第一章前言：說明本論文之研究動機與目的及研究方法及內容 第二章荀子學說中的基本觀念 第一節天是無可取法的 第二節人的特性為有義辦與能群 第三節人性是惡的 第四節荀子學說與傳播的關係 第三章正名論：從荀子有關正名的言論中探索傳播效果 第一節名的功用與抽象層次 第二節名守 第三節三惑三標 第四章辨說論：從荀子有關辨說的言論探索傳播效果 第一節辨說的任務 第二節辨說的態度 第三節辨說的性質 第五章心理論：從荀子有關心理的言論採索與傳播的關係 第一節心的總說 第二節心理作用的分類 第三節知覺與傳播 第六章荀子其它言論中有關傳播效果之探討：例如解蔽兼權，及傳播體系等。 第七章結論

Introduction Global communication environment is shaped by technological development in the telecommunication sector and expansion of a multinational (and increasingly global) network of private corporations. Increased trade and economic integration promote civil and political freedom directly by opening society to new technology, communications and democracy. It appears that global communication links are widespread and growing among economic and scientific elites. This study tries to explore how communication technologies development helps to lower transaction cost, enhance more trade across the Taiwan Strait and furthermore generate impact on political arena. As a Taiwan’s economic policy toward China, as a China’s economic policy toward Taiwan influenced by the corporate interests of the business groups and global communication networks promotes economic interests. Both, China and Taiwan have become major economic players in the international community. However, Taipei and Beijing have little formal direct dialogue, but they communicate using a public diplomacy , Internet (B2B e-commerce) and mass media. Telecommunication technologies provide a possibility for business elites in Taiwan and mainland China to communicate and create a great amount of bilateral trade between the two sides. Trade between mainland China and Taiwan has increased significantly over the last decade, because both Taiwanese and Chinese share the same language, customs and culture – and this factors save transaction costs.