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B2B Marketing - A Network Relationship Approach : A case study of ICT Company Huawei Operator BG Sales NetworkDoan Ngoc Thao, Ngan, Kong, Fei, Wang, Shanjiao January 2014 (has links)
No description available.
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AVALIAÇÃO DE REDES DE COOPERAÇÃO EMPRESARIAL EM GOIÁS.Fragoso, Rosane Cavalcante 22 September 2015 (has links)
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Previous issue date: 2015-09-22 / Organizations are increasingly interacting among their peers and competitors. The new
economy and the cooperation between organizations are important cause companies
are facing difficulties to meet the competitive demands alone. This study is motivated
by the perception that to contribute to the survival of small and medium
entrepreneurs the current socio-economic contingencies can be addressed through the
implementation of joint actions coordinated by inter-organizational networks. This paper
presents a mapping of four existing Business Cooperation s Networks in the State of
Goiás where we sought to identify their competitive gains. The results revealed that
existing gains in those networks are: increased market power, generation of collective
solutions, costs and risks reduction, capital accumulation, collective learning and
collaborative innovation. In addition, the survey found that these networks require
internal organizational improvements and are not yet using all available competitive
advantages and interactions for a cooperation network. Suggestions for improvements
were presented, such as enhance members communication, tailor proper standard
layout for the network sales points, facilitate and encourage more members to be
active in meetings exercising their vote, promote events to increase the social capital
gain and use purchase power over major suppliers for cost reduction. Organizations
should use a common Information Technology (IT) system to exchange information
creating though a governance model with all participating. / As organizações estão interagindo cada vez mais entre seus iguais e concorrentes. A
nova economia e a cooperação entre organizações assume importância devido à
dificuldade das empresas em atender às exigências competitivas isoladamente. A
motivação deste estudo é a percepção de que as atuais contingências
socioeconômicas podem ser enfrentadas com a realização de ações conjuntas
coordenadas, por meio de redes interorganizacionais que podem contribuir para
sobrevivência de pequenos e médios empresários. Este trabalho apresenta um
mapeamento de quatro Redes de Cooperação Empresariais existentes no Estado de
Goiás, nas quais buscou-se identificar os ganhos competitivos obtidos. Os resultados
revelaram que os ganhos existentes nas redes estudadas são: maior poder de
mercado, geração de soluções coletivas, redução de custos e riscos, acúmulo de
capital social, aprendizagem coletiva e inovação colaborativa. Além disso, a pesquisa
constatou que essas redes requerem melhorias nos instrumentos organizacionais
internos e não utilizam ainda todas as vantagens competitivas e interações disponíveis
para uma Rede de Cooperação. Foram apresentadas sugestões de melhorias, tais
como: melhorar a comunicação dos associados, adequar os pontos de venda ao
padrão de um leiaute próprio para a rede, propiciar e incentivar mais os associados a
participarem de assembleias exercendo seu voto, promover eventos para aumentar o
ganho no capital social e utilizar o poder de compra junto a grandes fornecedores para
obter redução de custos. As organizações devem se utilizar de sistemas de Tecnologia
da Informação (TI) únicos para troca de informações, criando com isso um modelo de
governança com participação de todos.
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知識空間、專屬資產投資、跨組織學習與代工績效關聯性之研究-以通訊代工廠商為例 / The research of relationships among knowledge space, asset specific investment, inter-organization learning and performance of outsourcing - a case study of communication subcontractors陳東賢, Chen ,Tung Hsien Unknown Date (has links)
本研究基於資源基礎理論,結合組織學習、網路理論及關係學派的觀點,探討影響代工廠商跨組織學習的情境因素與績效。
根據之前學者們研究得知,「知識因果模糊性」是影響組織學習的關鍵。知識因果模糊來自於知識的內隱、專屬及複雜本質。「知識分享」與「共同問題解決」是聯盟成員間傳遞因果模糊本質知識的學習方式。而代工廠商專屬性資產投資,除了增進品牌廠商的信任,提高品牌廠商知識分享意願外;也增進了代工廠商與品牌廠商間的互動,透過互動,促使知識外溢的產生。
知識流學者研究指出,可移轉知識含量是知識分享的前提,也決定知識分享的強度。代工的範圍規範了可移轉知識含量;代工範疇愈複雜,可分享知識相對擴大。但知識的路徑相依本質,限制代工廠商對代工領域知識的辨識。代工廠商先驗知識深淺關係著可移轉知識空間的辦識。代工情境中,可移轉知識,主觀上,受限於代工的範疇;客觀上,則與代工廠商的先驗知識息息相關。
傳統上檢視組織學習成效,主要來自於對經驗曲線速度的觀察。在策略聯盟夥伴間的競合關係中,學習競賽是造成策略聯盟活動重組、活動替代、或聯盟解散的重要原因。屬「雙邊契約供應聯盟關係」的代工,在經濟理性考慮下,維持與品牌廠商的聯盟關係,是代工廠商的必然選擇。但組織學習增強代工廠商的議價能力,促使代工活動的重組;因此觀察代工廠商跨組織學習的成果,除了經驗曲線,活動重組也是重要的觀察變項。
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Gestión de conocimiento inter-organizacional : el caso de las nanotecnologías / Gestion inter-organisationnelle des connaissances : le cas des nanotechnologies / Interorganizational knowledge management : the case of the nanotechnologyPérez Martelo, Constanza 20 December 2013 (has links)
Cette thèse porte sur les processus de gestion des connaissances et des pratiques associées, en situation de coopération inter-organisationnelle. En s'appuyant sur une démarche d'enquête relevant de l'artisanat intellectuel, nous étudions le cas du domaine des nanosciences et des nanotechnologies (NCT), caractérisé par la participation de diverses organisations relevant de plusieurs domaines d'expertise. A partir de l'étude des connaissances saisies à partir des pratiques dans trois cas (un réseau de groupes de recherche en Colombie, un projet européen et un laboratoire de sciences des matériaux au sein d'un grand pôle de recherche en micro et nanotechnologies à Grenoble (France)), la thèse apporte quatre contributions théoriques portant respectivement sur : 1) La relation entre les pratiques de gestion des connaissances entre organisations et des politiques favorisant les arrangements interinstitutionnels ; 2) La proximité comme espace de convergence et de divergence dans la gestion des connaissances dans les « zones franches » ; 3) La temporalité et les points d'ancrage des relations inter-organisationnelles ; et 4) la médiation de collectifs sociotechniques. Enfin, nous proposons une contribution sur la pratique vue comme constituant un espace de gestion, qui permet de rendre compte des différences dans les temporalités et d'évaluer la médiation des outils destinés à soutenir les processus de gestion des connaissances. / The thesis deals with knowledge management processes and associated practices in interorganizational contexts. With an insight of intellectual craftsmanship, we focus on the case study of Nanoscience and Nanotechnology (NST) that involves a wide diversity of participant organizations and knowledge fields. By studying three specific contexts –a Colombian network of research groups, a European collaborative project, and a laboratory of materials belonging to a micro and nanotechnology cluster of Grenoble (France); we present four main theoretical contributions through a knowing in practice approach: 1) A description of relationships between interorganizational knowledge management practices and policies that foster cross-institutional agreements, 2) An insight of proximity as a point of convergence and divergence in boundary-related knowledge management, 3) An understanding of temporality and anchor points related to cross-organizational relationships, and 4) The dynamics of mediation of the socio-technical collectives. On the other hand, we put forward an approach to the concept of practice as managerial space, which allows to account for differences in the temporary nature of relationships and assess effective mediation of available tools for supporting knowledge management processes. / Esta tesis trata sobre procesos de gestión de conocimiento en ámbitos inter-organizacionales y las prácticas asociadas. Con un enfoque de artesanía intelectual, tomamos como estudio de caso el campo de las Nanociencias y Nanotecnologías (NCT), caracterizado por la participación de diversidad de organizaciones y áreas de conocimiento. Estudiando tres contextos, una red de grupos de investigación en Colombia, un proyecto europeo de colaboración y un laboratorio de materiales en un polo de micro y nanotecnologías en Grenoble (Francia), desde una perspectiva de conocimiento como práctica, presentamos cuatro aportes teóricos: 1) Relación entre prácticas de gestión de conocimiento inter-organizacional y políticas que fomentan arreglos inter-institucionales, 2) Proximidad como espacio de convergencia y divergencia en la gestión del conocimiento en las zonas fronterizas, 3) Temporalidad y puntos de anclaje de las relaciones inter-organizacionales, y 4) La mediación de los colectivos sociotécnicos.Por otra parte, planteamos una contribución para abordar la práctica como espacio de gestión, lo cual permite dar cuenta de las diferencias en las temporalidades y evaluar las mediaciones efectivas de las herramientas dispuestas para el soporte de los procesos de gestión de conocimiento.
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Information Technology Application on Customer Relationship Management for Steel Industry, an example of Sheng Yu Steel Co., Ltd.Huang, Nelson 18 April 2001 (has links)
The procedures of the study are mainly through the review on the relevant reference documents related to the subject of those have been published domestically and internationally, meanwhile to get a better understanding on the most recent development on Information Technology and its associated models which are being applied to the customer relationship management by the organizations and/or business units in the world. Then, through the investigation and review on steel industries to understand the real situations domestically and internationally, specifically to focus on the Sheng Yu Steel Co., Ltd. As an example, for which to plan the implementation of Extranet System for the improvement of Customer Relationship Management (CRM) by using Information Technology, what problems it will be faced and how is the best strategyfor this implementation. Then after the completion of the study, to make a constructive recommendation to the Sheng Yu Steel Co., Ltd as an useful reference when the Extranet system to be planned and implementedfor.
In Chapter-1 ¡©Introduction¡ª¡Ato descibe the backgroud, purposes, procedures and the limitation related to the study¡Fin Chapter-2, the major is concentrate on the review and understand on the relevant documents of the subject related¡Fin Chapter-3, specifically to focus on the existing situations of the steel industries and the Sheng Yu Steel Co., Ltd. how it is the current situation to the subject issue¡Fin Chapter-4, to have further investigation on recent situations for the use of Information Technology in Sheng Yu Steel Co., Ltd. to make a recommendation for their reference whn they plan for the implementation of Extranet System for the improvement of Customer Relationship Management¡Fand finally, in Chapter-5, to describe the findings and issues for whicht to be expected to have further study in the future to come up a generalized model for which can be applied to all companies not only for steel industies but also to all conventional enpterprises as an important and valuable reference guideline.
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