Educational television began in 1932 at the State University of Iowa. Until 1952, the potential of its contributions to education were not fully recognized. In 1952, however, the Federal Communication Commission created non-commercial television station. From that point in time, educational television has mushroomed.

Hamlet From The Stage is a video production designed to be an extra feature on the DVD video of the stage production of Hamlet, performed by the Division of Theatre and Dance at East Tennessee State University, and filmed by the Department of e-Learning during the Spring Semester of 2009. Hamlet From The Stage is a professional interview style video package of the cast of Hamlet designed to help inexperienced collegiate actors learn some useful tools when approaching a Shakespearean audition or performance. This video package represents over eleven months of production: concept, writing, set design and studio setup, interview scheduling, filming, editing, audio enhancements, and video color correction. The ETSU Department of e-Learning is scheduled to have the post-production on the Hamlet DVD production completed by the end of Spring 2010 and Hamlet From The Stage will be packaged and released as the Hamlet Bonus Features on that DVD.

Analyzing 195 televised political ads from the United States and Canada in 2004 and 2008, this research studies the use of issue and image ads and the attack, acclaim, and contrast function of ads in presidential and federal elections. Results indicate that there is no statistical difference in the use of issue or image ads and no statistical difference in the function of ads in both nations in 2004 and 2008. Issue ads are found to be more commonly used in Canada than in the United States, but there is no statistical difference in the use of acclaim ads between the United States and Canada. Winners in both nations are found to use issue ads more than image ads while winners in Canadian elections were found to use issue ads more than winners of American elections. This study also offers a methodological finding regarding the analysis of issue or image in political advertising. Limitations and implications for future research are also discussed.

We design a complete interactive television news system. We develop a news production system that allows for the creation of flexible, content-rich interactive news. This system embraces a general creation process to interactive news that is built on top of a newscast model that evolves from and conforms with the current production newscast model. It allows for content sharing and content reuse. We also create an interactive news viewing system that adapts well to a living room environment. It contains several interactive features designed to give the viewer control and allow them to watch the news when, where, and how they want to. We perform a formative evaluation through a user study and interviews. Our results show that the production system allows fast, quality construction of interactive news. Viewers enjoy the interactivity and control the viewing system provides, but more work needs to be done to improve ease of use. Our system increases extra content visibility and usage over previous studies through additional features, more content, and direct invites to viewers. We also produce and deliver the news over an entire two-week period to a large number of viewers, making it the largest study done according to our knowledge.

In examining the use of paid television by various evangelical organizations (the "Electronic Church") as contrasted with its use by The Church of Jesus Christ of Latter-day Saints (LDS), several important differences were discovered. First, the programs of the electronic church are usually designed much like a normal Sunday service with a "preacher" and "congregation" (the T.V. viewers). The LDS approach has been to communicate religious principles through the use of a story. Their productions are attractive to a large audience because they often feature a well-known television or motion picture celebrity, and are aired during prime-time viewing hours.The electronic church pays for its air time and production costs with money solicited from viewers. A part of every broadcast is devoted to increasing the mailing lists of the particular organization. The Mormons, on the other hand, do not ask for donations from the television audience. Their television time is paid for with the contributions of their church members.The study recommends: 1) That the LDS Church continue to make use of public service time wherever and whenever possible. 2) That the LDS Church not attempt to develop a program that could air weekly and act as a form of competition for the audiences of the electronic church. 3) That LDS communications officials carefully monitor the results of paid television specials in an attempt to identify which program elements make the broadcasts successful, and then use those elements in maximizing the success of future paid broadcasts.

The growth of direct broadcast satellite television distribution to the home as a viable competitor to cable and terrestrial broadcast has fostered the availability of special interest or niche channels and therefore provided greater choice to the viewer. This study, based on uses and gratifications theory, examined the relationships among ritual and instrumental viewing motivations and satisfactions, viewer religiosity, and viewing attentiveness as they related to the selection of a niche television channel, Brigham Young University Television. The uses and gratification approach provides an appropriate framework for studying "media consumption, the interrelated nature of television user motives, and the relationships among viewing motives and viewing patterns" (Abelman, 1989, p. 57). Data was gathered by way of an online survey of non-random, self-selected BYU Television viewers. Participants answered 67 questions about their motives for choosing to view BYU Television and the gratifications they received from their viewing. The 596 valid responses to the survey were analyzed. The study results are in harmony with previous uses and gratifications studies examining ritual and instrumental viewing patterns. The data found positive relationships between instrumental viewing motives and instrumental viewing satisfactions, as well as instrumental viewing motives and viewing selectivity. There was no support for those hypotheses that dealt with the level of viewing attention as it related to religiosity or instrumental viewing motives. Future topics of study are suggested including the opportunity an expanded media universe provides to increase the depth and breadth of uses and gratification theory, as well as to study the role of niche television services in community building.

The purpose of this problem is to give further meaning to the phrase ''in the public interest" as it applies to radio programs. This study will answer the following questions: What are the opinions of the Federal Communications Commission on broadcasting in the public interest? What are the opinions of authorities recognized by broadcasters on the meaning of "in the public interest"? What are the opinions of some station managers in California on the meaning of the phrase "in the public interest"? What services can radio programs give the listener that might be termed "in the public interest"? In the opinions of station managers in the United States are the services radio programs give, as determined by the listening surveys, in the public interest?

It was the purpose of this study (1) to investigate the radio listening and television viewing habits of seventh, eighth; and ninth-grade students at Daniel Webster Junior High School, Stockton, California, (2) to determine whether there was a relationship between grades received at school and the amount of time spent listening to the radio and/or watching television; and (3) to show whether there was any direct application of radio listening or television viewing in their academic work.

The cultivation effect is defined as the distorted view of reality which results from the heavy viewing exposure to a certain type of programming content. The assumption behind the cultivation hypothesis is that the more hours an individual exposes himself or herself to a particular type of program content. the more the individual's view of reality will be consistent with the "reality" shown in the program. It is no mystery that for the past half-century, millions of Americans have made the broadcast soap opera a daily habit. In response to the heavy interest exhibited by this strong audience, social scientists have begun to systematically study this area of broadcast programming. The purpose of this study is to investigate the relationship between women's perceptions of how other women dress based on their amount of viewing exposure to nighttime dramas. ln addition, this study will investigate the relationship between viewing exposure and the use of nighttime dramas for fashion information, and the importance of dressing like the characters in the nighttime dramas.

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