Denna undersökning behandlade ämnet IGA (in-game advertising). 8 undersökningsdeltagare spelade ett 2D-platformer-spel som innefattade två reklamtyper: en reklamtavla och en pop-up-reklam, som båda visade stillbildsreklam för fiktiva spel. Deltagarnas åsikter om reklamtyperna och huruvida de lade märke till endera reklamtyp mättes med hjälp av en digital enkät. Undersökningen tog stöd i tidigare forskning om IGA, gällande åsikter om reklam i spel och uppmärksamhet mot den. Bland annat LC4MP (limited-capacity model of mediated message processing) och vanliga sätt att mäta recall och recognition låg till grund för undersökningens utformning. Resultatet antyder att det är möjligt att ha en reklamtavla och pop-up-reklam i samma spel utan att någondera reklamtyp tar för mycket uppmärksamhet eller får bättre omdöme än den andra. Framtida forskning diskuterades där bland annat spelerfarenhet kan undersökas vidare i samma utformning som denna undersökning hade. Det är även möjligt för spelföretag att undersöka ämnet vidare.

Esta dissertação tem como objetivo investigar a presença de Glauco Rodrigues no sistema da arte no Brasil, os diferentes tempos e espaços em que suas obras se articulam, seus percursos de afirmação e legitimação através das apropriações por colecionadores, curadores e instituições. Partimos de uma recuperação biográfica e histórica da produção do artista para compreender sua atuação no circuito local e repercussão internacional. Em seus deslocamentos temporais e conceituais o artista transitou entre a figuração, o realismo socialista, o abstracionismo, a pop art e o tropicalismo. Na análise desses momentos destacam-se seus conhecimentos e conexões com os artistas de sua época. Propomo-nos identificar as narrativas de sua trajetória e costurar seus acervos, articulando-as aos discursos históricos e pensar as teorias da arte que se revelam a partir da obra do artista. / This dissertation aims to investigate the presence of Glauco Rodrigues' work in the Brazilian art system, the different times and spaces in which his works were articulated, the paths of affirmation and legitimation experienced by his oeuvre after appropriations made by collectors, curators and institutions. The analysis brings a biographical and historical review of the artist's production pursuing to place his performance in a local circuit and it's international overcome. Through his temporal and conceptual displacements, the artist moved between figuration, socialist realism, abstractionism, pop art and tropicalism. From the analysis of the different stages of his work stands out the knowledge he gained and connections built with the artists of each time. The proposal of the text is to identify and bring together narratives and collections, articulating historical discourses and theories of art that are revealed from the body of work of Glauco Rodrigues.

The popularity of wearing costumes and masks has a long tradition. The phenomenon called cosplay began to be discussed for the first time in the 1980s. Cosplayers are fans of media content that not only wear costumes, but they also try to imitate the character's character on festivals. Some individuals, thanks to their activity, become celebrities themselves within the community. Fans may not always be just a passive group of recipients of media content. This thesis focuses on how these positions can be achieved and how the hierarchy is shaped in the Czech cosplay community. The theoretical framework is based on findings of fan studies. Methods used for data collection include participant observation and semi-structured interviews. The timeframe for data collection is the period from May 2018 to October 2018. For analysis were used the grounded theory principles, namely open and axial coding. The output is a paradigmatic model. This research has brought new information related to the topic of hierarchy in fan communities. Not only has the high activity of the individuals but also the social ties had an influence on hierarchy formation. This work also reflected the Czech cosplay community.

Orientador: Dorotéa Machado Kerr / Banca: Alberto Tsuyoshi Ikeda / Banca: Leodildo Silveira Campos / Resumo: A música gospel faz parte das novas atitudes e condutas evangélicas geradas na esfera das mudanças culturais e religiosas que marcam a pós-modernidade. No estudo da música cristã contemporânea no Brasil, esta dissertação tem o objetivo de descrever as performances e canções dos cantores gospel e sua interação com os modelos da canção pop das mídias, e de verificar como a cosmovisão religiosa tem estruturado a expansão do neopentecostalismo e do mercado musical evangélico. As teorias do pós-moderno que observam a dinâmica das relações entre religião e cultura fundamentaram a análise do campo evangélico e a área de conhecimento dos estudos culturais auxiliou na compreensão dos processos de apropriação religiosa do repertório pop das mídias. / Abstract: Gospel music is part of the new attitudes and dealings born in the sphere of cultural and religious changes that mark postmodernity. At researching Brazilian contemporary Christian music, we analyze the gospel performers and songs and their interaction with models of mass media pop song, and we also study how religious worldview has been structuring the expansion of New Pentecostalism and its musical business. The theories about postmodernity that comprehend the relations between religion and culture have based our analysis on evangelicalism. The Cultural Studies helped us to understand the religion appropriation processes of media's pop repertoire. / Mestre

Nearly everyone I know has a relationship with something in popular culture, whether it is Buffy the Vampire Slayer, amassing The Astonishing X-Men comics, or collecting every version of every Star Wars movie. Relationships and pop culture: couldn’t that make an autoethnography? This is a short version of my relationship with a band, Daniel Amos. I am not in Daniel Amos. I don’t know the members of the band (although I am Facebook friends with them now). I first heard them in 1982 serendipitously. Or maybe it was destiny. Either way, they opened my eyes to the wonders, doubts, and excesses of my life, critiqued my faith, and brought me joy. I feel like I know them, and they me. Thirty-one years after first hearing them, I realize our relationship is one of the longest I have had. We grew up and are growing older together.

The goal of this thesis is to explore the way heterosexism and homophobia are present in the coding that has created an implied and monstrous queer identity for the Joker, present in many versions of the character over the past forty years. Through close readings of several of the Joker’s most iconic appearances, queer theory texts, and analytical essays on pop culture, this paper will analyze the use of queer signifiers present in the comics and the way that these portrayals of the Joker are rife with harmful and heterocentric perceptions of what comic creators have seen as necessary signifiers for queerness. Additionally, I will be using knowledge gleaned from my own preexisting work with fan and cultural studies in order to talk about the way that this portrayal of the Joker has been developed within fandom/fan communities and how it is continually replicated in superhero media.

Biological and life history characteristics for a previously unstudied population of sailfish, Istiophorus platypterus, in the Arabian Gulf were investigated. Notable findings include temporal-spatial migration patterns for a genetically isolated population that is threatened by overexploitation. Conventional tagging resulted in 2053 releases and 114 recaptures (5.55%) inside the Gulf. Linear displacement ranged from 2.5 to 697 km, while days at liberty ranged from 17 to 818 days. Dead recoveries in Iranian gillnets account for 88.6% of recaptures. Modeling analyses produced a best estimate of annual survival probability (S) at 0.375 (slope = -0.101, SE = 0.324). Fifteen pop-up satellite archival tags were deployed on sailfish during 2001 - 2002 to track temporal and spatial movements. Extensive data from four tags showed 83.7% of time-at-depth was spent above 10 m with no significant difference (P &lt 0.05) in diel preference. Depth ranged from 0.0 m to 61.0 m, while temperature ranged from 19.7 ??C to 30.1 ??C. Small-scale movements of eight sailfish were measured using ultrasonic tracking for periods ranging from 3:33 to 53:06 hours. Track distances ranged from 5.5 to 78.5 km, while linear displacement ranged from 4.6 to 37.0 km. Average speed ranged from 0.29 to 0.75 m s-1. Vertical distributions showed 84.3% of time was spent above 10 m depth, even though water temperature showed negligible variation with depth. Mitochondrial DNA comparison of 147 sailfish produced 39 composite haplotypes using eight restriction enzymes. Significant differences occurred in the frequency between population groups inside and outside the Gulf (amova 34.8%, P &lt 0.01; FST = 0.356), along with evidence of restricted migration between them (average number of migrants, Nm = 0.903). Nine year classes (0-8) were determined from aging analysis of fin spines. Females (n = 50) ranged from 0 to 8 years, while males (n = 34) ranged from 0 to 6 years. Von Bertalanffy growth function indicated rapid growth during the first two years, after which males stabilized and females continued growing to a greater maximum mean length and weight. A comparison of allometric growth between sexes indicated no significant difference between length and other morphometric characters (P ranged 0.135 ??? 0.980).

The road to becoming an artist is paved with much confusion as we try to mold our brains into understanding abstract concepts and ideas. I became fascinated with how people perceive art, in particular, southern males that have no previous knowledge of art history or desire to learn. I contemplated long and hard about this and asked myself the question, “What if they did want to understand art?” The only difference between my brethren and I is this desire to pursue this seemingly foreign world. By creating an imaginary world and culture based on my own southern upbringing I have created a series of figurative paintings exploring various contemporary art themes in an effort to clarify my own understanding of the two worlds I am closest to and how they may or may not be related.

The aim of this essay is to identify and discuss possible solutions to problems regarding the translation of certain cultural references in blog columns by the American author Jeff Klima. More specifically, these cultural references are general cultural aspects, swear words and references to people. General cultural aspects include references to historical events, religious festivities, publications, cultural stereotypes and culturally based idioms. I use Vinay and Darbelnet’s strategies of direct and oblique translation, as well as Nida’s concepts of formal and dynamic equivalence. I also use Newmark’s strategies of semantic versus communicative translation, and Ingo’s adaption strategy. I find that there is no universal solution applicable to all types of culturally related issues in translation, but that every case is unique and requires a unique solution. What can be said, however, is that semantic translations and word-for-word translations are rarely applicable when it comes to cultural issues. True for all issues, however, is that the translator needs to be perfectly clear on what the author is saying and who the receiver, or target reader, is in order to begin to explore which strategy is best to use.

Bakalauro baigiamajame darbe nagrinėjamas otaku kultūros tapatumo formavimas Šiaulių Japonijos kultūros entuziastų klube „Yorokonde“. Darbą sudaro dvi dalys: teorinė ir praktinė. Teorinėje dalyje analizuojamos įvairių autorių tapatumo teorijos, kalbančios apie savikonstrukciją ar socialiai sukonstruojamą asmenį. Taip pat nagrinėjami skirtingi požiūriai į popkultūrą. Empirinėje dalyje rekonstruojama Japonijos kultūros plitimo chronologija, aiškinamasi otaku sąvokos problematika ir reikšmė. Analizuojamas otaku tapatumas ir jo formavimas per otaku veiklą. Išskiriama anime ir mangos svarba susidomėjimui Japonijos kultūra, iš to kylančios naujos kategorijos. Aiškinamasi kas yra cosplay bei kaip tai siejasi su pankiškosiomis „Do-it-yourself“ idėjomis. Nagrinėjamas homoseksualių mangų žanras yaoi, bei japonų kalbos įterpimas otaku kalboje. / The Bachelor‘s thesis analyses otaku cultural identity formation in Šiauliai Japanese culture enthusiasts club „Yorokonde“. The work consists of two parts, theoretical and practical. The theoretical part analyses the various authors talking about identity theories of self construction or socially constructed person. It also examines different approaches to the pop culture. In the empirical part Japanese culture spreading chronology is reconstructed. The concept of otaku term issues and implications is examined. Otaku identity and its formation through the activities of the otaku is analysed. Anime and manga importance to the interest of Japanese culture is extracted in the work.Examined relation between punk „Do-it-yourself“ ideas and cosplay, and also what cosplay is. Examined homosexual manga genre yaoi, and Japanese language usage in otaku speech.