電線電纜產業之個案研究 / The importance of supply chain management continues to grow as managers increasingly understand how effective supply chains enhance the ability to compete effectively in the market place. This paper presents a case study of a wire & cable manufacturing firm in China that undertakes its journey of supply chain management (SCM) transformation through Sales and Operations Planning (S&OP) project implementation. The aim was to provide a real-life case example of a supply chain improvement process as presented from a practitioner’s perspective. A supply chain division was just newly established in the case study company and its supply chain journey was still in its infancy, and that made the company’s transformation process become very challenging. Unlike a traditional case study report focusing on a single project implementation only, this paper describes the whole improvement cycle starting with underlying supply chain issues identification and prioritization throughout the processes of project selection and implementation. This study exemplifies how a company finalized and realized its supply chain strategic direction through a systematic approach. Supply-Chain Operations Reference (SCOR) model was used in the beginning to conduct a high-level assessment on supply chain opportunities and various brainstorming tools were applied in order to identify the issue with the greatest impact to the organization. Sales and Operations Planning or S&OP is another key element, and a thorough literature review supplemented with practical application is demonstrated in this paper. Little information technology application is presented. Instead, this case focuses more on change management and business process engineering.

Purpose: This research aims to enhance the current understanding and knowledge of the demand-supply chain management (DSCM) concept by determining its elements, benefits, and requirements, as well as by analyzing key elements of the concept. Methodology: This research has utilized the case study strategy and the survey strategy, however, the case study strategy dominates. The case study research has involved five companies originating from Sweden and the collection of empirical data mainly from in-depth interviews with key persons representing senior and middle management. The survey research targeted the largest firms in Sweden and Finland and empirical data was collected through an online questionnaire. Findings: This research has established that the main elements of DSCM include market orientation, coordination of the demand and supply processes, viewing the demand and supply processes as being equally important, as well as value creation, differentiation, innovativeness, responsiveness, and cost-efficiency in the demand and supply processes. It has also been revealed that the main benefits of DSCM include enhanced competiveness, enhanced demand chain performance, as well as enhanced supply chain performance, while the main requirements of DSCM include organizational competences, company established principles, demand-supply chain collaboration, and information technology support. A key element of DSCM further investigated is differentiation focused supply chain design. It has been shown that these efforts can be organized into a process of five stages. In addition, it is important that this process is addressed in parallel with the new product development (NPD) process, that information is exchanged between them, and that they are directed on the basis of the same segmentation model. Another key element of DSCM further investigated is coordination between NPD and SCM. This research has identified several significant linkages between these management directions, which motivate the use of an integrative NPD process where the NPD functions are aligned with the main supply functions in the company and other sales-related functions supporting the commercialization. A final key element of DSCM further investigated is the significance of regarding the demand processes and the supply processes as being equally important. This research has revealed that logistics outsourcing can be risky, if it results in the supply processes being considered less important. Nevertheless, if senior management regards the outsourced processes as equally important as the in-house processes, the effect of logistics outsourcing on company strategies and direction in SCM could be reduced and logistics outsourcing could instead provide an opportunity to improve the design and differentiation of the supply chain. Research limitations/implications: This research has proposed, described, and further analyzed a demand-supply oriented management approach. Such a management approach stresses that the demand processes and the supply processes have to be coordinated and directed at an overlying level, in order to gain and sustain a competitive advantage in competitive and fragmented markets. This research is mainly explorative in nature, and more empirical data, from similar and other research settings, is needed to further validate the findings. Another limitation of the research is that it is essentially limited to Swedish companies (even if some Finnish companies are involved in the survey), however, many of the case companies have a large international presence and are among the top three in their industries, facts which provide some grounds for generalization. Practical implications: This research provides researchers and practitioners with insights into how to develop a demand-supply oriented business. It shows that companies should organize themselves around understanding how customer value is created and delivered, as well as how these processes and management directions can be coordinated. In order for this to occur, the demand and supply processes must be considered as being equally important and the firm needs to be managed jointly and in a coordinated manner by the demand- and supply-side of the company. It is also important that value creation is considered in both the demand and supply processes. Originality/value: Despite strong arguments from both researchers and practitioners for a demand-supply oriented management approach only a minority of companies appear to have effectively coordinated the demand and supply processes. This might be influenced by the lack of research examining how the demand and supply processes can be coordinated, what benefits can be gained by coordinating them, and what requirements are necessary to succeed. This research contributes by investigating these types of aspects further.

[pt] O objetivo desta dissertação é realizar uma análise baseada no conceito de gestão estratégica de custo aplicado à cadeia de suprimentos de uma empresa jornalística brasileira. A discussão parte da necessidade dos jornais brasileiros, que estão passando por evoluções importantes, tornarem- se mais competitivos para atender anunciantes e leitores cada vez mais exigentes e enfrentar os desafios crescentes da concorrência entre mídias. Desse modo, é fundamental introduzir novos conceitos de gestão, com foco na redução de custos operacionais de transformação e de movimentação em toda a cadeia, com simultânea melhoria da qualidade do jornal percebida pelo leitor, por meio da gestão dos processos e uso de técnicas que permitem a integração de todos os elos da cadeia desde o acesso aos insumos físicos ou digitais, até o serviço ao cliente leitor ou anunciante. A análise baseia-se na estrutura do conceito de gestão estratégica de custos que é apoiada em três pilares: análise da cadeia de valor, posicionamento estratégico e direcionadores de custo em cada ponto em que se agrega valor ao produto, para possibilitar o uso dessas informações nas tomadas de decisões gerenciais. Esta pesquisa aborda a importância do gerenciamento da cadeia de suprimentos, enfatizando o gerenciamento dos custos logísticos e conceito de cadeia de valor, considerando os elementos de custo e descrevendo as principais operações da aquisição, movimentação, armazenamento de toda matéria- prima, produção e distribuição física dos jornais para os leitores. O trabalho considera o atual cenário e os desafios estratégicos enfrentados pelas empresas jornalísticas no mercado brasileiro, constatando a necessidade das empresas implementarem ações para melhorar os fatores de rentabilidade do negócio, agregando valor para o acionista, para o anunciante e para o leitor. / [en] The objective of this dissertation is to produce an analysis of the supply chain of the Brazilian press industry based on the concept of strategic cost management. The discussion stems from the necessity of the Brazilian newspaper industry, that is nowadays facing important evolution, to become more competitive and to satisfy advertisers and readers continuously more demanding and to face the increasing challenges derived from the competition between medias. In this way, it is fundamental to introduce new concepts of management, with focus on the reduction of operational costs of transformation and transport all over the chain, with simultaneous improvement of the quality of the newspaper as perceived by the clients, either readers or advertisers. In the newspaper segment the supply chain includes the process management and the use of techniques that allow integration between all links of the chain, since the access to the primary materials either physical or digital, until the service to the readers or advertisers. The analysis is based on the structure of the concept of strategical cost management that is supported on three pillars: analysis of the value chain, strategical positioning and cost drivers analysis ateach point that adds value to the product. The research approaches the importance of the supply chain management, emphasizing the management of the logistics costs and the value chain concept, considering the cost elements and describing the main operations of purchasing, transporting, and storage of all raw material, production and physical distribution of the newspaper to the readers. The work considers the present scenario and strategical challenges faced by press companies in the Brazilian market, evidencing the necessity of the companies to implement actions to improve the yield factors of the business, adding value to the shareholders, advertisers and readers.

: Outsourcing har blivit en mycket vanlig företeelse i det moderna samhället och textilbranschen anses vara den geografiskt mest spridda industrin i världen med produktion oftast belägen i Asien. Outsourcing till trots finns det fortfarande vissa moment i värdekedjan som i stor utsträckning utförs i butik i Sverige trots att i stort sett alla andra tillverkande och sammansättande moment utförs i fabrik i låglöneländer. Ett av dessa moment är larmning av varor. Syftet med studien är att undersöka och beskriva hur larmning av konfektionsplagg går till i svenska A-läge butiker samt analysera om förflyttningen av momentet bakåt i värdekedjan skulle kunna påverka detaljhandelns tidsbudgetering och lönsamhet. Frågeställningarna för studien är: På vilket sätt påverkar larmningsmomentets placering i värdekedjan butikens tidsbudgetering? Samt: Hur påverkas butikers lönsamhet av att larmningsmomentet förflyttas bakåt i värdekedjan? Den empiriska studien är indelad i tre delar; kvantitativa observationer i form av tidsstudier utförd hos tre butiker; kvalitativa intervjuer med sex tillfrågade butikschefer; samt kvalitativa intervjuer med huvudkontor från valda modeföretag. Tidsstudien har visat att larmningsmomentet av ett plagg i genomsnitt tar 7,7 sekunder. I ett presenterat exempel där en butik tar emot 4 000 plagg i veckan blir det totalt 8,6 timmar som i en butik lägger på larmningsmomentet per vecka. Studien har visat att om larmningsmomentet skulle outsourcas från butik till fabrik skulle tidsbudgeteringen i butik kunna omfördelas så att mer tid läggs på varumärkesbyggande åtgärder som integrerad informationsflöde från detaljist till huvudkontor, kundservice, försäljning samt vård av butik och lager. De insparade timmarna skulle också kunna tas bort från budgeten om butiken önskade, vilket inneburit en direkt kostnadsbesparing. I analysen presenteras ett exempel baserat på tidsstudien där de 8,6 timmar som läggs på larmningsmomentet multipliceras med en uppskattad personalkostnad per timma. Kvantifierat till ett år och med 100 butiker i fokus blev besparingen så stor som 8 452 100 kr för en butikskedja, förutsatt att inga oanade kostnader skapades. Studien har därmed kunnat visa att förflyttningen av larmningsmomentet bakåt i värdekedjan kan minska butikers kostnader och därmed påverka företagets Vinstmarginal (VM) och i förlängningen skulle det kunna generera högre Räntabilitet på Totalt Kapital (RTOT), även om det är med en hundradels eller tusendels procentenhet. / Program: Textilekonomutbildningen

No description available.

Submitted by Jéssica dos Santos Leite Gonella null (jessica_gonella@hotmail.com) on 2018-02-26T15:31:32Z No. of bitstreams: 1 JéssicaGonella_PGAD_TUPA.02-2018.pdf.pdf: 3615336 bytes, checksum: 842536524c4c21f89b7a3fbf45ad85aa (MD5) / Approved for entry into archive by Eliana Katia Pupim (katiapupim@tupa.unesp.br) on 2018-03-02T17:51:10Z (GMT) No. of bitstreams: 1 gonella_jsl_me_tupa.pdf: 3615336 bytes, checksum: 842536524c4c21f89b7a3fbf45ad85aa (MD5) / Made available in DSpace on 2018-03-02T17:51:10Z (GMT). No. of bitstreams: 1 gonella_jsl_me_tupa.pdf: 3615336 bytes, checksum: 842536524c4c21f89b7a3fbf45ad85aa (MD5) Previous issue date: 2018-02-08 / Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP) / A complexidade atrelada à cadeia de suprimentos, assim como a importância econômica e social que a agricultura familiar representa para o país, são fatores que impulsionam a investigação científica. É notável o caráter dinâmico atrelado ao mundo dos negócios, sendo indissociável a implementação de estratégias necessárias a ultrapassar as adversidades impostas pelo ambiente. Nesse contexto, a presente pesquisa apresenta como objetivo geral, analisar quais são os gargalos para os processos de negócios da cadeia de suprimentos do setor de polpa de frutas, partir da relação entre agroindústria processadora e produtor rural familiar. O arcabouço teórico foi amparado pela Revisão Bibliográfica Sistemática (RBS), a qual proporcionou a identificação do estado da arte sobre Supply Chain Management (SCM) e processos de negócios, bem como serviu de base conceitual para a construção dos questionários de pesquisa. Para tanto, adotou-se como método o estudo de caso, o qual permitiu compreender a relação dial entre produtores rurais familiares e agroindústrias processadoras de polpa de frutas. Os dados foram colhidos por meio de questionários aplicados a quatro agroindústrias processadoras de polpa de frutas e 30 produtores rurais da região Oeste Paulista/SP. A análise dos dados foi amparada pela estatística descritiva e pelo método Grey Relational Analysis (GRA). Os resultados revelaram oito processos de negócios gargalos para os produtores rurais familiares e dois para as agroindústrias processadoras. Para os produtores rurais, encontrou-se os seguintes processos gargalos: Desenvolvimento de Produto e Comercialização II (0,555), Gestão de Retornos II (0,544), Gestão da Demanda I (0,524), Gestão do Relacionamento com o Ciente I (0,486), Gestão do Relacionamento com o Fornecedor II (0,478), Gestão do Fluxo de Manufatura I (0,447), Gestão de Retornos III (0,380) e Gestão da Demanda II (0,339). Já para as agroindústrias os processos de negócios gargalos foram Gestão de Retornos I (0,577) e Gestão de Retornos II (0,577). O estudo contribuiu para o entendimento da relação dial, bem como para o reconhecimento dos mercados institucionais no sentido de fortalecer o elo mais fraco da cadeia de suprimentos. Diante dos resultados aqui apresentados observa-se que a cadeia de suprimentos do setor de polpa de frutas enfrenta uma série de desafios. Tais desafios ultrapassam as fronteiras das propriedades rurais, incluindo fatores estruturais, históricos, sociais, culturais e organizacionais. No que tange os aspectos operacionais, é perceptível que a maioria dos agentes não estão dispostos a atuar com base nas vertentes de gestão propostas pela SCM. Para que isso ocorra, é fundamental que exista relações de interdependência e principalmente interesse mútuo na delimitação de parcerias e princípios cooperativos. Portanto, conclui-se que para alcançar a sinergia é necessário mais do que investimentos e amparo governamental, mas principalmente credibilidade, confiança e interesse em compartilhar informações estratégicas. A identificação dos processos de negócios gargalos se mostra importante a medida que permitiu traçar propostas que visam a superação dos gargalos e o alcance de melhor eficiência da cadeia de suprimentos. Como proposição para futuras pesquisas, sugere-se o desenvolvimento de um modelo de avaliação de cadeia de suprimentos do setor agroindustrial, que trate os problemas de acordo com suas especificidades particulares e encontre melhores soluções integradoras. / The complexity linked to the supply chain, as well as the economic and social importance that family agriculture represents for the country, are factors that drive scientific research. The dynamic nature of the business world is remarkable, and the strategies necessary to overcome the adversities imposed by the environment are inseparable. In this context, the present research aims to analyze the bottlenecks for the business processes of the supply chain of the fruit pulp sector, starting from the relationship between processing agroindustries and family farmer. The theoretical framework was supported by the Systematic Bibliographic Rreview (RBS), which provided the identification of the state of the art on Supply Chain Management (SCM) and business processes, as well as served as a conceptual basis for the construction of the research questionnaires. For this purpose, the case study was adopted as a method, which allowed the understanding of the dialectal relationship between family farmers and fruit pulp processing agro-industries. Data were collected through questionnaires applied to four pulp processing agroindustries and 30 rural producers from the West of São Paulo State. Data analysis was supported by descriptive statistics and the Gray Relational Analysis (GRA) method. The results revealed eight bottleneck business processes for the family farmers and two for the processing agroindustries. For rural producers, the following bottlenecks were found Product Development and commercialization II (0,555), Returns Management II Demand Management I (0.524), Customer Relationship Management I (0.486), Supplier Relationship Management II (0.478), Manufacturing Flow Management I (0,447), Returns Management III (0,380) and Demand Management II (0,339). For agribusiness, the bottleneck processes were: Customer Relationship Management I (0.786), Product Development and Commercialization I (0.760), Product Development and Commercialization II (0.718), Demand Management I (0.708), Returns Management I (0.577) and Returns Management II (0.577). The study contributed to the understanding of the dialect relationship, as well as to the recognition of the institutional markets in order to strengthen the weakest link in the supply chain. In view of the results presented here, it is observed that the supply chain of the fruit pulp sector faces a series of challenges. Such challenges extend beyond rural property boundaries, including structural, historical, social, cultural, and organizational factors. Regarding the operational aspects, it is noticeable that most agents are not willing to act based on the management aspects proposed by SCM. For this to occur, it is fundamental that there are relations of interdependence and mainly mutual interest in the delimitation of cooperative partnerships and principles. Therefore, it is concluded that achieving synergy requires more than investments and government support, but mainly credibility, trust, and interest in sharing strategic information. The identification of the bottleneck business processes is important as it allows to outline proposals that aim to overcome the bottlenecks and achieve better supply chain efficiency. As a proposal for future research, it is suggested the development of an agroindustrial supply chain evaluation model that addresses the problems according to their particular specificities and finds better integration solutions. / FAPESP: 2016.05.285-1

[pt] A gestão da cadeia de suprimentos (Supply Chain Management - SCM) é um novo conceito de gerenciamento dos processos de negócios empresariais que extrapola os limites das companhias para incluir também seus principais clientes e fornecedores. Com esse conceito a integração e a troca da informação entre as empresas tornam-se cada vez mais importante para performace destas empresas e de suas cadeias de suprimentos. A consolidação da SCM em diferentes industrias tem-se desenvolvido com o auxílio de Sistemas de Informação (SI). Nesse contexto, a presente dissertação tem como objetivo mapear e analisar os principais processos de negócio da Castrol do Brasil (subsidiária de uma multinacional inglesa do segmento de petróleo, a British Petrolium) sob a perspectiva de seus Sistemas de Informação (SI) - tanto os sistemas limitados às fronteiras desta empresa, como também os sistemas responsáveis pela interface desta empresa com alguns dos membros mais importantes de sua cadeia de suprimento, focando, porém, na parte produtiva e nas operações logísticas (outbound). A partir deste estudo elabora-se uma crítica à SCM da Castrol do Brasil sob a perspectiva dos SI. / [en] The Supply Chain Management (SCM) is a new concept of enterprise business processes management that surpasses the limits of the companies to also include its main clients and suppliers. With this concept the integration and information exchange among companies has become more and more important for these companies performance and their supply chains systems. The SCM consolidation in different industries has been developed with the Information Systems (IS) assistance. In this context, the current dissertation aims to map and analyse the main businesses processes of Castrol do Brasil Ltda (which is a British multinational subsidiary of Petroleum segment - BP) under the perspective of its Information Systems (IS). The dissertation will consider either those systems limited to this company boundaries, as well as the systems responsible for this company`s interface with some of its most important supply chain members, focusing, however, on productive part and logistic operations (outbound). From this study, a critic can be elaborated to Castrol do Brasil Ltda SCM, under IS perspective.

[pt] As companhias farmacêuticas necessitam dirigir atenção à demanda crescente em trazer medicamentos ao mercado em uma forma econômica. A pressão sobre o preço está aumentando, e as vantagens de ter um período de exclusividade da utilização de suas patentes estão diminuindo, enquanto a produção de produtos genéricos está crescendo em todo mundo. Ter um portifólio de novas drogas é crítico, mas também é crítico ter habilidade de trazer essas drogas ao mercado em uma maneira eficiente e de baixo custo. Entretanto, as companhias farmacêuticas não podem mais contar unicamente em pesquisa e desenvolvimento e marketing para sobreviver, mas devem também confiar nos valores agregados pela gestão da cadeia de suprimentos (Supply Chain Management - SCM). Neste contexto, o presente trabalho tem o intuito de analisar o modelo de SCM global utilizado por uma grande empresa de medicamentos (Glaxosmithkline-GSK), através da apresentação das principais características de sua cadeia de suprimentos, da análise do planejamento e gerenciamento do suprimento e da demanda e da análise de práticas de SCM implementadas por esta empresa na Europa. / [en] Pharmaceutical companies need to address the growing demand for bringing medicines to market in an economical way. Price pressure is increasing, and the advantages of having a buffered patent window is decreasing as generic manufacturing is on the rise. Having a pipeline of new drugs is critical, but it is also critical the ability to bring them to market in a cost effective and efficient manner. However, pharmaceutical companies can no longer solely rely on research and development and marketing to survive, but must also rely on supply chain management to deliver value. Within this context, this dissertation intends to analyze the supply chain management model of a major pharmaceutical company (GlaxoSmithkline - GSK) throughout an overview of the key characteristics of its supply chain, supply and demand management and some examples of projects implemented in Europe.

[pt] Contratos de fornecimento coordenadores são fundamentais para resgatar a eficiência de sistemas de produção prejudicada pela progressiva redução da integração vertical. A maior parte da literatura sobre esse assunto trata da análise contratos entre manufatura e varejista, ou que maximizam o lucro de uma das partes. Entretanto, na prática, contratos entre duas manufaturas são mais freqüentes e de análise mais difícil, pois ambas têm suas vendas limitadas pelas capacidades que decidiram no médio- prazo. Esta pesquisa analisa um contrato de reserva de capacidade, envolvendo incentivo e penalidade, concebido para coordenar as decisões de médio-prazo de duas manufaturas autônomas sobre suas capacidades para um único período de planejamento e diante de demandas estocásticas. Sob esse contrato, a fornecedora promete vender para o comprador, a um preço com desconto, tudo o que ele vier a pedir até uma certa quantidade previamente estabelecida. Caso o comprador peça mais do que essa quantidade, pagará o excedente a preço de mercado; se pedir menos do que essa quantidade, ele pagará uma penalidade previamente estabelecida por cada unidade que deixar de pedir. A fornecedora reserva a capacidade necessária para produzir a quantidade estabelecida, até que o comprador faça seu pedido e, depois, usa a sobra de capacidade para vender no mercado. Modelos de otimização estocástica são utilizados para avaliar o aumento que o contrato pode propiciar no lucro de cada parte e, também, quão próximo de um máximo ideal ele pode levar o lucro conjunto da díade. Análises numéricas realizadas em diferentes situações indicam que o contrato pode promover coordenação total e permite diferentes distribuições do ganho. / [en] Coordinating-supply-contracts are key to restoring the production-systems eficiency lost with the progressive reduction of vertical integration. The bulk of the literature on this subject focuses on the analysis of a contract between a retailer and a manufacturer, or on contracts that maximize the profit of one of the parties. However, contracts between two manufacturers are more frequent in practice, and harder to analyze because both parties have their actual sales constrained by their medium-term capacity decisions. This research analyzes a capacity-reservation contract with reward-and-penalty designed to coordinate the single-period medium-term capacity decisions of two autonomous manufacturers facing stochastic market demands. Under this contract, the supplier will sell to the buyer, at a discount price, whatever he orders up to a certain previously agreed quantity. If the buyer's order is in excess of this quantity, he will purchase this excess at market price; if it is short, he will pay an agreed per-unit penalty for what he fails to order up to this quantity. The supplier reserves the capacity for producing the agreed quantity until the buyer announces his order, and then uses the remaining capacity for selling to the market. Stochastic optimization models are used to evaluate the improvement the contract can bring to each party's profit, and also how close it can take the dyad's joint profit to an ideal maximum. Numerical analyses carried out in different settings indicate that the contract can achieve full coordination and allows different distributions of the gain between the parties.

[pt] A gestão da cadeia de suprimentos (SCM, Supply Chain Management) está criando oportunidades e desafios para a competição no mundo dos negócios. Apesar disto, ainda existem poucos modelos que oferecem uma análise efetiva de SCM. Dentro deste contexto, esta dissertação tem o intuito de propor um modelo para analisar cadeias de suprimentos baseado em dimensões- chave necessárias para uma bem sucedida SCM. Nessa dissertação, as dimensões consideradas são: integração de processos de negócios, identificação dos membros-chave da cadeia, compartilhamento de informação e medidas de desempenho apropriadas para cadeia de suprimento. Com o objetivo de validar o modelo e avaliar a sua aplicação, foi conduzido um estudo de caso em diferentes cadeias de suprimento de um grande fabricante nacional de cilindros de armazenamento de Gás Natural Veicular (GNV). Para efeitos da análise de SCM, este fabricante é considerado nesta aplicação como a empresa focal da cadeia. A partir da aplicação do modelo nessas diferentes cadeias pôde-se constatar um maior compartilhamento de informação e adoção de medidas de desempenho no processo de negócio SRM (Supplier Relationship Management) do que no processo de negócio CRM (Customer Relationship Management). No CRM, também foi constatado que as cadeias são mais integradas com o fabricante de cilindros de GNV, quando esse cilindro é o seu produto principal, e menos integrada, quando o produto principal das cadeias é outro, como por exemplo, o automóvel zero quilômetro. / [en] The Supply Chain Management (SCM) is creating many opportunities and challenges for world business competition. In spite of this, there are still just a few models that offer an effective SCM analysis. Within this context, this dissertation attempts to propose a model for a supply chain analysis based on key dimensions that are necessary for a successful SCM. The key dimensions considered in this dissertation are: business processes integration, key supply chain members identification, information sharing, and appropriate supply chain performance measures. In order to validate the model and to evaluate its application, a case study was conducted in different supply chains of a big national manufacturer of CNG (Compressed Natural Gas) cylinders for vehicles. Towards the SCM analysis, this manufacturer is considered in this application as the supply chain`s focal company. With the model`s application in these different supply chains, it was possible to figure out a more intense information share and use of performance measures in the SRM (Supplier Relationship Management) business process than in the CRM (Customer Relationship Management) business process. In CRM, it was also found that the supply chains are more integrated with the focal company when the cylinder is the chain`s main product and less integrated when the chain`s main product is another, for instance, a brand new car.