This thesis discusses the ways of how physically handicapped fans of Game of Thrones, a television series, identify with characters like or dislike and answers the questions how physically handicapped fans choose who they favour and who they don't, how they identify with them and how is their interpretation linked to their own experience of being handicapped and how their social reality influences how they perceive the media reality. The research reveals orthodoxies of power of the dominating ideology of being fit, against which "the ill" and "powerless", define themselves, albeit subconsciously; it describes the difficulties, connected with their handicap, which they project into the series, behaviour strategies resulting from this phenomenon and how the world around interferes; and, last but not least, it confirms sociological premises of deepening empathy on the basis of different dimensions of one's own identities and experience. The qualitative research of audience is based on semi- structured interviews and deploys the interpretative approach, while the results are coded using the method of anchored theory. Powered by TCPDF (www.tcpdf.org)

A media policy on maternity leave is the subject matter of the thesis, which presents the results of a qualitative research of an audience by the grounded theory method. The analysis of various causes, conditions, contexts, strategies and consequences of media policies of individual speakers is based on the use of semi-structured interviews. The media usage on maternity leave is a complex of attitudes not only of the mother but also of the father who can be in agreement with his partner in one household but in conflict in another household. Influences of parents childhood or of the nearest neighborhood is continuously reflected in individual strategies of the media policy. A professional status of the mother and her needs offered by the media also plays a significant role. Last but not least, there is a conflict between mothers` own comfort when the media take over the role of a nanny and are a vital member of the household, and a childcare when the mother more or less regulates the role of the media in the early years of a child's life on the basis of her own experience, in other words to a reasonable degree.

The diploma thesis "Construction of the imagination of the first republic era from the point of view of two generations explained by an example of the Czech TV series První republika" focuses on the mechanisms in which the TV series co-constructs the audience perception of the given era. The series was broadcasted from January 2014 untill June 2014 on the Czech Televisions program. The thesis aims to show how the younger generations of TV viewers construct the period in which they did not live through their consuming of media content. This is compared with the old-timers who could compare their own experience with the series. The audiences of both generations are equally scrutinized and consequently compared. The theoretical part introduces the theses about social and media construction of reality accompanied by audience cultivation theories. The final analysis of the acquired data is based on these theories but it aims to invent a new hypothesis. The subject matter of the research part is analysed by the qualitative method of the grounded theory as Strauss and Glaser understand it. For the questioning the semistructured and group interviews were used .

Theoretical part of this thesis is about women's magazines in the Czechoslovakia and in the Czech republic. The introductory chapters are about its characteristics, division and historical development. It describes current state in the Czech magazine's market, stratification of women's magazines, it also describes broadly media influence and apply these theoretical knowledge to women's magazines. The important chapter is chapter Media and Gender, which explains the term gender, compares men's and women's magazines and presents criticism of women's magazines from gender point of view. Methodological part is insight into the choice of method and choice of samples. This part contains also basic characteristic of reasearched magazines. Research part describes the representation of successful woman according to women's magazines, what is the difference in each magazine and it also shows the changes of view of successful woman in reserched period.

Cette thèse explore d’abord les conditions de la disparition des salles de cinéma traditionnelles en Afrique de l’Ouest et spécifiquement au Tchad, en pointant les causes multifactorielles : technologiques, économiques, politiques et financières qui ont conduit à la transformation de ces salles en locaux commerciaux ou en lieux de culte. Elle examine les processus de mise en place de structures particulières au continent africain : centres culturelsrégis par des congrégations, par des ambassades ou par l’Etat tchadien, mais surtout « vidéoclubs» ou « ciné-clubs », établissements informels de diffusion cinématographique omniprésents dans le paysage urbain en Afrique. L’analyse détaillée de ces dispositifs comme entreprises familiales, comme lieux de sociabilité et comme vecteurs d’une forme abâtardie de culture cinématographique est au cœur de cette recherche. Elle a permis d’identifier les logiques économiques de ces acteurs en tant que maillons d’une chaîne qui part des entreprises nigérianes ou camerounaises de reproduction de supports piratés et aboutit au public lui-même.A partir d’entretiens conduits avec un échantillon de spectateurs, nous avons étudié leurs habitudes de fréquentation, leurs comportements, mais aussi l’expression de leurs attachements aux films qui leur sont proposés. Ceci constitue le second axe fort de ce travail,notamment en ce qui concerne le rapport qu’entretiennent ces publics avec le cinéma tchadien et, plus largement, avec la fiction cinématographique. Cette thèse pose enfin les bases d’une réflexion sur le rôle que pourrait jouer l’Etat pour améliorer les conditions de diffusion et de réception du cinéma africain sur le territoire national. / This study explores the conditions surrounding the closure of traditional movie theatres inWest Africa, particularly in Chad. It will look at the multi-facetted causes, such as thetechnological, economic, political and financial reasons which have led to the transformationof these cinemas into shops or places of worship.It examines the process of setting up film-viewing alternatives that seem typical of Africa:cultural centers run by church congregations, embassies or the Chadian government andespecially “video-clubs” or “cine-clubs”, informal establishments of cinema distributionfound throughout the African urban landscape.The detailed analysis of these devices as family businesses, social venues and vectors of abastardized form of cinema culture is at the heart of this research. It allows us to identify theeconomic impact of these players as links in the process that takes a movie from itsreproduction in pirated form by Nigerian or Cameroon companies through to screening beforea Chadian audience.Through interviews conducted within a sample of spectators, we have studied their cinemahabits, behaviour and attachment to the films proposed.The latter is the second main axis of this study, particularly concerning the relationship thatthese audiences maintain with Chadian cinema, and, in a broader context, with cinema fictionitself. This thesis lays the foundations for a reflection on the role that the State could play inimproving the conditions of distribution and reception of African cinema throughout Chad

The main aim of this thesis are two Czech nationwide daily newspapers Hospodářské noviny and Mladá fronta Dnes. This thesis focuses on graphics relaunches which these newspapers passed in years 2009 and 2010. It deals with question, how the graphics changes influenced appearance of these newspapers, their content and the position on the media market. This composition responsibly took the opportunity to show the reader in detail, how these newspapers have changed the look of the headlines, elaboration of photos, colors and other graphics components. Along with it the thesis analyses the content changes, such as stylistics or the way of submitting information. Last but not least it gives the comparison of the earning power of these newspapers, position of their publishers Economia and Mafra as well as interviews with publishers representatives.

The diploma thesis named "Do we need more information? Using of multiple media at the same time" examines the phenomen of simultaneous media usage in young audience aged 18-35 years. This thesis is based on the hypotheses of international surveys that demonstrate a new trend in consumption of media by which people use multiple media simultaneously. The aim of the thesis is to provide an insight into this issue. The first part defines basic concepts such as the media, media audience and related theories. Furthermore, international studies and their conclusions are presented, serving as a starting point for my own research. The second part presents the research methodology. The thesis makes use of a combination of a quantitative and qualitative approach, the so-called mixed research. The methodological section briefly describes the selected method - survey and an semi-structured interview. The next two sections deal with the implementation of the research itself. The sample consisted of 103 young people for the quantitative part of the survey, and 15 young people for the qualitative analysis section. The conclusion summarizes the research results and approaches each thematic area, including the possible hypotheses.

This thesis examines how the potentional future media professionals (students of Institute of Communication Studies and Journalism at Faculty of Social Sciences at Charles University) relate to print media, i. e. daily newspapers and printed magazines. It is based on the concept of active audience, uses and gratification theory and studies that try to explain the decline of interest in print media. The thesis tries to describe the role of print media in lives of the studied group at the time when print media go through a long-term crisis. Massive expansion of the electronic media is the most important factor of this crisis. The research tries to answer the question whether print media are still attractive for the researched group, despite the constant wave of information from the Internet, what motivates this group to the use of print media and contrarily what discourages them.

This master's thesis is focused on reception analysis of Czech TV series "Život je ples". It is a family TV series produced by Česká televize. Its central topic are lives of clients of a retirement home, their families and employees of the facility, who are taking care of them. The analysis of reception is mainly devoted to how elderly, the social group which this TV show is about, perceived the series. The theoretical part introduces three approaches of audience research, the most emphasis is put on sociocultural research, which refused the power of text and admitted, that media texts are open to several possible interpretations in dependence on particular social context of every recipient and other conventions. From this approach arose reception research, which this thesis also introduces. It also describes problems of lives of the elderly and therefore puts forth a theoretical basis for subsequent analysis. The final point deals with construction of identity based on media fiction. In the empirical part the thesis focuses on several selected topics, which came from qualitative content analysis of individual episodes of the series. It is about dreams and education, family ties, relationships of elderly and specifics of a life in retirement home. This thesis through the method of focus groups...

Esta pesquisa debruça-se no meu processo de criação atoral no espetáculo Os filhos da Dita, do Núcleo Arlequins da Cooperativa Paulista de Teatro, tendo como base teórico/prática principal o treinamento psicofísico proposto pelo encenador-pedagogo Vsévolod Meyerhold, buscando sublinhar as demandas e possibilidades de uma postura política consequente em cena. A partir das relações estabelecidas desde a escolha do tema, o desenvolvimento da dramaturgia e posterior criação cênica propriamente dita, busco descrever os estímulos e motivações que me conduziram na criação cênica em diálogo com a estética desenvolvida pela companhia há 25 anos, e o posterior contato estabelecido com o espectador. / This research lies on my acting creative process in the play called Os filhos da Dita, of Arlequins (Theatre group that belongs to the Cooperativa Paulista de Teatro), having as main theoretical/practical basis the psycho physical training proposed by pedagogue-director Vsévolod Meyerhold, aiming at underling the demands and possibilities of a consequent political posture on stage. Based on the relationships established with various artists involved in a creative process from choosing the play theme, dramaturgy development and following scenic creation, I describe the stimulus and motives that led me in the scenic creation. The procedures are developed in open dialogue with the esthetics held by the group in the last 25 years, and subsequent contact established with the audience.