Zugl.: Göttingen, Universiẗat, Diss., 2008.

Zugl.: Aachen, Techn. Hochsch., Diss., 2008.

Zugl.: Bayreuth, Univ., Diss., 2008

Univ., Diss.--Hohenheim, 2002.

The aim of the diploma thesis is to prepare a design of multi-level sales network information system for the company 1WAY COMPANY s.r.o. system will be designed with a maximum regard to the success of final solution and automation particular corporate processes. The work also describes company’s system requirements, implementation methods, budgeting and creating of service agreements. For the proper system functionality is needed to design a permission management included organization structure, Event-driven Process Chain and RACI responsibility matrix.

The changes in consumer patterns, digitalization, and the augmented diplomatic relation between Sweden and India has opened new opportunities for Swedish small- and medium-sized enterprises (SMEs) to enter the Indian market, which is characterized as an emerging market. Although SMEs often have scarce resources, they are succeeding in entering foreign markets and competing with Multinational corporations (MNCs). The phenomenon called Born Globals contradicts with the conventional internationalization theories. It sheds light on new internationalization paths, where the firm often is an SME and offers digitized products or services. Business networks and brand strategies are set to be important factors when entering the international markets, yet there are still research gaps in how Swedish SMEs enter the Indian market. The purpose of this study is to investigate the motives of Swedish SMEs when establishing in the Indian market. A qualitative methodology was used, by collecting data through semi-structured interviews from multiple case studies: (1) advisory organisations and (2) companies. The findings show that India is perceived as a continent rather than a country since there are differences in state growth rates and purchasing power. Other findings show that international business networks and market knowledge are crucial for entering a new market. SMEs do not need to have an established brand to succeed in entering the Indian market. / Förändringar i konsumentmönster, digitalisering och den ökade diplomatiska relationen mellan Sverige och Indien har öppnat nya möjligheter för svenska små och medelstora företag (SMF) att träda in på den indiska marknaden, som även kännetecknas som en tillväxtmarknad. SMF besitter oftast knappa resurser, när de vill konkurrera med multinationella företag (MNC) på den internationella marknaden. Fenomenet som kallas Born Globals strider mot de konventionella internationaliserings-teorierna och belyser istället hur SMF-bolagen expanderar och etablerar sig internationellt. Denna studie fokuserar på SMF som erbjuder digitaliserade produkter eller tjänster. Affärsnätverk och varumärkesstrategier anses vara viktiga faktorer vid inträde på de internationella marknaderna, men det finns fortfarande forskningsgap i hur svenska SMF träder in på den indiska marknaden. Syftet med denna studie är därför att undersöka vilka grundläggande motiv som svenska SMF har vid etablering på den indiska marknaden. En kvalitativ metod användes genom att samla in data genom semistrukturerade intervjuer från multipla fall: (1) rådgivande organisationer och (2) företag. Resultaten visar att Indien uppfattas som en kontinent snarare än ett land, eftersom det finns skillnader i tillväxt och köpkraft mellan staterna, vilket attraherar svenska SMF. Dessutom visar undersökningen på att utländska affärsnätverk och marknadskunskap är avgörande faktorer vid inträde på en ny marknad. Däremot behöver inte SMF ha ett etablerat varumärke för att lyckas träda in på den indiska marknaden.

[pt] A Orientação Empreendedora (OE) reflete a propensão de uma empresa a se engajar em comportamentos inovadores, proativos e de correr riscos para atingir seus objetivos. Em um contexto cada vez mais competitivo e globalizado, este campo foi se consolidando como um dos mais férteis na literatura de gestão estratégica, atraindo o interesse de pesquisadores dispostos a investigar como as empresas devem explorar essa postura empreendedora para aprimorar seu desempenho. Dentro deste contexto, um recurso relevante para PMEs, é a utilização da rede de relacionamentos (network) criada em volta da empresa para aprimorar seus negócios. Em vista disso, a presente pesquisa se propôs a analisar empiricamente o impacto da orientação empreendedora no desempenho financeiro e operacional de pequenas empresas, avaliando também a moderação do network de negócios nessa relação. Para tanto, foram coletados dados de 155 pequenas empresas do Rio de Janeiro cadastradas no SEBRAE/RJ, para posterior análise através do método de regressão hierárquica. Os resultados do estudo demonstraram que a orientação empreendedora contribui para melhorias tanto no desempenho financeiro quanto no operacional. Além disso, verificou-se que o network de negócios não exerceu papel moderador em nenhuma dessas duas relações. Com base nestes achados, contribuições acadêmicas e implicações gerenciais foram elaboradas, assim como limitações e sugestões para pesquisas futuras. / [en] The Entrepreneurial Orientation (OE) reflects a company s propensity to engage in innovative, proactive behaviors and to take risks in order to achieve its goals. In an increasingly competitive and globalized context, this field has been consolidated as one of the most fertile in the strategic management literature, attracting the interest of researchers willing to investigate how companies should explore this entrepreneurial stance to improve their desempenho. Within this context, a relevant resource for SMEs is the use of the network created around the company to improve their business. In view of this, the present research proposed to empirically analyze the impact of entrepreneurial orientation on the financial and operational desempenho of small companies, also evaluating the moderation of the business network in this relationship. For this purpose, data were collected from 155 small companies in Rio de Janeiro registered in SEBRAE, for further analysis using the hierarchical regression method. The results of the study demonstrated that entrepreneurial orientation contributes to improvements in both financial and operational desempenho. In addition, it was found that the business network did not play a moderating role in either of these two relationships. Based on these findings, academic contributions and managerial implications were elaborated, as well as limitations and suggestions for future research.

Made available in DSpace on 2016-10-13T14:10:08Z (GMT). No. of bitstreams: 1 Marcelo Rocha e Silva Zorovich.pdf: 1492239 bytes, checksum: 0fa523647b63b49d42fbf11c0a92cf30 (MD5) Previous issue date: 2012-12-18 / The objective of this project is to verify which factors influence the formation of Centers of Excellence (COEs) in the Brazilian automotive industry. Specifically, the influence of the Innovation, the Business Network, the Technical Network, the Business Context as well as the Acquisition of Technology were analyzed. The proposed methodology was based on a quantitative research, through the application of a Survey along with the suppliers of the automotive industry. The statistical technique of Multiple Linear Regression model was used for data analysis by having the COEs as the dependent variable. Based on 91 questionnaires answered, the results conclude that the activities related to innovation, as well as the Acquisition of Technology and the Business Context contribute to the formation of COEs, rejecting the hypothesis related to the Technical Network and the Business Context in which the companies are inserted in. / O objetivo deste trabalho é verificar quais fatores influenciam a formação de Centros de Excelência na indústria automobilística brasileira. Especificamente, verificou-se a influência da Inovação, da Rede de Negócios, da Rede Técnica, do Contexto de Negócios bem como da Aquisição de Tecnologia. A metodologia proposta teve como base o método de pesquisa quantitativo, do tipo Survey, com aplicação junto aos fornecedores da indústria automobilística. Utilizou-se a técnica estatística de Regressão Linear Múltipla para a análise de dados, tendo os Centros de Excelência (COEs) como variável dependente. Com 91 questionários respondidos, o estudo conclui que as atividades ligadas à Inovação, à Aquisição de Tecnologia e à Rede de Negócios contribuem para a formação de COEs, rejeitando-se as hipóteses ligadas à Rede Técnica e ao Contexto de Negócios em que as subsidiárias estão inseridas.

Made available in DSpace on 2016-10-13T14:10:43Z (GMT). No. of bitstreams: 1 MARCELO ROCHA E SILVA ZOROVICH.pdf: 1492239 bytes, checksum: 0fa523647b63b49d42fbf11c0a92cf30 (MD5) Previous issue date: 2012-12-18 / The objective of this project is to verify which factors influence the formation of Centers of Excellence (COEs) in the Brazilian automotive industry. Specifically, the influence of the Innovation, the Business Network, the Technical Network, the Business Context as well as the Acquisition of Technology were analyzed. The proposed methodology was based on a quantitative research, through the application of a Survey along with the suppliers of the automotive industry. The statistical technique of Multiple Linear Regression model was used for data analysis by having the COEs as the dependent variable. Based on 91 questionnaires answered, the results conclude that the activities related to innovation, as well as the Acquisition of Technology and the Business Context contribute to the formation of COEs, rejecting the hypothesis related to the Technical Network and the Business Context in which the companies are inserted in. / O objetivo deste trabalho é verificar quais fatores influenciam a formação de Centros de Excelência na indústria automobilística brasileira. Especificamente, verificou-se a influência da Inovação, da Rede de Negócios, da Rede Técnica, do Contexto de Negócios bem como da Aquisição de Tecnologia. A metodologia proposta teve como base o método de pesquisa quantitativo, do tipo Survey, com aplicação junto aos fornecedores da indústria automobilística. Utilizou-se a técnica estatística de Regressão Linear Múltipla para a análise de dados, tendo os Centros de Excelência (COEs) como variável dependente. Com 91 questionários respondidos, o estudo conclui que as atividades ligadas à Inovação, à Aquisição de Tecnologia e à Rede de Negócios contribuem para a formação de COEs, rejeitando-se as hipóteses ligadas à Rede Técnica e ao Contexto de Negócios em que as subsidiárias estão inseridas.

L’influence montante de la Chine en Afrique est souvent analysée comme la simple exprsssion d’unevolonté étatique chinoise. Le rôle des migrants et diasporas contribue pourtant de manière primordialeau dynamisme des échanges. C’est notamment le cas des Chinois au Nigér ia. Entre la Chine et leNigéria, les relations inter-étatiques sont peu significatives, contrairement aux échanges initiés par laprésence de migrants et entrepreneurs chinois. Implantées solidement dans les tissus économiques duNigéria, les communautés chinoises créent une dynamique forte qui associe affaires et politique. Lathèse met en lumière et analyse à partir d’observations participantes et d’entretiens (formels etinformels) , le rôle d’impulsion joué par une « diaspora économique » largement autonome par rapportaux relations officielles. Elle décrypte les stratégies du quotidien et l'importance de ces individusordinaires et leurs actions, entretenus essentiellement par les réseaux de toute nature, dans l’animationdes relations sino-nigérianes. / The rising influence of China in Africa is often considered as the mere expression of the will theChinese state. The role of migrants and Diasporas contributes decisively to the dynamism of theseinteractions. This is notably the case of the Chinese in Nigeria. Between China and Nigeria, inter-staterelations carry little significance, unlike the interactions associated with the presence of Chinesemigrants and entrepreneurs. The Chinese communities are solidly anchored in the Nigerian economicissue, and they create a momentum that combines business with politics. The thesis highlights anddiscusses, through observer-participant observations and interviews (both formally and informallyconducted) the impulse given by an 'economic Diaspora' that remains largely autonomous vis a visofficial relations. We analyze daily strategies and contrast these with official relations. In doing so, thethesis decrypts the daily strategies and the importance of ordinary individuals and their networks in thedevelopment of a diversity of networks that contribute, in their own way, to deepen Sino-Nigerianinteractions.