Following the Globalization trend, the policy of Deregulation, Open Sky and BOT had been implemented into the transportation industry in Taiwan. This new policy created the dynamics for transformation both in the Airlines Industry and Railway Industry. The new transportation policy lead to the establishment of E-Airways and T-Rail. This research concentrated on the case study of Operations Readiness Strategy implemented by E-Airways and T-Rail respectively based on the academic theory of SWOT and Five Force Model. E-Airways Case Study covers the strategic items on the establishment of Operations Core Competence, Flight Networks, Innovation of Economy-Deluxe class, Marketing Channel and Airline Strategic Alliance. T-Rail Case Study refers to the Operations Readiness Strategy implemented to import the core competence of High Speed Rail. This research reached the conclusions: 1.To confirm academic theory to be applicable for the successful model of both E-Airways and T-Rail case study; 2.To confirm same strategy model to be applied for different industry; 3.To confirm the strategic competence to be created; 4.That Cross verification of SWOT and Five Force Model will lead to solid strategy. 5.The successful model of E-Airways case study with analysis on the operation readiness strategy is available as reference for any potential airline operator after merge & acquisition of existing airlines. 6.The successful model of T-Rail case study is available as reference model for any ¡§next one¡¨ national HSR (High Speed Rail) Project.

In this qualitative study, I examine the experiences of African American pilots and flight attendants with emotional labor. Integral to existing theories of emotional labor is the incorporation of voices of color and their contemporary movement into professional industries. Essentially, most all theories of emotional labor were built through the examination of low-wage service workers in gendered or racially segregated occupations, with only recent incorporations of gendered occupations within professional settings. Using the theoretical concept of emotional labor, or the labor required to reduce or suppress feeling in order to sustain the outward countenance that produces the proper state of mind in others, I argue that emotional labor is much more than labor produced within the confines of a job, but is also based on identity characteristics that directly influence interactions in the workplace. Therefore, I qualitatively examine, through in-depth interviews with more than thirty African American flight crew members, how emotional labor is influenced and performed when people of color are introduced to professional settings. The results of this study show that there are multiple dimensions of emotional labor that should be added to existing theory. Primarily, existing standards of emotional labor in the airline industry are a direct result of institutional structures and cultures created during a period of systematic exclusion that do not account for contemporary racism and sexism. Thus, performing emotional labor in this industry is unequally placed on those white women and people of color that had no input into its creation. The results of this study suggest that emotional labor should be inclusive of systemic racism perspectives as a method of understanding how salient identity characteristics, such as gender, race, and class, are directly connected to preconceived ideologies that influence interactions that call for emotional labor. Moreover, because African American men and women in this industry are underrepresented, emotional labor becomes a necessity in their interactions with coworkers, consumers, and management. In addition, African Americans experience highly regulated emotional labor that influence how they perform their jobs, interact with others, and formulate appropriate counter-narratives.

Frågeställning: Hur skiljer sig lågprisflygbolagens strategier jämfört med de traditionella, vilken är den vinnande strategin? Huvudsyfte: Genom utvalda teorier och nyckeltal jämföra och se skillnader mellan flygbolagens strategier och hur det påverkar lönsamhet och utveckling. Metoder: En jämförande studie baserad på sekundärdata på fem stora flygbolag för att hitta olikheter i strategier. Främst används bolagens årsredovisningar, vetenskapliga artiklar och relevanta teorier för insamlandet av data. Slutsatser: Biljettpriset inom flygindustrin blir en allt viktigare faktor att anpassa sig efter för överlevnad på marknaden. Lågprisflygen har genom kostnadsreduceringar genom enklare bokningssystem, mindre personalstyrka, avlägsna flygplatser och enhetlig flotta kunnat sätta lägre priser än de traditionella. Detta innebär att effektiviteten har ökat och detta sätter press på de traditionella flygbolagen att kostnadsreducera och utveckla servicen ytterligare för att ha en chans att klara konkurrensen. Marginalerna har blivit mindre vilket pressar ner lönsamheten inom industrin. Traditionella flygbolag behöver anpassa sig efter de nya kraven och omstruktureringar är nödvändigt. / Problem formulation:  How does the low price airlines strategies differ from the traditional airlines strategy, which is the winning strategy? Main purpose: With chosen theories and key figures see the differences between airlines strategy and how it affects profitability and development. Method: A comparing study based on secondary data from five big airlines in order to find differences in strategy. Mostly the companies' annual reports, scientific articles and relevant theories are used for the collection of data. Conclusions: It is becoming more important to adjust the ticket price on air travelling to survive on the aviation-market. Low-price airlines have been able to lower the ticket price through cost reductions with easier booking systems, smaller workforce, less attractive airports and a uniform fleet. This productivity increase is forcing the traditional airlines to reduce their costs and improve their service to deal with the competition. The marginal's are getting smaller and profitability is getting lower. Traditional airlines have to adjust after the new demands and restructures are needed.

Internet technology (IT) has changed the way information is disseminated, which has led to changes in transaction-making and the creation of new electronic markets. This has also led to the emer-gence of new types of online intermediaries, and new selling mechanisms. Since most online selling involves commodity goods and the discovery of low prices, the design of selling mechanism primarily focuses on the disclosure of price information. Low-price discovery selling mechanisms, however, have caused buyers to shift from one mechanism to another to get the best deals. Online sellers are facing profit pressures as a result. Price information only addresses a portion of consumer needs though. They need information to identify uncertainties that may harm them during transactions. Consumers also search for products and services that fit their individual preferences and are willing to pay a price premium for such offerings. Sellers have to offer additional information and to do decommoditization, or consumers will abandon selling mechanisms that do not match their needs. This dissertation examines these issues in three essays. It explores two online selling mechanisms: online group-buying auctions and a la carte pricing schemes in airline industry. The a la carte pricing is to offer flexible pricing to consumers. The research employs an Internet-based experimental test bed, a single-firm empirical case study, and an econometric model to test the relevant theories. I evaluate the design of online group-buying auctions, where consumers are more uncertain about group-buying as a mechanism for organizing economic exchange. I also evaluate the design of online selling mechanisms in the air travel services industry, where digitally-intermediation has created problems with suppliers¡¦ ownership of their customers and increasing channel conflicts. The results indicate that the dominance of price in consumer purchase decisions can be mitigated by complementary information, as well as value-added product and service information that an online selling mechanism provides. Consumer information requirements are dynamic and inconsistent though. So an effective selling mechanism must identify how to disclose an adequate amount of information to consumer. Some of the new mechanism designs that have emerged have produced a means for sellers to be more effective. My findings suggest that, in addition to price transparency, online selling mechanisms also affect transaction completion uncertainty, and support the expression of personal preferences.

<p>After the deregulation of the airline industry new actors entered the market and among them were the low-cost airlines. These actors are not involved in the same traditional airline alliance used by the traditional airlines to strengthen their position on the market.</p><p>Little research has been made regarding the benefits for low-cost airlines to engage in strategic alliances. The purpose of this thesis is to evaluate if low-cost airlines benefit from engaging in strategic alliances or collaborations, and identify possible alliance configurations.</p><p>To fulfill the purpose we have used a qualitative method and case studies. Interviews with respondents from two low-cost airlines as well as an airline industry field expert were used to gather information about the thesis subject.</p><p>We have concluded that the low-cost airlines in this study benefit from engaging in strategic alliances. The low-cost airlines are using vertical as well as horizontal alliances principally to gain cost-reduction or efficiency benefits. Both cases were against traditional airline alliances due to the high costs involved, and the fact that they do not share the same motives for alliances.</p>

<p>Background: The airline industry is unique and fascinating. It was protected through government controls until the early 1980s. However, due to deregulation policy the industry opened to free competition. As a result, collaborations and alliances were formed and low budget airlines were able to enter the market. </p><p>Purpose: The purpose of this thesis is to present the current stage of the European airline industry by investigating the strategies of Ryanair and SAS with the help of strategic management tools. </p><p>Procedure: Two companies were chosen, Ryanair as a low budget airline and SAS as a mature airline. The investigation was based on secondary data found in financial -, annual -, business - and company reports as well as in independent analyst reports and on the Internet. </p><p>Results: Ryanair’s and SAS’ strategies differ a lot. While Ryanair is focusing on lowest costs it is able to offer low fare tickets but also puts effort into increasing service. On the other hand, SAS’ complicated situation in the weak industry leads to many strategic adjustments. Its diverse choice of prices and services underlines its current instability. Concerning the European airline industry, moves toward consolidation are observable. The industry is reshaped</p>

This thesis examines the impact of oil price fluctuations and jet fuel hedging on firm value before, during and after the subprime crisis. Four regressions are estimated with two different variables representing firm value; market return and market valuation. The result of this study shows that the airlines’ oil price exposure has substantially decreased over time and that jet fuel hedging does not add value for investors.

For decades, the speed of commercial aviation was constrained by the sound barrier. However, recent noticeable growth in air traffic and the recognition of the “time” as a valuable asset for passengers, call for more efficient, faster commercial transport. The commercial supersonic flight, able to fly above the speed of the sound has not been around ever since Concorde made its last trip in 2003, but it is promised to be on its way back. Currently, several existing and emerging companies are competing to revive the concept by developing and launching efficient supersonic plane between 2020-2025. The aircraft could operate on long-haul intercontinental flights about 2.6 times faster than current subsonic airplanes, targeting primarily business travelers. However, such a technological leapfrogging innovation embodies several engineering, economic, environmental and other factors, vital for its commercial success.                                The overall purpose of this master thesis is to investigate which factors could ensure the success of the upcoming supersonic commercial flight. The research will examine whether the new generation of supersonic planes can achieve maintainable commercial success by introducing industry expert opinions and exploring the perceptions of potential passengers towards supersonic flight as a possible future transportation mode.                               The limited literature on the subject created the need for descriptive research to expand the understanding. The chosen deductive approach relies on adopting the theoretical conceptions on the Theory of Disruptive Innovation and the Extended GAP Model of Service Quality. Pragmatic research philosophy is used due to the fact that it was deemed necessary to pursue multiple views to enable best answering the research questions. Qualitative interviews with ten industry experts have been conducted, capturing both the market specifications and the technical functions of the planes. Furthermore, 28 potential consumers who have flown in a business class on a long-haul flight gave valuable insights on the service quality perceptions.                                The results show that demand for supersonic flight exists and people are willing to use it as long as the plane satisfies their expectations of service quality. Based on the predictions of industry experts and the high level of curiosity of the potential customers interviewed, and their positive perceptions towards using it, the commercial  supersonic flight has the scale possibility to be highly successful. However, the upcoming supersonic aircraft should find a balance between the main service quality attributes, such as speed, comfort, convenience, and safety, in relation to the economic, environmental, and engineering challenges.

Most industries are confronted with increasingly volatile environments that consist of rapid change and unpredictable dynamics. These factors require a particular leadership style that is capable of dealing with complexity. The suggested alternative leadership paradigm is based on the ideas of quantum mechanics, complexity theory and relativity theory; thus referred to as Einsteinian-Quantum leadership paradigm. To establish whether such leadership paradigm is emerging in volatile environments, semi-structured interviews and multiple surveys were distributed to managers and leaders in the international airline industry. Based on the results, a Quantum Leadership Matrix (QLM) was established to test for the level of quantum leadership behaviour in the selected industry and assist in identifying gaps between Newtonian-Cartesian and Einsteinian-Quantum characteristics in order to develop sustainable leadership models. The QLM and surveys indicated that managers and leaders still resist in a transition phase where both Newtonian-Cartesian and Einsteinian-Quantum leadership characteristics can be observed simultaneously. / Business Management / M. Com. (Business Management)

The airline product is a standardized product and positioning in today’s highly competitive and constantly changing environment is one of the most important elements in an airline’s marketing strategy. Airlines are constantly trying to apply and implement various marketing positioning strategies in order to achieve success and growth. The overall purpose of this study was to examine the positioning strategies of the four selected Middle Eastern airlines in the South African business and leisure travel environment, based on airline performance in terms of service quality attributes that are perceived as important by passengers. The results of the study will contribute towards the air transport literature by confirming the validity of grouping a large number of service quality attributes and adding value to the role players’ understanding of their particular airlines’ influence and importance of service quality for positioning. The study also addresses the need for reliable information on attributes of service quality that are perceived by South African business and leisure passenger as crucial factors impacting on the selection of their airline. A literature review as well as empirical research was conducted to achieve the purpose of this study: the former provided a demarcation of the broad concepts of service quality and positioning. These concepts were specifically linked to the airline industry, providing a clear indication of the positioning strategies used by the selected airlines as reflected through the media and the airlines’ websites. The literature review also helped to identify the service quality attributes that were important to passengers of different airlines. These attributes were used to determine the positioning of the selected airlines as perceived by their passengers. The positioning of airlines was graphically represented using 3D Centroid plots. The data was analyzed using factor analysis, analysis of variance and multivariate analysis of variance. Factor analysis was used to group identified attributes of service quality important to passengers of selected Middle Eastern airlines. Analysis of variance was used to test the relationships between variables, while multivariate analysis of variance was used to test the effect of variables on each other. Databases were not available for this study: therefore non-probability sampling methods, namely convenience and quota sampling, were used. A limitation of the study within which the data analysis occurred is that the data collected was not normally distributed. The data had to be transformed and then tested for normality. The transformed data was normally distributed . The results of the research suggest that passengers are mostly concerned with the responsiveness of the airline and reliability of service, followed by consistency in the quality of service, and are less concerned about the added efforts of the airline as its main positioning component. The findings suggest the direction to be taken for the purpose of service improvement. Airlines should focus more on security measures and well-trained employees, as this will give passengers more confidence. Being responsive and prompt and willing to help, with a courteous attitude, should be a priority objective for employees as part of the service culture. The findings also suggest that more resources should be invested in customization, such as loyalty and frequent flyer programmes. The recommendations of this study could be used to improve the current process of service delivery. / Dissertation (MCom(Tourism Management))--University of Pretoria, 2008. / Tourism Management / MCom / Unrestricted