Master of Arts / Department of Communication Studies, Theatre, and Dance / Charles J. Griffin / This study seeks to discover the loci, or themes, within the post-World War II books of Theodor Geisel, whom generations of American readers came to know as “Dr. Seuss.” A prolific children's author and social activist, Dr. Seuss penned more than 40 children’s books during the period under investigation. After World War II, Seuss’ books began to merge social themes with his entertaining storylines and trademark illustrations. This thesis applies a methodology that draws from both close textual analysis and topically-oriented critical approaches in order to illuminate loci in 10 selected works. Through Cicero’s critical process of invention, relationships between arguments and loci are established. Analysis of these “message books” reveals the complex political and ideological themes present in Dr. Seuss’ texts while situating his work within a larger American rhetorical tradition of didactic children’s literature.

Master of Arts / Department of Communication Studies, Theatre, and Dance / Nicole M. Laster / Goffman (1959) suggests that it is through communication that we are able to form impressions of self and express our identity to society. With the emergence of computer-mediated communication and social network sites we’ve witnessed a new form of communication online, and as a result, the traditional forms of impression management used to construct and display identity have shifted to include not just speaking or writing our identity, but displaying who we are through photographs online. This research investigates the connection between the use of a particular social network site, Facebook, and the pattern of impression management techniques through the management and addition of photographs on the site. A two-month ethnography of 16 participants was conducted followed by 3 interviews. Results indicate that digital natives (individuals who have grown up heavily in the presence of technology) tend to convey a variety of conflicting online identities through images, resulting in a “no consequences” generation that, while concerned with privacy, are more concerned with communicating an impression that fits within their primary social roles.

Master of Arts / Department of Communication Studies, Theatre, and Dance / Nicole Laster / This study examines the effect of using a combination of narrative and statistical evidence on persuasion. Literature is divided on whether narrative or statistical evidence is more persuasive. There are a number of explanations to support both arguments, but arguing that one is superior may be flawed because these evidence types function differently and are not necessarily competitive. A few studies support the use of both narratives and statistics together, but none of these studies address the proportions when combining the two evidence types. This study fills the gap by creating messages with different degrees of anecdotal and statistical evidence. Conditions range from full anecdotal support to full statistical support and include three blended conditions (25/75, 50/50, 75/25). A total of 384 participants were surveyed via a national survey company. Results indicate that evidence type (narratives or statistics) and the various blends of evidence type do not change the persuasive effectiveness of a claim. While supporting persuasive claims with some kind of evidence is imperative, general populations do not favor one evidence type (narratives or statistics) over the other, and in fact, may be split in what they find more effective. Nor do people believe that evidence types function all that differently—at least when it comes to the support they provide for claims from livestock producers. Results, implications and recommendations for future research are discussed in detail.

Master of Arts / Department of Communication Studies, Theatre, and Dance / Soo-Hye Han / Many LGBT members are caught between two seemingly conflicting identities: their religious identity and their sexual identity as a homosexual. This study specifically examines how Christian LGBT individuals attempt to reconcile their identities. In order to uncover the lived experience of LGBT members, qualitative interviews were conducted with eleven members of the LGBT community. Using a thematic analysis, results indicate that 1) some LGBT individuals compartmentalize their sexual and religious identities through cost/benefit analysis and self-silencing and 2) others reconcile their two identities through broadening their concept of religion, emphasizing the relational connections with God, and distinguishing between Biblical literalists and God. Further, discussion of Spiral of Silence, Muted Group Theory, and Null Persona as the theoretical lenses are used to draw implications of these findings. This study seeks to open up dialogue concerning sexuality and religion in order to garner a more welcoming environment for LGBT Christians.

Master of Arts / Department of Communications Studies / Timothy R. Steffensmeier / The military operates through a system of gender and sexuality hierarchies that privilege masculinity and heterosexuality as the ideal category of service member. This symbolic national institution is also conceptually tied to notions of citizenship. For marginalized groups, gaining the ability to freely enlist in the military represents a benchmark toward achieving full and equal status as political subjects. Such has been the case for the mainstream lesbian, gay, bisexual, and transgender rights movement. For much of the past century, military discourses have aided in rhetorically constructing homosexual identities as pathological, deviant, and unfit to serve in the armed forces. A recent shift in this rhetoric from Department of Defense (DoD) officials, which contributed to a repeal of the “Don’t Ask, Don’t Tell” policy, calls into question how changing discourses about gay and lesbian service members rhetorically construct queer citizenship. To answer this question, theories of gender and sexuality performance, corporeal rhetoric, and critical security discourse inform an analysis of the Report of the Comprehensive Review of the Issues Associated with a Repeal of “Don’t Ask, Don’t Tell”, a DoD document assessing potential risks to the military upon repeal. The analysis reveals that despite assertions made in the document that open service by gay men and lesbians poses minimal threat, this claim is ultimately grounded in the presumption that institutional hegemony adequately constrains performative possibilities for LGB identity articulation.

Master of Arts / Department of Communication Studies / Soo-Hye Han / Advancements in technology, particularly the introduction of online social networking sites, have expanded the modes available when handling the death of a loved one. This study examines how individuals use the Facebook profile pages of deceased persons to cope with loss and maintain relationships with them. An extensive content analysis of Facebook profiles of ten deceased individuals was conducted to investigate what the living discuss in their messages to the deceased in the semi-public setting of a Facebook profile page and if this content changes over the course of time. This analysis revealed that messages to the deceased reflect three themes: 1) processing the death, 2) remembering the deceased, and 3) maintaining the relationship. In addition to these dominant themes, the data also indicated that the content of messages shifted over time. Messages that contained the processing of death remained consistent over time, while posts that reflected remembrance of the deceased decreased, and messages that demonstrated relationship maintenance increased with time. This study utilizes the theoretical frameworks of continuing bonds and social information processing to draw implications of these findings. By examining the content written and how messages change over time, this study provides insight into how people cope with loss and maintain relationships with their deceased loved ones in the digital age.

Master of Arts / Department of Communication Studies / Charles J. G. Griffin / Space commentators and government officials draw on a variety of themes that shape how the public perceives space efforts. By constructing particular visions of outer space and the future of humanity, political leaders have inspired children to become astronauts and consoled the nation after a major tragedy. The future of space exploration and development will likely occur as an extension of existing paradigms that shape the material development of space transportation, space stations, and eventually living in space. Through qualitative interviews, this study illuminates the paradigms of persons working to advance the cause of space exploration and development. In particular, the study analyzes perspectives from individuals in the private sector. It seeks to highlight themes, such as leadership and possible material benefits, so that researchers may begin to construct theories about the specific conditions under which the future of space exploration and development may be shaped or evolve. This enhances our understanding of how themes operate to sustain or alter existing paradigms. In turn, a thematic analysis will generate new understandings of how envisioning seemingly impossible futures and social realities can transform those realities by drawing on conceptions of the past to inform the present and potential futures. To this end, this study employs imagination studies as a theoretical lens to understand how interviewees describe these future social realities. Specifically, the study discusses Engen’s (2002) theory of communicative imagination and seeks to refine it to encompass a process-based approach and flexibility. The presence of communicative imagination is explored in transcripts from qualitative interviews with persons employed in private businesses involved in the research and production of materials and services for space exploration and development. Results from the study reveal five dominant themes: leadership, inspiration and support, core motives, material benefits, and potential futures. Understanding how these themes interact in the process of communicative imagination illuminates the role communication plays in shaping social realities in a variety of circumstances.

Master of Arts / Department of Communication Studies / William Schenck-Hamlin / The following research project seeks to answer the question: “To what extent can differences among juvenile detention centers be explained on the basis of concepts of restorative and retributive justice?” To investigate, mission statements were collected from a national sample of Juvenile Detention Centers. A semantic network analysis was performed to answer the above research question. The computer program CATPAC was used to create 2-d images of the semantic analysis. From these images eight themes emerged through clusters: institutional identity, public safety, life skill values, family and child tie, and community and family tie, support from staff, support from environment, and support from environment and staff. These themes were reflective of retributive or restorative orientation. Results indicate that male public institutions are reflective of retributive justice while female public, male private, and female private institutions are more reflective of restorative justice. These findings suggest biases and treatment patterns within the juvenile justice system.

Master of Science / Department of Communications and Agricultural Education / Lauri M. Baker / The purpose of this study was to identify the needs of Kansas' agricultural producers in relation to financial and legal matters at a local level. The following research questions guided this study: 1) what services, identified by local producers, are needed in communities across Kansas to assist producers in times of financial and legal distress; 2) what are the perceptions among producers of the Kansas Agricultural Mediation Services (KAMS); 3) what brand attributes, names, and taglines would appeal to producers for an organization addressing their financial and legal distress; 4) how can organizations effectively market financial and legal services to producers? A qualitative study design was used in order to assess the research questions. Six focus groups were performed throughout the state in three different geographic locations. Participants were selected using purposive sampling in order to have one group of people familiar with the organization (KAMS) currently helping producers with their legal and financial issues and one unfamiliar group in each location. Grunig’s excellence in public relations model served as the conceptual framework for this study. Results of this study concluded that rural Kansas’ communities see a need for service organizations similar to KAMS. Participants value assistance with family farm transition planning as well as financial assistance. Participants saw marketing and promotion of the current services offered just as critical as having the services themselves. Participants felt these services should be marketed through two-way communication channels, such as social media, an organizational representative for face-to-face interaction, and collaboration with extension. Additionally, participants voiced strong opinions about various brand attributes.

Master of Arts / Department of Communication Studies / Sarah Riforgiate / College residence halls house thousands of students every year. This provides students an opportunity to live closely with new people and develop social skills sought by employers (Myers & Larson, 2005). Living with new people also provides the opportunity for anxiety and conflict (Ingalls, 2000). Many residents reject the idea of initiating or processing their own conflicts, often turning to destructive conflict management behaviors such as avoidance (De Cecco & Richards, 1974; Sillars, 1980). A clearer understanding of influences on student conflict behaviors will help colleges and universities assist students in having positive experiences living on campus. While attempts to understand student conflict management are varied, few consider behavior patterns as systems (Duran & Zakahi, 1988, Kiernan & Gray, 2013, Martin & Anderson, 1995). This qualitative study applies an organizational communication framework and structuration theory (Giddens, 1984; Poole & McPhee, 2005; Sewell, 1992) as a lens to address conflict behavior systems and structures within post-secondary residence halls. Theoretically, this research adds to existing scholarship by applying structuration theory to a non-business context, extending the theory beyond the employer/employee dynamic it is often constrained to. Additionally this study uses structuration theory in a practical manner (Sewell, 1992) in the hopes of informing and improving roommate pairing and conflict approaches. Twenty-three student residents participated in in-depth interviews to answer research questions designed to address communication practices that relate to rules and resources of conflict structures as well as how the dimensions of structuration, power, meaning, and norms, influence the use of rules and resources (Poole & McPhee, 2005). The study identifies resources of authority, space, favor reciprocity, mutual respect, routines, external others, and time and discusses the associated rules within college residence hall rooms. These rules and resources are informed by systems of “coexistent” and “engaged” harmony. Additionally the study identifies how the dimensions of structuration shape systems within the residence hall room and between the roommates by influencing the way rules and resources are used. Largely, this study contributes to the field of structuration research while attempting to incorporate pieces of Sewell’s (1992) critique in the form of practical implications.