Sustainability has been an important and discussed issue during the last decades. Sustainability has been defined as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” This concern for the environment includes both the business world as well as individuals. As the green market continues growing, and in order to keep up with consumers’ new wants and needs firms may have to adjust their marketing strategies to them. Marketing practice has taken a new approach towards sustainability and many organizations have started to implement sustainable marketing. The purpose of this dissertation is to investigate Baby Boomers and Generation Y values towards sustainability and if they act in accordance to their own values. Furthermore, the results and the analysis will help to find if there are any similarities or differences between these generations and their values towards sustainability and sustainable consumption. Previous researches have been focused on sustainability, consumer behavior, and only a few of them included the study of a generation. However, there are not any currently researches in academic literature that includes both generations and their values towards sustainability. This study is based on a qualitative research on Baby Boomers and Generation Y. Two focus groups have been conducted in order to get a deeper understanding of these generations’ values towards sustainability. However, it is important to point out that it is not possible to draw general conclusions from the results. The results show that there are common values and differences between the generations. This thesis has laid a good foundation for possible future research about the generations and sustainability. The results from the study may be of some valuable for Swedish retail businesses and sustainable/organic products manufactures. Moreover, it could help marketers to adapt their marketing strategies to suit these generation’s needs.

Calculating the numbers of people, their age, and income demographic in our future not only gives the idea of how people’s lifestyle will change, but also provides a clue of how planners should prepare the future. In this perspective, planners should pay close attention to any possible changes in demographic profile. By closely researching the cause and effect of the changes, they are able to be more responsible to the future and design an environment that better meets the needs of the population. According to many researches about population projection, we will experience a significant shift in population pyramid and this can be traced to the Baby Boomer generation’s aging. This report starts with connecting the population change to the recent development theories in urban planning and design field. To make our living environment better, and to make the urban theories, such as Infill Development, or New Urbanism, more sustainable, I think the development patterns should be more flexible to reflect our future demographic changes. By doing so, we will be able to maximize the advantages of those theories and make our built environment more sustainable stage. / text

Paper presented at the 15th LIASA Conference. 8-11 October 2013, Cape Town

New Zealand has a well-established network of accommodations, transportation, and visitor activities developed specifically for backpackers. These tourists account for almost ten percent of the country’s international visitor expenditure. To date, the majority of backpacker research has focussed on the traditional market segment of student and youth travellers, though a few quantitative studies have also researched the needs and preferences of older travellers using hostels and backpackers’ accommodations. Though more than 50 percent of New Zealand’s international visitors are over age 40, few currently stay at this type of accommodation. Using New Zealand as a case study, this thesis explores, qualitatively, the perspectives of older backpackers: their self-perceptions, their travel motivations, their needs and expectations in accommodation. In addition, it examines the points of view of the owners of small, independent backpackers’ accommodations to gain their perspectives on hosting a multi-generational clientele and on what the implications might be of expanding this market. Key findings show that older travellers who use backpackers’ accommodations technically meet all Pearce’s (1990) original definitions of “backpacker” – they prefer budget accommodations, they are socially interactive, they travel independently and flexibly, they travel for longer holidays than do most, and they choose informal and participatory activities. However, these travellers reject the self-definition of “backpacker”, an impasse that presents a lexical challenge to both scholars and tourism marketers. The final section addresses the impacts and implications of “backpacker” nomenclature on baby boomer travellers, academia, and the backpacker industry at large.

Titel: Switching intentions påverkan på Generation Y och Baby Boomers – En kvantitativ studie Nivå: Examensarbete på Grundnivå (kandidatexamen) i ämnet företagsekonomi Författare: Elina Arvidsson och Rebecca Kastemyr Handledare: Jonas Molin och Lars-Johan Åge Datum: 2018 - maj Syfte: Banker har idag problem med att få kunder att stanna och vara lojala mot dem, något som kan bero på att kunderna inte känner sig tillfredsställda med de tjänster och den service banken erbjuder. Vissa forskare har sett att det oftare är yngre bankkunder som byter bank än äldre, medan andra menar att sådant inte är fallet. Syftet med vår studie är därmed att öka förståelsen för hur Baby Boomers och Generation Y's switching intentions påverkar deras intentioner att byta eller behålla sin bank. För att besvara syftet har vi valt att ta hjälp av några forskningsfrågor som lyder: Vilka faktorer bidrar till att Baby Boomers väljer att byta eller behålla sin bank? Vilka faktorer bidrar till att Generation Y väljer att byta eller behålla sin bank? Vad är skillnaden mellan Baby Boomers och Generation Y's switching intentions? Metod: I studien användes en kvantitativ metod där data samlats in via en webbaserad enkätundersökning. Studien riktar sig till två populationer; generation Baby Boomers som består av individer födda mellan år 1945 och 1964 och Generation Y som består av individer födda mellan år 1980 och 1999 som båda deltagit i enkätundersökningen. De data som samlats in har sedan analyserats i statistikprogrammet SPSS där vi tog fram deskriptiv statistik, error bars, korrelationsanalys, t-test och korstabell. Dessa analyser har sedan använts för att svara upp på studiens syfte. Resultat & slutsats: Sambanden mellan generationstillhörighet och de testade variablerna är till stor del svaga, vilket gör att vi utifrån vår studie kan konstatera att Baby Boomers och Generation Y är mer lika än forskare tidigare trott. De fyra testade variablerna har samtliga viss påverkan på bankkundernas switching intentions, vilket innebär att bankerna bör ta dessa variabler i beaktning för att undvika att förlora kunder. Examensarbetets bidrag: Studien bidrar till ökad förståelse för Generation Y och Baby Boomers switching intentions och vad som påverkar det. Studien har bidragit tillen förändrad syn på båda generationernas switching intention i jämförelse med tidigare forskning. Vår förhoppning är att studien ska bidra till att öka förståelsen för switching intentions bland bankerna för att de ska kunna ta fram strategier utifrån de fyra testade variablerna och därigenom skapa kundnöjdhet och minska kundernas switching intentions. Förslag till fortsatt forskning: Vår förhoppning är att vidare forskning ska kunna utveckla resultatet som studien bidragit med ytterligare. Fortsatta studier skulle kunna jämföra olika banker och se hur våra fyra variabler påverkar enskilda banker, samt studera andra kombinationer av variabler och andra generationer.

TESIS PARA OPTAR AL GRADO DE MAGÍSTER EN GESTIÓN DE PERSONAS Y DINÁMICA ORGANIZACIONAL / Un desafío importante para las áreas de Gestión de Personas hoy en día es el diseño de estrategias y sistemas de gestión que respondan a las necesidades, intereses y expectativas de los diversos grupos etarios que coexisten en la mayoría de las organizaciones actuales. El presente proyecto se orienta desde una perspectiva de investigación-acción con el fin de desarrollar un plan de medidas conducentes a fomentar el compromiso organizacional en las diferentes generaciones que conviven hoy en una organización del sector de innovación tecnológica. Para ello, se establecieron las diferencias existentes entre el nivel de compromiso organizacional de cada una de las generaciones, a partir de la aplicación del Cuestionario de Meyer y Allen. La realización de entrevistas permitió determinar qué factores son determinantes a la hora de fomentar el compromiso organizacional.

American churches seeking to assimilate baby boomers are struggling to meet the adult educational needs of this group. To determine what models of church-based adult education are used to meet the educational needs of this group, three large, growing American churches known for attracting boomers were identified as sites for research. A qualitative case study research design was used and results were compared using cross-case analysis. Initial data collection included a three-day visit at each church. Data were collected in three phases: Phase One consisted of personal interviews with staff and lay leaders; Phase Two focused on observation of adult education events which took place during the visitation period; Phase Three involved gathering materials that described adult education programs. To optimize the reliability and accuracy of the findings data were subjected to examination by peers, collection methods were applied consistently in each research phase, follow-up contacts were made with each church to verify observations and findings, and case records were created for each site. Eleven categories were selected and the data were presented by category. Within each category, data were delineated and organized into three areas: trends among the churches, noteworthy comments about individual programs, and comparison to the literature in the adult education field.

Suicide is a growing public health problem, and the 12th leading cause of death overall in the United States. Past research has been conducted on individuals who screen positive for suicide to determine risk factors and suicide patterns across age groups. However, limited little research has been conducted on individuals that screen positive for suicide risk in an emergency department setting. Through the use of a longitudinal, secondary dataset from the Florida Implementation of the National Strategy for Suicide Prevention Project, the relationship between alcohol and drug use and generation (Baby Boomers, Generation X, and Millennials), age, and living status was analyzed in adults (25+) who screened positive for suicide risk in the emergency department. Omnibus chi-square statistics and adjusted standardized residual analyses were used to assess differences in alcohol and drug use amongst generations, age groups, and living statuses. Results indicated significant differences between alcohol, opioid, and amphetamine use and frequency among individuals living with family and in unsheltered environments and marijuana use in Generation X and Millennials. Limitations include sample size and self-reported measures of frequency and usage of drugs and alcohol, which warrant future studies to expand upon these findings.

No description available.

Osteoporosis is a debilitating disease that afflicts an estimated 25 million Americans, especially women. Suboptimal intakes of calcium, phosphorus, and vitamin D contribute to development of osteoporosis. Results from the Third National Health and Nutrition Examination Survey (NHANES III) indicate that adult women do not meet the Recommended Dietary Allowance (RDA) for calcium. Results from other national studies indicate that adult women consume less than the recommended number of servings of dairy foods per day. Focus groups were conducted in rural and urban areas of Virginia to gain insight into middle aged women's perceptions of dairy foods. Four focus groups were conducted with a total of 39 women. The majority of the women were between the ages of 35 to 50 years; all were non-Hispanic white women. All had a minimum of a high school education, and the majority had some education beyond high school. Discussion questions addressed preferences for dairy foods, advantages and disadvantages of dairy foods, factors that influence dairy food choices, and possibilities for product improvements. Focus group discussions were audio taped and transcribed by the moderator. The moderator identified major and minor themes; women's responses were organized thematically. Results were reported in the following broad theme categories: perceptions of health and nutrition that influenced dairy food choices and factors that influenced dairy food choices. The predominant negative perception of dairy foods was that dairy foods were high in fat. Women also negatively associated dairy foods with lactose intolerance and kidney stones. The predominant positive perception of dairy foods was that dairy foods were a good source of calcium. Women also believed dairy foods were a good source of vitamins, although they were unsure of specific vitamins found in dairy foods. Participants were aware of osteoporosis, but many were not knowledgeable about risk factors or prevention related to osteoporosis. Many women used calcium supplements or vitamin-mineral supplements to help meet dietary calcium requirements. Results indicate a need for education on the role of dairy foods in osteoporosis prevention. Women's preferences for dairy foods influenced dairy food choices. Product characteristics, such as sensory attributes, convenience, cost, availability, and packaging, were mentioned as factors that greatly influenced dairy food choices. The majority of women stated that other household members influenced dairy food choices. Women also mentioned that physicians and media sources, such as magazine advertisements and television commercials, influenced their dairy food choices. Nutrition education for this population should continue to promote the view that "all foods can fit" into a healthy eating pattern. Nutrition education should be geared toward the fast paced lifestyle these women lead. Product development should focus on convenience items. / Master of Science