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A study on the distribution channels of fast moving consumer products in food & drinks industry in Shanghai.January 1997 (has links)
by Au Lai Hang. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 63-65). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.iv / Chapter CHAPTER I- --- INTRODUCTION --- p.1 / The Changing Distribution System in China --- p.1 / Objectives of the Study --- p.3 / Arrangement of Content --- p.4 / Chapter CHAPTER II - --- METHODOLOGY --- p.5 / Chapter CHAPTER III - --- LITERATURE REVIEW --- p.8 / Channel Selection --- p.8 / Distribution Practices Adopted in China --- p.9 / Channel Length --- p.10 / Chapter CHAPTER IV- --- CURRENT DISTRIBUTION STRUCTURE IN CHINA --- p.12 / Carbonated Soft Drinks: Coca Cola Versus Sunkist --- p.13 / Biscuits: United Biscuits Versus Nabisco --- p.19 / Chocolate : Mars Versus Ferrero --- p.25 / Generalisation of Current Distribution Channel --- p.32 / Key Factors Affecting Channel Selection in this Context --- p.33 / Chapter CHAPTER V - --- THE SHANGHAI RETAIL SCENE --- p.41 / The Shanghai Economy --- p.41 / Fast Moving Consumer Goods Handlers in Shanghai --- p.43 / Development of Chain Supermarkets in Shanghai --- p.43 / Chapter CHAPTER VI - --- SURVEY FINDINGS --- p.45 / Objectives --- p.45 / Response Rate --- p.45 / Survey Results --- p.45 / Chapter CHAPTER VII - --- IMPLICATIONS --- p.50 / To Manufacturers --- p.50 / To Current Distribution Structure --- p.52 / Chapter CHAPTER VIII - --- CONCLUSION --- p.55 / APPENDIX --- p.58 / BIBLIOGRAPHY --- p.63
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Marketing Chinese products in Hong Kong: a case study of Mr. Kon Beverages.January 2002 (has links)
by See Yat Fung, Linus, Wong Ming Fung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2002. / Includes bibliographical references (leaves 100-105). / Questionnaire also in Chinese. / ABSTRACT --- p.ii / ACKNOWLEDGEMENTS --- p.v / TABLE OF CONTENTS --- p.vi / LIST OF TABLES AND FIGURES --- p.viii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- METHODOLOGY --- p.3 / Primary Research --- p.3 / Exploratory Study --- p.3 / Questionnaire --- p.3 / Sampling Procedures --- p.5 / Data Collection Period --- p.5 / Sensory Evaluation --- p.5 / Field Study --- p.6 / Telephone Interview --- p.6 / Secondary Research --- p.7 / Literature Reviews --- p.7 / News Reviews --- p.7 / Data Analysis --- p.8 / Recoding --- p.8 / Scores Construction --- p.9 / Statistical Tests --- p.9 / Limitations --- p.9 / Chapter III. --- COMPANY / BRAND OVERVIEW --- p.11 / Company Background --- p.11 / History --- p.11 / Financial Performance --- p.13 / Product Overview --- p.14 / Lines of Products --- p.14 / Sales Performance --- p.17 / Mr. Kon in China --- p.18 / Market Environment --- p.19 / Competitive Landscape --- p.20 / Marketing Strategies --- p.22 / Distribution --- p.23 / Promotion --- p.24 / Key Success Factors --- p.27 / International Expansion --- p.30 / Entering Hong Kong --- p.31 / Marketing Strategies --- p.33 / Chapter IV --- DATA ANALYSIS --- p.36 / Sample Size Analysis of the Results of the Questionnaire --- p.36 / Demographics --- p.36 / Consumption Patterns --- p.37 / Preference of Different Types of Packaging --- p.39 / Ideal Size for Ready-to-drink Tea --- p.40 / Preference of Distribution Channel --- p.41 / Preference of Product of Origin --- p.42 / Purchasing Behavior --- p.43 / Respondents' Attitudes Towards Ready-to-drink Tea --- p.44 / Aided Brand and Product Awareness --- p.46 / Product Trial Rates --- p.47 / Aided Celebrity Awareness --- p.48 / Celebrity Awareness vs. Product Awareness --- p.49 / Respondents' Attitudes Towards Mr. Kon Beverages --- p.51 / Analysis of the Results of the Sensory Evaluation --- p.54 / Differences in Tastes among Brands --- p.54 / Preferences in Tastes among Brands --- p.56 / Chapter V. --- RECOMMENDATIONS --- p.58 / Target Segment --- p.58 / Brand Image --- p.59 / Products --- p.59 / Taste --- p.60 / Packaging --- p.61 / Price --- p.62 / Place --- p.63 / Promotion --- p.65 / Communication --- p.67 / Chapter VI. --- CONCLUSION --- p.69 / Chapter VII. --- APPENDICES --- p.71 / Chapter VIII. --- BIBLIOGRAPHY --- p.100
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Women drinking in early modern EnglandCast, Andrea Snowden. January 2002 (has links) (PDF)
Includes bibliographical references (leaves 320-415) Investigates female drinking patterns and how they impacted on women's lives in the sixteenth and seventeenth centuries in early modern England. Deals with female drinking as a site of contention between insubordinate women and the dominant paradigm of male expectations about drinking and drunkeness. Female drinking patterns integrated drinking and drunkeness into women's lives in ways that enhanced bonding with their female friends, even if it inconvenienced their husbands and male authorities. Drunken sociability empowered women.
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Women drinking in early modern England / Andrea Snowden CastCast, Andrea Snowden January 2002 (has links)
Includes bibliographical references (leaves 320-415) / viii, 415 leaves ; 30 cm. / Title page, contents and abstract only. The complete thesis in print form is available from the University Library. / Investigates female drinking patterns and how they impacted on women's lives in the sixteenth and seventeenth centuries in early modern England. Deals with female drinking as a site of contention between insubordinate women and the dominant paradigm of male expectations about drinking and drunkeness. Female drinking patterns integrated drinking and drunkeness into women's lives in ways that enhanced bonding with their female friends, even if it inconvenienced their husbands and male authorities. Drunken sociability empowered women. / Thesis (Ph.D.)--University of Adelaide, Dept. of History, 2002
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Conservação e condimentação de alimentos por Ocimum gratissimum L. ("Alfavacão", "Alfavaca", "Alfavaca-cravo") - Labiatae (Lamiaceae) / Conservation and spicing by Ocimum gratissimum L. (“African basil”) - Labiatae - (Lamiaceae)Passos, Marcelo Gonzalez January 2008 (has links)
Através de Testes de Diluição em Sistema de Tubos Múltiplos determinou-se a Intensidade de Atividade de Inibição Bacteriana (IINIB/bacteriostasia) e a Intensidade de Atividade de Inativação Bacteriana (IINAB/bactericidia) de soluções conservantes contendo extrações etanólicas (alcoolatura/planta verde, hidroalcoolatura/planta seca) e hídricas (decoctos/planta verde ou seca) de Ocimum gratissimum L. (“alfavacão”, “alfavaca”, “alfavaca-cravo”) – Labiatae - (Lamiaceae), sobre inóculos padronizados de Salmonella Enteritidis (ATCC 11076), Escherichia coli (ATCC 11229) e Staphylococcus aureus (ATCC 25923). Testou-se também, a partir da formulação de quatro bebidas, duas alcoólicas e duas não alcoólicas, com e sem açúcar respectivamente, a partir de extrato reconstituido (alcoolatura/planta verde) desta planta, em diferentes concentrações (5%, 15% e 30%), através de Testes de Suspensão em Sistema de Tubos Múltiplos, a Intensidade de Atividade de Inativação Bacteriana (IINAB/bactericidia), sobre Salmonella Enteritidis (ATCC 11076), bem como a aceitabilidade/preferência sensorial por Escala Hedônica destes quatro produtos. Todas as diferentes formas de extração apresentaram capacidade de inibição e/ou inativação seletivas sobre os três inóculos bacterianos, tendo a forma de extração alcoólica apresentado a atividade antibacteriana mais intensa (inibição/inativação) frente aos três agentes. A bactéria mais sensível à atividade antibacteriana em todas as soluções conservantes foi Salmonella Enteritidis. Staphylococcus aureus apresentou a menor sensibilidade às formas de decocção, enquanto Escherichia coli apresentou a menor sensibilidade frente a forma de extração hidroalcoólica. Todas as formulações apresentaram atividade bactericida para Salmonella Enteritidis, diretamente proporcional às concentrações do extrato e ao tempo de exposição da bactéria às bebidas, destacando-se neste sentido a formulação não alcoólica com açúcar. Na análise sensorial a preferência aumentou com o decréscimo da concentração de extrato de Ocimum gratissimum na formulação. A bebida não alcoólica com açúcar, na concentração de 5% de extrato, destacou-se na preferência sensorial/aceitabilidade. / Through Dilution Tests in Multiple Tubes System, the intensity of bacterial inhibition activity (IINIB/bacteriostasys) and the intensity of bacterial inactivation activity (IINAB/bactericidie) from preservatives solutions containing etanolic extractions (alcoholature/green plant, hidroalcoholature/dry plant) and hydric extractions (decoctions/green or dry plant) of Ocimum gratissimum L. (African basil) - Labiatae - (Lamiaceae), on standardized inocula of Salmonella Enteritidis (ATCC 11076), Escherichia coli (ATCC 11229) and Staphylococcus aureus (ATCC 25923) was determined. In the same way, the Activity Intensity of Bacterial Inactivation (IINAB/bactericidie), in four drinks formulations, two alcoholic and two no-alcoholic, with and without sugar respectively, from reconstituted extract (alcoholature/green plant) of the same plant, at different concentrations (5%, 15% and 30%), on Salmonella Enteritidis (ATCC 11076) was determined by Suspension Tests in Multiple Tubes System, and the acceptability/sensory preference by Hedonic Scale of these four products. All differents extractions forms had showed selective capacity of inhibition or inactivation on the three bacterial inocula. The alcoholic extraction form presented the antibacterial activity more intense (inhibition/inactivation) against the three agents. The sensitivest bacteria by all preservatives solutions was Salmonella Enteritidis. Staphylococcus aureus showed a lower sensibility to the decoction types, while Escherichia coli showed a lower sensibility to the hydroalcoholic extraction. All food formulations showed bactericidal activity on Salmonella Enteritidis, directly proportional to the extract concentrations and the exposure time of the bacterium in beverages, pointing the not alcohol with sugar formulation. In the sensorial analysis the preference increased with the decrease of the extract concentration of Ocimum gratissimum. The non-alcoholic beverage with sugar, in the extract concentration of 5%, pointed in the sensorial preference// acceptability.
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Conservação e condimentação de alimentos por Ocimum gratissimum L. ("Alfavacão", "Alfavaca", "Alfavaca-cravo") - Labiatae (Lamiaceae) / Conservation and spicing by Ocimum gratissimum L. (“African basil”) - Labiatae - (Lamiaceae)Passos, Marcelo Gonzalez January 2008 (has links)
Através de Testes de Diluição em Sistema de Tubos Múltiplos determinou-se a Intensidade de Atividade de Inibição Bacteriana (IINIB/bacteriostasia) e a Intensidade de Atividade de Inativação Bacteriana (IINAB/bactericidia) de soluções conservantes contendo extrações etanólicas (alcoolatura/planta verde, hidroalcoolatura/planta seca) e hídricas (decoctos/planta verde ou seca) de Ocimum gratissimum L. (“alfavacão”, “alfavaca”, “alfavaca-cravo”) – Labiatae - (Lamiaceae), sobre inóculos padronizados de Salmonella Enteritidis (ATCC 11076), Escherichia coli (ATCC 11229) e Staphylococcus aureus (ATCC 25923). Testou-se também, a partir da formulação de quatro bebidas, duas alcoólicas e duas não alcoólicas, com e sem açúcar respectivamente, a partir de extrato reconstituido (alcoolatura/planta verde) desta planta, em diferentes concentrações (5%, 15% e 30%), através de Testes de Suspensão em Sistema de Tubos Múltiplos, a Intensidade de Atividade de Inativação Bacteriana (IINAB/bactericidia), sobre Salmonella Enteritidis (ATCC 11076), bem como a aceitabilidade/preferência sensorial por Escala Hedônica destes quatro produtos. Todas as diferentes formas de extração apresentaram capacidade de inibição e/ou inativação seletivas sobre os três inóculos bacterianos, tendo a forma de extração alcoólica apresentado a atividade antibacteriana mais intensa (inibição/inativação) frente aos três agentes. A bactéria mais sensível à atividade antibacteriana em todas as soluções conservantes foi Salmonella Enteritidis. Staphylococcus aureus apresentou a menor sensibilidade às formas de decocção, enquanto Escherichia coli apresentou a menor sensibilidade frente a forma de extração hidroalcoólica. Todas as formulações apresentaram atividade bactericida para Salmonella Enteritidis, diretamente proporcional às concentrações do extrato e ao tempo de exposição da bactéria às bebidas, destacando-se neste sentido a formulação não alcoólica com açúcar. Na análise sensorial a preferência aumentou com o decréscimo da concentração de extrato de Ocimum gratissimum na formulação. A bebida não alcoólica com açúcar, na concentração de 5% de extrato, destacou-se na preferência sensorial/aceitabilidade. / Through Dilution Tests in Multiple Tubes System, the intensity of bacterial inhibition activity (IINIB/bacteriostasys) and the intensity of bacterial inactivation activity (IINAB/bactericidie) from preservatives solutions containing etanolic extractions (alcoholature/green plant, hidroalcoholature/dry plant) and hydric extractions (decoctions/green or dry plant) of Ocimum gratissimum L. (African basil) - Labiatae - (Lamiaceae), on standardized inocula of Salmonella Enteritidis (ATCC 11076), Escherichia coli (ATCC 11229) and Staphylococcus aureus (ATCC 25923) was determined. In the same way, the Activity Intensity of Bacterial Inactivation (IINAB/bactericidie), in four drinks formulations, two alcoholic and two no-alcoholic, with and without sugar respectively, from reconstituted extract (alcoholature/green plant) of the same plant, at different concentrations (5%, 15% and 30%), on Salmonella Enteritidis (ATCC 11076) was determined by Suspension Tests in Multiple Tubes System, and the acceptability/sensory preference by Hedonic Scale of these four products. All differents extractions forms had showed selective capacity of inhibition or inactivation on the three bacterial inocula. The alcoholic extraction form presented the antibacterial activity more intense (inhibition/inactivation) against the three agents. The sensitivest bacteria by all preservatives solutions was Salmonella Enteritidis. Staphylococcus aureus showed a lower sensibility to the decoction types, while Escherichia coli showed a lower sensibility to the hydroalcoholic extraction. All food formulations showed bactericidal activity on Salmonella Enteritidis, directly proportional to the extract concentrations and the exposure time of the bacterium in beverages, pointing the not alcohol with sugar formulation. In the sensorial analysis the preference increased with the decrease of the extract concentration of Ocimum gratissimum. The non-alcoholic beverage with sugar, in the extract concentration of 5%, pointed in the sensorial preference// acceptability.
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The effects of alcohol odor cues on food and alcohol attentional bias, cravings, and consumptionKaryadi, Kenny 08 July 2015 (has links)
Indiana University-Purdue University Indianapolis (IUPUI) / In order to elucidate the role of classical conditioning in food and alcohol co-consumption, the present study examined: (1) the effects of alcohol odor cues on alcohol and food cravings and attentional bias (bias in selective attention toward either food or alcohol pictures relative to neutral pictures); and (2) the role of alcohol odor cue elicited cravings and attentional biases on subsequent consumption. Participants (n = 77; mean age = 30.84, SD = 9.46; 51.9% female, 83.1% Caucasian) first completed the lab portion of the study. In this portion, they were exposed to alcohol and neutral odorants, after which their food and alcohol cravings and attentional bias were assessed. Participants then received an online survey the next day, on which they reported their level of food and alcohol consumption following the lab portion of the study. Using repeated measures analysis of covariance, alcohol odor cues were differentially effective in increasing food and alcohol attentional bias and cravings (Fs= 0.06 to 2.72, ps= 0.03 to 0.81). Using logistic and multiple regressions, alcohol odor cue elicited alcohol attentional bias, food attentional bias, and food cravings were associated with later alcohol consumption, but not with later food consumption or concurrent consumption (βs = -0.28 to 0.48, ps = 0.02 to 0.99; Exp(B)s = 0.95 to 1.83, ps = 0.33 to 0.91). Overall, alcohol odor cues can become conditioned stimuli that elicit conditioned food-related and alcohol-related responses, both of which persist long enough to motivate later alcohol consumption; however, these conditioned responses might not persist long enough to motivate later food or concurrent consumption. These findings serve as a first step in clarifying the role of classical conditioning in concurrent consumption. In particular, they suggest that additional empirical investigations are needed to: (1) clarify the classical conditioning mechanisms underlying concurrent consumption; and (2) examine whether interventions targeting classical conditioning mechanisms are effective for reducing alcohol use.
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Examination of a Bi-Directional Relationship between Urgency and Alcohol UseBlackledge, Sabrina 12 1900 (has links)
The proposed study examined whether negative urgency and positive urgency are dynamic traits that hold bi-directional relationships with binge and prolonged alcohol use across time. Individuals between the ages of 18-30 were recruited from Amazon Mechanical Turk (MTurk; n = 179) and university student (n = 66) pools. Participants completed three batteries of self-report assessments approximately 30 days apart, each containing measures assessing negative and positive urgency, as well as drinking frequency and binge behavior during the prior month. Latent variable cross-lagged panel models examined the effects of alcohol use from the previous month on negative and positive urgency while controlling for concurrent and autoregressive effects. Results of the current study indicated that for the full sample, there was not an effect for the influence of binge/prolonged drinking on either negative or positive urgency during the subsequent month. However, when examined separately by sample (Turkers vs. university) and gender (male vs. female), significant effects were found more for individuals who were Turkers, male, and/or heavy drinkers, suggesting that increases in positive and negative urgency at Time 2 could be partially explained by variance in drinking patterns at Time 1 for these individuals. However, these relationships were not replicated again between Time 2 and Time 3 due to a decrease in all drinking behaviors during these times. Lastly, the study found that while urgency scores were related to psychosocial problems and dependence symptoms associated with drinking, there was no evidence to support that urgency scores had substantial relationships to specific frequency and/or bingeing behavior across the overall sample, although positive urgency had support for a relationship with bingeing, particularly among heavily drinking men. Thus, while the primary findings did not indicate any effects for a general sample of young adults, the effects observed among heavy male drinkers in the present study add to a growing body of literature indicating potential for interactive effects among personality, environmental, and sociobiological factors across the trajectory of the human lifespan. Future research that continues to examine urgency and how it relates to alcohol use in longitudinal contexts, utilizing diverse samples, is warranted.
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Evaluating the influence of alcohol advertising on alcohol consumption among the youth in the Vaal Region / Leshata Peter LedwabaLedwaba, Leshata Peter January 2015 (has links)
The aim of this study was to evaluate the relationship between alcohol advertising and alcohol consumption among the youth in the Vaal triangle, south of Gauteng. The study was conducted in four high schools under Sedibeng West District of the Gauteng Department of Education. A quantitative approach in the form of a questionnaire was used to conduct the research.
Results obtained indicated that there is no significant correlation between alcohol advertising and alcohol consumption among the respondents. Drawing on the findings and literature review, recommendations were made to government, the liquor industry and schools that participated in the study. Limitations of the study were identified and recommendations were made for the benefit of future research.
The primary and secondary objectives of the study were successfully realised in this study. / MBA, North-West University, Potchefstroom Campus, 2015
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Evaluating the influence of alcohol advertising on alcohol consumption among the youth in the Vaal Region / Leshata Peter LedwabaLedwaba, Leshata Peter January 2015 (has links)
The aim of this study was to evaluate the relationship between alcohol advertising and alcohol consumption among the youth in the Vaal triangle, south of Gauteng. The study was conducted in four high schools under Sedibeng West District of the Gauteng Department of Education. A quantitative approach in the form of a questionnaire was used to conduct the research.
Results obtained indicated that there is no significant correlation between alcohol advertising and alcohol consumption among the respondents. Drawing on the findings and literature review, recommendations were made to government, the liquor industry and schools that participated in the study. Limitations of the study were identified and recommendations were made for the benefit of future research.
The primary and secondary objectives of the study were successfully realised in this study. / MBA, North-West University, Potchefstroom Campus, 2015
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