隨著知識經濟時代來臨，企業的價值創造已從有形資產轉變為無形資產，在此時空背景下，智慧資本逐漸備受各界重視，故現今企業為保持競爭優勢，勢必得妥善管理智慧資本，正逢產業轉型十字路口上的台灣也無法置身事外，因此正積極發展以知識為基礎的高附加價值知識型服務業來取代現有的製造業，醞釀下一波經濟成長動能。回顧過去國內文獻，鮮少有一套完整性架構能夠協助企業將智慧資本發展與組織策略緊密結合以及協助後續之管理改善，而且以服務業作為研究對象更為罕見，故本研究試圖以知識型服務產業代表之一-醫療機構為例，思考如何利用整合性策略管理工具-平衡計分卡來協助個案醫院發展策略性智慧資本？，並針對策略性智慧資本缺口部分給予適當建議，以期能作為後續各界運用此模式參考之依據。 / With the coming of knowledge economy era, the value of enterprise transforms from tangible assets to intangible assets. In this background, intellectual capital has been gradually valued. Therefore, if enterprises want to maintain a competitive advantage, they have to manage the intellectual capital. The enterprises in Taiwan have come to a turning point, in which they can’t ignore the importance of intellectual capital. The knowledge-based service industries are actively developing to replace the existing manufacturing industries, bringing the next wave of economic growth. By reviewing the domestic literature, there is rarely an integral framework which can help companies combine intellectual capital development with organizational strategy and improve their management. In addition, using service industry as study subject is even rarer. Hence, the representative of knowledge-based services industry, medical institution, is taken as an example in this study, to consider how to make use of the tool of integrated strategy management, the Balanced Scorecard, to assist the hospital to develop the Strategic Intellectual Capital. Some suggestions are given in this paper for the gap of Strategic Intellectual Capital and this model may be used as a reference study.

知識經濟時代，因為資訊科技快速的進步與普及，使得知識的分享與交流變得非常的便利與迅速，造成企業競爭的優勢與差異不斷的縮小，極可能在短時間內便因競爭對手的成長，而喪失了競爭優勢。企業面對如此激烈的競爭環境，在資源有限的情況下，如何將企業資源做有效的運用，發揮最大的成效，來達成企業持續獲利與成長的目標，已成為現今組織所面臨的重要管理課題。 所以在知識經濟時代，智慧資本是企業持續保有競爭優勢的關鍵因素。本研究擬以國內一家上櫃的電子公司為研究對象，探討企業如何在資源有限的條件下，藉由內部管理機制的研討，找出企業的核心價值與競爭力－智慧資本，並建立一套「智慧資本的報導與管理機制」，來創造與累積企業所需的「策略性智慧資本」進而修正與制定「企業策略」，以提升策略的品質及提高達成企業策略的可靠度。 本研究採個案研究法，再輔以問卷調查分析，以取得較客觀的資訊。本研究目的，希望運用個案公司現有的核心競爭優勢，來研討及制定個案公司未來的發展策略，並藉由「平衡計分卡」與「智慧資本」的理論與觀念架構，建立個案公司策略性智慧資本的內部報導機制。研究結論如下： 一、可藉由策略形成系統之分析架構，來擬定公司未來發展的策略。 二、可藉由「平衡計分卡」與「智慧資本」的理論架構及問卷的統計分析，來確 認公司為達成未來發展策略所需的策略性智慧資本項目。 三、為使資訊使用者瞭解公司智慧資本報導的內容與策略具有密切的關聯性，報導內容應包含公司未來發策略的主要內容，以有助於公司策略目標的達成。 關鍵字：智慧資本、策略、平衡計分卡、策略性智慧資本、智慧資本內部報導。 / In the era of knowledge-based economy, sharing and exchanging knowledge has become extremely convenient and fast due to the progress and popularity of information technology and such situation has continued to shorten the distance of competitive advantages and differences among enterprises. It is very likely that an enterprise will lose its competitive advantage within a very short time because of the growth of its competitors. When enterprises are facing such keen competitive environment with limited resources, how they may utilize those resources effectively and maximize their outcomes in order to achieve the goal of constant profits and growth for the enterprises has become a critical management issue that each organization faces today. Therefore, intellectual capital is the key factor for enterprises to continuously maintain their competitive advantages in the era of knowledge economy. This study plans to look closely into an over-the-counter electronic company in the country to discuss how an enterprise may locate its core value and competitive power – intellectual capital under the condition of limited resources and through consultation of its internal managerial mechanism to establish a set of “Report on Intellectual Capital and Managerial Mechanism” to create and accumulate what “strategic intellectual capital” an enterprise requires and to further modify and set up its “enterprise strategy” to enhance the quality of the strategy and its reliability of fulfilling the enterprise strategy. This study adopts case study method and is assisted with questionnaire survey analysis in order to obtain more objective information. The purpose of this study is to bring the case company’s current core competitive advantage into discussion to establish its future development strategy, and through the theory and conceptual framework of “Balance Score Card” and “Intellectual Capital” to construct its internal report mechanism in terms of the strategic intellectual capital. The research conclusion is as follows: 1) A company’s future development strategy may be planned through the analytical framework of the strategy forming system. 2) Through the theoretical framework of “Balance Score Card” and “Intellectual Capital” and the statistical analysis of questionnaire, the items of strategic intellectual capital that a company requires for achieving its future development strategy may be confirmed. 3) In order for information users to understand that there is close relationship between the contents of company’s intellectual capital report and its strategy, the report contents must include major descriptions on company’s future development strategy to help achieve the company’s strategic goal. Keywords: Intellectual capital, Strategy, Balance Score Card, Strategic intellectual capital, Internal intellectual capital

各國的產業群聚發展久已，隨著知識經濟時代的來臨，企業的真正價值取決於無形智慧資本之累積，故如何透過產業群聚資源帶動其智慧資本表現，進而創造價值，已成群聚內企業的重要課題。 本研究採用個案研究法，以位於我國新竹科學工業園區內的一家公司為研究對象，探討企業智慧資本受產業群聚影響之具體項目，及企業如何管理與蓄積，進而，連結策略性智慧資本，說明產業群聚如何透過智慧資本以協助企業策略執行。得出結論如下： 一、個案公司受產業群聚影響之智慧資本項目共有27項，主要分佈在人力、關係及流程資本。 二、個案公司針對前述項目設有13項管理制度，加強對產業群聚資源之利用。 三、部份產業群聚資源能直接透過策略性智慧資本對個案公司策略之執行產生貢獻，其他部份則透過支援策略性智慧資本之創造或累積，對個案公司策略產生間接影響。顯示產業群聚能提供公司發展上所需之策略性資源。

在知識經濟時代下，企業競爭優勢之來源不單單是有形資產，而是企業內部的制度、人力資源、創新等無形資產，即為智慧資本，因此外部資訊使用者所關心的不再只是企業所擁有的有形資產，更包括企業所擁有的智慧資本。 但是，企業應該有一個明確的目標、策略，才能讓企業能夠因應環境，確保其在市場上之地位。除此之外，企業還必須要有一套完善的管理制度來加以管理，讓企業能夠有效率地創造與累積公司所需之策略性智慧資本。 本研究採個案研究法，再輔以問卷分析加以支持。以我國兩資訊電子產業為研究對象，探討在代工與自有品牌模式下企業所重視之策略性智慧資本及其相關管理制度為何，以及有何異同，經整理分析，做出以下三結論： 一、在代工或自有品牌不同的經營模式下，其所重視之策略性智慧資本有其相同與相異之處。 二、不論是代工或自有品牌模式下，所重視之策略性智慧資本皆與其公司策略有密切之關連。 三、採取不同策略之兩個案公司，由於所欲累積之策略性智慧資本各有異同，因此所採取的管理制度有相同處亦有不同處。 / Intellectual capital — the internal system, human resources, innovation and intangible assets — is the new source of competitive advantage in the information age. The source of corporate competitive advantage is no longer the tangible assets of companies. However, enterprises should have clear objects and strategies to response the environment to ensure its position in the market. I addition, enterprise also should have a management system to create and accumulate strategic intellectual capitals which required. This study adopts case study method and is assisted with questionnaire survey analysis in order to obtain more objective information. This study takes two technology enterprise as the object company to discuss what is the strategic intellectual capitals and their management system and what difference between them in the mode of OEM and OBM. According to the result of case analysis, the research claims three conclusions in response to the research questions. Meanwhile, we also propose some relevant suggestions, and state research limitation and direction in future. 1. In the mode of OEM and OBM, the enterprise focus on some same and difference intellectual capitals. 2. In the mode of OEM and OBM, the strategic intellectual capitals are closely related with their strategy. 3. The two companies take different strategies so the management system also different.

在知識經濟時代下，知識與能力等無形資產將凌駕於土地、資金等傳統生產要素之上，並成為支持經濟持續發展的主要動力。其中，企業日常營運流程、組織制度、人力資源、管理能力、品牌形象、資訊科技應用能力、研發創新能力及智慧財產權等，統稱為「智慧資本」，是企業知識資源的主要來源與競爭力所在。 但是，企業並非毫無目的的去累積智慧資本，而是應該有一個明確的目標、策略，才能讓企業能夠因應環境，確保其在市場上之地位。除此之外，企業還必須要有一套完善的管理制度來加以管理，讓企業能夠有效率地創造與累積公司所需之策略性智慧資本。 本研究採個案研究法，再輔以問卷分析加以支持。以我國兩資訊企業為研究對象，探討兩資訊企業所重視之策略性智慧資本及其相關管理制度為何，以及有何異同，經整理分析，做出以下結論： 一、兩個案公司有共同重視之策略性智慧資本，共9項次分類及17項細項。 二、所採取之策略不同，兩家個案公司之策略性智慧資本亦有不同之處，因此策略會影響公司所欲創造、累積之策略性智慧資本。 三、採取不同策略之兩個案公司，由於所欲累積之策略性智慧資本各有異同，因此所採取的管理制度有相同處亦有不同處。 四、為累積策略性智慧資本，兩個案公司現行的管理制度雖已臻於完善，但仍有部分可改進之處。

FinTech不僅為金融產業熱門之議題，亦為未來金融產業發展之重大方向，因而多數金融機構投入大量資金作為FinTech相關業務之研發，但企業內部卻對策略發展方向毫無頭緒，導致資源應用不當之情況發生，因此本研究結合學術之工具，改善企業盲目投資之問題，使企業能依據顧客之需求提供全方位之解決方案。 　　本研究採用個案研究法，以我國金融控股公司領導品牌之一為研究對象，藉由與個案公司內部人員會談及其他公開管道蒐集相關資訊並加以分析，探討FinTech對顧客價值主張與金融產業現有業務所帶來之影響，並透過分析企業之自身內部優勢及外部機會形成以FinTech為主軸之創新策略，再進一步深入探討該創新策略之執行及其所衍生出之策略性智慧資本應如何進行管理。 / FinTech is not only a hot issue but also a major direction for the future development of the financial industry. Most financial institutions have invested heavily in FinTech-related research and development, but they have no idea how to develop the strategy. This situation misguided valuable resource to wrong business. So, this research paper applies academic tools to provide a total solution for enterprises on investment based on customer needs. 　　This research paper adopts case study method. The case company is a financial holding company in Taiwan, which is one of leading financial institution. In this year, discussing with company employees and analyzing related data to gauge the impact of customer value proposition of the existing financial industry. Creating an innovative strategy based on FinTech by evaluating the company’s internal strengths and external opportunities. Further, discussing on the implementation of the innovative strategy and how to manage intellectual capital derived from the innovative strategy.