由於可攜式行動裝置近年來快速成長，隨著行動裝置與地理資訊的結合發展出的適地性服務 (Location-Based Service, LBS)，也呈現越來越多的應用方式。LBS最基本的功能為定位，定位精度好壞也影響著LBS的應用面，越高的定位精度應用面越廣。常見的定位方式便是用GPS導航定位，但是在都會地區越是繁榮的地方往往過多的建物使衛星訊號被阻擋，導致GPS的定位會受到影響，造成平面誤差量會在15公尺以上，或是無法定位。利用都市區域有Wi-Fi訊號分布的特性，藉由區分不同的Wi-Fi訊號來源與接收強度，做出定位判斷，可以使原本GPS無法定位的區域，也可以利用Wi-Fi訊號來做定位。本研究嘗試使用高感度GPS接收器，在建物周邊定位，及在GPS無法運作時使用Wi-Fi訊號來做定位依據，提高整體的定位成功率，並嘗試利用Wi-Fi定位與GPS協同運作來提高整體精度。Wi-Fi定位採用訊號紋辨識法，欲使用訊號紋辨識法必先建立Wi-Fi訊號資料庫，包含地理坐標與對應的訊號來源與強度分布。實驗區為政治大學山下校區綜合院館四周面積約1.76公頃區域，模擬被遮蔽狀況下的GPS導航定位精度，配合Wi-Fi定位來輔助GPS定位結果。結果顯示利用兩種定位系統，可使平面平均定位誤差小於10公尺，高程平均定位誤差小於1.5公尺。 / The positioning accuracy is an important issue for Location-Based Service (LBS). LBS has many products, and its applications are usually based on Global Positioning System (GPS), because GPS navigation has been very mature. GPS has a typical outdoor positioning error of up to 15 meters for civilian users. Hence it has become a viable method for civilian to carry out coarse positioning. However, it has its shortcomings. GPS is available only in outdoors with a clear view of the sky. Since Wi-Fi (Wireless Fidelity) has become another positioning technology which is capable of performing positioning in indoor environments and urban canyons. Wi-Fi positioning is using fingerprinting in this study. This study is desirable to integrate GPS and Wi-Fi positioning technologies for ubiquitous positioning. The related issues of Wi-Fi/GPS technologies, such as database quality, analysis of algorithms, and database processing procedures were studied. Test data sets from National Chengchi University (NCCU) campus will be used to test the proposed algorithms. By using those two positioning system , it is revealed that the positioning accuracy made at the test sites resulted that the 2D coordinate average error is less than 10 meters, elevation positioning average error is less than 1.5 meters.

臺灣目前共有七家宗教頻道，而慈濟所屬的大愛電視，自1998年成立後，透過衛星播出，遍及全球，現已成為全球華人世界第二大電視臺（僅次於大陸中央電視臺）。不過到底是宗教臺？或是公益頻道？證嚴法師言明大愛電視不是以宗教立場為出發點的電視媒體經營。因為在她的解讀中，每個人都須要有宗教的依靠；「宗」是生活的宗旨，「教」是生活的教育。慈濟號稱有五百萬以上的會員，志業範圍遍及全世界近50個國家，其組織與義工型態發展，點點滴滴都在累積社會信任的資本。 大愛電視有四套關於證嚴法師的節目，本研究以即時性最強，且兼具紀實教育功能的《人間菩提》節目收視作為研究對象；運用接收分析理論，採取質化方法研究，先抽選《人間菩提》兩集主題進行分析；接著以深度訪談方式，訪問八位觀眾。這些觀眾對慈濟事務，有高涉入和低涉入的差異；觀看節目也有高收視和低收視之不同，藉以瞭解不同背景的觀眾如何透過《人間菩提》這樣的節目，去建構日常生活中對社會真實的解讀與詮釋；並瞭解當觀看《人間菩提》節目，出現感動反應後，如何產生收視之後續行動。 本研究發現，《人間菩提》節目對觀眾而言，確實具有其宗教價值與行善助人雙重元素，但不會讓觀眾認為它是傳統印象中的宗教節目，反倒能連結至受眾個人的情感與生活體驗，帶動出一股慈善力量的動能。 / In Taiwan, there are seven local religious channels, DaAi TV is owned by the Tzuchi Foundation. DaAi TV was established in 1998. Through satellite broadcasting, it has already become the second largest television station among the global Chinese population. (next to the Central Committee Television in the mainland China). The Tzu Chi Foundation is a volunteer-based, nonprofit, spiritual and welfare organization that was founded in 1966 by Dharma Master Cheng Yen. For over 40 years, the Foundation has been contributing to improved social and community services, medical care, education, and humanism in Taiwan. Tzu Chi is an international organization with over 5 million supporters. Today, Master Cheng Yen's influence on the world is revealed through inspiring stories. There are four different programs about Master Cheng Yen on DaAi TV. The change Cheng Yen attempts to initiate in society begins with the individual. Among the four programs, the content of “Life Wisdom" is the most direct. Master Cheng Yen provides “living wisdom" daily for 12 minutes. The wisdom is a record of actual events and it is updated daily. This research adopts reception analysis, thorough interviews to understand how the audience watches this type of religious program. Further, it studies the manner in which the audience interprets the content and applies it in their daily lives, in order to construct a perspective of the real world. The present research also examines the reactions of the audience upon watching the program and the manner in which the act of watching Life Wisdom influences the larger community to work toward the betterment of society.

企業全球化趨勢的日亦普遍，致使全球化的行銷成為必須。廣告為行銷不可或缺的一環，因此，廣告的全球化勢在必行。近年來，全球化企業在台灣使用「全球化廣告」的情況愈來愈頻繁，無論其所使用的全球化廣告類型為何，閱聽人對這些全球化廣告的看法才是最重要的。 因此，本研究以不同類型的全球化廣告為研究主體，依據外國學者對不同類型全球化廣告的六種定義，使用其中的「完全標準化」、「半標準化」、「因地制宜的執行元素」，以及「概念在地化，執行全球化」等四種全球化廣告類型，從「接收分析」的角度出發，探討閱聽人面對不同類型全球化廣告文本時，他們如何解讀這些廣告文本。在探討解讀型態的同時，並設法了解閱聽人的「開放性人格特質」、閱聽人的「媒介依賴程度」、閱聽人對全球化企業所知覺到的「品牌形象」，以及不同類型的全球化廣告文本等概念，是如何影響閱聽人的解讀型態。 本研究透過「符號學」的分析方法，針對不同類型的全球化廣告做文本分析，同時運用「實地問卷調查法」的研究設計，對受訪者蒐集資料。除藉以了解閱聽人與不同類型全球化廣告文本間的互動關係外，並嘗試驗證變項間的因果關係。 研究結果發現，閱聽人對不同類型全球化廣告的認知程度愈深，愈容易對全球化廣告採取優勢型的解讀型態；閱聽人對電視的依賴程度愈高，愈容易對全球化廣告採取優勢型的解讀型態；閱聽人所知覺到的品牌形象愈趨近於正向，愈容易對全球化廣告採取優勢型的解讀型態；閱聽人的開放性人格特質程度愈高，愈容易對全球化廣告採取優勢型的解讀型態。 / With more and more global corporation widespread in the world﹐global marketing becomes necessary. Advertising is an essential part of marketing﹐therefore﹐the globalization of advertising have to be imperative. In recent years﹐the situation of global corporation in Taiwan uses global advertising becoming universal﹐no matter what type of global advertising they used﹐the most important thing is the viewpoint of audience. Therefore﹐the material of this study are different types of global advertising. In accordance with six different definitions of global advertising from foreign researchers and I selected four types from them﹐they are“Fully Standardized.”､“Semi–Standardized.”､“Varying Standard Executional Elements.”﹐and “Act Global﹐Think Local.”The study started with the approach of“Reception Analysis.”To investigate how the audience interpret different types of global advertising. Meanwhile﹐try to recognize how the audience’s personality trait of openness﹐degree of media dependency﹐cognition of brand image of global corporation﹐and the different types of global advertising itself influences the audience’s interpretation pattern. The present study uses“Semiology”to analyze the content of different types of global advertising﹐simultaneously﹐using the research design of“on–the–spot questionnaire”to collect the respondents’ data﹐in order to understand the relationship between the different types of global advertising and the audience﹐and try to examine the variable causality. The results of the study are﹕when the audience have deeper cognition of different types of global advertising﹐their interpretation pattern of global advertising tend to be more dominant. When the audience’s degree of media dependency is higher﹐they well take the dominant interpretation pattern of global advertising easier﹒When the audience’s cognition of brand image is more positive﹐their interpretation pattern of global advertising incline to be more dominant﹒When the audience’s degree of personality trait of openness is higher﹐they well adopt the dominant interpretation pattern of global advertising easier.

從日治中期以來就對殖民地政府財政貢獻卓著的臺灣煙酒專賣事業，於1945年10月底政權易手後，依然為新統治者所倚重，在終戰初期的財政上繼續扮演著舉足輕重的角色。 純就歷史的角度來看，以煙酒專賣事業在近代臺灣財政上所佔的份量，理應成為眾所矚目的焦點，唯因戰後千頭萬緒又百廢待舉，新來政權行政效率欠佳也無心兼顧，任憑許多與臺灣國家社會政經建設有關的資料散佚流失，終致釀成一段令人扼腕的歷史空白。 基於尊重史實的態度，本論文乃從紮下臺灣專賣事業雄厚根基的日治時期談起，但旨在探討國民黨政府的對臺接收政策、戰後如何接收原屬於總督府公產的臺灣專賣事業、接掌之後如何維持營運、又曾經面臨哪些難題，以及終戰初期臺灣煙酒專賣收益對政府歲入的重要性等等議題。 終戰初期，在積極復元的過程中，臺灣社會同時也出現嚴重的適應不良症候群，尤其是國民黨政府若干罔顧民情民意的政策與作為，導致政局動盪，經濟更形蕭條，民怨沸騰。終於1947年2月27日傍晚，經由一起武裝緝私員警取締人民販售私煙案現場處理失當而引爆震驚國際的慘劇──「二二八事件」，當然也在本研究檢視之列。 本論文試圖結合當年有限的史料，以及解嚴後陸續出土的官方檔案文獻與民間研究成果，期能以較為寬闊而多元的視野，重新呈現臺灣煙酒專賣事業在終戰初期的樣貌，俾補綴這一段現已鮮為人知或疏忽遺漏的臺灣現代史，甚且充實現階段「臺灣研究」的內涵。 / The monopoly of tobacco and wine in Taiwan has been a major source of revenue for the Japanese Colonial Government since the middle period of its occupation. After Japan ceded Taiwan to the Nationalist Government of China in October 1945, it continued to be the policy of the new ruling power, the result of which greatly redounded to the new government’s fiscal income, especially during the early post-war years. As the monopoly policy has left a deep imprint on Taiwan’s economics, it should have been the focus of much attention. Nevertheless, due to the ruins ravaged by the war and the ineptitude of the government, a lot of historical documents concerning Taiwanese society and economic development were lost, leaving a blank of the history of the monopoly policy. This dissertation aims to survey the history of tobacco and wine monopoly in Taiwan. Starting with the Japanese Colonial Government which laid down a good foundation of the monopoly policy, my research would then focus on the policy of the Nationalist Government toward Taiwan after reclaiming its territory, the way the new government took over the monopoly business and kept it running, the kind of problem it confronted, and the significance of the monopoly business in its contribution to the government’s revenue. The author would also examine the political incident related to the monopoly business, arguing that the real cause of the February 28 Incident(known in Chinese as the “2-2-8 Incident”), though triggered by an anti-smuggling crackdown on February 27, 1947, was Taiwanese refusal to accede to the peremptory policies set by Kuomintang(Nationalist Party or KMT) Government. This research is done based on the limited first-hand documents and the newly released governmental archives, besides some non-governmental documents. Efforts have been made to reconstruct the history of the tobacco and wine monopoly business in the early post-war years with a view to enriching the Taiwan Studies.

隨著數位匯流與市場全球化，閱聽人的電視劇收視行為逐漸改變，各種新媒體影音平台搭配不同的裝置，逐漸形成跨媒介、跨平台的觀看。同時，多國電視劇內容並存於網路平台，閱聽人觀看多元內容成為必然趨勢。然而，透過網路觀看多國電視劇是過去研究顯少觸及的新觀看行為，此觀看行為比過去更個人化，且富有多樣性。因此，本研究透過深度訪談與日記法，針對年輕族群透過網路觀看多國電視劇的行為進行討論，面向包含科技媒體的使用、多國電視劇內容的選擇，以及個人觀看與互動模式。 本研究發現，這些年輕觀眾的收視脈絡改變，個人化的收視打破時空限制，使用過程是雙向互動的，已然形成新舊媒體的跨平台觀看，其觀看平台多元分散且沒有忠誠度，本研究以整合性科技接受模型理論（UTAUT）解釋此現象。同時，觀眾擁有自主選擇多國電視劇內容的能力，如此其選擇的方式及動機，敘事吸引力、來源國印象及使用與滿足等理論皆能提供部分解釋，並以第三代接收分析解釋多元浸泡的媒介文化及社會連結意義。 整體而言，受訪觀眾的科技使用行為與過去不同，在不同情境下，可能會選擇不同的觀看媒體，養成跨平台觀看的能力和習慣。同時，這些平台承載的多元內容具有互文性，增加了多國觀看的必然性。同時，觀看行為走向個人化，受訪觀眾擁有選擇內容與觀看方式的自主能力，且過程皆與生活緊密相關。