Parmi les relations qui traversent l’univers de l’entreprise, celles entre gestionnaires et fournisseurs occupent une place de premier ordre, dans la mesure où ils permettent d’obtenir les produits et services dont l’entrepreneur se servira pour faire de l’argent. Mais dans un contexte de relations humaines, il est inévitable que d’autres liens, affectifs ou émotifs, se nouent au fil des communications. Ces liens, ou attachements, se tissent par l’entremise de conversations, de documents et de pratiques et, par la dimension performative de la communication, deviennent un aspect constitutif de l’identité des parties prenantes, individuelle et collective. À partir d’une étude qualitative réalisée auprès d’un entrepreneur propriétaire d’un café montréalais, ce mémoire tente de comprendre, au moyen d’une entrevue, de conversations avec l’entrepreneur et d’enregistrements de certaines interactions, la manière dont les attachements se manifestent dans les relations entre lui et ses fournisseurs, le rôle que ces derniers jouent dans lesdites relations et l’impact qu’ils peuvent avoir dans l’entreprise et sa trajectoire. Suite à une analyse ventriloque de six interactions, les résultats de cette recherche dévoilent que les attachements jouent effectivement plusieurs rôles dans les relations entre entrepreneur et fournisseur, notamment en permettant de garder le contact en période de tension, en protégeant certaines relations et en agissant comme garde-fou relationnel. Ces rôles ont, par ailleurs, des effets sur l’entreprise elle-même, car ils peuvent agir sur l’identité même du café et sur la manière dont les décisions importantes sont prises. / Among the relationships that permeate the world of business, those between managers and suppliers are of the utmost importance, as they are essential to provide the products and services that the entrepreneur will use to make money. But, in a context of human relations, it is inevitable that other bonds, affective or emotional, get enacted in the course of interaction. These bonds, or attachments, are forged through conversations, documents, and practices and, through the performative dimension of communication, become a constitutive aspect of the stakeholders’ individual and collective identities. Based on a qualitative study conducted with the owner of a Montreal café, this dissertation seeks to understand, through an interview, conversations with the entrepreneur and recordings of certain interactions with some suppliers, how attachments manifest themselves in these relationships, the role these attachments play in these same relationships and the impact they can have on the company and its trajectory. Through a ventriloquial analysis of six interactions, the results of this research reveal that attachments do indeed play several roles in the relationship between entrepreneur and supplier, including maintaining the bond in times of tension, protecting certain relationships, and acting as a relational safeguard. These roles also have an impact on the company itself, as they can influence the very identity of the business and the way in which important decisions are made.

Mémoire en recherche-création / Il y a quelques années, j’ai presque gagné 100 000 $ dans une émission de télé-réalité appelée Big Brother Canada. Je rêvais fièrement à ma victoire quand j'ai été rapidement ramenée à la réalité en étant évincée de la maison par les quatre autres concurrent.es. restant.es. Quelques semaines après la fin de l'émission, déçue et quelque peu déstabilisée, j'ai découvert que plusieurs images de moi circulaient de façon virale en ligne. En fait, j'étais devenue un mème ! Fascinée par cette nouvelle forme de langage que les mèmes semblent avoir créé sur mes réseaux sociaux au fil des ans, l'expérience de devenir un mème a suscité une grande envie de savoir ce que d'autres personnes ayant une expérience similaire à la mienne ressentent. Ma curiosité a inspiré cette recherche exploratoire dans laquelle je cherche à mieux comprendre ma mise en mème (ou mémification) à travers l’expérience vécue d'autres mèmes. Présenté sous la forme d'une création audiovisuelle accompagnée d’un script réfléchi, et soutenu par le concept de « face » de Goffman, ainsi que par les théories sur la « visibilité » de Voirol et Jauréguiberry, ce travail explore la face cachée des mèmes, le rapport entre individu-face-mème et les effets de devenir-mème. / I once came close to winning a 100 000$ on a reality TV show called Big Brother Canada. I could almost taste the jackpot when I suddenly got evicted from the house by the four remaining houseguests. Few weeks after the show was over, disappointed, and overwhelmed, I discovered that multiple images of me went viral on social media. In fact, I had become a meme! Already fascinated by this new form of language that memes seem to have created on my social media over the years, the experience of becoming a meme ignited a thirst to know how other individuals with a similar experience to mine felt. My curiosity led to this exploratory research where I seek to better understand my transformation into a meme (or memefication) through the lenses of other memes. Presented in the form of an audio-visual creation accompanied by a commented script and supported by Goffman’s concept of “face” as well as Voirol and Jauréguiberry theories about “visibility”, this work digs into the hidden faces behind memes, the connection between individual-face-meme and the effects of becoming meme.

Master of Science / Department of Communications and Agricultural Education / Jason D. Ellis / Agricultural sustainability is a growing concern for the general public because of agriculture’s considerable use of land, water, and other natural resources. In response to this growing concern, companies have started to publish sustainability reports to highlight sustainable practices. The purpose of this study was to examine the role of sustainability reporting from companies in the agri-food supply chain. The research objectives of this study were (1) determine the prevalence of sustainability reporting among food system companies, (2) identify, to what extent, the three components of the triple bottom line model are represented in sustainability reports, (3) determine if/how sustainability reporting differs among sectors of the agriculture supply chain, (4) assess how companies describe stakeholder engagement in sustainability reports, and (5) explore which aspects of reputation are included in sustainability reports. In total, 66 agribusinesses were included in this study of which 16 had published sustainability reports. Data for the quantitative content analysis were collected using a scorecard based on the Global Reporting Initiative (GRI) guidelines. Results indicated that sustainability reporting is limited among companies involved in the agriculture and food supply chain. Though better than sectors studied in previous research, agribusinesses also struggle to explain stakeholder engagement and need to focus sustainability report content to align more closely with the three components of the triple bottom line model – environment, economic, and social.

Master of Arts / Department of Communication Studies, Theatre, and Dance / Leann M. Brazeal / In this thesis study, the use of group work as an instructional strategy was assessed to determine the effect it has on students’ willingness to communicate, communication apprehension, and self-perceived competence. Students enrolled in a basic public speaking at a major Midwestern university completed Neer’s (1987) Classroom Apprehension about Participation Scale (CAPS) at the beginning of the semester and again four weeks later after being exposed to a treatment of group or no group. Results indicated students’ willingness to communicate and self-perceived competence increased over the four-week duration of the study regardless of treatment. However, a significant reduction of communication apprehension was seen in students using group work in their classrooms. Limitations and implications are discussed.

This research discusses communication and meaning in the context of orality, using a variety of theoretical perspectives, including memory theory, media and communication theory, and semiotics. Drawing on the work of Walter Ong, it provides new insight about the characteristics and limits of oralnarration by assessing the memes, tropes, and phraseological units in the oral narrations of Armenian Genocide survivors. This research identifies a list of replicable forms of stories and oral devices that are used by the group in question; it then proposes that oral narration of non-fictional topics designed to convey historical or episodic information to others is intuitive, reactive, directed, fuzzy, and sticky. Concerns about the legitimacy and historical value of the narrations under review do not play a role in this research; instead, the focal point is the meaning embedded in the form and structure of the narrations under study.

Depuis une trentaine d’années, les citoyens des démocraties libérales boudent les isoloirs, souvent dépités par le manque d’impact de leur geste sur leur environnement (Sandel, 2012; Putnam, 2000). Plutôt que d’abandonner la sphère publique, plusieurs d’entre eux ont choisi de l’investir autrement. C’est ainsi que le monde occidental a connu un essor certain de la participation publique. Contrairement au vote, le citoyen est ici invité à prendre la parole, mais aussi à écouter les opinions des autres participants. Il se retrouve donc investi d’un rôle bien plus complexe sans être nécessairement doté des outils lui permettant d’accomplir la mission. Cette étude se penche sur le processus de l’écoute en consultation publique et vise à en déplier les mécanismes. Il s’agit d’observer comment s’exprime l’écoute en consultation publique, en dressant une typologie des marqueurs d’écoute et des sollicitations à l’écoute pour en étudier le fonctionnement. L’étude révèle qu’une écoute attentive peut se transformer en une écoute plus engagée quand une négociation mesurée de l’écoute prend place. Pour cela, chacun des acteurs doit être conscient de lui-même mais aussi de l’autre, du rôle de l’autre et du but final de la consultation. L’écoute engagée privilégie le partage d’autorité et auteurité nécessaire à la co-construction d’un discours entre tous les acteurs, une écoute qui se matérialise par le rapport que la commission remet aux preneurs de décision. La légitimité de ce rapport dépend du travail en amont entre les acteurs et, entre autres, de leur capacité à s’écouter, au delà de la dimension discursive. Le type d’écoute mis en œuvre contribue à inférer une légitimité à la consultation publique. / For the past thirty years or so, many citizens of liberal democracies have shunned their polling booths, often frustrated by the lack of impact their votes are having on the consequent political environment (Sandel, 2012; Putnam, 2000). Rather than abandoning the public sphere altogether, some are choosing different mechanisms to be heard and to influence outcomes. This is why the Western world is experiencing a rise of more direct citizen participation in public policy discussions. Unlike voting, we are now not only able to express and disseminate our opinions and points of view but we can also hear and consider the views of others. But even while citizens find themselves invested with more opportunity to engage in public conversation, they are still lacking the tools to effective accomplish their objective. This study focuses on “listening” in the public consultation process and seeks to understand its mechanisms. We observe how listening is manifested in public consultations by drawing up a typology of signs indicating listening, and sollicitations to listen and then studying its functioning. The study reveals that attentive listening can turn into committed listening as listening priorities are negociated and established. For this to work, each participant must be aware of the input of the other and be constantly aware of final goal of the consultation in question. Committed listening favors sharing authority and authorship among stakeholders. The final report submitted to elected decision makers reflects the discourses but also the listening capacity expressed during the sessions. The legitimacy of this report depends on preparatory work between actors and, among other things, their willingness to listen to each other as well as speak. The quality of the participants’ listening skills has an impact on the public consultation’s legitimacy.

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This research discusses communication and meaning in the context of orality, using a variety of theoretical perspectives, including memory theory, media and communication theory, and semiotics. Drawing on the work of Walter Ong, it provides new insight about the characteristics and limits of oralnarration by assessing the memes, tropes, and phraseological units in the oral narrations of Armenian Genocide survivors. This research identifies a list of replicable forms of stories and oral devices that are used by the group in question; it then proposes that oral narration of non-fictional topics designed to convey historical or episodic information to others is intuitive, reactive, directed, fuzzy, and sticky. Concerns about the legitimacy and historical value of the narrations under review do not play a role in this research; instead, the focal point is the meaning embedded in the form and structure of the narrations under study.

Master of Science / School of Family Studies and Human Services / Briana S. Nelson Goff / Traumatic events affect not only the primary trauma survivor, but also secondary trauma survivors (e.g., spouses, children). Intimate partner relationships provide unique conditions for examining how the interpersonal and/or systemic impact of trauma exposure and post-trauma responses can impact both the primary and secondary trauma survivors, and the interpersonal dynamics of the couple. Preliminary work has indicated that the extent of trauma disclosure may serve as a buffering effect for relationship adjustment for those below the clinical threshold for PTSD (Monk & Nelson Goff, 2014). Researchers also have found that relationships can suffer effects in direct correlation to trauma disclosure (Creech, Benzer, Liebsack, Proctor, & Taft, 2013; Nelson Goff et al., 2006). The current study explored qualitative and quantitative data from low trauma disclosure individuals (n = 15) and their partners. The Couple Adaptation to Traumatic Stress Model (Nelson Goff & Smith, 2005; Oseland, Gallus, & Nelson Goff, in press) was used to provide the framework for understanding the experiences of low trauma disclosure to spouses in a sample of Army soldiers and their spouses. The low trauma disclosure group reported some positive and negative themes related to relationship functioning. The mixed trauma disclosure partners (n = 7) reported primarily negative themes related to relationship functioning, as well as the positive theme of increased communication. The high trauma disclosure partners (n = 4) reported all positive themes related to relationship functioning. Contrary to the original hypothesis, the results indicated mixed trauma disclosure partners seemed to be functioning at lower levels than the low or high trauma disclosure partners A quantitative analysis demonstrated a number of trends throughout the disclosure groups. The low trauma disclosure group reported scores between the mixed and high trauma disclosure groups for all measures. The mixed trauma disclosure group overall reported the highest PTSD scores and lowest couple adjustment scores, despite experiencing the lowest number of traumatic events and general trauma symptoms. The high trauma disclosure group reported the highest couple adjustment scores, despite experiencing the highest number of traumatic events, trauma symptoms, and lowest PTSD scores. Implications for practice and future research also are described.

Master of Arts / Department of Speech Communication, Theatre, and Dance / Charles J. Griffin / This thesis is a response to a contemporary debate over the nature of rhetoric. Specifically, it has recently been declared that rhetoric is aesthetic. This move is known as the "aesthetic turn" and it has been both praised and denounced by rhetoric scholars. An aesthetic rhetoric is concerned not with the content of a message, but rather with the presentation of the message. In this thesis, I argue that an aesthetic turn is a good turn to make in theory, but that the actual turn taken by a number of prominent rhetorical scholars has been misguided. A Catholic theory of beauty is developed within this thesis as an alternative to the postmodern aesthetic. The Catholic theory posits that beauty flows from three forms: the accidental, the substantial, and the transcendental. Accidental beauty is concerned with physical traits and can be judged through integrity, proportion, and splendor. Substantial beauty deals with an object's telos or end and is judged according to the actualization of telos. Transcendental beauty is a trait of all beings and can be judged hierarchically according to participation in Being. Finally, a methodology for analyzing beauty is developed within the thesis. In order to reify the Catholic theory of beauty and its methodology the Roman Catholic Mass of 1962, also known as the Tridentine Mass, is analyzed as a case study. This artifact was chosen in particular because it was recently liberated from bureaucratic imprisonment by Pope Benedict XVI. In addition to analyzing the traditional Roman rite, several changes that were made to the Mass after the Second Vatican Council are examined. This study is important for several reasons. First, it provides rhetorical scholars with a clear understanding of beauty with which rhetoric can be analyzed. Also, the aesthetic theory offered by this study transcends the differences between rhetoric-as-epistemic and rhetoric-as-aesthetic scholarship. Most importantly though, view of beauty that is advanced implies an ethic from which rhetoric can be evaluated. Finally, the study has important implications for the development of the Roman Catholic liturgy.