<p>Introduction: Already in the 1970’s, internationalisation was noted as a striking trend in business. Since then, the speed of internationalisation has increased as infrastructure, communication, and IT have decreased space and time barriers for international trade. Today, companies must engage in international activities to survive in the competitive environment and researchers argue that firms’ international performance is determined by their ability to establish relationships.</p><p>Problem: In order to facilitate the search for business actors globally, Chamber Trade Business to Business AB offers a database in which companies can post business inquiries. Lately, the number of inquiries published in the database has decreased. Therefore, the question arose what other tools companies use instead when searching for business partners. This empirically driven problem is also matched by a theoretical need for more research about how firms establish international relationships.</p><p>Purpose: The purpose of this thesis is to analyse how small Swedish B2B companies find downstream international partners.</p><p>Theoretical framework: In order to create a frame of reference for guidance in the collection and analysis of the empirical data, theory has been divided into three sections; Internationalisation theory, Business to Business relationships theory, and Means for international interaction.</p><p>Method: To fulfil the purpose of the thesis, a qualitative study with an inductive approach was undertaken. Secondary data in terms of literature and academic articles were scanned to create a theoretical framework and to facilitate the collection of primary data. Primary data was gathered from ten small Swedish firms in order to find out how their downstream international business relationships had been initiated.</p><p>Conclusion: Our thesis concludes that many Swedish sellers start out their internationalisation to countries with close distance by responding to unsolicited orders from foreign customers. Over time, their proactiveness increases and they primary use the following channels in order to find international partners: networks, trade fairs, trade- and industry organisations, and the Internet. Databases have several defaults for being a useful search tool, mainly their lack of precise search criteria and personal interaction. Further, when companies offer a high quality product, a reputation is created about the company. Consequently, foreign customers pull the company into new countries and the need for external search tools is low.</p>

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This thesis consists of three closely connected pieces of work and an enhanced version of my M.Phil. thesis. The first three substantive chapters analyse vertical contracting in input markets under the exercise of differential buyer power. Chapters 2 and 3 consider the case of a supplier selling its output via a supermarket that offers captive demand (due to customers who anyway make a trip for their weekly shopping), which its rival, a local store is not able to offer. It is shown that the supermarket can negotiate an input price lower than the local store's only if its advantage translates into sufficient bargaining strength in setting contracts. The existence of a waterbed effect, the implications of a partially covered market, a nonlinear pricing structure and welfare implications of a ban in discrimination are also explored. Chapter 4 modifies the standard model where size determines buyer power to show that if quantities need to be decided in advance, an increase in a retailer's size is always welfare improving. For the presence of waterbed effects, we propose a novel insight that runs across different classes of models: following a discount to one retailer, the supplier faces two competing incentives - it wants to extract profits from the rival retailer but it also wants to transfer sales towards it. The waterbed effect is shown to be present only if the discount to the retailer is small, so incentives for profit extraction outweigh those for transferring business. Finally chapter 5 studies a firm's strategic incentive to outsource when its product displays network effects. It shows that a firm would choose to increase its observable marginal cost to make its competitor less aggressive and thereby increase its own probability of winning competition for the market. This is robust to small levels of uncertainty.

This research investigated whether the buyer-seller interorganizational relationship (IOR) differed between a firm and two classes of customers. The first class used electronic data interchange (EDI) with the firm and the second class used the traditional paper-based purchasing system. IOR characteristics included reputation, skill, direct power, indirect power, reciprocity, and efficiency.

This research study investigated the influence of maintaining a partnership form of relationship between a Fast Moving Consumer Goods (FMCG) multinational company and its core suppliers, on their abilities to achieve supply chain agility. It took place within the Middle East region, where the in-depth case study used for data collection was Unilever (North Africa Middle East). The research also focused on the role played by information technology within Unilever’s (North Africa Middle East) partnership with its core suppliers and the achievement of a high level of agility within their supply chain. In addition to these two main aims, the research also focused on exploring the required attributes of supply chain agility within FMCG industry and also to explore the attributes of buyer-supplier partnership required to help the companies working within this type of industry to achieve agility within their supply chain. To achieve the aims and objectives of this research, this study used qualitative methods for collecting rich and valuable data. Several data collection methods under the umbrella of the in-depth case study approach were used. The methodological approach used by the research was the Grounded Theory approach (Strauss and Corbin, 1990-1998). Data was collected from the case study managerial level in Unilever’s (North Africa Middle East) main clusters within the Middle East in three different rounds, using semi-structured interviews. Data was also collected from five core suppliers for Unilever (North Africa Middle East). The research also used other data collection means, such as documents collected during the researcher’s visits to the case studies and observation. Data was analysed using the steps and procedures of the Grounded Theory approach (Strauss and Corbin, 1990-1998). Data analysis took place in three interrelated iterative steps: open coding process, axial coding process followed by the selective coding process, leading to the generated theory of the research. The findings of the study, as presented in the research’s generated theory, showed that the partnership, with its attributes explored during the research, between Unilever (North Africa Middle East) and its core suppliers can be considered as the starting driver helping the companies working within this type of industry to achieve a higher level of supply chain agility, through the attributes explored during the research. The generated theory also showed that the role played by information technology can be considered as the catalyst in this equation. It played the role of channelling the relationship between the two concepts: buyer-supplier partnership and supply chain agility. Information technology can be considered as the catalyst because the evidence indicates that without it the relationship between Unilever (North Africa Middle East) supplier partnership and supply chain agility would struggle to be achieved. In more detailed, 43 open codes had been derived from the first analysis coding process, and which were derived under the main pre-determined themes: FMCGs industry-based features, Buyer-supplier relationships, Information sharing and information technology, and Agility. These 43 open codes provided the basis for stages 2 and 3 of the analysis. In the axial coding process (the second data analysis), the axial sub categories and the axial categories were determined and the axial paradigm model was used in the analysis. In the final coding process: the selective analysis, the core category of the research was determined to be ‘Partnership existence with core suppliers’. The relationship of this core category with the other elements in the paradigm model namely: casual conditions, context, intervening conditions, action/interactional strategies, and consequences. The research has its own Theoretical, Methodological, and Managerial contributions. Among these contributions is that it can be considered a novel research, using a grounded theory approach to generate a theory, showing the relationship between buyer-supplier partnership and supply chain agility in this dimensional manner.

Buyer decision process is an important mechanism in the heads of consumers which leads them through purchase decisions. To understand behaviour of consumers, this process has to be analyzed and explained. Aim of this thesis is to analyze market of electric shavers in the Czech Republic and to determine key factors influencing purchase behaviour. Secondary and primary research are undertaken to reach the goal of the paper. In addition, five hypotheses are evaluated to verify author's expectations about the market of electric shavers for men in the Czech Republic. Analysis shows that consumers base their decisions about shavers mostly on performance and price. Though, majority of consumers do not buy shavers themselves, but receive it as a present from close family or relatives.

Problem: The increasing online operations of the B2B market has led to companies being able to operate all over the world, making them exposed to various markets with different preferences of supplier relationships. For that reason, it is important for companies to consider aspects such as digitalization, culture and buyer-seller relationships when conducting business with foreign companies. One industry that has been reluctant towards this online shift is the display materials industry. However, during recent years display material suppliers operating online have become more successful. Therefore, understanding companies purchasing process when buying display material online is necessary.   Purpose: This thesis aims to explain and investigate the online organizational buying behavior of British and Swedish organizations while purchasing display materials and several factors that influence it, such as culture, digitalization and buyer-seller relationships are examined.   Method: A qualitative approach with semi-structured interview was used to conduct this research. Eight participants from British and Swedish organizations who are customers of the display material company SignMax were interviewed. The data collected has been analyzed together with literature on online organizational buying behavior and the influencing factors. Results: The findings of this research showed that the level of product involvement and national culture decides and forms the importance of the purchase, the purchasing process and the type of supplier-relationship desired. Additionally, the attitude towards digitalization and the experience of online purchases determine the level of personal contact and support. Based on the empirical analysis the findings showed that for the cases of UK and Sweden, UK was more performance-oriented in their supplier relationships and highly valued ease of use and a smooth purchasing process. Sweden on the other hand, focused more on soft-values such as personal contact and support.

A presente tese teve como objetivo identificar fatores que influenciam o comportamento de consumo ambientalmente mais favorável e, a partir desse processo, evidenciar subsídios às decisões de marketing social voltado para a adoção desse comportamento. Para atender a esse objetivo, buscou-se organizar o referencial teórico inicialmente com um entendimento sobre o relacionamento entre marketing societal e marketing social, passando pelas aplicações de marketing verde e de marketing de idéias. Na seqüência, esse referencial incorporou aspectos teóricos que envolvem o comportamento do consumidor, bem como estudos aplicados à verificação desse comportamento sob a ótica ambiental. A análise exploratória realizada a partir desse referencial teórico-empírico evidenciou a presença de distintas dimensões comportamentais dentro do construto do comportamento de consumo ambientalmente favorável, além das conclusões controversas envolvendo vários fatores de influência sobre essas dimensões comportamentais, o que deu encaminhamento para a realização de uma pesquisa de campo que contribuísse para a identificação dos fatores com influência comum nessas dimensões comportamentais. O modelo de pesquisa de campo foi de caráter descritivo, utilizando o método quantitativo por levantamento amostral junto a 509 consumidores responsáveis pelas compras do domicílio, com idade a partir de dezoito anos, residentes na Região do ABC Paulista. Os resultados gerados, a partir da utilização da técnica de análise multivariada denominada General Linear Models (GLM), mostraram três fatores de influência comum estatisticamente significante sobre as dimensões comportamentais ambientalmente mais favoráveis (interesse ambiental, inconveniência de ser ambientalmente amigável e grau de comprometimento ambiental), do conjunto de vinte e um fatores integrados ao modelo, além de outros seis descartados durante o processo de estruturação desse modelo. Esse resultado, acrescido de orientações provenientes da análise exploratória, sugeriu o desenho de um modelo de comportamento de consumo ambientalmente favorável, cuja aplicação poderá ser implementada em novos estudos, bem como um conjunto de subsídios às decisões do composto de marketing social voltado para a adoção do comportamento ambientalmente mais favorável. / This current work has the purpose of identifying factors that influence the most environmentally favorable consumer behavior and, from this process on, evidence support to social marketing decisions oriented to the adoption of such behavior. In order to understand such purpose, an organization of the theoretical references was sought, initially trying to understand the relationship between societal marketing and social marketing, moving on to green marketing applications and the marketing of ideas. After that, these references incorporated theoretical aspects that involve consumer behavior, as well as studies applied to the verification of such behavior under the environmental standpoint. The exploratory analysis carried out after this empirical theoretical set of references evidenced the presence of distinct behavioral dimensions inside the environmentally favorable consumer behavior. Besides that, the controversial conclusions involving several influence factors regarding these behavioral dimensions, led to the performance of a field research that contributed with the identification of factors that bear common influence in those behavioral dimensions. The adopted research model was the one of descriptive character, using the quantitative method by sampling 509 consumers responsible for their household purchases, aged over eighteen, resident in the São Paulo State ABC Region. The generated results, after the use of the multivaried analysis called General Linear Models (GLM), showed three factors of statistically significant common influence over the most environmentally favorable behavioral dimensions (environmental interest, inconvenience of being environmentally friendly and degree of environmental commitment), out of a set of twenty-one factors integrated to the model, besides six others turned down during this model structuring process. This result, added with orientations from the exploratory analysis suggested the drawing of a environmentally favorable consumer behavior model, whose application may be implemented in new studies, as well as a set of inputs to social marketing decisions made in order to adopt the environmentally favorable behavior.

Este trabalho aborda a estratégia na relação com os fornecedores em empresas de alta tecnologia e produtos complexos. Para tanto, foi tomado o caso da fabricação de aeronaves produzidas pela Embraer, que se destacou pela sua estratégia de parceria com seus fornecedores, principalmente na linha dos produtos das Famílias ERJ 145 e E-Jets. No entanto, na sua última linha de produtos, o que se percebe é uma estratégia diferenciada no seu modo de se relacionar com seus fornecedores, o que levou à questão da pesquisa. O presente trabalho discute as opções de relacionamento com fornecedores, do simples fornecimento ao compartilhamento de investimentos e riscos, e as racionalidades subjacentes. As técnicas utilizadas para elaborar o trabalho foram observação direta e pesquisa em dados secundários, revistas especializadas, web sites vinculados à indústria aeronáutica e associações, artigos acadêmicos e documentos da empresa. Além disso, foram conduzidas entrevistas semi-estruturadas, com empregados e ex-empregados da empresa, inclusive diretores. Os resultados mostram que, apesar de as grandes empresas como Boeing e Airbus terem adotado o modelo de parceria de risco desenvolvido pela empresa em estudo, esta hoje adota um modelo híbrido, com foco em lições anteriormente aprendidas na relação com fornecedores. / This paper discusses the strategy for relationship with the suppliers at high-tech and complex product companies. Therefore, the case studied was the manufacture of aircraft produced by Embraer and its unique strategy of partnering with suppliers, mainly when dealing the products of the ERJ145 and E-Jets families. In the company\'s latest line of products a particular strategy is observed in terms of relationship with suppliers, which led to our research question. This paper discusses the options of supplier relationships, from simple supply to shared investments and risks, and the rationales that underly them. The techniques used in this study were direct observation and research on secondary data, journals, websites linked to the aircraft industry and associations, academic papers, and the company\'s documents. In addition, semi-structured interviews were conducted with both current and former employees. The results show that despite the fact that large companies like Boeing and Airbus use the partnership model of risk adopted by the company under study, Embraer is currently adopting a hybrid model focusing on lessons learned earlier in its supply chain.

A presente tese visou contribuir com a literatura de comportamento do consumidor organizacional por meio de um estudo de compreensão da influência da utilização das novas tecnologias da informação no centro de compras de hospitais brasileiros. Para tanto, foi realizada uma revisão bibliográfica sobre a área de comportamento do consumidor organizacional e o centro de compras, desde os primeiros modelos conceituais propostos até as pesquisas publicadas na atualidade. A revisão bibliográfica realizada possibilitou o desenvolvimento de cinco hipóteses que foram verificadas na pesquisa. Para o atendimento ao objetivo a pesquisa foi dividida em duas partes, uma delas qualitativa, por meio de um estudo com múltiplas unidades de análise, e outra quantitativa, por meio de um questionário enviado a compradores hospitalares. Os resultados demonstraram que os modelos conceituais de comportamento do consumidor organizacional ainda são válidos na atualidade e o uso de tecnologia da informação tem feito a tomada de decisão do centro de compras ser menos participativa e menos influenciável pelo relacionamento entre vendedores e compradores. O trabalho apontou a importância de adequações do papel da venda pessoal no composto de marketing de empresas fornecedoras a este centro de compras. / This thesis aimed to contribute to the literature of organizational buying behavior through a study of understanding the influence of the use of new information technologies in Brazilian hospitals buying centers. It was conducted a literature review on the area of organizational behavior of consumers and the buying centers from the earliest conceptual models proposed to research published today. The literature review enabled the development of five hypotheses were tested in the research. To achieve the objective the work was divided into two parts, one qualitative, by a case study with multiple analysis units and other quantitative by questionnaire sent to hospital buyers. The results showed that the conceptual models of organizational buying behavior are still valid today and the use of information technology has made the decision making of the buying centers being less participatory and less influenced by the relationship between sellers and buyers. The work shows the importance of adaptations in the role of personal selling in the marketing mix of suppliers to these buying centers.