A global outbreak of a new strain of H1N1 influenza virus caused the 2009 flu pandemic. Taiwan was one of the 12 countries in the world capable of producing H1N1 vaccine domestically. The domestic vaccine manufactured by Adimmune Corporation proved to be safe and effective. However, the public opinion generally criticized negatively toward this H1N1 prevention work. This study explored the various entities and relations surrounding the prevention. The first experiment looked into people¡¦s recall toward government¡¦s promotion. This experiment used EyeLink to track subjects¡¦ eye movements on the promotional posters. The data showed the correlation between eye movement and recall, as well as the amount of information received by the subjects. The second experiment looked into people¡¦s decision toward H1N1 prevention. This experiment constructed an AHP model to study the problem. The subjects from various fields answered their view toward H1N1 prevention alternatives, and reported the actual inoculation rate of H1N1 vaccine. The goal aimed to choose a prevention method. The criteria included convenience, confidence, safety, and comfort. The alternatives included vaccination, medication, and sanitation. The experiment outcome summarized the inoculation statistics, attention distribution, involvement correlations, and decision priorities. The experiment result shows the subjects do not receive government¡¦s promotion well. The result also shows the subjects prefer sanitation for prevention. In addition, this study investigates Taiwan¡¦s vaccine and disease prevention development status. The analysis examines Adimmune Corporation and the vaccine market from different aspects. Finally, the conclusion provides recommendations for the people, the vaccine factory, and the government.

Taiwan is a typical island. Taiwan lacks natural resources and needs to rely on import and export of goods for living. International trade plays a crucial role in Taiwan's economy. In recent years, the government promotes actively integration with the global free trade agreement, relaxation of national barriers to trade, promotion clearance simplify, shortened the customs clearance of goods aging. The government promotes actively the custom broker industries transformation into logistics industries. Therefore, the study invests to raise the rate of success in business only by way of finding out the key success factors (KSF). That is my study motivation. This study refers strategy, competitive advantage, resource based view, the key success factors of the theories to construct a framework which focuses on members of customs broker association of Kaohsiung, actual operators owner and people belong more than ten years related-experience .The main purpose which custom broker businesses need to control what are important business operating variables. They would be success and achieve sustainable operation in this industry. The conclusions of this study provide the reference which developing key operation strategies and an overall arrangement for the customs broker industries.

In order to host The World Games 2009 in Kaohsiung, all public facilities had been reconstructed in Kaohsiung city. The image of harbor industry Kaohsiung city has been changed and delivered to all over the world through the world media by The World Games. Meanwhile, it promotes the harbor real estates in Kaohsiung as well. In addition to Kaohsiung city¡¦s unique characteristics and public artistic infrastructures, the future development of harbor real estate will become an interesting and valuable issue in Kaohsiung city. This study is based on city marketing, using Analytical Hierarchy Process (AHP), Authorities Survey, and Scenarios Analysis by interviewing 22 authorities of construction companies, real estate brokers, land brokers and real estate developers. To develop a whole process of an assessment of real estate development in Kaohsiung harbor areas by inducing an assessment of real estate development in Kaohsiung harbor areas into three criteria and nine secondary criteria. Furthermore, analyze the future development of three harbor areas, include: Love Pier(which used to be called Pier 12), Glory Pier(which used to be called Pier 13), and Singuang Pier(which used to be called Pier 21). This study finds out that location is the first criterion, value is the second, and construction style is the last in assessment of real estate development in harbor areas. On secondary criteria, integration is the most important issue, convenience is the next; the subject of a talk and plasticity are the last two issues. Base on the whole assessment, Singuang Pier is the most potential area of real estate development in Kaohsiung harbor areas; Love Pier is the next consideration area. This conclusion provides real estate developers an important reference on assessment and decision-making in Kaohsiung harbor areas.

Tourism is an important economic activity in our country as it is all around the world. It is also defined as an industry which is related to other economical sectors. Therefore, governments need to manage, develop and market the tourism facilities so that tourism industry can help economical growth effectively. Tourism planning means to manage large amount of data. Therefore, it is desirable to integrate Geographic Information Systems and also Remote Sensing to planning. The aim of the thesis is to define how to increase the contributions of GIS for site selection purposes for new tourism types. The case study is chosen as Bodrum Peninsula that is the hearth of Turkey in tourism sector. The fast and unplanned tourism development is causing some problems in nature, transportation, social and technical infrastructure of Bodrum. Summer houses, hotels, holiday villages are built up increasingly, so a huge difference occurs between winter (97.000) and summer (1.500.000) populations, which produce one of the reasons for problems. In this study, new tourism types, which are camping, caravanning, grass-skiing, site-parachuting and biking activities, are suggested in Bodrum Peninsula. Site selection process for these types is performed according to the requirements defined by the Youth and Sport Association. Slope, aspect, and proximity analyses are performed in order to find the suitable areas for each tourism type. Then, analytical hierarchy process technique is used to give weight to each criterion to emphasize their effects. Finally, site selection results are compared with the environmental plan.

Always the integrated steel plant, invests hugely, produces many kinds of steel grade, makes the procedure heavy and complicated, with high capital and skill-intensive, the products need to enter the domestic and international markets via severe competition, does not have monopolizing nature. On the initial stage of founding the factory, there are three developing criterion ,such as: rationalization in management¡Bmanaging computerization and production automation. The internal process of the integrated steel plant is a big supply chain system. In order to implement the close integration among ¡§producing, sale and demand¡¨, promote the process efficiency of whole company and break through the inertia that has thinking, China steel established a task force to implement the SCM system specialized in sales based on the existing production and marketing system and homework platform infrastructure in 2004. The purpose of this project are: on the premise of improving customer satisfaction, create mechanism of ¡§operation of producing and selling in good order¡¨, and offering via SCM with depth, broadness, transparency mechanism in coordination with operation, can promote adaptability to changes internally while facing the complicated and fast change of the internal and external environments, can be satisfied with customer's demand fast externally, let supply chain have a competition advantage entirely. This research is to analysis and study the critical success factors for implementing the SCM system of the integrated steel plant in CSC¡¦s case. This research applied Analytical Hierarchy Process (AHP) method to find out the critical success factors (CSF) from five constructs and twenty impact factors through AHP Questionnaire answered by four kinds of personnel. By statistical analysis, we find out the top six impact factors include: (1) Cognition and support, fully authorizing of the high-order executive, (2) Keep positive interdynamic cooperation with the users, (3) Setting-up and participation of the internal common understanding, (4) The system is designed to be in conformity with the environmental change of trends, (5) Plan and execution that will be supplied in the supply chain management system are combined, feedback and revise each other to improve plan exactness, (6) Build the sharing platform for supply, demand and managing information.

ABSTRACT Wei Chuan Wu Japanese Cuisine Restaurant is a newly emerging all-you-can-eat Japanese restaurant, presently there are two branches in Kaohsiung. The domestic food and beverage consumption market has appeared to develop into extremely different ways, to match up to consumers¡¦ need, an all you can eat phenomenon has risen again. The new term of all you can eat restaurant features delicacy of the cuisine, focus on the quality of ingredients, and locations are relocated from lower rental business district to the centre business district, seemingly it will lead up an all you can eat market competition. Consumers¡¦ food taste preference varies over time; the new term of all you can eat restaurant devote effort on using variety of ingredients. Due to the sluggish economic condition, consumers have become more demanding, wanting to enjoy the luxury but unwilling to spend more expense. The food and beverage industry is the first to be affected with the change of the economic condition, facing the pressure of the increasing cost of raw materials, personnel, rent and other costs. Because of the limited salary, consumers have become fussier, set menu will not satisfy the costumers anymore. This is the opportunity for the middle-size all you can eat restaurant to join into the market. An all you can eat restaurant makes 30 percent of profit, but if it is located in a higher rent cost business district, profit might only reach to 20 percent only. The owner needs to win over costumers¡¦ favor to make more profit by its quantity. Despite focusing on the quality of ingredients, the atmosphere is also an important issue; nowadays costumers not only demand for nice meal but also want to enjoy the atmosphere. The dealer of the all you can eat restaurant should not save cost for the decoration and service. The current trend even shows that ¡§location picking¡¨ is an important key to success.The rationale for conducting this research is to discuss about a newly emerging restaurant, how to search for a standard managing system in the competitive food and beverage industry to create outstanding accomplishments. Therefore following this system you can make effective management and create added value for the food and beverage franchise system and also to provide a reference managing method to the dealers afterwards. This research used Five Forces Model, SWOT Analysis, Analytical Hierarchy Process (AHP), questionnaire and experts interview for the researching method. The participants of this survey were scholars of the food and beverage industry, executive chefs, managers, assistant managers, kitchen cooks and costumers. This survey was conducted by interviewing every participant thoroughly, first by qualitative approach and then through quantitative approach. This study reveals the key factors for the success of Wei Chuan Wu that are mentioned respectively below: the flavor and taste of dishes, service quality, restaurant¡¦s atmosphere, restaurant¡¦s location and brand. The result shows the success factors of Wei Chuan Wu that are: the lower cost of rent and raw material, dishes should have distinguishing features to differentiate, good quality of service from the servers and also to provide a clean, hygienic and comfortable atmosphere to dine. These factors not only can increase the restaurant¡¦s brand but also its core competence and create costumers value. It also eliminates the threats of the sluggish economic condition, competitors¡¦ threat or any other replacing threat to create a new brand image. From the results of this research, in conclusion the key factors for a newly emerging restaurant to success are: the flavor and taste of dishes, good service and eating atmosphere. Restaurant should have its own brand and feature dishes, and provide good quality of service to increase costumers¡¦ value. To offer a clean, hygienic and comfortable eating atmosphere are also costumers¡¦ emphasis standards. This study results can provide future dealers a reference for management. Key words: Five Forces Model, SWOT Analysis, Analytical Hierarchy Process, Success Key Factors, Japanese Cuisine Restaurant

Die vorliegende Ausgabe beschäftigt sich mit der innerbetrieblichen Erfassung und Verarbeitung von umweltrelevanten Kosten, den Umweltkostenrechnungssystemen. Die vorliegende Arbeit verfolgt das Ziel, Unternehmen bei der Entscheidung zu unterstützen, welches Umweltkostenrechnungssystem unter Berücksichtigung der unternehmensspezifischen Bedürfnisse und Präferenzen gewählt werden soll. Als Grundlage für die Auswahl werden die verschiedenen Umweltkostenrechnungssysteme kurz vorgestellt. Darüber hinaus werden die Umweltkostenrechnungssysteme klassifiziert. Die Klassifizierung basiert auf den Ausprägungen verschiedener Kriterien, die im Rahmen der Literaturrecherche erfasst und in einer Datenbank gesammelt wurden. Neben den Kriterien zur Klassifizierung wurden auch Merkmale zum Nutzen und Aufwand der Umweltkostenrechnungssysteme in die Datenbank aufgenommen. Diese Kriterien unterstützen die Entscheidung für den Einsatz eines bestimmten Umweltkostenrechnungssystems. Für die Auswahl aus der Vielzahl von Systemen wird ein mehrstufiges Verfahren vorgeschlagen. Zunächst wird eine Vorausauswahl in Abhängigkeit der betrieblichen Umweltpolitik empfohlen. Anschließend werden die verbleibenden Möglichkeiten einer multikriteriellen Analyse auf der Basis des Analytical Hierachy Prozesses unterzogen. Das Ergebnis des Entscheidungsverfahrens ist eine – auf den Präferenzen des Unternehmens beruhende – eindimensionale Skalierung der Umweltkostenrechnungssysteme.

The Texas Department of Transportation has been experiencing budget fluctuations in the recent past. These budget fluctuations can have a pronounced effect in the agency’s highway maintenance operations if key maintenance activities must be delayed due to budget constraints. The methodology proposed in this research project aims at reducing the impact of budget fluctuations on highway maintenance by identifying and ranking maintenance activities based on a set of identified maintenance objectives. With the help of maintenance experts from the highway agency, four maintenance objectives were identified and considered for this research project: include Aesthetics, Safety, System Operations and System Preservation. A similar process was conducted to identify the most relevant maintenance activities from a list of over 120 different maintenance functions used by the Texas Department of Transportation. The original list of maintenance functions was reduced by combining similar sub-categories. Ultimately, 16 maintenance functions were identified and included in this research project, representing an average of over 75 percent of the agencies maintenance expenditures between fiscal years 2008 – 2010. These four maintenance objectives and sixteen maintenance functions were then evaluated by maintenance experts from different geographic locations of the state using the Analytical Hierarchy Process to produce an Overall Relative Weight for each maintenance function. This process allowed each evaluator’s judgments and preferences to influence the final weight values and rankings of the maintenance functions. The Overall Relative Weight corresponds to each maintenance sub-category’s component from each maintenance objective and can be defined as the performance risk of not carrying out the maintenance activity. This information can be used by maintenance engineers and administrators, when faced with budget shortfalls, to suspend or reduce maintenance activities that have a lower performance risk in favor of performing activities that have a higher one. This will dampen the impact of budget fluctuations on highway maintenance operations by performing critical maintenance treatments at the expense of less critical. / text

The Texas Department of Transportation has been experiencing maintenance budget fluctuations recently. The shortage of budget has a negative impact on the agency’s maintenance strategies and results in the undesirable deterioration of highway conditions increasing the risk towards both road users and the agency. This paper aims at developing a methodology to minimize the impact of budget fluctuation by quantifying the risk of not performing a maintenance activity and identifying the priority of maintenance activities based on the quantified risk. With the help of maintenance experts from TxDOT, four maintenance objectives and 16 maintenance function groups were identified and a hierarchy structure was developed based on the objectives and function groups. Four pilot districts were selected to represent the different demographic and climatic regions in Texas and maintenance experts were selected from the four districts to participate in the workshop. The Overall Relative Weights of 16 maintenance function groups were determined based on the individual evaluator’s judgments using the Analytical Hierarchy Process. To determine if the four pilot districts give different relative importance to the four defined objectives and different priority to the 16 maintenance groups, statistical analyses were conducted with the four sets of values, one for each of the four pilot districts, using Kruskal-Wallis test. At last, a web-based prototype system was developed to assist users in generating the list of maintenance projects under budget constraints. Exposure factors, ADT and truck volume, were applied in the system to factor in the impact of traffic to the maintenance strategy. Users of this system can choose to use the weights and parameter values from one of the pilot districts which they think is most comparable to their own district or the state average values that has been proved to be applicable to all the districts in Texas. / text

Many cities, including some in New Zealand, are investigating, developing or implementing urban form strategies and, separately, Park and Ride systems. These two matters are not generally considered alongside one another. This paper explores the relationship and interactions between urban form and Park and Ride systems through the identification of objectives for each, and considering the degree to which objectives of various urban form types may be achieved with different types of Park and Ride systems. The purpose of this research project is to investigate and develop a predictive methodology that would allow the identification of the most suitable Park and Ride system (from a proposed classification scheme) for a given set of urban form objectives. Classification systems for urban form and Park and Ride systems are proposed in light of information from an extensive literature and information review. They are used as a basis for an Assessment Framework Matrix of urban form type against Park and Ride type. The matrix is populated from a spreadsheet-based analysis process, which considers the degree of achievement of urban form objectives by various Park and Ride categories. This process is hampered by the lack of (easily accessible) data, particularly for strategic assessment of existing Park and Ride systems worldwide. A range of tests are conducted on the proposed Assessment Framework Matrix using real cities, a range of hypothetical urban areas, and several sensitivity tests. Subsequently, a case study applies the matrix to Christchurch, New Zealand. The main findings of this research project indicate that the proposed methodology works, needs refining with better data, could be useable in public or stakeholder engagement processes, and would benefit from a "User Manual" and some simplification. The case study tentatively indicates a recommended Park and Ride system type for Christchurch.