隨著知識經濟時代的來臨，現代企業價值創造的主角，由過去的有形資產轉變為無形資產，為能掌握企業創造價值之過程及成效的情形下，平衡計分卡與智慧資本報導此二管理工具因應而生。 平衡計分卡清楚表達企業願景與策略，並將策略轉化為策略性議題、策略性目標、衡量指標及行動方案，成為使短期活動與策略結合一致的策略管理工具；而智慧資本報導則能幫助企業瞭解知識如何創造、累積、共享及整合運用之過程，以進行有效之知識管理。 其中智慧資本大致可分為四大類：人力資本、創新資本、流程資本與關係資本，分別與平衡計分卡中之學習與成長、內部流程與顧客三大構面概念上有相似之處，且兩管理制度之發展皆與策略有緊密的關聯性，故本研究以國內一生技製藥公司為研究對象，以平衡計分卡之觀念架構發展智慧資本內部報導。 本研究採個案研究法並輔以問卷調查，藉以瞭解對於策略之達成，智慧資本內部報導所應包含之內容為何。研究結果如下： 一、可藉由設計平衡計分卡之觀念架構與精神，以具體發展智慧資本內部報導。 二、智慧資本內部報導所包含之智慧資本項目，應與策略有密切關聯，以藉由對這些項目之管理，以進而促進公司策略目標之達成。 / With the coming of knowledge economy, the factors of value creating had been shifting from physical assets to intangible assets. In order to capturing the processes and effects of value creation, two kinds of management tools - BSC and intellectual capital report were advocated. BSC expresses the vision and strategy by converting to strategic themes, strategic objectives, strategic measures, and action plans. Intellectual capital report helps organizations to deal with knowledge management via disclosing the processes of knowledge creation, capture, organization, and transmission The components of intellectual capital (human, innovation, process, and relationship capital) are similar to learning and growth, internal process, and customer perspective of BSC. Furthermore, these two management tools are both linked to strategy. This research adopted case study with questionnaire to develop a biopharmaceutical company’s internal intellectual capital report based on the concept of developing BSC. The conclusion of this research: 1.It’s practicable to use the concept of developing BSC to form internal intellectual capital report. 2.The items of internal intellectual capital report should be related to business strategy. It’s helpful to reach the strategy through managing the intellectual capital items.

知識經濟時代，因為資訊科技快速的進步與普及，使得知識的分享與交流變得非常的便利與迅速，造成企業競爭的優勢與差異不斷的縮小，極可能在短時間內便因競爭對手的成長，而喪失了競爭優勢。企業面對如此激烈的競爭環境，在資源有限的情況下，如何將企業資源做有效的運用，發揮最大的成效，來達成企業持續獲利與成長的目標，已成為現今組織所面臨的重要管理課題。 所以在知識經濟時代，智慧資本是企業持續保有競爭優勢的關鍵因素。本研究擬以國內一家上櫃的電子公司為研究對象，探討企業如何在資源有限的條件下，藉由內部管理機制的研討，找出企業的核心價值與競爭力－智慧資本，並建立一套「智慧資本的報導與管理機制」，來創造與累積企業所需的「策略性智慧資本」進而修正與制定「企業策略」，以提升策略的品質及提高達成企業策略的可靠度。 本研究採個案研究法，再輔以問卷調查分析，以取得較客觀的資訊。本研究目的，希望運用個案公司現有的核心競爭優勢，來研討及制定個案公司未來的發展策略，並藉由「平衡計分卡」與「智慧資本」的理論與觀念架構，建立個案公司策略性智慧資本的內部報導機制。研究結論如下： 一、可藉由策略形成系統之分析架構，來擬定公司未來發展的策略。 二、可藉由「平衡計分卡」與「智慧資本」的理論架構及問卷的統計分析，來確 認公司為達成未來發展策略所需的策略性智慧資本項目。 三、為使資訊使用者瞭解公司智慧資本報導的內容與策略具有密切的關聯性，報導內容應包含公司未來發策略的主要內容，以有助於公司策略目標的達成。 關鍵字：智慧資本、策略、平衡計分卡、策略性智慧資本、智慧資本內部報導。 / In the era of knowledge-based economy, sharing and exchanging knowledge has become extremely convenient and fast due to the progress and popularity of information technology and such situation has continued to shorten the distance of competitive advantages and differences among enterprises. It is very likely that an enterprise will lose its competitive advantage within a very short time because of the growth of its competitors. When enterprises are facing such keen competitive environment with limited resources, how they may utilize those resources effectively and maximize their outcomes in order to achieve the goal of constant profits and growth for the enterprises has become a critical management issue that each organization faces today. Therefore, intellectual capital is the key factor for enterprises to continuously maintain their competitive advantages in the era of knowledge economy. This study plans to look closely into an over-the-counter electronic company in the country to discuss how an enterprise may locate its core value and competitive power – intellectual capital under the condition of limited resources and through consultation of its internal managerial mechanism to establish a set of “Report on Intellectual Capital and Managerial Mechanism” to create and accumulate what “strategic intellectual capital” an enterprise requires and to further modify and set up its “enterprise strategy” to enhance the quality of the strategy and its reliability of fulfilling the enterprise strategy. This study adopts case study method and is assisted with questionnaire survey analysis in order to obtain more objective information. The purpose of this study is to bring the case company’s current core competitive advantage into discussion to establish its future development strategy, and through the theory and conceptual framework of “Balance Score Card” and “Intellectual Capital” to construct its internal report mechanism in terms of the strategic intellectual capital. The research conclusion is as follows: 1) A company’s future development strategy may be planned through the analytical framework of the strategy forming system. 2) Through the theoretical framework of “Balance Score Card” and “Intellectual Capital” and the statistical analysis of questionnaire, the items of strategic intellectual capital that a company requires for achieving its future development strategy may be confirmed. 3) In order for information users to understand that there is close relationship between the contents of company’s intellectual capital report and its strategy, the report contents must include major descriptions on company’s future development strategy to help achieve the company’s strategic goal. Keywords: Intellectual capital, Strategy, Balance Score Card, Strategic intellectual capital, Internal intellectual capital

在知識經濟時代中，智慧資本是企業維持競爭優勢的關鍵所在。本研究採個案研究法，再輔以問卷調查。以物流公司為研究對象，探討其所重視之智慧資本及相關之管理制度。此外，並發展智慧資本內部報導方式。研究結論如下： 一、個案公司重視之智慧資本項目共30項。 二、對於重要之智慧資本項目，個案公司設有管理制度。 三、個案公司之智慧資本管理制度有其可改進之處。 四、個案公司之智慧資本內部報導內容包含公司之使命、願景、策略與策略性目標，而每項策略性目標都有其相對應之智慧資本項目。個案公司可就各智慧資本項目發展合適之衡量指標。 / In the knowledge-based economy, intellectual capital is the key factor to help enterprises maintain its competitive advantage. This study adopts case study method and is assisted with questionnaire survey analysis. This study takes the logistics company as the object company to discuss what are the intellectual capitals that the logistics company emphasizes and the relevant management systems. Furthermore, this study develops the form of internal intellectual capital report. The conclusions are as follows: 1.The company considers 30 intellectual capital items important. 2.The company has the relevant management systems for these 30 items. 3.There are some parts of the management systems that could be improved. 4.The company’s internal intellectual capital report includes the company’s mission, vision, strategy, and strategic goals, moreover, the strategic goals accompany relevant intellectual capital items. The company can develop the appropriate indicators.

在這個知識經濟時代中，智慧資本是組織競爭優勢的關鍵所在，因此企業會希望透過內部智慧資本報導來監督智慧資本的發展與執行，不過，隨著企業所採取策略的不同，將影響所重視與所需的智慧資本，並進而造成智慧資本報導內容也將會因策略的不同而有所差異。此外，從企業的市場價值與帳面價值背離情況愈趨嚴重來看，也瞭解到傳統財務報表已無法提供給外部資訊使用者有關企業未來獲利潛力之有用資訊，而為解決此問題並提昇財務報表的價值攸關性，應有必要提供智慧資本外部報導予外部資訊使用者。 　　鑑於企業對內部與外部智慧資本報導需求之與日俱增，政府機構與學術界也開始積極探討智慧資本內部與外部報導架構之議題，並提出內部智慧資本報導需揭露較詳細的組織流程與程序等資訊；而外部智慧資本報導因基於可靠性、可比較性與企業競爭力之考量，所揭露之內容則不需太詳細且應偏重組織活動與流程的結果。故本研究之主要目的係探討企業所需之內部智慧資本報導內容為何，與外部智慧資本報導內容有何不同，以及是否會隨所採策略不同而有所差異。 　　本研究係以我國資訊電子業之上市與上櫃公司為研究對象，並採取問卷調查法與統計分析法來找出企業管理者認為智慧資本內部與外部報導所應包含之內容，發現之結果如下： 一、企業基於內部管理目的，所重視及所需之智慧資本報導內容有「基礎　　設施能力」、「研發能力」、「營運流程管理」、「提昇人力資源品　　質之能力」、「拓展新客戶之能力」、「員工勝任能力」、「客戶服　　務系統之完善程度」、「客戶獲利力」等八個因素構面。 二、企業認為智慧資本內部報導與智慧資本外部報導之內容應有差異。 三、企業基於內部管理目的，所重視及所需之智慧資本報導內容會因採取　　策略之不同而有所差異。 / In this knowledge-based economy, intellectual capital is the key factor to help business get its competitive advantage. Therefore, business hopes to use internal intellectual capital reporting to monitor the development and execution of intellectual capital. The different strategies will influence the need of intellectual capital and also contribute to the difference of intellectual capital reporting. Besides, while the gap between market value and book value becomes larger, traditional financial statement becomes insufficient for external users. To solve this problem and increase the relevance of financial statement, it is necessary to provide external intellectual capital reporting to external users. In view of the increasing need of internal and external intellectual capital reporting, the government and scholars began to explore the issues of external and internal intellectual capital reporting structure actively. They also propose that internal intellectual capital reporting should disclose more detail business processes and procedures, etc.; On the other hand, external intellectual capital reporting doesn’t need detailed disclosure, but should emphasize on the outcomes of business activities and processes based on reliability, comparability, and competitiveness. The objective of this study is to find out the intellectual capital reporting of different reporting purposes and strategic types. In this study, both questionnaire survey and statistics analysis are used. The public firms in the electronic industry are the objects of the thesis. We found that: 1. Managers think that internal intellectual capital reporting includes the infrastructure ability, research and development ability, operation processes management, the ability to increase human resource quality, the ability to increase a number of clients, the qualified ability of employees, the completeness of customer service system, and the customer profits. 2. Managers think that internal intellectual capital reporting and external intellectual capital reporting are different. 3. Internal Intellectual capital reporting is affected by strategic types.

創新是企業競爭力的來源，擁有堅強的新產品開發能力是企業成功的關鍵。然而，隨著世界經濟發展的腳步不斷加快，環境品質遭到破壞，各界開始倡導綠色經濟，包括歐盟自2000年開始陸續發布的環保指令，表示企業生產的產品必須考量綠色－對環境友善是一個必要趨勢。而在今日的知識經濟時代，智慧資本的重要性漸漸取代原料、廠房等有形資產，成為企業創造的來源。 本研究採個案研究法，以國內某資訊電子企業為對象，探討綠色新產品開發之重要智慧資本及其管理、報導機制。研究結論如下: 一、個案公司綠色新產品開發之重要智慧資本包含九大因素構面。 二、個案公司研發部門與永續發展辦公室對於綠色新產品開發之重要智慧資本的看法一致。 三、個案公司對於綠色新產品開發之重要智慧資本均設有具體的管理制度以助蓄積。 四、個案公司目前尚未將重要智慧資本資訊彙總為一份完整的內部報導表，故本研究衡酌各報導形式之優缺點，設計了一份內部報導表，透過量化與非量化項目的揭露，供其更了解綠色新產品開發之重要智慧資本的發展情形。 / Innovation is the source of corporate competitiveness, equipping with excellent new product developing ability is the key to success. With the accelerated development of the world economy, the environment quality continues to decrease. More and more people began to pay attention to environmental issues, advocating green economy. With the rise of international environmental regulations such as the three environmental directives issued by the EU, enterprises face more pressure to take green issues into the consideration of the products. And in the information age, the importance of intellectual capital exceeds the tangible assets to be the value driver of enterprises. This study adopts case study method and is assisted with questionnaire survey analysis. This study takes one enterprise in the information and electronic industry as the object company to discuss what is the important intellectual capital of the green new product development and their management and internal reporting system. According to the result of case analysis, the research claims four conclusions in response to the research questions. 1. The case company considers 9 factors as important intellectual capital of the green new product development. 2. The R&D department and the Corporate Sustainability Office of the case company have consistent view of the important intellectual capital of the green new product development. 3. The case company has specific management system to help the important intellectual capital of the green new product development accumulate. 4. This study designs an internal intellectual capital reporting form to help the case company learn the development of the important intellectual capital of the green new product development.