El presente trabajo de investigación es sobre el desarrollo de un aplicativo móvil orientado a impulsar la lectura de Ebooks y audiolibros mediante el uso de cualquier dispositivo móvil. La investigación para evaluar la viabilidad del negocio se realizó en base a dos segmentos del mercado peruano; el primero, estudiantes escolares y universitarios y, el segundo, lectores entre 18 y 55 años de edad. Durante la investigación, se determinó que gran parte de la muestra sí tendría predisposición a reemplazar la lectura tradicional con una lectura online, ya que actualmente la penetración de la tecnología es masiva y es más fácil tener acceso a contenido virtual que a contenido físico, además, permite ahorrar tiempo en la búsqueda de libros, así como dinero al momento de comprar. Asimismo, se encontró que varios entrevistados suelen no leer por falta de tiempo dentro de sus días y han considerado que tener el acceso a una versión de audiolibros les permitiría realizar varias actividades en simultáneo y aumentar el consumo de contenidos literarios. Se realizó un análisis a profundidad de la industria, grupos de interés, plan del modelo de negocio, marketing, proyección financiera, validaciones mediante entrevistas y otras técnicas de validación al público objetivo y expertos en la materia. Por último, al realizar la valorización del proyecto con las estimaciones financieras se obtuvo un valor presente neto de S/. 17,568.00 soles por lo que se puede afirmar que el proyecto sí genera valor en un horizonte de tres años. / This research work is about the development of a mobile application aimed to promote the reading of Ebooks and audiobooks through the use of any mobile device. It should be noted that the research evaluate the viability of the business was carried out based on two Peruvian market segments; the first one, school and university students and, the second one, readers between 18 and 55 years old. In the course of the investigation, it was determined that a large part of the sample would have a predisposition to replace traditional reading with online reading, since currently the penetration of technology is massive, it is easier to have access to virtual content that to physical content, in addition, saves time in the search for physical books, as well as money when buying a single book. Likewise, it was found that several interviewees tend not to read due to lack of time within their days and have considered that having access to an audiobook version would allow them to carry out several activities simultaneously and increase the consumption of literary content. During the development of the project, an in-depth analysis of the industry, interest groups, business model plan, marketing, financial projection, validations through interviews and other validation techniques was carried out with the target audience and experts in the field. Finally, when carrying out the valuation of the project with the financial estimates, a net present value of S/. 17,568.00 was obtained, so it can be said that the project generates value over a three-year horizon. / Trabajo de investigación

Se estima que la proyección de ventas por internet, es decir e-commerce, para el año 2018 obtendrá un crecimiento del 25% y en los próximos años mostrará un incremento de 30% anual, esta cifra nos muestra el amplio potencial del mercado. Al encuestar a potenciales clientes encontramos que en su mayoría comparten la misma problemática al momento de realizar una celebración: conocer pocas opciones de compra, no contar con una plataforma de búsqueda y el tiempo que involucra organizarlas. Happy Break es un medio que interconecta a dos personajes que desconocen uno de otro, por un lado, las personas que desean realizar celebraciones en oficina durante el horario de trabajo, por el otro encontramos a las pymes que, si bien tienen un alto nivel de producción, se encuentran con mercadería y equipos estancados a un bajo nivel de demanda y que no cuentan con un medio para hacerse conocidas. El modelo de negocio se sostiene en intermediar entre ambos personajes para las transacciones que se realizan entre ellos y de proveer las soluciones de negocio para facilitar la entrega de los pedidos. Finalmente, al ser una propuesta que se basa en el valor compartido, es decir que busca que tanto los aliados como la empresa crezcan de manera sostenida, no requiere activos pues estos pertenecen a los aliados y por ende es una idea de negocio escalable. / The projection of online sales, e-commerce, for 2018 will be of 25% and will show an increase of 30% yearly, this shows the potential of the market. After poll the future customers we found that most of the share the same issues when they try to organize celebration at the office: few options, there is not a place where to find all of them and the time invested for the planification. Happy Break is a place where two characters find each other, one of them is the people that wish to have a celebration at the office during the work shift, on the other hand we find the pymes that have high capacity of production, but their machinery and raw material is subdued to a low demand level and do not count with a commerce media where they can be recognized. The business model is based on intermediate between both characters in order to organize the transactions between them and provide a business solution to make easy the delivery. Finally, since our project is based on share value, in other words that both allied and the busyness grow sustained, it does not require assets since they belong to them, making this easy to escalate. / Trabajo de investigación

L’entrepreneuriat constitue une source de création d’emplois ainsi qu’un moteur de développement économique majeur de notre société. En ce sens, la présence des femmes en affaires est devenue une préoccupation des politiques publiques du Québec et du Canada. Plusieurs leviers ont été mis en place pour stimuler l’entrepreneuriat dans l’optique de contribuer à faire croitre le nombre de femmes en affaires. Toutefois, en dépit de ces mesures, le constat selon lequel les femmes sont moins nombreuses que les hommes à entreprendre persiste dans le temps. Cela étant, si les femmes sont sous-représentées dans l’écosystème entrepreneurial, elles manifestent pourtant des intentions entrepreneuriales dans des proportions encourageantes qui se rapprochent des statistiques observées chez les hommes. De ce fait, il est permis de croire qu’un ralentissement de leur élan entrepreneurial se produit une fois les actions de démarrage de l’entreprise enclenchées. Par cette recherche, nous cherchons à comprendre les facteurs qui agissent sur le cheminement entrepreneurial des femmes jusqu’à l’aboutissement du projet. Notre étude s’inscrit dans la théorie de l’Approche globale entrepreneuriale de Schmitt (théorie des 3M) (2017). La question que nous nous posons est la suivante : quels facteurs expliquent l’aboutissement des démarches entrepreneuriales chez les femmes au Québec? Grâce à l’analyse qualitative de 19 entrevues réalisées auprès de deux échantillons de femmes entrepreneures, soit un groupe ayant connu un succès entrepreneurial et un groupe ayant arrêté leur projet, l’étude a permis de mettre en lumière l’influence de différents facteurs sur l’aboutissement des démarches entrepreneuriales. Notre recherche révèle notamment l’incidence majeure que le projet en soi est susceptible d’avoir dans le choix d’arrêter les démarches entrepreneuriales. En parallèle, l’important rôle de l’entrepreneure et de son écosystème dans le succès entrepreneurial a également été constaté. Une typologie des différentes possibilités d’arrêt des parcours entrepreneuriaux a été développée et l’effet primordial des interactions entre les facteurs d’incidence a été montré. En somme, le projet aura permis de mieux comprendre les différentes réalités vécues par les femmes dans toute leur complexité, en plus de proposer des pistes de solutions pour accroitre la présence des femmes en entrepreneuriat au Québec. / Entrepreneurship is a source of job creation and a major driver of economic development in our society. In this sense, the presence of women in business has become a concern of public policies in Quebec and Canada. Several levers have been adopted to stimulate entrepreneurship with the aim of increasing the number of women in business. However, despite these measures, women remain less likely than men to undertake such activities. Nevertheless, while women are under-represented in the entrepreneurial ecosystem, they show entrepreneurial intentions in encouraging proportions, which are close to the statistics observed for men. As a result, this suggests that a slowdown in their entrepreneurial momentum occurs once the start-up actions have been initiated. Through this research, we seek to understand factors influencing the entrepreneurial journey of women, from the first steps to the completion of their business project. Our study is part of the Schmitt’s Global Entrepreneurial Approach (3M Theory) (2017). The question we ask ourselves is: What factors explain the success of women’s entrepreneurship in Quebec? Through the qualitative analysis of 19 interviews conducted with two samples of women entrepreneurs, one group having experienced entrepreneurial success and one group having stopped their project, the study highlighted the influence of multiple factors on the entrepreneurial process and outcome. Our research highlights the major impact that the nature of project is likely to have in the choice to stop entrepreneurial approaches. Furthermore, the important role of the entrepreneur and her ecosystem in entrepreneurial success has also been observed. A typology of the different reasons for stopping entrepreneurial journeys has been developed and correlated with factors motivating that decision. In sum, the project will have made it possible to better understand the different realities experienced by women in all their complexity and suggest possible solutions to increase the presence of women in entrepreneurship in Quebec.

The aim of my thesis, which is called „Business project in the area of renewable energy resources“, is to analyze business opportunities in the area of renewable energy resources, which have been highly actual and discussed recently, whether in term of benefit for environment or in connection with international problem of shortness in energy resources. Result of this thesis is, on the basis of the analysis, to define recommendations in the form of optimal proposal for realization. The thesis is engaged in description of current state in the area of the renewable energy resources, their utilization in practice and consequential proposals for realization including project financial plan. The thesis is also engaged in possibilities of state budget and EU grants use.

This master’s thesis deals with processing business project building boarding-house in Tisnov area. Theoretical part includes investment decision, business project, methods of economic evaluation investment and defines tourist trade. Practical part analyses present situation, description of boarding-house and environment, influence the crisis on accommodation. Design part costs accounting project, predicting incomes, net use of beds and average price in accommodation. Master’s thesis also rates investment efficiency by means of net present value and pay-off period.

El presente plan de trabajo tiene el fin de analizar la viabilidad del proyecto empresarial de Kawsay SAC. Dado que la coyuntura que hemos experimentado en los últimos meses, ha intensificado diversas necesidades no atendidas y/o mal atendidas en el mercado peruano. Esto bajo un contexto de necesidad de distanciamiento social o no, pues la vida acelerada de las personas no les permite realizar todas las actividades que quisieran hacer de manera óptima. El proyecto consiste en la creación de una plataforma virtual como un aplicativo y página web en el que se ofrece alimentos agrícolas como verduras, hortalizas, raíces y frutas frescas de calidad. En el que el consumidor podrá realizar y pagar sus compras mediante estas plataformas a su disposición a cualquier hora del día, desde el lugar donde se encuentre. Finalmente, el cliente recibirá su pedido en la comodidad de su hogar en el plazo establecido. El desarrollo del proyecto requiere una inversión total de S/. 139,471.00. Este será asumido en un 70% por los 5 socios inversionistas en partes iguales y el otro 30% será financiado mediante un préstamo financiero. Asimismo, se estimó que el proyecto supera su punto de equilibrio al cabo de un año cuando se hayan vendido S/ 599,487.33 soles. Finalmente, podemos asegurar la viabilidad del proyecto, dadas las diversas investigaciones de mercado realizadas que demuestran la aceptación del proyecto a nuestro público objetivo y, asimismo, en el análisis de proyección numérica que los respaldan. / The purpose of this work plan is to analyze the viability of the Kawsay SAC business project. Given that the situation that we have experienced in recent months has intensified various unmet and / or poorly met needs in the Peruvian market. This under a context of the need for social distancing or not, since the accelerated life of people doesn’t allow them to perform all the activities that they would like to do optimally. The project consists of the creation of a virtual platform as an application and a web page in which agricultural foods such as vegetables, vegetables, roots and fresh quality fruits are offered. In which the consumer can make and pay for their purchases through these platforms at their disposal at any time of the day, from the place where they are. Finally, the client had his order in the comfort of his home within the established period. The development of the project requires a total investment of S /. 139,471.00. This will be assumed in 60% by the 5 investment partners in equal parts and the other 40% will be financed through a financial loan. Likewise, it was estimated that the project exceeds its breakeven point after one year when S / 599,487.00 soles have been sold. Finally, we can ensure the viability of the project, given the various market investigations carried out that show the acceptance of the project to our target audience and also, in the numerical projection analysis that support them. / Trabajo de investigación

The main aim of this dissertation is to provide a practical guide for entrepreneurs in the field of structure funds EU, describing of necessary information, which are important in area of project preparation, administration, realization and finalization. This guide should contribute to easier orientation of applicants in the structure funds area, improve quality of submitted projects and in consequence increase amount of drawing from structure funds EU in the Czech Republic.

Le Big Data, phénomène sociotechnique porteur de mythes, se traduit dans les entreprises par la mise en place de premiers projets, plus particulièrement des projets de Data Science. Cependant, ils ne semblent pas générer la valeur espérée. La recherche-action menée au cours de 3 ans sur le terrain, à travers une étude qualitative approfondie de cas multiples, pointe des facteurs clés qui limitent cette génération de valeur, et notamment des modèles de processus projet trop autocentrés. Le résultat est (1) un modèle ajusté de dispositif projet data (Brizo_DS), ouvert et orienté sur les usages, dont la capitalisation de connaissances, destiné à réduire les incertitudes propres à ces projets exploratoires, et transposable à l’échelle d’une gestion de portefeuille de projets data en entreprise. Il est complété par (2) un outil de documentation de la qualité des données traitées, le Databook, et par (3) un dispositif de Médiation Homme-Données, qui garantissent l’alignement des acteurs vers un résultat optimal. / Big Data, a sociotechnical phenomenon carrying myths, is reflected in companies by the implementation of first projects, especially Data Science projects. However, they do not seem to generate the expected value. The action-research carried out over the course of 3 years in the field, through an in-depth qualitative study of multiple cases, points to key factors that limit this generation of value, including overly self-contained project process models. The result is (1) an open data project model (Brizo_DS), orientated on the usage, including knowledge capitalization, intended to reduce the uncertainties inherent in these exploratory projects, and transferable to the scale of portfolio management of corporate data projects. It is completed with (2) a tool for documenting the quality of the processed data, the Databook, and (3) a Human-Data Mediation device, which guarantee the alignment of the actors towards an optimal result.