Bokomslaget är ofta läsarens första möte med en bok och det är därför viktigt att bokomslaget tilltalar och sänder ut rätt signaler till konsumenten. Målgruppen unga vuxna, individer mellan 16 och 27 år, är enligt bokbranschen en grupp som är svår att nå. Svårigheten kan ligga i att det finns en viss okunskap i vad unga vuxna tilltalas av på bokomslag. Det är även en bred målgrupp med många olika sorters individer. Målet med denna studie är att ge en bild av vad målgruppen unga vuxna tilltalas av i ett bokomslag. Vi ville ta reda på hur viktigt bokomslaget är för val av bok, samt hur målgruppen ser på omslagets specifika designfaktorer färg, typografi, illustration, fotografi och efterbehandling. För att ge oss en bild av dagens kunskapsläge har litteraturstudier och intervjuer med formgivare av bokomslag genomförts. Genom en omfattande enkätundersökning och utförda fokusgrupper fick vi fram målgruppens syn och tankar kring bokomslag. Fokusgrupper utfördes för att ge oss en djupare förståelse rörande hur målgruppen ser på bokomslag samt ge oss ett djupare resonemang kring de olika bokomslagen. Resultatet visar att unga vuxna lägger stor vikt vid identitet och ett bokomslag bör således sända tydliga signaler som kan bekräfta läsarens identitet. Typografin ska vara lättläst. Målgruppen ser helst fotografiska bilder på bokomslaget och omslaget ska förmedla en känsla av bokens innehåll. Färger i en dovare färgskala tilltalar unga vuxna, rött och svart tycks vara de populäraste färgerna överlag. Efterbehandlingen (t.ex. lackering och foliering) på ett bokomslag bör vara sparsam och användning av färgen rosa lika så. / The reader’s first encounter with a book is through its cover. Therefore it is important that the cover is appealing and sends out the right message. According to book publishers, young adults (individuals aged 16–27 years) are hard to reach because of a lack of knowledge about what attracts them and because of the group’s diversity. The objective of this study is to show what young adults are attracted by in book cover designs, using an extensive questionnaire survey and two focus groups investigating their perceptions. The results show that young adults argue that a book cover must relate to the potential reader and corresponds to the reader’s identity. The typography should be easy to read. Photographic images are preferred and should depict the contents of the book. Unsaturated colors appeal to the target group – red and black seem to be the most popular colors, while pink is not preferred. Special effects (like varnish and foil) should be used with caution.

This thesis is under the name of Johan Wolfgang Goethe, Faust and has a theoretical and practical form, whereas is divided into three parts. The theoretical part deals mainly about Faust analysis, Johann Wolfgang Goethe´s work, further author´s life and personality are summarized in general level. The practical part is dedicated to the book design and illustrations for this work. The third didactic part creates on the basis of findings from the theoretical and practical part base for lesson of art education in the framework of the educational expertise.

Submitted Thesis consists of two parts theoretical and practical. The theoretical part aims at the chronological mapping and analyzing of all available Czech editions of Karel Čapek's play R.U.R. from 1920 until 1989. It also deals with design-transformations of Čapek's Robot on the examples of selected theatre plays in Czech lands as well as in foreign countries performances. The Thesis pays attention to stage executions on the basis of period photographs, drawings and reviews. It is created a united survey of this Čapek's play in the Czech lands in the given time period from its origins until its theatre realizations and book publications. The practical part of the Thesis will then extend the historical play book covers given in the theoretical part by creating an original author book based on Čapek's play, which will be the visual interpretation of the text. By that will be produced a continuity between the theoretical and the practical part of the Thesis.

This thesis focuses on the dialogue between two dissimilar forms of art: text and image, criss-crossing within one work of art. The point of interest is the exact moment of their encounter, which opens an interesting intermediary field for the litterateur as well, which I define and explore in the theory chapter. I aim to find possible tools for analysis,examine changes in perception, and the capacity of the semiotic base.

This study aims to map the individual competence of graphic designers in the social context within the creation of book covers. The ambition of this study is thus to increase understanding of the use of graphic design in strategic processes such as book campaigns. To investigate this, semi-structured interviews were conducted with six active graphic designers and the data were then analyzed in a qualitative content analysis with the help of sensemaking theory and campaign theory. The analysis resulted in the categories experiences as interpretive frameworks, the social process as practice shaping, the function of the book cover, understanding of the book's context and visual elements. The study's conclusion is that the designers adapt their work role according to other actors within the campaign and it is thus the social process that shapes the graphic designers' understanding of their mission. The graphic designers also express that their experiences are considered a resource that can contribute to a functional book cover, but it appears that they do not always get the opportunity to share this understanding. The need to understand the target audience and the book's context thus seems to be based on the order of responsibility that places the graphic designer in a role where the only official responsibility is to create visual communication based on the wishes of the publisher, the marketing department and the author. In line with earlier research, the results from this study show that intuition is used as a helping hand for the creative and free choices they face in this work process.

Petra Bolková will be examining in her thesis the evolution of photography used on book covers in the 1960s; the period marked with certain political and cultural liberation. This study will attempt describing systematically in what ways certain artists and writers collaborated and what the difficulties of these collaborations were. It will also be examined how the author of a book and the artist delegated to design the book cover; the initial advertisement for a book, were influencing each other. What is more, the extent to which the graphic art reflects the content of the written word will be studied. Book covers became a covert space for experimenting with or even establishing new trends in the 1960s. Books covers became a new, independent fine art discipline which, essentially, was censored or criticized only occasionally. The goal of this thesis will also be gradually finding the numerous common grounds between photography, book typography and the final design, as photography and photomontage were used on book covers more frequently then classic original illustrations. Last but not least, this thesis will be looking at what emphasis was put on the visual side and how it was conditioned culturally or politically ect.

The theoretical part of the thesis in his first chapter of the book deals with a phenomenon that accompanies since its inception and how it affects us the literary world. The next phase will analyze literary types and origin of fiction itself, which strongly supported the reading culture and to encourage the creation of rights bestsellers. The next section will focus on the book and its difficult journey from writer to designer, printers and finally to the reader. The next phase deals with books in physical and electronic form, the reader walks of life and then directly bestseller term, as the current phenomenon of literary culture. Then represents one of the writers Dan Brown and his books of content and visual aspects. The last part will deal with the linking book design and art education in the practical part of the thesis description of the treatment, resulting arises file publishing a collection of selected books by Dan Brown.

The thesis deals with the issue of linking visual representation of a literary work of art, especially with the connection of Karel Teige typographical book envelopes to the poetry collections of Czech authors of the first half of the twentieth century. It focuses on the period of Czech avant-garde and new possibilities and limits of genre, artistic and semiotic definition. Attention is also devoted to contemporary anthology, professional journals and articles, especially by Karel Teig's production, in which he illustrates his concept of modern art. It also includes the marketing and aesthetic-educational character of visual imagery in literature for children and youth.

Studiens syfte var att utforska hur bokomslag för självhjälpsböcker inom kategorin depression bör formges för att passa den specificerade målgruppens perspektiv och ämnets karaktär. Syftet besvarades med hjälp av fyra frågeställningar. Inledningsvis undersöktes teori och målgruppens preferenser i en förstudie. Därefter följde ett designarbete där författarna formgav fyra bokomslag utifrån förstudien: Bokomslag 1 (Bubblor) som fokuserar på ett abstrakt, personligt, modernt och dynamiskt uttryckssätt, Bokomslag 2 (Vattenfärg) vars gröna vattenfärgsmotiv går från mörkt till ljust för att symbolisera livets olika nyanser och skeden, Bokomslag 3 (Paper Art 1) vars motiv symboliserar att ta sig igenom det mörka för att komma fram till ljuset, samt Bokomslag 4 (Paper Art 2) som med sitt motiv väcker associationer till hav och fokuserar på att skapa en harmonisk och hoppfull känsla. Avslutningsvis utvärderades omslagen av målgruppen, där Bokomslag 2 och 4 fick bäst respons och ansågs mest lyckade. Den avslutande frågeställningen var övergripande och syftade till att hitta aspekter som kan vara viktiga att ta i beaktande vid formgivning av bokomslag inom kategorin. I studien kunde ett antal mönster utrönas i vad målgruppen värdesätter. Följande riktlinjer skapades därefter, som rekommendationer vid formgivningen: det är svårt men viktigt att skapa en balans mellan positivt och dystert i omslagets stämning; abstrakta motiv med en lämplig symbolisk koppling till ämnet är att föredra; det är positivt om bokomslaget sticker ut från mängden; målgruppen uppskattar omslag som känns estetiskt tilltalande, moderna och färgrika; linjära teckensnitt är att föredra då de upplevs moderna och tydliga; omslaget bör inte avslöja bokens innehåll och ämne för tydligt.

[pt] O controle exercido pelos países do Norte Global sobre as nações que foram colonizadas se reflete nos contextos culturais e ideológicos dessas sociedades. Um desses reflexos é encontrado em capas de livros clássicos, que são o objeto desta pesquisa que pretende analisar como são representados o Norte Global e o Sul Global no projeto gráfico de capas de livros clássicos brasileiros e estadunidenses editados no Brasil e nos Estados Unidos. Para alcançar esse objetivo, foi realizada uma análise semiótica do plano da expressão e do plano do conteúdo em 304 capas dos livros, com base na teoria visual formulada por Jean-Marie Floch. Dentro do conjunto de obras analisadas, procurou-se verificar a existência de elementos geopolíticos no projeto gráfico das capas dos livros e em que nível os símbolos estadunidenses são reforçados nas capas editadas no Brasil e como os símbolos brasileiros aparecem nas capas editadas nos Estados Unidos. Para tanto, utilizou-se a teoria de Edward Said sobre Orientalismo como base para esta verificação e observou-se que os títulos brasileiros, quando editados nos Estados Unidos, são carregados de estereótipos criados pelo Ocidente, enquanto os livros estadunidenses, quando editados no Brasil, refletem corretamente a cultura daquele país. / [en] The control exercised by the countries of the Global North over the colonized nations is reflected in the cultural and ideological contexts of these societies. One of these reflections is found in classic book covers, which are the object of this research that intends to analyze how the Global North and Global South are represented in the graphic design of Brazilian and American classic book covers edited in Brazil and in the United States. To achieve this goal, a semiotic analysis of the expression plane and the content plane was performed on 304 book covers, based on the visual theory formulated by Jean-Marie Floch. Within the set of works analyzed, we sought to verify the existence of geopolitical elements in the graphic design of book covers and at what level the American symbols are reinforced in the covers edited in Brazil and how the Brazilian symbols appear in the covers edited in the United States. To this end, Edward Said s theory of Orientalism was used as the basis for this verification and it was observed that Brazilian titles, when published in the United States, are loaded with stereotypes created by the West, while American books, when published in Brazil, correctly reflect that country s culture.