The aim of this study is to describe and analyze how Bolaget, a paper published by the Swedish alcohol monopoly retailer Systembolaget, constructs issues of alcohol in 18 preventive articles published between 2009 and 2012. More specifically the essay focuses on the consequences of alcohol, as well as its consumers and functions. Systembolaget is a distributor of alcohol and at the same time has an assignment by the state to reduce alcohol-related harm. This double role makes the alcohol prevention of Systembolaget, and their perspective on consequences, consumers and functions of alcohol, an interesting object of study. The theoretical and methodological basis is Fairclough’s critical discourse analysis. The results show that a medical expertise is given the power to define the problems of alcohol. This has implications for the field of social work since it suggests that alcohol problems are mainly of physiological concern. Regarding drinking behavior, sobriety and moderation are two competing discourses; both are portrayed as desirable. Men’s and women’s drinking is problematized differently. A hegemonic discourse on gender, in which men and women are constructed as essentially different and men constitute the norm, is reproduced.

This master essay is about teenagers, alcohol and the preventing measures taken by the Swedish government. Consequences of the rising consumption of alcohol among adolescents and how to prevent dangerous alcohol consumption in the future is one of the most prioritized issues in the Swedish society today. Today there is no prevention that clearly shows any effect on teenager’s alcohol consumption and the education about the dangerous effect of alcohol is clearly not the same in schools around Sweden. To gain knowledge about how teenagers view their own consumption of alcohol we have used the Grounded Theory. This means that you collect all data from field studies. We have used questionnaire and group interviews with teenagers to collect data but we have also studied other researches about this topic. All information that we have gained from field studies generated more and more questions and theories that we try to enlighten in our research finding and then discuss in our analysis. To consume alcohol is dependent of culture; adolescents imitate adults when it comes to behavior, customs and the pattern of alcohol consumption. We can conclude that alcohol prevention needs to change focus since it is not working. Instead of only targeting teenagers the prevention program should also include adults. If you can influence adults, parents and other groups in society that may influence teenagers to change their attitude and behavior towards alcohol, then we can hope for a change in the attitude among adolescents.

Abstract   Mean, A.F. S. (2019). How Student Health Center motivate university students to reduce alcohol consumption? A qualitative interview study was carried out at three selected Swedish universities and four professionals employed were included in this empirical study. Bachelor thesis in Public Health Science. Department of Occupational and Public Health Science. Faculty of Health and Occupational Studies. University of Gävle, Sweden.   Background: Universities and Student Health Centers are arenas that works with motivation methods to reduce student’s alcohol consumption during studies. Previous studies have discussed social norms, alcohol culture and pointed out that nearly half of all Swedes between 18-25 years are university students. Over the years, this age group has had a higher alcohol intake compared to other periods in life. High alcohol consumption can affect health and all three sustainable aspects: social, economic and environmental sustainability that according to SDGs is to be achieved at year end 2030. The Aim of study: was to investigate how Student Health Centers motivate students to reduce alcohol consumption. Method: A qualitative interview study was carried out at three selected Swedish universities and four professionals’ employees at Student health centers were included in this investigation. Result: The Student Health Centers used a number of different evidence-based methods and strategies with motivational interview to motivate university students to reduce their alcohol consumption. Motivational work was focused on both individuals and groups. Motivational work based on personal experiences and the implementation of motivational conversations with students were accordance with students´ health status and their alcohol issues. Discussion: Students search motivational counseling not because of perceived alcohol problem, but due to stress factors and similar problems. A change in attitudes towards less alcohol intake among young adults could be reached due to increased awareness and knowledge of alcohol harm and alcohol-free drinks alternatives. Conclusion: The main task of the student Health Service is to try to reach all university students by using different motivational methods and tools. The main goal is to increase health promotion, reduce alcohol risk, prevent alcohol abuse and injuries at universities and colleges. Further qualitative research is needed to be able to identify patterns of underlying stress factors and alcohol-related ill-health among university students on a larger number of Universities and Student Health Centers. / Sammanfattning   Bakgrund: Universitet och Studenthälsan är arenor som arbetar med motiverande metoder för att minska studenters alkoholkonsumtion under studietiden. Tidigare studier har diskuterat sociala normer, alkoholkultur samt visat att närmare hälften av alla svenskar mellan 18–25 år är universitetsstuderande. Under studieåren hade denna åldersgrupp högre alkoholintag jämfört med andra perioder i livet. Hög alkoholkonsumtion kan förutom hälsa även påverka de sociala, ekonomiska och miljömässiga hållbarhetsperspektiven som enlig SDGs ska uppnås vid årsslut 2030.   Syfte: är att undersöka hur Studenthälsan motiverar studenter till minskad alkoholkonsumtion. Metod: En kvalitativ intervjuundersökning har utförts på tre utvalda svenska universitet där fyra yrkesverksamma på Studenthälsomottagningar har inkluderats.   Resultat: Studenthälsan använder en rad av olika evidensbaserade metoder och strategier för att motivera universitetsstudenter till att minska sin alkoholkonsumtion. Motiverande arbete är inriktat på både individer och grupper. Motiverande arbete bygger ofta på samtal som baseras på aktörernas personliga erfarenheter och studenternas alkoholfrågor kopplat till deras hälsotillstånd.   Diskussion: Studenter söker inte motiverande stödsamtal på grund av alkoholproblem, utan på grund av stressfaktorer och liknande problematik. En förändring i attityd gentemot minskad alkoholkonsumtion bland unga vuxna kan nås genom ökad kunskap och medvetenhet om alkoholskador och alkoholfria alternativ.   Slutsats: Studenthälsans viktigaste uppgift är att försöka nå alla universitetsstuderande genom olika motiverande metoder och verktyg för att utveckla hälsofrämjande insatser, förebygga alkoholmissbruk och alkoholskador på universitet och högskolor. Ytterligare kvalitativ forskning behövs för att kunna identifiera mönster av underliggande stressfaktorer och alkoholrelaterad ohälsa bland universitetsstudenter på ett större antal lärosäten.