This thesis discusses the issue of the use of marketing communication on social media for selected company. The aim is to analyze the current situation of the company and design tools to change the online marketing communications. Due to the dynamic development issues of social media work is based on current knowledge and trends. The analysis of internal and external environments and research of target group using an online questionnaire have been performed within the practical part of the paper. Tools to improve marketing communication has been designed based on the results and findings from the theoretical part. The results and findings of the work can, when introduced into a marketing strategy, provide the required increase in customers.

Cookies on the internet have been around for a long time and havebecome increasingly visible due to consent banners in connectionwith GDPR. European websites now require visitors to acceptcookies due to the change in the law for them to be used. Previousresearch in this area tends to use a quantitative approach,examining users' preferred placements, sizes, and managementstrategies in relation to consent banners. The purpose of this studywas to investigate how consent banners are perceived by websitevisitors on the web and what motivates them to make informedchoices. The study applied self-determination theory and alongwith a qualitative approach and an inductive thematic analysis.The empirical data was based on seven semi-structured interviewsconducted using the Teams and Zoom tools. The results revealedshortcomings in consent banners that led to visitors' lack ofmotivation to interact with them. Respondents described a feelingof fatigue in having to deal with the consent banner every timethey visited a website. This fatigue, along with insufficientknowledge, inadequate information, and poor graphic design,decreased their motivation to engage with the consent banners.The study concludes that clearer information and moreinteractivity are needed in consent banners to increase userinteraction and understanding. It is suggested that visitors shouldbe motivated to interact with consent banners through sliders orcheckboxes before they can accept them. Further research in thisarea should focus more on how information in the banners can bepresented to increase visitors' understanding of what they areaccepting. / Webbkakor på internet har funnits under en längre tid och har isamband med GDPR blivit alltmer synliga på grund avsamtyckesbanderoller. Europeiska webbsidor kräver på grund avlagändringen att webbkakor accepteras av besökare för att de skafå lov att användas. Tidigare forskning inom området tenderar attanvända ett kvantitativt angreppssätt och undersöker besökaresföredragna placeringar, storlekar och hanteringsstrategier i relationtill samtyckesbanderoller. Studiens syfte var att undersöka hurwebbplatsbesökare uppfattar samtyckesbanderoller samt vad sommotiverar webbplatsbesökare till att göra ett informerat val.Studiens tillämpade självbestämmandeteorin tillsammans med enkvalitativ ansats och en induktiv tematisk analys. Empiriska databaserades på sju semistrukturerade intervjuer som genomfördesvia verktygen Teams och Zoom. Resultatet upptäckte brister isamtyckesbanderoller som ledde till besökarnas avsaknad avmotivation att interagera med dem. Respondenterna beskrev enkänsla av trötthet över att behöva hantera samtyckesbanderollenvarje gång de besökte en webbplats. Denna trötthet, tillsammansmed bristfällig kunskap, otillräcklig information samt dålig grafiskutformning, minskade deras motivation att engagera sig medsamtyckesbanderollerna. Studiens slutsats är att det behövstydligare information och mer interaktivitet isamtyckesbanderollerna för att öka besökarens interaktion ochförståelse. Det föreslås att besökarna ska motiveras att interageramed samtyckesbanderollerna genom sliders eller checkrutor innande kan acceptera dem. Vidare forskning inom området börfokusera mer på hur information i samtyckesbanderollerna kanpresenteras för att öka förståelsen bland besökare för vad deaccepterar

Mary Seton Watts (1849–1938) était une artiste et une activiste importante de la fin du 19e siècle et du début du 20e en Angleterre. Bien qu’elle ait connu un grand succès de son vivant, l’histoire n’a su assurer l’héritage de cette femme. Le Royal Victoria College de l’Université McGill à Montréal abrite Our Lady of the Snows, une bannière en soie brodée par l’artiste, accrochée dans l’anonymat dans un couloir. La bannière fut commandée par le gouverneur général du Canada Lord Grey, en 1907, dans un effort d’assurer dans le système universitaire canadien une présence impériale. Il a ainsi fait la commande d’une série de bannière à des dames de la société anglaise, leur demandant spécifiquement l’inclusion d’une image de Saint George et le dragon. Seulement, des deux bannières envoyées par Mary Seton Watts, aucune ne présentait cette imagerie. Alors que Our Lady of the Snows a été envoyée à l’institution féminine Royal Victoria à Montréal, l’autre, Spirit of the Flowers of the Nation, n’a pas été incluse dans les envois du gouverneur général. Ce mémoire vise à positionner Our Lady of the Snows à l’intersection de l’activisme féministe et de l’activité artistique de Mary Seton Watts. Tout au long de sa carrière, l’artiste a démontré que sa vision personnelle et son occupation professionnelle existaient en symbiose dans son esprit. Elle a, à la fois, utilisé son art dans ses efforts d’améliorer le monde autour d’elle et a puisé inspiration dans ses valeurs personnelles afin de construire un langage symbolique qui lui est propre. Peintre, potière, brodeuse, designer, entrepreneure, activiste et suffragiste, Mary Seton Watts a laissé un vaste héritage qui se caractérise par son habileté d’adaptation et son refus de se plier aux normes artistiques et sociales. L’artiste a produit cette bannière à un moment crucial du suffrage des femmes, où des bannières de nature similaire étaient utilisées comme outils de revendication. Par une analyse technique et symbolique détaillée de Our Lady of the Snows, ce mémoire démontre que l’œuvre est inscrite dans la foulée de ces bannières suffragistes, et comme un objet caractéristique du mariage entre art et activisme chez Mary Seton Watts. / Mary Seton Watts (1849-1938) was an important artist and activist of late nineteenth-century and early twentieth-century England. Although she was successful in her lifetime, her legacy has been forgotten through time. McGill University’s Royal Victoria College in Montreal houses Our Lady of the Snows, a banner designed and embroidered by Seton Watts. The banner is hung unidentified in the hallways of the building which now serves as university housing. Our Lady of the Snows was part of a commission from the then governor general of Canada, Lord Grey in 1906. This project was in accordance to Lord Grey’s wish to instill an imperial presence within Canadian universities. He ordered a series of embroidered banners from English gentlewomen and specifically requested they depict Saint George and the Dragon. However, of the two banners he received from Seton Watts, neither included the theme he had asked for. While Our Lady of the Snows was sent to Montreal, Spirit of the Flowers of the Nation was never displayed as part of his project. This thesis sets out to position Our Lady of the Snows at the intersection of Seton Watts’s feminist activism and artistic activity. Throughout her career, she exhibited how her art and values formed a symbiotic relationship. She used art in service of her social engagement and let her political beliefs transpire in her extensive symbolic language. Painter, potter, needleworker, designer, entrepreneur, activist and suffragist, Mary Seton Watts left a legacy that is extraordinary in its refusal to submit to artistic and societal expectations. She created this banner at a crucial moment in the history of the movement for women’s suffrage. Banners were becoming an iconic symbol of suffragist processions and were used to reclaim needlework while fighting for women’s rights. A close technical and symbolic reading of the banner positions the object as in direct dialogue with suffragist banners, as well as an emblematic demonstration of the union of art and activism in the work of Mary Seton Watts.

2009年全球廣告總量將會降低 6.9%，而網路則會是唯一廣告量成長的媒體。網路廣告中又以關鍵字廣告（Ad Copy）與橫幅廣告（Banner Ad）所佔總體網路廣告營收的比例最高。關鍵字廣告為當網路使用者搜尋資訊時，鍵入關鍵字，文字廣告即會出現在搜尋結果的網頁中，與網路使用者的搜尋意圖互相連結；而橫幅廣告（Banner Ad）為靜態或動態之圖像式廣告，網路使用者點擊後可連至廣告主網頁。 本研究探討屬性組合如何影響關鍵字廣告（Ad Copy）與橫幅廣告（Banner Ad）之廣告效果，與B2B企業研華股份有限公司（Advantech Corporation）之數位行銷中心（Digital Marketing Center）合作，配合Google AdWords平台進行廣告投放之實證研究，觀察廣告之點擊率。為了解屬性組合如何影響廣告效果，本研究分為兩個部分：關鍵字廣告（Ad Copy）與橫幅廣告（Banner Ad）。關鍵字廣告（Ad Copy）部分，以「文化差異」與心理學理論之「自由需求（自由感）」之有無為自變項；橫幅廣告（Banner Ad）部分以「廣告尺寸」、「訴求導向」與「廣告主題」為自變項，兩種類型廣告之研究皆以廣告「點擊率」為應變項，試圖觀察不同屬性組合之下的廣告效果，以供B2B企業在執行網路行銷時之參考。 研究結果發現，在具「文化差異」之國家下投放「自由需求（自由感）」之有無的關鍵字廣告（Ad Copy），其廣告點擊率具顯著差異；而「廣告尺寸」、「訴求導向」與「廣告主題」此三屬性組合下，「方型（300 x 250） x 應用領域資訊 x USP」此一廣告屬性組合獲得最佳之廣告點擊率。透過研究觀察，B2B企業可以此為未來關鍵字廣告（Ad Copy）文案撰寫與橫幅廣告（Banner Ad）文案設計之方向。 / Internet has become the second large media in recent years. For B2B company, Internet Advertising is an important channel to promote brand image and products as well. The most popular formats of Internet Advertising, according to Interactive Advertising Bureau (IAB), are Ad Copies and Banner Ads, which the revenue accounts for 43% and 19% respectively in 2013. The purpose of this study is to explore, for B2B company, how attributes combination affects the advertising effect. We cooperated with Advantech Corporation, a leading B2B company in providing innovative embedded and automation products and solutions, and used Google AdWords platform to advertise. In this study, we have two parts: Ad Copy and Banner Ad. For Ad Copy, we proposed two attributes: cultural differences and free-will choices; for Banner Ad, we selected three: banner size, appeal orientation, and advertising theme as attributes to verify the effects on ads clicking behavior. Click-through Rate dada were collected and analyzed from Google AdWords tracking system and campaign report. The results showed that Ad copies with free-will choices targeted in both Western and Eastern countries, Banner Ads with rectangle design, solution-oriented and unique selling point created better advertising effects. Furthermore, we also had discussion on the impact from product features and Ad positions to advertising effects. Finally, based on our findings, we provided B2B company marketers further suggestions for Ad Copy and Banner Ad execution and Ad content design.

網路「線上促銷」，以鼓動線上購買，或是提供給網路使用者各式各樣優惠的誘因贈獎訊息來吸引點選，在網路行銷及廣告的運用上，越來越頻繁。而根據網友點選廣告意願的調查，指出約有57-65%的網路使用者願意點選「贈獎、誘因式」的廣告；而包括最吸引網友點選的廣告訊息，以「優惠折扣」居首，佔69%。 誘因贈獎的風行，使得網友上網就往好康去，而有「免費（FREE）」字樣的廣告的點選率也的確算是一枝獨秀。但也有人質疑，這種以「誘因」與「贈獎」做為廣告訴求，是否會使得網路廣告效果落入誘因與贈獎的陷阱中，而無實質的廣告傳播效益？ 因此本研究將以網路橫幅廣告為研究主體，探討利用誘因、贈獎做為主要廣告訴求，從MOA的概念出發，探討該類型網路廣告效果，其中包含討混有告效果研究，涵括目標對象、對廣告整體一般態度、誘因線索與主產品的互補程度等概念。 又因為網路環境與網路行為的多變，使得網路理論的驗證與現象的觀察無法分割，本研究將以線上實驗的設計方法，除了驗證變項之間的因果關係之外，亦詳加記錄了線上實驗法過程中，可能發生的問題點，提供未來相關網路研究、實驗的參考。

The thesis is concerned with a prominent phenomenon of the mountain areas - the anemo- orographic systems which occur as a consequence of the collaboration of prevailing winds and of the large windward valleys, the summit flattened surfaces and the leeward slopes. Their presence has a vast influence of numerous physical-geographical realms, mainly due to the highly uneven spatial snow cover distribution within these systems. The focus of the thesis lies on the highest elevations of the Hrubý Jeseník Mts. which reach or exceed the alpine treeline. In this area, the anemo-orographic systems were already defined earlier but a thorough description and of their presence and activity has not been carried out so far, which is the main aim of the thesis. A detailed and spatially compact mapping and measurement of the flag or banner trees has been performed, as these, thanks to their deformed asymmetric shape, attest to the prevailing or mean wind direction as well as its velocity with a high accuracy. As a secondary and comparative data source the meteorological measurements from the summits of Praděd and Šerák Mounts and a modern and detailed wind model has been used. A verification measurement of snow cover depth at selected locations under presumed strong wind action was executed as well. The acquired...

This item contains the agenda, minutes, and attachments for the Faculty Senate meeting on this date. There may be additional materials from the meeting available at the Faculty Center.

This item contains the agenda, minutes, and attachments for the Faculty Senate meeting on this date. There may be additional materials from the meeting available at the Faculty Center.

Ideas of kinship play a significant role in structuring everyday life, and yet kinship has been neglected in Christian ethics, as well as moral philosophy and bioethics. Attention has been paid in these disciplines to the ethics of ‘family,’ but little regard has been paid to the fact that kinship is not a given, but is culturally contingent. The thesis seeks to remedy the neglect in recent Christian theological ethics by drawing on resources from the history of Christian thought and practice. It uses social anthropology both to unsettle the accounts of kinship used in Christian ethics, and to expose elements in Christian traditions of thought and practice relating to kinship. Notions of shared bodily substance, the house, gender and personhood recur cross-culturally in giving shape to kinship. By examining these four notions as they inform Christian thought and practice, a theological account is developed. Chapters dedicated to each of these four attempt to provide, in the first instance, a descriptive account of how the notion has structured Christian thought and practice in relation to kinship. Each chapter then turns, in the second instance, to a critical mode, offering a theological treatment of the chapter topic as it bears on kinship. The thesis concludes that kinship in Christ should be considered normatively primary for the Christian, but also that there are ways in which Christians have honoured this kinship in Christ by organising and playing out kinship on a smaller scale. In detailing the distinctively Christian organising principles that structure some practices of kinship ‘in miniature,’ another common practice – the special privileging of the blood tie in structuring kinship – is singled out for critique.

I will attend to creation suitable model of e-marketing for e-shop with flowers in my diploma work. The aim will by join the possible instruments of online marketing in order that the company can succesfully work on the Internet. and ensure the betterposition before the competition. I will focus on e-marketing and its individua instruments. I will make some analysis of the company, by virtue of I will propose what kind of e-marketing can company use. Last but not least I will attend to the aims, which company should achieve and own potential which should valorize.