Denna studie framför vår forskning om hur underhållning används på ett shoppingcenter som en strategisk marknadsföringsstrategi. En fallstudie med ett kvalitativt angreppssätt valdes eftersom vi ville få ett djup i studien. Fallstudien gjordes på Mall of America genomdatainsamling i form av dokumentstudie och en semi-strukturerad intervju medshoppingcentret. Denna metod valdes eftersom det i forskningsöversikten framkom att mycket av den tidigare forskning gällande förhållandet mellan shoppingcenter och underhållning, var fokuserad på surveyundersökningar med inriktning på besökarna. Forskningsöversikten visade också på bristande forskning inom ämnet, vilket gjorde det intressant för oss att studera. För att besvara syftet ställdes tre forskningsfrågor som behandlade marknadsmixen, kundfokus och kundrelationer. Det är även dessa teman som genomgående tas upp i såväl teori, resultat samt diskussion. Marknadsmixen beskriver de 6Pna som Preston (2012) menar bör användas vid evenemang istället för de traditionella 4Pna. Kundfokus tar uppsegmentering, targeting, differentiering och positionering. Kundrelationer är fokuserat till hur shoppingcentret skapar kundvärde och kundtillfredsställelse med hjälp av underhållning. Utifrån dessa teman togs en teoretisk analysmodell fram. Denna modell låg till grund för vårt resultat och kan även komma att replikeras för framtida forskning. .Resultatet i denna studie visade att samtliga av marknadsmixens delar användes på Mall of America, dock med större och mindre påverkan på deras strategiska arbete. Mall of America vet vad deras varumärke står för och vilken position de vill åstadkomma. Detta skildras i deras sätt att arbeta med kundfokus i olika utsträckning. De arbetar strategiskt för ett emotionellt band med sina besökare vilket bidrar till deras goda och långsiktiga kundrelationer. Vår studie bidrar med en teoretisk analysmodell som kan användas för att visa på det samspel som är av vikt för företag/shoppingcenter att anamma när de strategiskt vill implementeraunderhållning. Dessutom bidrar vår studie med en djupare förståelse för hur Mall of America strategiskt använder underhållning som visat sig vara en framgångsfaktor. / This study shows our research on how entertainment is used in a shopping center as a strategic marketing strategy. As we wanted to get a depth in the study, a qualitative case study method was made. The case study was made on Mall of America through the research designs document study and a semi structured interview with the shopping center. This method was chosen as in the research overview of the previous research regarding shopping center and entertainment, the focus was on survey studies aimed at visitors. The research overview also showed the lack of research within the subject, which made it interesting for us to study. Three research questions regarding the marketing mix, customer focus and customer relationship were asked to answer the purpose. These are also the themes that are used through the theory, result and discussion. The marketing mix describes the 6Ps that Preston(2012) means should be used instead of the traditional 4Ps regarding events. Customer focus covers segmentation, targeting, differentiation and positioning while customer relationships is about how the shopping centre creates customer value and customer satisfaction through entertainment. A theoretical analysis model was created from these themes. This model was the basis for our results and can be replicated in future research. The results on this study show that all elements of the marketing mix were used at Mall of America, with more or less impact in their strategic work. Mall of America is aware what their brand stands for and what position they want to reach. This is portrayed in their way of working with customer focus to different extents. They strategically work to reach an emotional connection with their visitors that contributes to their well executed and long-term customer relationships. Our study contributes with the theoretical analysis model which can be used to show the interplay that is important for a company/shopping center to embrace when they want to strategically implement entertainment. This study also contributes with a deeper understanding on how Mall of America strategically works with entertainment that has become a success factor.

Purpose: The purpose of this paper is to explain how privacy concerns impact the relationship between personalization and the factors of advertising value on smartphone advertising. Design/methodology/approach: A explanatory research design with a quantitative approach was conducted, utilizing an online questionnaire with a total of 103 respondents. Conclusion: The result indicates that privacy concerns only moderates the relationship between personalization and entertainment. It was also shown that privacy concerns had a direct impact on irritation Research limitations: The result is not generalizable as a non-probability sample was used, and only respondents between the 18-35 answered the questionnaire. Originality/value: A new perspective of how the moderation of privacy concerns impacts the relationship between personalization and the factors of advertising value. Keywords: Smartphone advertising, advertising value, informativeness, entertainment, irritation, credibility, incentives, privacy concerns. Paper type: Research paper

The aim of my work is to describe the penetration of entertainment into the news and the normative reflection of this phenomenon. In the first chapter I conceptualize the phenomenon and discuss the basic literature on the topic. In the subsection I present my concept of the relationship between infotainment and other media concepts from the most general to specific ones such as infotainment. Further, I describe the Czech normative reflection on three different levels: the theoretical debate, the professional debate within political discourse (in which I also include the activity of regulatory authorities), and the debate within journalistic discourse. In the second chapter I show methodological attempts at coping with the penetration of entertainment and I suggest a methodological approach for my own research. In the third chapter I describe historically the onset of the news paradigm in the Czech media landscape, the penetration of entertaining elements into it, and the increased interpretive power of journalists in the commercialized infotainment news. After the description of the Czech normative reflection of this phenomenon and the presentation of the research, I propose a new approach to examine the fusion of entertainment and news.

Made available in DSpace on 2016-08-03T12:31:10Z (GMT). No. of bitstreams: 1 Texto Completo.pdf: 2185041 bytes, checksum: 6e4bafaf0991775415dbdf8e67821864 (MD5) Previous issue date: 2010-04-06 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / O objetivo deste trabalho foi entender o uso estratégico do entretenimento na comunicação mercadológica voltada às crianças no ponto de venda das redes de fast food. O eixo teórico-metodológico aplicado foi o estudo de casos múltiplos. As redes de fast food selecionadas foram Bobs, Habibs e McDonalds. A pesquisa foi realizada em 15 lojas, durante os meses de junho a outubro de 2009. Pela análise dos dados coletados, pudemos concluir que o uso do entretenimento na comunicação direcionada às crianças é uma prática efetiva das redes de fast food. A maioria das promoções, inclusive, utiliza personagens licenciados de sucesso na TV ou no cinema para atrair o público infantil. No PDV, o entretenimento é o protagonista das mensagens, por meio de ações de merchandising e promoção de vendas, enquanto as informações sobre os alimentos oferecidos às crianças, tanto nas lojas quanto nas embalagens dos kits dos lanches analisados, são bastante restritas. No geral, as redes se valem de uma ética que não leva em consideração o que o produto pode causar em quem o consome. A dita liberdade de expressão comercial se sobrepõe aos direitos fundamentais da pessoa humana, já que, na abordagem mercadológica, via de regra predominam os interesses corporativistas.(AU)

Este trabalho é um estudo sobre a mistura que se estabelece entre informação meteorológica e entretenimento nos quadros da previsão do tempo de dois telejornais nacionais das Organizações Globo: Jornal Nacional JN (canal aberto Rede Globo) e Rural Notícias RN (canal fechado Canal Rural). A recepção dos programas sobre o tempo é analisada a partir de entrevistas abertas, com 40 espectadores de ambos os noticiários, habitantes da cidade e do campo. Também por meio de entrevistas, são avaliadas as representações da produção, privilegiando as denominadas moças do tempo, Flávia Freire (JN) e Lilian Lima (RN). Auxiliam na identificação do entretenimento, nos espaços da meteorologia, a observação do surgimento do consumidor moderno, a extensão do consumo ao lazer, o divertimento pela televisão, o tempo como assunto para conversa, as representações do corpo na cultura brasileira e traços da educação na transmissão meteorológica no Telejornalismo do país. Assim, são analisados os formatos dos quadros do tempo, suas funções aparentes, formatações, imagem corporal construída de suas apresentadoras e o público-alvo de cada telejornal. Esses principais pontos são relacionados com o pensamento de autores que estudam comunicação, tempo, hedonismo, utilitarismo, consumo, representações sociais, corpo, educação e pedagogia. A previsão da meteorologia aparece com várias funções, sendo dominantes a ênfase no cotidiano, em ambos os jornais; o foco no lazer, sobretudo no Jornal Nacional; e o destaque para o vínculo com a produção rural em sentido amplo, no caso do Rural Notícias. / This work is a study about a mixture between weather information and entertainment on the weather forecast board of two Brazilian newscasts from Globo Organizations: Jornal Nacional JN (broadcast by an open channel Rede Globo) and Rural Notícias RN (by paid channel Canal Rural). The reception of the weather program is assessed by open interviews with 40 viewers of both newscasts that live in cities and in the countryside. Also through interviews, the production representations are assessed with the weather girls Flávia Freire (JN) and Lilian Lima (RN), both of them well known by the audience. The observation of the emergence of the modern consumer, the extension of consumption to leisure, television as entertainment, the weather as a subject of conversation, the representations of the human body in Brazilian culture and education features in the transmission of weather reports by Brazilian TV are subjects that help identifying leisure on the weather board. Therefore, weather report formats, seeming functions, formatting, the built-up bodily image of their anchorwomen and the target audience of each newscast are subjected to analysis. These main themes are related to the visions of authors who study communication, weather, hedonism, utilitarianism, consumption, social representations, body, education and pedagogy. The weather forecast is shown as having several meanings, the emphasis being on everyday life, on both newscasts; the accent on leisure, above all on Jornal Nacional; and the emphasis on the broad meaning of the agricultural production, on Rural Notícias.

abstract: This experimental pretest-posttest design study extended the field of media literacy research to pre-professionals in the entertainment industry. Specifically, it investigated the effects of lecture, film screenings and focused discussions on media literacy general awareness, comprehension, critical thinking and attitudes about filmmakers' responsibility after a unit of instruction on media violence designed specifically for university film majors. Inherent in this process was an attempt to create a valid instrument for measuring media literacy awareness, comprehension, critical thinking and attitudes about social responsibilities among future media makers. Items were presented from the perspective of a creator of entertainment products. A demographic survey was used to collect data on past media literacy education and media viewing habits of this niche group, while evaluation data provided insights into the thought processes of students as they considered issues of media literacy -- sometimes for the first time -- in their own lives, in the lives of others, and in their future careers. Factorial analysis was used to test the effectiveness of the instrument. Analyses of variance were employed to measure pretest-posttest differences in treatment groups and Paired Samples T-tests to measure differences across the entire sample. Responses to open-ended evaluation questions were analyzed and coded and presented by item. Results showed positive changes in comprehension and filmmaker responsibility attitudes across treatment groups and significant positive differences in media awareness and critical thinking among students across treatment groups. Results did not align with treatment groups: the students who watched film clips and participated in focused discussions gained knowledge but did not achieve significantly greater mean scores than those who did not participate in these treatments. Findings support those in the research literature that holistic media literacy instruction, which incorporates aspects of creating as well as consuming entertainment products, can open new pathways of criticality about media issues. Media should be presented in context and with direction from the instructor. In eight evaluation items, some 90% of the young media makers agreed that the media violence lesson influenced their thinking and that they would consider material taught in this lesson when creating future media products. / Dissertation/Thesis / Doctoral Dissertation Educational Technology 2014

In the eyes of Hollywood producers, film remakes are popular endeavors to undertake. Part of the logic behind remakes is that they will likely perform successfully in the domestic box office because of the tried-and-tested formula that was the remake’s source material as well as the pre-existing fanbase. In addition, over the past two decades the international box office, particularly countries like China and Russia, are overtaking the United States in generating box office revenue. Hence, with the increasing popularity of producing remakes, as well as the growing significance of foreign markets for the entertainment industry, I test whether the international share of the box office is higher for remakes compared to other types of films. I control for several standard variables including type of film, genre, production budget, critical review score, recency of film, and number of installments in the film franchise. In conclusion, I find that although film remakes do not achieve significantly higher foreign box office shares, factors like sequel films, the horror genre, production budget and critical review scores play a significantly positive role in determining foreign box office share, thus indicating the preferences of foreign film audiences.

Este trabalho é um estudo sobre a mistura que se estabelece entre informação meteorológica e entretenimento nos quadros da previsão do tempo de dois telejornais nacionais das Organizações Globo: Jornal Nacional JN (canal aberto Rede Globo) e Rural Notícias RN (canal fechado Canal Rural). A recepção dos programas sobre o tempo é analisada a partir de entrevistas abertas, com 40 espectadores de ambos os noticiários, habitantes da cidade e do campo. Também por meio de entrevistas, são avaliadas as representações da produção, privilegiando as denominadas moças do tempo, Flávia Freire (JN) e Lilian Lima (RN). Auxiliam na identificação do entretenimento, nos espaços da meteorologia, a observação do surgimento do consumidor moderno, a extensão do consumo ao lazer, o divertimento pela televisão, o tempo como assunto para conversa, as representações do corpo na cultura brasileira e traços da educação na transmissão meteorológica no Telejornalismo do país. Assim, são analisados os formatos dos quadros do tempo, suas funções aparentes, formatações, imagem corporal construída de suas apresentadoras e o público-alvo de cada telejornal. Esses principais pontos são relacionados com o pensamento de autores que estudam comunicação, tempo, hedonismo, utilitarismo, consumo, representações sociais, corpo, educação e pedagogia. A previsão da meteorologia aparece com várias funções, sendo dominantes a ênfase no cotidiano, em ambos os jornais; o foco no lazer, sobretudo no Jornal Nacional; e o destaque para o vínculo com a produção rural em sentido amplo, no caso do Rural Notícias. / This work is a study about a mixture between weather information and entertainment on the weather forecast board of two Brazilian newscasts from Globo Organizations: Jornal Nacional JN (broadcast by an open channel Rede Globo) and Rural Notícias RN (by paid channel Canal Rural). The reception of the weather program is assessed by open interviews with 40 viewers of both newscasts that live in cities and in the countryside. Also through interviews, the production representations are assessed with the weather girls Flávia Freire (JN) and Lilian Lima (RN), both of them well known by the audience. The observation of the emergence of the modern consumer, the extension of consumption to leisure, television as entertainment, the weather as a subject of conversation, the representations of the human body in Brazilian culture and education features in the transmission of weather reports by Brazilian TV are subjects that help identifying leisure on the weather board. Therefore, weather report formats, seeming functions, formatting, the built-up bodily image of their anchorwomen and the target audience of each newscast are subjected to analysis. These main themes are related to the visions of authors who study communication, weather, hedonism, utilitarianism, consumption, social representations, body, education and pedagogy. The weather forecast is shown as having several meanings, the emphasis being on everyday life, on both newscasts; the accent on leisure, above all on Jornal Nacional; and the emphasis on the broad meaning of the agricultural production, on Rural Notícias.

O art. 6 da Constituição Federal estabelece que o lazer é um direito social. A referida proteção constitucional conquistada com a Carta Cidadã de 1988, somada a previsão internacional da Declaração Universal dos Direitos Humanos por si só ensejam a elaboração de estudo detalhado do tema. Além disso, a ascensão de uma nova classe média com maior poder de consumo, a efervescência da terceira revolução industrial e a eleição do Brasil, e especificamente da cidade do Rio de Janeiro, como sede de diversos eventos de entretenimento internacional, são os argumentos que introduzem o estudo a cidade e a satisfação do direito ao (do) entretenimento. Assim, a partir da conceituação de entretenimento à luz da comparação com as outras ciências humanas e o direito alienígena, enseja-se a propositura de um conceito próprio para o ordenamento jurídico pátrio, que delimita os deveres do Estado na satisfação deste direito, e na regulação e fomento da atividade econômica que circundam o lazer, denominada indústria do entretenimento. O estudo aborda ainda a compreensão de que a cidade pode ser concebida como oikos do entretenimento, permitindo uma análise das formas como as cidades devem comportar conteúdo mínimo que viabilize a satisfação do lazer. Ao final, tendo por paradigma a cidade do Rio de Janeiro, se analisa como determinadas cidade podem possuir características geográficas, históricas e culturais próprias que permitem que sua vocação econômica seja a satisfação do entretenimento em nível internacional. / The art. 6 of the Brazilian Federal Constitution states that leisure is a social right. Such constitutional protection achieved with the Brazilian Federal Constitution of 1988, coupled with international forecasting the Universal Declaration of Human Rights itself requires the preparation of detailed study of the subject. Moreover, the rise of a new middle class with greater purchasing power, the effervescence of the third industrial revolution and the election of Brazil, and specifically the city of Rio de Janeiro, as the headquarters of several international entertainment events, are the arguments that introduce our study "the city and the fulfillment of the entertainment law." In order to provide a brazilian concepction of entertainment law, we will analyze , at a first moment, conception of other humanities and foreign law. From that, we will define the duties of the state in satisfaction of this right, as well the regulation power and the fostering in economic activity surrounding the leisure, called the entertainment industry. The study also addresses the understanding that the city can be conceived as oikos of the entertainment, allowing an analysis of the ways that cities must behave in order to provide minimum content of leisure. At the end, with the paradigm of Rio de Janeiro city, we will analyze how certain cities may have geographical, historical and cultural characteristics that make these municipalities internacional centers of entertainment satisfaction.

CoordenaÃÃo de AperfeÃoamento de Pessoal de NÃvel Superior / A presente tese tem como foco principal estudar o que hà de circunstÃncia social e histÃrica em uma âcultura moleque cearenseâ. Em um sentido geral este à um rÃtulo que tem servido para se identificar as prÃticas humorÃsticas no meio social mais amplo, mas que enseja a produÃÃo artÃstico-cultural e a promoÃÃo do mecanismo institucional do entretenimento-turismo locais. E à apenas em determinados Ãmbitos da produÃÃo cultural que à sociologicamente e metodologicamente viÃvel conduzir tal pesquisa. Um grupo de humoristas locais que fazem tanto shows em casas noturnas na cidade de Fortaleza como, alguns, sucesso nos meios de comunicaÃÃo de abrangÃncia nacional serviram como alvo de investigaÃÃo para a compreensÃo da atual manifestaÃÃo dessa âcultura molequeâ. Sendo assim, na execuÃÃo da pesquisa abracei um conjunto de medidas metodolÃgicas que convergiram adequadamente para a coleta das evidÃncias interpretativas. Debrucei-me primeiramente sobre as literaturas ficcional, folclÃrica, histÃrica e memorialista sobre o CearÃ, enfocando evidentemente tudo que dissesse respeito a esta ideia de um âhumor cearenseâ. Lancei mÃo de periÃdicos e jornais, a maioria locais, e tive acesso a dois compÃndios publicados pelo Museu do Cearà que reuniram notÃcias datadas da fundaÃÃo do museu na dÃcada de 1930 atà o ano de 2007. Realizei pesquisa tambÃm no Acervo de Obras Raras da Biblioteca Municipal de Fortaleza, Governador Menezes Pimentel. Como complemento fez-se bom uso da rede mundial de computadores, detentora de fontes valiosas de informaÃÃo. De modo concomitante, foram feitas entrevistas abertas direcionadas por curtos roteiros de perguntas com oito humoristas locais. Dentre os resultados obtidos tÃm-se que a criaÃÃo e manutenÃÃo desta âcultura moleque cearenseâ deveu-se primeiro a uma persistente valorizaÃÃo de perspectiva modernista do que à âpopularâ e Ãs suas mais recentes manifestaÃÃes artÃstico-culturais e turÃsticas. / This thesis focuses primarily on studying the historical social origins of an âmoleque cearense cultureâ over slightly more than a century. In a general sense this is a label that has served to identify humorous practices in the broader social enviroment and yet gives rise to the cultural artistic production and promotes the local entertainment-tourism institutional mechanism. Although only in certain areas of the cultural production that is sociologically and methodologically feasible to conduct such research. For understanding the current manifestation of that âmoleque cultureâ this research aims a local group of humorists who both make shows in the Fortalezaâs nightclubs how they appear in the broadcast national television reaching large audiences. Therefore for the research proposals I brought a set of methodological measures that served properly for the interpretative evidence collection. First I red some sources in the past of the CearÃâs literature wich focused on everything about the idea of a âcearense humourâ. I used as part of that research the reading of periodicals and newspapers, local, most of them, and I managed to get possession of two textbooks published by Cearà Museum which brought together news covering the 1930âs until 2007. I too make research in the Collection of Rare Books of the Municipal Library Fortaleza, Governador Menezes Pimentel. The Internet was a great and good source of information for that research. Yet I made open interviews directed by a short script question with eight local humorists. On some results I demonstrate that the creation and maintenance of that âmoleque cearense cultureâ is due to a persistent appreciation of a modernist perspective about the âpopularâ and to its more recently artistic cultural and tourist apropriations.