全面品質管理（Total Quality Management,簡稱TQM）是晚近重要的管理觀念和技術之一，在美國不僅相當普遍，在公部門亦加以採行且具有實施成效。我國行政院將「行政革新方案」加強為民服務部份，注入企業界普遍採行的全面品質管理，研定「全面提升服務品質方案」，於八十六年一月一日頒佈全國為民服務之機關執行。因此，本論文擬藉由對TQM之研究，檢視其在基隆市區公所應用之情形如何？並經由實證分析，測知區公所員工對實施TQM助益性、滿意度之認知情形，以及民眾對TQM應用於提升區政服務品質之滿意度，期能結合理論與實務，以作為基隆市區公所持續改善服務品質之參考，並提出以下之建議：一、強調及運用全面品質管理理念，高層領導人員必須支持，以及加強員工教育訓練 二、定期實施民眾對區公所服務品質滿意度之調查 三、有效建立學習型組織 四、加強改善區公所硬體設施 五、擴大民眾參與公共服務行列 六、加強授能與團隊合作之建立。本文共計五章，章節安排與內容簡述如下： 第一章 緒論。包括研究動機與目的，研究方法與架構，研究流 程，研究範圍與限制。 第二章 TQM相關文獻探討。包括TQM之發展歷程、定義、特徵、思考模式、執行模式等加以探討。 第三章 對於基隆市區公所為民服務之實施概況，提升服務品質之各項措施及相關作法加以說明。 第四章 以基隆市七區區公所之員工及洽公民眾為研究對象，測知員工對實施TQM之助益性、滿意度之看法，及民眾對區公所服務品質之滿意度，應用次數分配（freqencies）、t考驗（t-test）、單因子變異數分析（One Way ANOVA）及以最小顯著差異法（Least Significant Difference,LSD）進行事後檢定（Post Hoc）。 第五章 結論與建議。包括實證研究發現，並針對研究發現提出建議，以作為提升區政服務品質之參考。 / Summary Total Quality Management (TQM) is one of the most important management concepts and techniques recently. It is not only widespread in USA, public agencies also adopt it with good effect being reached. The Executive Yuan of our country has drafted “total improvement of service quality scheme” by strengthening the part of serving people in its “administration renovation scheme”, and then adding into the generously implemented TQM in business circle, and proclaimed on Jan. 1, 1997 that all agencies servicing people started to carry it out. Therefore, this thesis plans to study TQM and examine its application in Keelung City Public Office. Through analysis of real cases, the perception of the Public Office staff on the benefits and satisfaction about TQM application was found out, and also the public’s satisfaction about the improvement on administrational service quality through the application of TQM. It is expected that theories and practices can be combined to be used as the reference for continuous improvements on service quality by Keelung City Public Office, with the following recommendations: 1. Stressing and implementing the concept of TQM, senior leadership must support and training on staff should be strengthened. 2. Carrying out surveys on the public’s satisfaction about the service quality of the Public Office. 3. Effectively establishing learn-type organization. 4. Strengthening the improvement on hardware facilities of the Public Office. 5. Expanding the public’s participation in public services. 6. Strengthening empowerment and the establishment of teamwork. There are altogether 5 chapters, and the arrangement and content of each chapter is as follows: Chapter 1 Introduction. It covers research motive and purpose, research methods and framework, research process, research range and restrictions. Chapter 2 Review on TQM related literature. It discuses the development history of TQM, its definition, characteristics, thinking mode, execution mode . Chapter 3 It explains the implementation situation of public services provided by Keelung City Public Office, and also its measures and methods for improving service quality. Chapter 4 With the staff of 7 Public Offices of Keelung City and common people who come to receive the service, the staff’s views about the benefits and satisfaction of implementing TQM are received, so is the common people’s satisfaction with the service quality of the Public Office. Frequencies, t-test, One Way ANOVA, and Least Significant Difference (LSD) are used to analyze the results. Chapter 5 Conclusions and recommendations. It gives research findings based on real case study, and also provide recommendations based on research findings, to be used as the reference for improving service quality of the Public Office in Keeling City Government.

行政院農委會為了提昇網站服務品質，委託台灣農業資訊科技發展協會將「休閒農業服務網」入口網站與所屬的二十個家族網站進行相關整合計畫，同時以2007年12月研考會公布的「政府服務品質獎評獎作業手冊」為參考依據，希望透過「休閒農業服務網」入口網站改善來提昇網站的服務品質，整合各相關業務機關的資訊，提供民眾完善的資訊服務平台，為農村旅遊配套措施加值，並促進農村經濟活絡與提昇生活品質之終極目標。 本研究首先依據評獎的計分方式，以內部效益、外部效益、整合性的解決手法與資通訊（ICT）服務導入等四大項評分標準，協助建置客觀且可衡量的構面與指標。然後利用深度訪談、專家訪談的專業建議、焦點團體訪談(FGI)等方式來瞭解使用者真正的需求與題項，並修正前項構面與指標。並採用層級分析法（AHP）來計算服務品質構面的題項，最後以網路問卷與問卷調查的方式進行滿意度分析，進而產生初步KPI。 同時，透過初步KPI進行實際的網站功能改善，分析民眾對網站服務品質的滿意度是否提升，提出具體可行、較大幅度的修正建議，以趕上目前科技網路的進步。希望透過此次研究，能更深入了解非營利入口網站的實務機制與流程，日後可依不同網站需求做調整，推展到其他非營利的網站。 本研究的網站服務品質提升的計畫經過嚴謹的調查，確實執行所有階段活動，並實體進行網站服務品質的功能改善，經過改善前後的兩次問卷調查結果對照，來評估網站功能改善的效益。研究結果依據評獎計分方式，在總得分1000分中獲得989分。整體而言，本次計畫確實有達到服務品質提升的目的。網站內容技術的發展以及網站應用普及，已促使政府機關或民眾，在觀念上及對網站內容的預期上，都遠高於以往。近年，整體大環境加上政府資訊網路的大幅發展，也促使我們需要認真思考，非營利網站與休閒農業相關的政府網站能加強改進，以滿足網路使用者的需求。 / The Council of Agriculture (COA), Executive Yuan authorized the Taiwan Agriculture Information Technology Association—the management team of the EZGO website—to integrate COA’s twenty sub-websites into a “EZGO” portal website. Referring to the service benchmarks of the annual “Executive Yuan Service Quality Award“, which the Research, Development and Evaluation Commission of the Executive Yuan presented on December, 2007, EZGO hopes to improve the COA’s web service quality with integrated information from related government agencies. Furthermore, with this portal, EZGO aims to promote agri-tourism, to expedite the economic revival of farm and fishing villages, and to improve the living quality of rural communities. The objective of this research is to provide EZGO with measurable and objective Key Performance Indicators （KPIs）to evaluate EZGO’s portal. First, measurable evaluate on criteria, which are based on the Government Service Quality Award’s benchmarks, were established. Second, some literatures review, in-depth interviews, expert interviews and a focus group interview to investigate the current situation of the web portal and its sub-websites and to determine the real needs of primary users were conducted. These results were adapted to previous criteria. Third, utilize the analytic hierarchy process method was utilized to calculate the weight of criteria and convert them into performance indicators. Finally, online questionnaire surveys and face-to-face interviews were conducted to turn those indicators into preliminary KPIs. Furthermore, EZGO used those preliminary KPIs to improve their website service quality, analyze users’ feedback to website and even suggest web redesign, in alignment with contemporary Internet user behavior trends. This research intends to establish fair, measurable and adjustable KPIs to evaluate non-profit portals and other similar websites. The research demonstrates a website service improvement process that combines rigorous investigation and thorough execution. The research actually did interpret and apply research findings to the EZGO portal website services and compared the before and after KPIs to evaluate improvements to the EZGO portal.