus on continuity in an attempt to frame his thinking as part of an overall progress, running from the so-called pre-Socratics to Aristotle, in the history of philosophy. If we picture the dawn of Western civilization as an early development of scientific thinking, built on a gradual and continuous growth of knowledge, we will easily go astray as we try to discover the Greek origins of philosophy. Assuming, for example, that the readings of Heraclitus as a natural philosopher have come to a dead end, can we approach the fragments from a different angle? The aim of this paper is not to give a systematized reading of all the remaining fragments of Heraclitus, but neither to necessarily contradict the various interpretations that emphasise how these shattered remains reflect a coherent philosophy. The focal point is the role of the sun in the fragments, but every chapter presents different perspectives, thematically possible to connect to (Diels-Kranz) Fragm 94: “The sun will not transgress his measures. If he does, The Furies, ministers of Justice (Dikê), will find him out.” (transl. C.H. Kahn)  This is the centre of the text, the hub that thematically will intertwine the Heraclitean sun with philosophical questions of measure, necessity, law, violence and destiny. It is argued that a tragic structure is discernable in Fragm 94, a structure distinguished and displayed as three oscillating layers: myth, tragedy and philosophy. The archaeological approach shows remains of an archaic (Homeric) heritage, a mythological framework crucial for the expression of a tragic experience. The mytopoetical background of the fragment indicates a series of tragic markers – helios, metra, furies etc. – a layer revealing possible resemblances to early Greek tragedy. The third layer shows how this experience, from a philosophical perspective, in the first phase of philosophy, before the consolidation of philosophical concepts, is staged as the tragic harmony we find in Heraclitus Fragm 94.

Abstract Title: To work or not to work, an essay about information and inspiration on www.ams.se. Number of pages: 39 Author: Ann Höglund Tutor: Peder Hård af Segerstad Course: Media and communication Studies D Period: Fall 2005 University: Uppsala University, Department of information science, Division of Media and Communication Purpose/Aim: To investigate the frequency of ethos, logos and pathos in the work-guides on www.ams.se, and study how they match the needs of the respondents in the essay-interviews. Method/Material: To investigate the needs and wishes for information I have made three group-interviews with university students. In order to analyse the texts and films on www.ams.se I have used tools from the modern rhetoric analysis. In the last part of my analysis I compared the results of the rhetoric analysis and the requests from the interviews to see if and how they match. Main Results: The respondents requested inspiration for their future work lives, and information that could de-dramatize the image of working. The texts on www.ams.se consist mostly of facts, while the films made a slightly more emotional contribution to the image of the occupation. The films showing relaxed and satisfied people can be seen as a way to de-dramatize the image of working-life. The people in the films offer the viewer a personal perspective on the job, and the texts present facts and information that might be used for further research. Key words: AMS, working life, information, inspiration, youths, ethos, logos, pathos.

Thesis (D. Min.)--Southwestern Baptist Theological Seminary, 2002. / Includes abstract. Portions of appendices in Mandarin Chinese. Includes bibliographical references (leaves 211-226).

No description available.

This study is an attempt to investigate communicative and effective preaching. It suggests some guidelines for the praxis of communicative preaching for contemporary preachers in the light of Hebrews. Hebrews was written in an elevated rhetorical style and contains one of the longest sustained lines of argumentation in the New Testament. The research is expanded in order to arrive at the answers to the question: • How can a preacher effectively communicate his/her message to his/her audience in their situation in the light of Hebrews? In order to reach this aim, Hebrews and the rhetorical strategies used in this book are investigated to disclose basis-theoretical principles for communicative preaching. Communication principles are investigated in order to extract meta-theoretical principles that can be utilised in communicative preaching. In addition, three published sermons are analysed in order to evaluate the results of this study. After having scrutinised these elements, a final conclusion is deduced. Basis-theoretically, the research reveals the following guidelines: • Communicative preaching should provide the opportunity for hearers to listen to the real speakers, God the Father, Jesus Christ, and the Holy Spirit, from the Scripture itself. • A preacher should have the ability to interpret and apply the Biblical texts in relation to people's situation and must testify his/her faith in Jesus Christ in his/her daily life. • A preacher should have the specific goal of his/her preaching in mind and use a literary style that is suitable for the level of his/her hearers' understanding. • A preacher must keep in touch with his/her hearers in their real-life situation in order to recognise their real problems and try to solve these in the course of preaching. • A sermon should be well structured by means of logical development. • A sermon should contain a transition or transitions that are created by digressions between two movements of sermon units in order to keep the hearers' attention. • A sermon should persuade the hearers not only by means of logos but also through the example of the preacher's own good character. • A sermon should employ the interplay of positive and negative feelings in order to establish emotional dynamics in the process of preaching. Meta-theoretically, the processes, forms of communication, and the principles of public speaking are investigated in order to understand the principles of communication. This research finds the following guidelines: • Communication is a transactional process in which source and receiver play interchangeable roles throughout the act of communication. • To communicate effectively, a sender has to understand his/her audience and adjust his/her message to the audience because public speaking is an audience-centred process. • A speaker's speech should suit his/her goal. Guidelines that were obtained as a result of the research include the following: • A preacher has to analyse both the Biblical text and his audience. • A preacher has to apply the goal and the theme of the text in relation to his/her audience's situation. • A preacher has to logically organise his/her sermon in order to win his/her audience's attention through the principles of effective communication. • A preacher should persuade his/her listeners not only by means of the logical development of the sermon, but also through the example of his/her own good character. • A preacher should employ emotional appeal to have an impact on his/her listeners. / Thesis (Ph.D. (Homiletics))--North-West University, Potchefstroom Campus, 2007.