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The Global ETD Search service is a free service for researchers
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Showing 1 to 8 of 8 (0.026 seconds)Spelling suggestions: "subject:"[een] MAD MEN"" "subject:"[enn] MAD MEN""
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Where Does a Woman Fit in a Mad Man's World? A Textual Analysis of Feminist Motifs Determined by the Production Values in Mad MenAllessio, Courtney January 2011 (has links)
Thesis advisor: William Stanwood / The textual analysis of season four, episode one of Mad Men entitled “Public Relations” study the productions values in terms of feminist motifs. By using social codes developed by Leed-Hurwitz and Barthes’ five systems of meaning in semiotics, observations are made about the elements of the mise-en-scène in relation to the gender roles present in the narrative. If certain codes persist, it is assumed that these repetitive observations reflect the deliberate composition of the mise-en-scènce in order to reinforce feminist motifs. The results reveal that the production values in the mise-en-scène indeed reinforce feminist motifs in Mad Men, the most comprehensive motif being the male gender as the norm. The messages communicated by this motif include the idea that masculinity is defined by sex and that a women’s worth is defined by masculinity. / Thesis (BA) — Boston College, 2011. / Submitted to: Boston College. College of Arts and Sciences. / Discipline: Communication Honors Program. / Discipline: Communication.
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[en] MAD MEN: A CULTURAL HISTORY OF ADVERTISING / [pt] MAD MEN: UMA HISTÓRIA CULTURAL DA PUBLICIDADEMARIANA AYRES TAVARES 30 May 2019 (has links)
[pt] O presente trabalho propõe uma análise sobre a publicidade a partir do seriado de televisão Mad Men (2007-2015). O estudo articula questões entre cultura e a publicidade, mais precisamente, a respeito das formas pelas quais a narrativa publicitária se apropria de certos valores culturais no processo de produção dos anúncios. Mad Men traça um amplo panorama das principais mudanças da profissão na década de 1960, sendo um excelente cenário para uma análise das mudanças internas às agências de publicidade. A investigação pretende compreender os acontecimentos históricos daquela época e seu reflexo nos principais anúncios criados pela agência da ficção e analisar as transformações profissionais aconteci-das nas agências de publicidade representadas em Mad Men. Dessa forma, a pesquisa evidencia a contribuição do seriado para construção de uma história da atividade publicitária, agindo como um possível legitimador da profissão. E, além disso, através das representações culturais identificadas nos anúncios, procura estudar como a atividade publicitária pode ser, entre outras coisas, um projeto de captação do imaginário coletivo. / [en] The present work proposes an analysis on advertising from the television series Mad Men (2007-2015). The study articulates issues between culture and advertising, more precisely, about the ways in which the publicity narrative appropriates certain cultural values in the process of production of ads. Mad Men draws a broad panorama of the main changes of the profession in the 1960, being an excellent scenario for an analysis of the internal changes to advertising agencies. The research aims to understand the historical events of that time and their reflections in the main ads created by the Agency of fiction and analyze the changes that happen in the professional advertising agencies represented in Mad Men. In this way, the research highlights the contribution of the show to build a history of advertising activity, acting as a legitimizer of the profession. And, in addition, through the cultural representations identified in ads, seeks to study how the advertising activity can be, among other things, a project to capture the collective imagination.
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The past in the present and the present in the past : representing history and performing memory on television and in everyday lifeRosenheck, Mabel Meigs 26 October 2010 (has links)
Moving from the basic assumption that media and television are vital sites of memory, pivotal spaces in which we learn about the past, this thesis argues that the most productive and progressive representations of the past are those that allow the past to interact with the present. Yet the past is not simply a representation in the present, it is also performed as cultural memory. One of the key concepts here is the idea that if we do indeed find historical knowledge on television and in everyday life as well as in museums and textbooks, then we might apply the concepts, roles and institutions of the museum, concepts like the archive and the curator, to television and historical consciousness in everyday life. Through this logic television programs are archives and audiences are curators, selecting music and fashions from the representation of the past and using them, performing them in everyday life. To explore this, I begin with textual analyses of the television shows American Dreams and Mad Men. Examinations of music and fashion in each show then gives way to inquiries into how the musical and sartorial artifacts contained in each program are brought out into everyday life. While these chapters primarily consider gendered histories and feminist cultural memories, I conclude with a consideration of racial histories, silenced memories and how unique juxtapositions can point to alternative archives and repertoires. / text
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Nuevos paradigmas en los telones del relato audiovisual contemporáneo: partículas narrativas de apertura y cierre en las series de televisión dramáticas norteamericanasBort Gual, Iván 23 April 2012 (has links)
Un terreno sin duda históricamente poco transitado en el campo de la teoría fílmica es el estudio de los títulos de crédito cinematográficos y el análisis de su relevancia como instrumento de valor semiótico en su dialéctica con el universo narrativo del discurso audiovisual al que va ligado. En este sentido, las series de televisión dramáticas norteamericanas contemporáneas, del mismo modo que recogen muchos de los aspectos formales y narrativos del cine, subvirtiendo algunos de ellos, y retroalimentándolo nuevamente, configuran un escenario simbiótico de sumo interés a la hora de profundizar en sus títulos de créditos iniciales, definidos y teorizados en la presente tesis como openings. Asimismo, la articulación que estas partículas narrativas establecen con la ordenación y la estructura intra e inter episódica de cada serie, así como con otras piezas estratégicas características de este texto audiovisual "previously, teaser, pre-opening, cliffhanger, pre-ending, ending" y el estudio de su morfología, requieren la necesidad de elaborar una minuciosa taxonomía que contribuya a su análisis. La presente tesis se ampara en el establecimiento La presente tesis se ampara en la confirmación o refutación de una hipótesis que pone a prueba la aplicación práctica de unas herramientas de estudio sobre estas partículas narrativas y estructurales de las series de televisión, engendrando así una suerte de metodología de microanálisis fílmico.
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"The Strong, Silent Type": Tony Soprano, Don Draper, and the Construction of the White Male Antihero in Contemporary Television DramaBeale, James 31 March 2014 (has links)
No description available.
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A troubled past: reconfiguring postwar suburban American identity in revolutionary road, 1961 and mad men, 2007-2012Unknown Date (has links)
This thesis takes a cultural studies approach to representations of post-war U.S.
suburbia in Richard Yates’ 1961 novel Revolutionary Road, as well as in the
contemporary AMC television series Mad Men. These texts explore the postwar time
period, which holds a persistently prominent and idealized space in the collective cultural
imagination of America, despite the fact that it was a period troubled by isolationism,
containment culture, rampant consumerism, and extreme pressure to conform to social
roles. This project disrupts the romantic narrative of postwar America by focusing on the
latent anxiety within the suburban landscape—by interrogating the performative nature of
the planned communities of the 1950s and 1960s and exposing the tensions that were
borne out of the rise of domesticity and consumerism. This project explores the descent
into a society obsessed with consumerism and conformity, and seeks to interrogate the
culture’s false nostalgia for the time period. / Includes bibliography. / Thesis (M.A.)--Florida Atlantic University, 2013.
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La série Mad Men : une élégie de la révolution créative dans les années soixanteTraistaru, Felicia 08 1900 (has links)
No description available.
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A Rhetorical Analysis of Modern Day Retro-Sexism: Misogyny Masked by Glamour in Mad MenCaton, Hannah Noelle 19 August 2015 (has links)
No description available.
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