The government has included biological technology industries among the priorities of development program for ¡§challenge 2008--national development plan¡¨ and ¡§Two Trillions Double Stars Industries Development Plan¡¨. As the labor cost rising and many industries moving to Mainland China, several traditional industries in Taiwan have successfully transformed into biological technology industries for surviving, while some pharmaceutical industries seems not to do well as above. So the author would like to dip out intensively why non-pharmaceutical industries could convert the investment into biological technology sectors successfully than the pharmaceutical counterparts. It would collect some relevant data and get interviews from respective company and literature review, and then apply SWOT (Strength, Weakness, Opportunity and Threats) analysis to understand what kinds of impediments those companies have encountered, how they resolved the problems and what results they yielded. May this study provide feasible advises about the optimal routes and approaches for Taiwan industries to transform into biological technology sectors by analyzing and comparing different cases of converted investment. The results that have been found are as follows: the converted investments which non-pharmaceutical industries embarked upon could divided into two approaches--- one for those companies that had adequately understand their own merits and felt they should convert the investment into biological technology sectors; another one is that the transformed company only hoped to facilitate the opportunity which government prioritized to market their products well. In near future, we would see the biological technology industries come to merger, vertical integration and strategic alliance due to research & development, marketing access and acquirements of capitals. According to this survey, most pharmaceutical companies wouldn¡¦t like to transform into biological technology industries because of some state policies, such as cGMP system, health insurance bureau lowering the payment for pharmaceutical companies, domestic markets having been liberated and new labor retirement pension fund systems. Besides, the pharmaceutical industries have been stepping up the speed of merger and shakeout, certainly would they not to transform into biological technology industries. Therefore, if the domestic industries hope to convert their investments, they should layout short-term and long-term strategies, which the former ought to take priority of creating the profits so as to facilitate the development of the latter which would focus on building up marketing accesses, cultivating R&D talents and their competences, as well as expanding strategic alliance actively with international enterprises for biological technology. To conclude, this study would provide Taiwan industries who tried to transform some advises, such as to consider merger, develop healthy food, beef up the integrated supply chains, loosen the conditions of becoming a listed company or OTC(over-the-counter) company, value the intellectual property right and open overseas markets.

The development processes Taiwan¡¦s indigenous languages have gone through three hundred years of Foreign and Ethnic Chinese influence and assimilation. Languages belonging to Bu group of the western lowlands of Taiwan have mostly become extinct, there are only two or three languages belonging to this group that are worth listing. However even these few remaining languages are quickly dying out. From 1949 onwards beginning with the Republican (ROC) governments¡¦ promulgation and strict enforcement of National Language (Mandarin Chinese) education policies the number of speakers of Indigenous language groups sharply diminished, and with them a great amount of their language, cultural practices and cultural identity have also been lost. This is especially so in urban areas where members of indigenous group must compete in a multi-ethnic society where they are only exposed to the dominant language media outlets, the result being a worsening trend of these culture groups placed at a greater disadvantage and language development has become increasingly difficult. As a basis for Indigenous language groups continuing development in urban areas as well as saving and reinvigorating Indigenous languages and cultures on the brink of disappearing, it has now become an urgent topic if discussion to promote Indigenous cultural and linguistic development. This dissertation aims at promoting the languages and cultures of Indigenous people residing in urban areas from a strategic viewpoint in order to expand on the work of Indigenous language development. The content of this work will be roughly split between theory and practicum. In dealing with issues of theory we shall use sources from a wide body literature including historical data, government policies, and benefit factors taken from surveys and questionnaires that will be used to analyze variables. As for practicum, we shall proceed to use research methods of strategic promotion. We will also incorporate SWOT analysis to clarify the purposes of Indigenous groups in target municipalities and the most important problems therein. In the target municipalities of urban areas where Indigenous people reside we will seek to analyze our most important subject ---that being the problems faced by disadvantaged youth among Indigenous people in urban areas. As to the needs of entire groups and dealing with competitors we must implement mixed marketing strategies. There must also be a plan arranged from the standpoint of the public agencies that would imperatively promote the language development from urban areas to each tribal settlement.

This study focus on Sinyi Realty Inc.. According to the other researches, the brand value content 5 decisive factors: 1.brand loyalty, 2.brand awareness, 3.perceived quality, 4.brand association, 5.other exclusive assets of the brand, and I research the brand value creation on these 5 factors. This study evaluates the brand value of Sinyi Realty Inc. by Brand Asset Valuator. The purpose is to discuss 1.What brand value did Sinyi Realty Inc. create sucessfully, 2.The influence on the Real Estate Agencies of their brand value, 3. The other advices for Sinyi Realty Inc., 4.The other advices for Real Estate Agencies to creat brand value. The main conclusion of the study divides the way how Sinyi Realty Inc. created the brand value into three periods: 1. Initial stage: Grasp the market mainstream, make the variety management, and create the corporate culture¡÷Provide high quality services 2. Middle stage: Advertising marketing ¡÷ brand image establishment¡÷ brand value creation 3. Recent stage: Influence the industry developments and lead the market trend There are the following suggestions on Sinyi Realty Inc. of this research: 1. Do customer relationship management system well. 2. Improve the marketing share. 3. Make the best of the advantage of the place. 4. Build the complete brand management system.

Bakgrund och problem: Konsultbranschen kännetecknas av en hög omsättning av aktörer. En anledning till att det ständigt alstras nya mindre aktörer till branschen är att den kan vara lukrativ med låga inträdesbarriärer. Men varför försvinner många aktörer lika fort som de kommer upp? Är det en brist på strategi och styrverktyg som ligger till grund för problemet? Kan det bero på svårigheten för småföretag att skapa sig en solid varumärkeslegitimitet, och finns det en möjligt att med hjälp av styrverktyg stärka företagets varumärkeslegitimitet? Fallföretaget som använts i den här studien är ett litet konsultföretag som vill stärka varumärkeslegitimiteten med hjälp av differentieringsstrategi på marknaden. Syfte: Syftet med den här studien är att med hjälp av en egenarbetad utvärderingsmodell utvärdera olika långsiktiga styrverktyg inriktade mot små konsult- och tjänsteföretags. Genom att utvärdera för- och nackdelar för tre utvalda styrverktyg och sedan applicera de på ett litet konsultföretag är förhoppningen att studien kan leda fram till rekommendationer gällande styrverktygens nytta och möjlighet till anpassning. Metod: I metodavsnittet förklaras vilka metodiska val som har använts i studien. En presentation av vilken forskningsansats som författarna har utgått efter förklaras också. Vidare så tydliggörs kritiken mot de källor som har använts i studien samt urvalet av data. Slutsats: Efter att styrverktygen utvärderats med hjälp av en egenarbetad utvärderingsmodell konstaterades det att det inte fanns ett optimalt styrverktyg men att alla innehöll värdefulla funktioner. Emellertid visade analysen att det styrverktyg som var mest användbart utifrån fallföretagets förutsättningar var det balanserade styrkortet på grund av dess multipla användbara funktioner och möjlighet till styrning enligt utvald strategi och mål. / Background and Problem: The consulting branch can be recognized by having a high turnover of operators. One reason for this is that the market can be lucrative with its low entry barriers. But why do many operators disappear as soon as they enter the market? Is it because of a lack of strategy and management tools? Could it be due to the difficulty for small businesses to create solid brand legitimacy, and is there a possibility to strengthen it by using management tools? The company used in this study is a small consulting company that desires to strengthen their brand legitimacy with the aid of differentiation strategy in the market. Purpose: With the help of a self-made evaluation model, the purpose of this study is to evaluate different long-term management tools geared towards small consulting and service companies. By evaluating the pros and cons of the three selected management tools and then apply those at a small consulting company, an expectation is that the study could lead to recommendations regarding the management tools benefits and possibilities for adaption. Method: In the methodology section the methodological choices of the study are explained. There is also a presentation of the research approach that has been used. Furthermore, the selection of data and the criticism of the sources used in the study are discussed. Results and conclusion: After that the management tools had been evaluated using the evaluation tool, it was found that there was no optimal management tool but that they all contained valuable features. However, the analysis showed that the management tool that was most advantageous based on the company’s prospects was the balanced scorecard because of its multiple useful features and its ability to control according to the company’s strategy and goal.

Grönområden har en betydande del i människors hälsa, både fysiskt och psykiskt, och vikten av närhet till grönområden har lett till att Boverket satt upp riktlinjer på 300 meter för bostadsnära natur. När människor har tillgång till grönområden innebär det att människor håller sig friskare, både fysiskt och psykiskt. En frisk befolkning är ett allmänt intresse som leder till en förbättrad folkhälsa. Grönområden är en del av god livskvalitet för människor och grönområden kan fungera som en strategi för kommuner i att säkra en inflyttning av fler invånare till kommunen och bryta negativa befolkningsutvecklingstrender. Studien fokuserar på orten Skutskär som är den största tätorten i Älvkarleby kommun, och är belägen ca 200 km norr om Stockholm samt ca 20 km söder om Gävle. Älvkarleby kommun har drygt 9000 invånare, och har som många andra små kommuner under de senaste 40 åren haft en negativ befolkningsutveckling. Inom Älvkarleby kommun är vatten och naturresurser en självklar del av miljön, men inom orten Skutskär marknadsförs dessa naturtillgångar bristfälligt. Metoden som har använts för studien är en fokusgrupp som genomfört en SWOT-analys på Skutskärs befintliga grönområden och en fallstudie av tre kommuner, Habo, Nykvarn och Örebro. I SWOT-analysen analyserades styrkor, svagheter, möjligheter och hot på Skutskärs befintliga grönområden. Fallstudierna har genomförts genom en kvalitativ undersökning av de tre kommunernas grönstrategiplaner. Svaren från fallstudierna har analyserats genom en innehållsanalys och där även resultatet utgår ifrån. Resultatet visar att Habo, Nykvarn och Örebro kommun har en tydlig strategi över hur grönområden fungerar som en bidragande faktor till att människor väljer att bosätta sig i just deras kommun. Fokusgruppen var medveten om vilka naturtillgångar Skutskär har, samt att den största svagheten inom orten är befintliga industrierna som blockerar den direkta närheten till naturen. Det tydliga sambandet mellan de tre kommunerna i fallstudien är att det finns en tydlig plan över hur grönområden ska användas, skötas, utvecklas och prioriteras för människors bästa i åtanke. En tydlig strategi för hur Älvkarleby kommun ska kunna bryta trenden med en minskad befolkningsmängd kan vara att utveckla de befintliga grönområdena, visa upp de för invånarna och ha en klar och tydlig plan för hur grönområdena ska vara en del av kommunens långsiktiga och hållbara utveckling. / Green areas have a significant part in people's health, both physically and mentally, and the importance of closeness to green areas has led to Boverket’s guidelines of 300 meters for nature close to where people live. A healthy population is of general interest because it leads to improved public health. Green areas and parks offers a good quality of life for people and green spaces can also serve as a strategy for municipalities to secure an occupancy of more residents to the municipality and to break negative population trends. The study focuses on the community of Skutskär. Skutskär is located in the municipality of Älvkarleby some 200 km north of Stockholm and 20 km south of Gävle. The municipality of Älvkarleby’s current population of right above 9000 has experienced, like many small municipalities in rural parts of Sweden, periods of decline or stagnation over the last 40 years. Water and natural resources is a natural part of the environment in the municipality of Älvkarleby, but in the city of Skutskär these assets are marketed poorly. Several methods were used in the study. A SWOT analysis of Skutskär’s existing green areas was conducted through the assistance of a focus group composed of local community leaders. Case studies of green strategic-plans in three municipalities – Habo, Nykvarn and Örebro –were also conducted. The strategies were evaluated using a theoretically derived checklist of key qualities. The results of the case studies were summarized using a simple content analysis procedure. The case study results indicate that the three municipalities have clear visions and strategies for using green open spaces to encourage people to stay or relocated to their communities. All three municipalities have a clear plan for how green spaces should be used, maintained, developed and prioritized. The focus group was well aware of the value of Skutskär’s natural resources but also of their weaknesses. A logical strategy for Älvkarleby is to develop and showcase existing green areas for residents and to create a clear role for green areas within the municipality's long-term and sustainable development plans.

Magistro baigiamajame darbe nagrinėjama tema – turizmo sistemos raida Lietuvoje – yra aktuali dėl pokyčių, susijusių su Lietuvos įstojimu į ES ir NATO, įsijungimu į Šengeno erdvę, taip pat dėl pasaulį ištikusios finansų krizės, kuri Lietuvoje susijusi su ekonomine recesija. Tyrimo objektas – Lietuvos turizmo sistemos raida, tikslas – atskleisti jos funkcionavimo ir plėtros ypatumus, suformuluojant bendrąją plėtros koncepciją ir jos vietą eurointegracinių procesų erdvėje. / The topic of this master thesis: the development of tourism system in Lithuania. Notably, this field is highly relevant due to the recent changes regarding our international politics e.g. the integration into the European Union, NATO and accession to the Schengen air zone. Similarly, the current crisis in the financial markets worlwide is the cause of economic reccesion in Lithuania, what is also one of the factors that might reinforce a stagnation in the field of tourism in our nation.

Although Georgia has experienced dramatic increases in the number of visitors over the past decade Swedish travellers are absent in the arrival statistics. Visitors from Eastern Europeans account for the majority of the increase in arrivals. This thesis attempts to understand what is missing in order for Swedish tourists to discover Georgia as a destination. This is done by interviewing Swedish tour operators and surveying Swedish visitors to Georgia. The results are analyzed in the framework of Leiper’s theory of destination competitiveness. A SWOT analysis is also used to structure the analysis, and the thesis suggests some benchmark measures that could be used to implement a systematic effort to improve the destination. The thesis concludes that Georgia indeed has a strong attractiveness on Swedish tourists, but that the main problems are connected with low awareness and lack of convenient transportation options. It is argued that these problems can be solved through improved marketing and entrepreneurship. Furthermore, the thesis highlights the need for Georgian destination managers to make choices today in order to shape the image of the country in the future. Georgia has a challenge to strengthen the authenticity that many travellers associate with the country, but is in a position to modernize by preserving traditions. Finally, it is argued that the results from this study are generalizable to include preferences of travellers from Western Europe in general, and therefore the study points to some significant opportunities available to Georgia.

The aim of this thesis is to analyze the conditions under which a company can enter a foreign market. I have chosen the company Ipema, spol. s r. o. for my thesis. The company operates in food processing industry, specifically in the manufacture of bakery, since 1992. The company wants to expand it´s products to the Austrian market. Motivation and the reason for this process is the interest of Austrian customers in bread. To succeed in a foreign market is not easy. It is very important to know all the conditions and obligations which must be realize.

The main aim of the thesis was to uncover opportunities and to identify threats for the selected company and offer the firm use of the information obtained. In the theoretical part of the thesis I used the information to perform a situational analysis and further analysis of the methods of marketing environment and SWOT analysis. To determine the opportunities and threats in the practical part of my thesis, I chose Československá obchodní banka, a. s. , which operates as a universal bank in the Czech Republic. SWOT analysis was used for these purposes. Before performing a SWOT analysis it was necessary to first develop an analysis of the marketing environment of the company. I used STEP analysis to analyse the company's macro environment. The bank's microenvironment was evaluated using Porter's five forces model analysis, and to analyse the company I made financial analysis of selected economic data and financial ratios from the annual reports for the period 2010 up to 2014. The SWOT analysis that was performed uncovered the following opportunities: population growth, an increasing number of households with a personal computer and Internet connection, smart banking development and interconnection of distribution networks. The most significant threat to the bank is growth in rivalry among competitors, increased bargaining power of customers, threat in the form of substitutes, the end of the contract with Česká pošta and the planned transfer of Česká pošta to a franchise. To achieve the objectives of the work, I suggested to the bank the following recommendations: specialized products for children and young adults with public campaign events, as well as alternative distribution channels, virtual Video Banker and virtual branches, competition and poll applications on social networks, Smart banking development, interconnection of distribution networks and merging brands. In terms of threats I recommend reducing the fees for account maintenance, increase the interest rate on accounts, create questionnaires regarding clients who close their account, higher commissions on sales and investments for Česká pošta, and last but not least, benefits and training for employees of Česká pošta.

This thesis deals with tourism in the rural areas. The main objective is to chart Táborsko as a tourist destination and to analyze in detail a case study situation in the village Borotín. The theoretical part defines key terms related to tourism, species and forms in rural areas. Work specifies, how they look and what views they have on tourism, tourists, local residents, local businesses and the mayor. The practical part describes the selected village Borotín terms of objective data, as well as the practical part compares the data obtained by questionnaire survey and interviews carried out. On the basis of empirical field research were identified attitudes and opinions of individual surveyed categories and then evaluated whether tourism in the village used as a development chance.