在21世紀的國際關係中，全球事務的複雜性提高，跨國民眾間的互動愈趨頻繁，以國家為中心的傳統外交思維逐漸出現轉變。各國的外交政策也更強調跨文化間的對話與互動，及建立跨國人際關係網絡的重要性。而公眾外交的作用即在於藉由影響他國民眾或菁英份子的認知與觀感，進而在目標國家內部形塑對本國有利的政策環境，遂成為各國政府制定對外政策時的重要工具，更是當前相當熱門的國際關係研究主題。近年來，我國政府也開始透過多樣化的途徑來推動公眾外交，希望提升國家形象以期能增加臺灣的國際能見度。其中，國際教育交流不僅能夠提供國際青年學子相互交往的機會，促使外籍學生以最直接的方式認識臺灣，甚至能建立他國民眾與我國的長期情感聯繫，被認為是最有效的推動途徑之一。在這樣的研究背景及政策環境基礎上，本文將以「臺灣獎學金計畫」作為研究主軸，並針對計畫受獎生進行問卷調查，進而評估政府獎學金計畫推動公眾外交的成效，同時也將釐清「臺灣獎學金計畫」在我國公眾外交上扮演何種角色。 總結而言，本研究首先經由詳盡地文獻回顧，以釐清公眾外交的發展脈絡及不同發展階段的概念核心。其次，本文嘗試賦予公眾外交更多在國際關係和外交政策中具體的理論基礎，並將軟實力、系統理論、結構主義的概念帶入公眾外交領域之中。再者，本文也從臺灣眾多的公眾外交作為中，歸納出其背後所欲追求的政策目標，而後聚焦於說明「臺灣獎學金計畫」，並致力於探討及評析國際間具知名度的政府獎學金計畫，從中歸納出成功推行政府獎學金計畫的關鍵因素，進而與我國獎學金計畫進行比較。最後，本文藉由問卷調查的實證結果來說明我國以政府獎學金推動公眾外交的成效，並提供臺灣日後發展公眾外交的建議。 / International relations in 21st Century has shown the features of highly complexity of global affairs and frequently interaction among cross-borders people; therefore, traditional diplomacy has changed into modern face accordingly. Nowadays, the governments tend to emphasize the dialogues and linkages of relationship between different cultures in foreign policy. The purpose of public diplomacy is to influence opinion in target countries to make it easier for the government to achieve its aims. For this reasons, public diplomacy has become an essential element of many countries foreign policy and a popular research area in the IR studies. Taiwanese Government has implemented public diplomacy in various approaches in order to improve the Taiwan images on the world stages. Among all the approaches of public diplomacy, international educational exchanges can not only let international students experience Taiwan in person, but also facilitate inter-cultural communication and build the long-lasting relationships between Taiwan. Based on the above-mentioned reasons, this article takes the Taiwan Scholarship Program as a study case in order to analyze of the role of the program in Taiwan’s public diplomacy. This study empirically investigates the outcomes of the Taiwan Scholarship Program by conducting the questionnaire for the Taiwan Scholarship grantees, who are studying in Taiwan during 2011-2012. To sum up, this article manages to extensively retrospect the development of public diplomacy in the international relations and capture the core elements of public diplomacy under different ages. Besides, in order to provide theoretical bases for public diplomacy, the article tries to put soft power, systemic theory, and structuralism into discussions. Furthermore, the study dedicates to illustrate its policy goals from the practices of Taiwan’s public diplomacy and compare the Taiwan Scholarship Program with other prestigious government scholarship in world as well. Finally, the study indicates that the Taiwan Scholarship Program plays an important role in Taiwan’s public diplomacy, particularly because face-to face contact between grantees and Taiwanese people helps diminish the stereotypes and increase the mutual understanding.

常春藤創意學院 / Ivy Creativity Institute (ICI) is designed for children from 2 to 6 years-old before they attend elementary school. ICI provides many classes for parents and children to take during the week and weekend depending on their schedule and need. We offer indoor activities and outdoor activities such that parents and children can pick the subjects is more interesting to them to spend their wonderful days together. Our classes are creative for parents and children that they won’t see in the traditional pre-school or private learning center. Each class has its own credits so parents can just purchase credit money and register for classes they want to join. ICI also provides children education consulting service so we can observe based on children’s interests and designs a series of classes for them to attend and enjoy all the activities. Ivy Creativity Institute helps you and your children to win at the beginning not only in scholarship, but also in relationship and have a great time in parenting.

柔性權力一詞已是大家耳熟能詳的名詞，透過公眾外交方式增進跨文化間的理解並培養國際化人才已逐漸成為時代潮流，公眾外交運用的途徑多元，但總不脫以柔性權力資源促進跨文化間理解的原則，歐盟2004年開始實施「伊拉斯莫斯世界」(Erasmus Mundus) 計畫，旨在提昇歐洲高等教育品質及促進與非會員國的合作、吸引更多第三國學生及學者赴歐交流，讓歐洲成為教育卓越中心的代表，該計畫的實施可看出歐盟從歐境內高等教育的整合、促進歐洲各國文化的理解到向全世界推廣其教育理念、文化資源的努力，本研究以伊拉斯莫斯世界計畫為例，探討歐盟如何憑藉此計畫發揮歐盟的柔性權力資源以吸引更多世界各地人民赴歐求學，進而達到歐洲認同的影響力。 / With the increasing influence and visibility of “soft power” over recent years, it becomes ever more important to understand how to exercise such power effectively. One of the key instruments of soft power is public diplomacy. In Europe, public diplomacy is viewed as the number one priority across a whole spectrum of issues; therefore, the European Union (EU) is regarded as a model of how to utilize soft power. Launched in 2004, the Erasmus Mundus programme is considered to be a part of the EU’s public diplomacy. Erasmus Mundus is a cooperation and mobility programme in the field of higher education. The aim of the programme is to promote European higher education, and to improve and enhance the career prospects of students. The programme also aims to promote intercultural understanding through cooperation with third countries, in order to contribute to the sustainable development of higher education in those countries, in accordance with EU external policy objectives. This study examines how the EU employs public diplomacy by means of the Erasmus Mundus Programme.

人力資源發展研究所（IHRD）是由亞齊政府委託負責管理獎學金計劃的機構。該計劃的目的是為提高人力資源技能以及提高生活水平。 IHRD與台灣精英來台留學計劃辦公室（ESIT）建立了合作關係，以便計劃的順利進行。 ESIT是隸屬台灣教育部且具有代表性機構。其成立的主要是為台灣與包括印度尼西亞在內的其他東南亞國家之間提供更多必要的服務。教育在個人發展中起著重要作用。此外，教育是每個人的基本權利，是任何國家未來的關鍵。教育投資除了可以使人們擁有良好的健康，激勵自主和提供更好的就業選擇，教育資源的投資亦可以幫助建立更和諧的社會。教育不足在公共支出、犯罪、健康和經濟成長等方面產生高昂社會成本。作者主要的研究主題為這種高等教育合作關係是否可能成為讓亞齊與台灣的雙邊關係更為緊密的一個方式。在這麼做同時，作者使用了一些輔助工具，包含檢查工作績效、政策實施、IHRD與ESIT一起運行此獎學金計劃的管理系統。此外，還進行了專家案例研究，為本研究提供了深入和實務分析。該研究發現，目前獎學金計劃不僅透過給予獲獎者體驗海外留學生活機會有效增加亞齊的教育標準，還通過這個高等教育合作對亞齊和台灣之間的雙邊關係帶來了很多好處。 / Institute of Human Resource Development (IHRD) is an institution commissioned right under the Governor of Aceh to manage the scholarship program. The aim of this program is to improve the human resource skill as well as to increase the living standard. IHRD has established the cooperation with Elite Study In Taiwan (ESIT) in order to run this program well. ESIT is a representative institution under the Ministry of Education in Taiwan. Its purpose is to provide necessary services for the higher cooperation which exists between Taiwan and other Southeast Asian countries, including Indonesia. Education plays an importance role in one’s development. Also, education is a fundamental right for everyone and key to the future of any country. Investment in education can put people on a path towards good health, empowerment and employment as well as it can help to build more peaceful societies. Inadequate education produces high costs for society in terms of public spending, crime, health, and economic growth. The author is particularly interested to study whether or not more on this higher education cooperation may become a mean in order to tighten the bilateral relations between Aceh and Taiwan. In doing so, a secondary approach has been utilized by examining work performances, implemented policies, and administrative system of IHRD in running this scholarship program together with ESIT. In addition, an expert case study has been conducted to show case an in depth and practical analysis for this research. The study finds out that current scholarship program is not only effective to increase the education standard of Aceh by giving the awardees chance to experience to study overseas, but also bring a number of benefits toward the bilateral relationship between Aceh and Taiwan through this higher education cooperation.