The aim of the thesis is to evaluate the possibility of extension of the product Prague Old Timer on the Prague souvenir market and suggest with the theoretical knowledge a strategy which will contribute to the most efficient expansion. This work analyzes the Prague souvenir market and evaluates the factors that caused the current situation when there are few Czech souvenirs shops. The part dedicated to the product Prague Old Timer describes the main risk related to the expansion and a base on the research determining the optimal price for the final customers

The thesis aims to define processes and strategies in pricing as the one of the marketing mix tools, to appraise the customer segmentation as inseparable tool for finding profitable price and to prove its meaning and applicability at the real business project. First chapter is dealing with the definition of price and micro-economical perspective on price and price determination. It observes, what influences the price and price perception. It represents the price as a component of marketing tools and is pointing out at overlooking of this tool at several studies. The second chapter is focusing on pricing itself, explaining its principles, pillars and models with sub-chapter focused on pricing of internet services, regarding to the practical section of the thesis. The basis of effective pricing is segmenting customers and observing their needs and hopes. That is the reason for assessing the segmentation, its types and processes in the last, third chapter. Practical section of the thesis guides the reader through real business project with innovative business goal to create an internet space with real properties. The thesis should prove the advisability and importance of pricing and the proper price communication.

V teoretické části se práce zaměřuje na podklady sloužící pro analýzu marketingového řízení. Společnost FOPO II., s.r.o. je autorizovaný dealer značky FORD s hlavním sídlem v Počátkách. V praktické části jsou popsány jednotlivé fáze marketingového řízení a jednotlivé nástroje marketingového mixu. V závěrečné části práce jsem zhodnotila marketingové řízení a využívání jednotlivých nástrojů marketingového mixu a navrhla jsem zlepšující opatření do budoucna.

Interior and exterior interconnection. Aerodynamic shape.

O presente estudo visa analisar e refletir a respeito do ator na prática teatral contemporânea, a partir de seus aspectos materiais tratados como imagem e ação e enfatizados pelo corpo. A atenção se volta a uma cena que se opõe aos paradigmas de um teatro representativo e se concentra em determinada teatralidade material. Para tanto, aborda as noções de teatralidade e performatividade e a tensão entre o real e o ficcional, a fim de retirar premissas que possivelmente orientam uma atuação convergente a tais propostas. Assim, propõe-se a refletir sobre procedimentos e resultados que acompanham as proposições estéticas e de linguagem da Cia. de Teatro em Quadrinhos, que tem como base a constituição de uma materialidade que se cria a partir da cena e enfatiza o aspecto corporal do ator. Trata, portanto, do corpo e da presença do ator em ação como vetores que se operam nesta cena, observando seu aspecto material e expressivo de modo a produzir imagens que buscam uma comunicação direta com o público sem a intermediação de um corpo fictício. Com isso, leva-se em consideração uma atitude performática por parte do ator, que atua como cocriador/colaborador do espetáculo cênico e se caracteriza em cena como ser vivo, atuante e real. Nesse circuito ele permanece entre linguagem e vida, entre a possibilidade de ser e a certeza de ser, entre a representação do outro e a representação de si, expondo seu corpo e sua ação como realidade inscrita e presentificada no tempo e no espaço. / This study aims to analyze and reflect on the actor in contemporary theatrical practice, from material aspects that are treated as image and action and that are emphasized through the body. The attention turns to a scene that opposes the paradigm of a representative theater and focuses on certain material theatricality. For that, this study explores the notions of theatricality and performativity and the tension between the real and the fictional, to remove certain assumptions that guide a performance possibly converging to these proposals. From this, it is proposed to reflect on procedures and results that accompany the proposals and aesthetic language of Cia. de Teatro em Quadrinhos, which is based on the formation of a materiality that is created from the scene and that emphasizes the aspect of actor embodiment. Therefore, this research talks about body and presence of the actor in action, as principles that operate in this scene, considering its appearance and expressive material to produce images that aim to direct communication with the public without the intermediation of a fictitious body. With that, it takes into consideration certain performative attitude on the part of the actor, who acts as co-creator / collaborator of the scene and that is characterized as alive, active and real being. And in this circuit it stays between \"language and life, between the possibility of being and the confident of being, between representation of other and the representation of themselves, exposing their bodies and their action as reality entered and made present in time and space.

O presente estudo visa analisar e refletir a respeito do ator na prática teatral contemporânea, a partir de seus aspectos materiais tratados como imagem e ação e enfatizados pelo corpo. A atenção se volta a uma cena que se opõe aos paradigmas de um teatro representativo e se concentra em determinada teatralidade material. Para tanto, aborda as noções de teatralidade e performatividade e a tensão entre o real e o ficcional, a fim de retirar premissas que possivelmente orientam uma atuação convergente a tais propostas. Assim, propõe-se a refletir sobre procedimentos e resultados que acompanham as proposições estéticas e de linguagem da Cia. de Teatro em Quadrinhos, que tem como base a constituição de uma materialidade que se cria a partir da cena e enfatiza o aspecto corporal do ator. Trata, portanto, do corpo e da presença do ator em ação como vetores que se operam nesta cena, observando seu aspecto material e expressivo de modo a produzir imagens que buscam uma comunicação direta com o público sem a intermediação de um corpo fictício. Com isso, leva-se em consideração uma atitude performática por parte do ator, que atua como cocriador/colaborador do espetáculo cênico e se caracteriza em cena como ser vivo, atuante e real. Nesse circuito ele permanece entre linguagem e vida, entre a possibilidade de ser e a certeza de ser, entre a representação do outro e a representação de si, expondo seu corpo e sua ação como realidade inscrita e presentificada no tempo e no espaço. / This study aims to analyze and reflect on the actor in contemporary theatrical practice, from material aspects that are treated as image and action and that are emphasized through the body. The attention turns to a scene that opposes the paradigm of a representative theater and focuses on certain material theatricality. For that, this study explores the notions of theatricality and performativity and the tension between the real and the fictional, to remove certain assumptions that guide a performance possibly converging to these proposals. From this, it is proposed to reflect on procedures and results that accompany the proposals and aesthetic language of Cia. de Teatro em Quadrinhos, which is based on the formation of a materiality that is created from the scene and that emphasizes the aspect of actor embodiment. Therefore, this research talks about body and presence of the actor in action, as principles that operate in this scene, considering its appearance and expressive material to produce images that aim to direct communication with the public without the intermediation of a fictitious body. With that, it takes into consideration certain performative attitude on the part of the actor, who acts as co-creator / collaborator of the scene and that is characterized as alive, active and real being. And in this circuit it stays between \"language and life, between the possibility of being and the confident of being, between representation of other and the representation of themselves, exposing their bodies and their action as reality entered and made present in time and space.

Obsahem práce je řešení problematiky oceňování v konkrétním podniku a to na základě teoretických poznatků uvedených v teoretické části. Jedná se především o obecné možnosti oceňování aktiv, oceňování při běžném účtování, oceňování v účetní závěrce. Část je věnována problematice oceňování zásob vlastní výroby, porovnání oceňovacích metod na vypovídací schopnost údajů v účetních výkazech.

The thesis is focused on the issue of Apartment price heat maps. The aim is to approach the topic of apartment price heat maps, methodology for the creation of price heat maps and its specifics. Theoretical knowledge is applied to two selected parts of Prague - Zizkov and Vinohrady. The final data of both areas are summarised to two specific price heat maps. The end of the thesis compares the processed results with officially published data of the czech national institution ČSÚ.

The objective of this thesis is the creation of econometric models of selling and rental prices of apartments in Brno, depending on the selected factors. Problems of the real estate market are outlined here and they are based on the Literature review. In the part Methodology different characteristics of apartments are described, whose influence on the level of sales and rental prices for apartments is verified in the part Results using multivariate regression analysis. In Conclusion, a comparison is made with other works and the possible significance of the resulting regression models for real estate agencies is outlined.

The thesis is focused on the evaluation of agricultural land for the tax purposes and at the impact of the official price of agricultural land on the tax level. The thesis is divided in two parts. The first part analyses the quantitative and qualitative structure of agricultural land, the theory of the agricultural land evaluation by the market and official land price and to the description of the basic types of taxes, which use the official agricultural land price as the tax base. In the second part of the thesis, the main attention is given to the comparison of the tax amount from the acquisition of real estate in relation to agricultural land, the way of its utilisation and location and to the comparison of real estate tax level regarding agricultural land, when using as the tax base the official land price according to the BSEU and the market price, using a case study.