<p>This research is investigated a relationship between life values and attitude towards advertising, which included life value appeals. A survey is used a self administrated questionnaire of a quantitative research method, which is asked about people’s life values based on Kahle scale of eight items and their attitudes about advertising posters are created ourselves. Sample was chosen from students and workers in Umea. University, offices and shopping mall techniques used to collect the data.</p><p> </p><p>Theoretical review has shown that the link between advertising appeals and consumer behavior factors’ life value and lifestyle being addressed before scholars, such as Belch, Polay, and Kahle so on. The review also included influencer factors and types of advertising appeals, and life values and lifestyle activities.</p><p> </p><p>This research’s empirical findings have established the correlation between ranking of eight life values and ranking of eight advertising posters with the values. In addition, the posters are compared by gender and lifestyles activities.  Our findings confirmed two out of three hypotheses. Confirmed first hypothesis is that consumer life value is reflected their choice of advertising posters with the value. Next, choice of the value and the poster is not different by gender. Unconfirmed hypothesis is lifestyle activities relative the choice of the posters.</p><p> </p><p>The research’s results have highlighted practical implications for advertisers and marketers, so that they can understand consumer behavior towards advertising. Especially in today’s world of booming advertisement industry, as such they are able to make more efficient their advertising, not to overdo nor underestimate its effects on customers.</p>

This research is investigated a relationship between life values and attitude towards advertising, which included life value appeals. A survey is used a self administrated questionnaire of a quantitative research method, which is asked about people’s life values based on Kahle scale of eight items and their attitudes about advertising posters are created ourselves. Sample was chosen from students and workers in Umea. University, offices and shopping mall techniques used to collect the data.   Theoretical review has shown that the link between advertising appeals and consumer behavior factors’ life value and lifestyle being addressed before scholars, such as Belch, Polay, and Kahle so on. The review also included influencer factors and types of advertising appeals, and life values and lifestyle activities.   This research’s empirical findings have established the correlation between ranking of eight life values and ranking of eight advertising posters with the values. In addition, the posters are compared by gender and lifestyles activities.  Our findings confirmed two out of three hypotheses. Confirmed first hypothesis is that consumer life value is reflected their choice of advertising posters with the value. Next, choice of the value and the poster is not different by gender. Unconfirmed hypothesis is lifestyle activities relative the choice of the posters.   The research’s results have highlighted practical implications for advertisers and marketers, so that they can understand consumer behavior towards advertising. Especially in today’s world of booming advertisement industry, as such they are able to make more efficient their advertising, not to overdo nor underestimate its effects on customers.

Background: Humanity builds and writes its history. Overtime the need of feeling secure has been present originated from an emotion, a condition and reaction: the fear of threats or danger. The impact of human fear over the humanity behaviour leads for searching ways of reducing such fear. Consequently, security companies have a potential opportunity for fulfilling this human need reducing the phenomenon of fear. Some organisations and companies discovered that human fear can be used as tool for influencing the individual behaviour and for consumption purposes. Aim: Developing a research and discussing some of the issues that concerns today‟s societies and business organisations as well as the managerial consequences arising by exploring the global fear and necessity of security trends as a critical issue for the decades to come. Therefore, the purpose of this study explores the extent to which companies can use human fear that an individual perceives as a potential strategy within the security industry to increase and expand their market. Definitions: When companies use fear in advertising influence human behaviour known in marketing as fear appeal. In this research, mass media does not use fear as a conscious way to manipulate or persuade human behaviour. However, the usage of fear messages in mass media has an impact on human fear perception. Then, there is evidence of a positive relationship between marketing fear appeal and mass media spreading information of threats, violence and crime. Both create fear on humans‟ perception but marketing in a direct conscious way and mass media in an indirect unconscious way, what we have identified and called „unacquainted-indirect fear appeal‟. Results: The findings in this exploratory thesis show a functional relationship between the phenomenon of fear and the phenomenon of the need of security which are persistent variables overtime. Therefore, it is possible for security companies to take advantage of this trend and to develop a potential strategy to increase and expand their market while taking into account that fear appeal needs a very specific treatment and testing along this process due to the several results that can be achieved from such a strategy. The results can vary depending on the circumstances of the individual and the environment not always controllable by the companies within business in a constant changing world.

Administrative appeal, as a critical part of the administrative remedy system, refers to a civil remedy action against any illegal or improper administrative act implemented by all levels of government, as well as any passive act that hinders fulfillment of their obligations. Administrative appeal is a basic right of citizens in a democratic country under the rule of law. Through the appeal procedures, regulations may remain accurate and adequate, and legalization of administrative measures may be ensured. In recent years, due to the rapid boom in commercial activities and advancement of technology, the social structure has drastically changed, and the amount of public affairs concerning economy, society, labor, transportation, and environmental pollution has gradually increased, resulting in a closer and more complicate relationship between government and people. As administrative actions by the government occur more frequently, it becomes difficult to ensure that every action is legal or proper. Furthermore, with higher levels of education and increased awareness of their rights, most citizens understand how to follow legal procedures to seek remedies when they refuse to accept the administrative acts implemented by government agencies. Hence, a solid administrative remedy system and its enforcement are essential to democratic countries under the rule of law. This study targets the administrative appeal cases filed to Kaohsiung City Government, and explores the influence of relevant regulations and procedures for administrative appeals on appeal practice following the enforcement of the new Administrative Appeal Act. It also discusses the increase and distribution of administrative appeal cases, as well as the reasons for administrative litigations, in order to make comparisons with the appeal conditions in Taipei City Government. It aims to understand the actual situations concerning appeal practice and the difficulties that appellants may encounter, draw up a corresponding improvement plan, and provide suggestions on policy adjustment and regulation revision, in the hope of eliminating the source of disputes and maximizing the function of policy feedback. This study consists of seven chapters, including: foreword, introduction to the administrative appeal system in Taiwan, administrative appeal procedures, Comprehensive analysis of administrative appeal cases filed to Kaohsiung City Government and its business, as well as the review and analysis of concrete administrative appeals filed to Kaohsiung City Government, concrete implementation plans for improving administrative appeal business, and conclusions and suggestions. It is hoped that the findings can help effectively resolve all of the problems exist in appeal practice, enhance the quality and accuracy of appeal case processing, refine administrative appeal business performance, and safeguard legitimate interests of appellants.

In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. However, they are likely to be heavily influenced by social media and peers, which makes them a receptive target for advertisers’ deceptive strategies. To achieve success, advertisements must be trustworthy and appeal to the target audience either emotionally or rationally. Sustainability labels like the EU Eco-label fosters consumer trust. Hence, our research will focus on the impact of sustainability message appeals on deceptiveness in laundry detergents and the influence of certifications in product advertising on customer deceptiveness.The purpose of this study is to examine the impact of sustainability messages on perceived deceptiveness of laundry detergents. Moreover, it explores the relationship between emotional and rational appeals and consumer behaviour, with a focus on trust, deceptiveness and purchasing intentions. Accordingly, the study was conducted on consumers to see how theyperceive emotional and rational advertisement. The findings will guide managers and entrepreneurs to effectively market cleaning products for enhanced sustainability perception and transparency. The study has employed a deductive approach, utilising a quantitative research design. Data was collected through a survey from 299 participants, aged 18-30, representing diverse European backgrounds. The collected data was analysed by using a moderated mediation approach, allowing for a comprehensive examination of the relationships between sustainability message appeals, deceptiveness, and the influence of certifications in product advertising. The research showed that consumers may be misled by emotional sustainability appeals in laundry detergent advertising, hence the intention to purchase decreases. Nevertheless, it was revealed that rational appeals and third-party certifications such as EU Ecolabel positively influenced perceived sustainability and purchase intention. The study also found that gender had no significant moderating impact, while sustainability awareness moderated the relationship between deception and purchase intention in emotional appeals.

Resource and visitor experience degradation in Haleakalā National Park resulting from recreational use of the Pools of 'Ohe'o has led park officials to discourage visitor use of the pools. This study uses the Theory of Planned Behavior (TPB) to examine relationships among visitors' attitudes, subjective norms, and perceived behavioral control with regard to exploring the pools, their intentions to explore, and their actual behaviors while visiting the pools. Further, this study examines the influence of persuasive messages on visitors' behavior at the pools. Persuasive message treatments emphasize either the dangers of exploring the Pools of 'Ohe'o or resource protection and visitor experience impacts of recreational use at the pools. Through regression analysis of attitudes, norms, and perceived behavioral control with intention to explore, TPB is generally found to be an effective model for understanding visitor behavior at 'Ohe'o's Pools, particularly when visitors are exposed to persuasive messages. Results of analysis of variance indicate that the TPB model components of attitudes and subjective norms with regard to traveling companions and National Park Service officials are influenced by exposure to the persuasive treatment messages. Additionally, both intention to explore the pools and observed exploration behavior are significantly lower among those visitors receiving any persuasive treatment message. Thus, results of this research generally support the individual relationships assumed within TPB. With identification of the most influential components of visitor behavior, as understood through the TPB model developed in this study, managers of Haleakalā National Park will be able to develop and apply persuasive interpretive messages that maximize safe and sensitive visitor recreational behavior at the Pools of 'Ohe'o. / Master of Science

Yes / Online retailers are increasingly using augmented reality (AR) and virtual reality (VR) technologies to solve mental and physical intangibility issues in a product evaluation. Moreover, the technologies are easily available and accessible to consumers via their smartphones. The authors conducted three experiments to examine consumer responses to technology interfaces (AR/VR and mobile apps) for hedonic and utilitarian products. The results show that AR is easier to use (vs. app), and users find AR more responsive when buying a hedonic (vs. utilitarian) product. Touch interface users are likely to have a more satisfying experience and greater recommendation intentions, as compared to AR, for buying utilitarian products. In contrast, a multisensory environment (AR) results in a better user experience for purchasing a hedonic product. Moreover, multisensory technologies lead to higher visual appeal, emotional appeal, and purchase intentions. The research contributes to the literature on computer-mediated interactions in a multisensory environment and proposes actionable recommendations to online marketers.

Teisminė gynyba – instrumentas asmens pažeistoms ar ginčijamoms teisėms ir teisėtiems interesams ginti. Ši teisė yra aktuali ir problematiška dėl ginčo ir teisminio proceso ypatumo – priešingų šalių interesų buvimo, be to, savo interesą turi ir valstybė (visuomenė), kadangi teismų sistema reikalauja didelių finansinių, žmogiškųjų, laiko išteklių. Šio mokslinio tyrimo aktualumą lemia ne vien substancinio pobūdžio priežastys. 2011 m. birželio 21 d. priimtas įstatymas, kuriuo pakeista nemažai Lietuvos civilinio proceso kodekso nuostatų (dažnai vadinama civilinio proceso reforma), įskaitant procesą apeliacinės instancijos teisme reguliuojančių teisės normų, be to, principinių, apibūdinančių šį institutą, apeliacijos teisės reikšmę civiliniame procese. Pastarąjį dešimtį ar net pastaraisiais metais kai kuriose valstybėse pasikeitė apeliacijos esmė, tačiau kitose, priešingai, išlaikoma apeliacijos suvokimo ir teisinio reguliavimo tradicija. Visa tai nulėmė poreikį įvertinti savąją apeliacijos esmę bei nustatyti kokios priežastys lemia apeliacijos reformas. Autorė šiame darbe siekė išspręsti apeliacijos esmės problemą ir darė prielaidą, kad problema per se nelaikytina problema, jos išsprendimas turi duoti teigiamą rezultatą ir būti paspirtis tolimesniems tyrimams. Išanalizavusi teisę į teisminę gynybą ir apeliaciją, autorė ieškojo teisės į teisminę gynybą ir apeliacijos santykio išraiškos, analizavo ir persvarstė kai kuriuos civilinio proceso moksle įprastais tapusius argumentus... [toliau žr. visą tekstą] / On the 21st of June 2012 a law has been adopted by which Lithuanian Code of civil procedure was amended significantly (the amendment so–called “the reform of civil procedure”), including regulation of procedures in instance of appeal. This motivates to analyze and make revaluation of essence of appeal in Lithuania. The analysis is also needed because in past decade and even past few years many of European countries have totally reformed their appeal systems. However, legal regulation amendments are not the only matter which causes the relevancy of appeal and its relation to the right to judicial defence. There are some substantial reasons, e. g. dispute and civil procedure in their nature have contrary interests of parties, moreover, the state and society has interests which do not comply with interests of parties. This is caused by consumption of financial, time and human resources. There are various papers and theses on the right to judicial defence and appeal, but, to take note, the object of them differs from the essence of appeal and its relation to the right to judicial defence or, moreover, is fragmental – focused only on the restrictions related to limits of appeal by the value of dispute (which is already abolished) or other fragmental subjects. The result of this work demonstrates that the essence of appeal in Lithuania is to be described as the instrument to control the legality and reasonability of the courts of first instance decisions. Appeal in Lithuania is to... [to full text]

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I den rådande bostadsbristen har en del av samhällsdebatten handlat om att effektivisera bygglovsprocessen och mer specifikt möjligheten att överklaga bygglov. Förslag som framkommit i förarbeten till plan- och bygglagen (PBL) är bland annat att begränsa vad som får överklagas och vem som har rätt att överklaga ett bygglovsbeslut samt att avgiftsbelägga överklaganden. Då förarbetena endast bygger på generell statistik saknas kunskap kring vad den klagande parten anför för skäl vid ett överklagande. Det saknas även redovisning kring vilka skäl som vinner störst framgång hos länsstyrelsen genom att ärenden återförvisas eller upphävs. Syftet med studien är att skapa förståelse kring överklagade bygglov samt vilken funktion länsstyrelsen fyller som överklagandeinstans. Huvudmålet är att utreda skälen bakom överklagade bygglov samt undersöka vilka av de anförda skälen som har störst framgång för de klagande hos länsstyrelsen. För att uppfylla syftet har tre frågeställningar besvarats. Vilka skäl som anförs av klagande part? Med vilka skäl upphäver och återförvisar länsstyrelsen kommunernas beslut? I vilken grad överensstämmer skälen anförda av klagande med de skäl länsstyrelsen upphäver eller återförvisar ärenden? En kvantitativ innehållsanalys har tillämpats tillsammans med juridisk metod för att kunna uttolka och klassificera skälen. För att sammanställa och analysera resultatet användes statistisk analys. Totalt har 274 överklagade beslutshandlingar granskats och resulterat i 197 handlingar som ansågs representativa för studien. Granskningen resulterade vidare i 77 kategorier med skäl anförda av klagande part. De skäl som anförts flest gånger av klagande part var att åtgärden medförde betydande olägenhet, stred mot detaljplan eller påverkade omgivningen negativt med hänsyn till exempelvis stads- och landskapsbild samt kulturvärden på platsen. Vidare anfördes även frekvent att grannehörande ej hade skett eller att det funnits brister i bygglovshandlingarna. Skäl som inte berörde den sökta åtgärden, så kallade okynnesskäl, var också ett av de vanligaste skälen anförda av klagade part. Det överlägset vanligaste skälet för upphävande var att åtgärden strider mot detaljplan och inte var att betrakta som en liten avvikelse. För återförvisade ärenden var de vanligaste skälen för länsstyrelsens beslut att grannehörande ej hade skett samt att byggnadsnämnden brustit i sin motivering. Totalt överensstämde anförda skäl av klagande och länsstyrelsens skäl för upphävande eller återförvisning i 47 % av fallen. Sammantaget var de största framgångsfaktorerna skäl som berör planstridigheter eller brister i byggnadsnämndens hantering av bygglovsärenden. Som helhet ansågs länsstyrelsen fylla en viktig roll som tillsynsmyndighet och borde därmed inte uteslutas ur instanskedjan. / In the current housing crisis, part of the social debate has been focused on streamlining the building permit process, and more specifically the ability to appeal a building permit. Proposals that emerged in the legislative history is to limit what and who has the right to appeal a building permit decision and the possibility to charge for the appeals. As the legislative history is only based on general statistics there is a lack of knowledge about what the complainant confided as reasons for the appeal. Nor is there any recognition on the grounds that wins the greatest success with the provincial government by matters referred back or canceled. The purpose of the study is to create a better understanding about the contested building permits and the function the provincial government fills as the appeal court. The main objective is to investigate the reasons behind the contested building permits, and investigate which of the arguments that have the greatest success for the complainants. To fulfill the purpose three questions were answered. What are the reasons invoked by the appellant? With what the reasons cancels and remits the provincial government municipal decisions? To what degree do the reasons cited by the complainant correspond with the reasons the provincial government cancels or refers cases? A quantitative content analysis was applied together with the legal method to interpret and classify the reasons. A statistical method has been used to compile and present the results. A total of 274 contested decision documents were reviewed and resulted in 197 documents considered as representative for the study. The review resulted in 77 categories of reasons cited by the complainants. The most common reasons were: significant inconvenience, the measure is contrary to the local plan, city- and landscape, cultural heritage and good overall effect is adversely affected, the neighbor hearing has not occurred, that there have been shortcomings in the documents and frivolous reasons. By far the most common reasons for the cancellation was that the measure is contrary to local plan and was not considered to be a little deviation. The most common reasons for the provincial government to remit cases were that the neighbor hearing had not occurred and that the building committee failed in its justification of the decision. Reasons cited by the complainant and the provincial governments reasons for the suspension or referral was consistent in 47% of the cases. Overall, the biggest success factors to cited reasons involving measures who is contrary to local plan or defects in the building committees' handling of building permits. As a whole the provincial government are considered to play an important role as a regulator and should therefore not be excluded from the instance chain.