The thesis explores the career decisions of a case of graduates who have completed a Bioscience and Chemistry double major award. The study seeks to explore the careers these graduates have entered, and the factors influencing their choice. The study also looked into the extent of the link between the jobs and the disciplines studied. The career path taken was also explored. The findings of the study will enhance better preparation of future graduates for diversified careers. This study used mixed methods to collect and analyse data. The first part of this study used a questionnaire to quantify those factors that influenced the career decisions. The second part of the study employed a qualitative method. Specifically, interviews of eleven graduates selected from the initial quantitative study provided a data source for developing a deeper understanding about their career decisions. The integration of results from the quantitative and qualitative methods provided in-depth answers for the five research questions. The study shows that 30% of graduates surveyed were with discipline-related jobs, 50 % with jobs somewhat related to their curriculum and 20 % with discipline- unrelated jobs. Reasons for choosing non-discipline-related jobs were: being bored with routine laboratory jobs, having low salaries, being confined to the laboratory or lack of job opportunities. Cognitive values were considered to be more important than environmental and affective values in career choice. The factors considered to be most important were opportunity for growth, having interesting jobs, having a considerate boss, and having job responsibility. Financial rewards were ranked 14 out of 32 factors. Influences from family and lecturers were not as important. However employability skills played a role in career choice. The study concluded that career decision-making is a complicated process. The findings of this study may contribute to the literature of career choice of science graduates in Malaysia, and have implications for the practice and future research in the innovative careers of science graduates.

The South African higher education sector is currently facing many challenges. Factors such as a decrease in government funding, mergers and student unrest compel higher education institutions to apply effective strategies for funding and recruitment of quality students. Higher education institutions are forced to focus on restructuring and repositioning themselves, build a strong brand, communicate their image and to sustain their position in order to ensure a competitive advantage. In order to be locally relevant and globally competitive, higher education institutions need to become more marketing-oriented. In a restricted financial environment, higher education institutions will have to assess and reassess marketing strategies aimed at attracting quality first year students. A proper assessment of the importance of the choice factors students consider when selecting a higher education institution as well as the usefulness of the information sources they consider, will enable institutions to allocate funds, time and resources more efficiently and effectively. A quantitative study with a self-administrated questionnaire was used to allow students to complete the questionnaire during class lectures. Non-probability convenience sampling was used and a sample of 1241 students responded from six higher education institutions: the University of Pretoria, Tshwane University of Technology, University of Johannesburg, University of the Free State, University of Kwa–Zulu Natal and the North-West University. The sample consisted of 64 percent females and 36 percent male students. The ethnic orientation distribution was as follows: 46 percent Caucasian, 41 percent Black African, 9 percent Indian, 3 percent Coloured and 1 percent students of other ethnic groups. The main goal of this study was to investigate the relevant importance of the choice factors, as well as the usefulness of the information sources, that first year Economic and Management Sciences students at selected higher education institutions in South Africa considered when they decided to enrol at a specific higher education institution. The findings indicated that some choice factors were more important to students than others, as well as the fact that students from different gender groups, ethnic groups, language groups and institutions differed in the importance they attached to the choice factors. The top ten choice factors respondents regarded as important in the selection of a higher education institution are: quality of teaching, employment prospects (possible job opportunities), campus safety and security, academic facilities (libraries and laboratories), international links (study and job opportunities), language policy, image of higher education institution, flexible study mode (evening classes and use of computers), academic reputation (prestige), and a wide choice of subjects/courses. The findings also revealed that information sources directly from a higher education institution, such as open days and campus visits, university publications and websites are the most useful to students, while information from mass media such as radio, television, magazines and newspaper advertisements are not as useful. The findings give marketing educators an indication of the importance of choice factors considered by prospective students in selecting a higher education institution, and enable higher education institutions to use their limited funds more efficiently to attract quality students, create a unique position and gain a competitive advantage. Based on the usefulness of information sources and the importance of choice factors considered, student focused marketing communication can be developed. This should aid students to make more informed decisions about the higher education institution they wish to attend. The study also add to existing theory in the fields of services marketing, higher education marketing and consumer behaviour, especially the field of outlet selection, as the institution can be viewed as the outlet for buying education. Information obtained from this study also contributes to the available research and literature on this topic and could be used by other researchers as a basis for future research. / Thesis (PhD)--University of Pretoria, 2008. / Marketing Management / PhD / Unrestricted

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Tyrimo problema siejama su tuo, kad visuomenėje formuojasi nuomonė, jog daugiavaikės šeimos nesugeba pasirūpinti vaikų išsilavinimu, vaikai orientuojami į žemos kvalifikacijos reikalaujančias profesijas, daugiavaikių šeimų kūrimosi motyvacinėje sistemoje dominuoja ekonominiai veiksniai (socialinių pašalpų gavimo galimybės). Tyrimo tikslas – ištirti daugiavaikių šeimų vaikų profesinio kryptingumo ugdymo ypatumus ir jų rengimą karjerai. Tyrimo uždaviniai: 1. Atlikti daugiavaikių šeimų vaikų profesinio kryptingumo ugdymo ir rengimo karjerai mokslinės literatūros apžvalgą. 2. Ištirti ir išanalizuoti vaikų profesinio kryptingumo ugdymo ir rengimo karjerai ypatumus socialiai remtinose, sėkmingose ir socialinės rizikos daugiavaikėse šeimose. Tyrimo objektas – daugiavaikių šeimų vaikų profesinio kryptingumo ugdymo ypatumai. Tyrimo metodas – mokslinės literatūros analizė ir sintezė, daugiavaikių šeimų kokybinio fenomenologinio tyrimo rezultatų analizė (tyrimo tipas – kokybinis fenomenologinis: aprašomasis, refleksyvus, interpretacinis tyrimas, kurio pagalba ištiriama žmonių patirčių/patyrimų esmė). Tyrimo duomenų surinkimui pasirinktas pusiau struktūruoto interviu būdas. Respondentų demografiniai duomenys apdoroti kompiuterine programa Microsoft Excel (kiekybinio tyrimo metodas). Tyrimo rezultatai: Ištyrus ir išanalizavus daugiavaikių šeimų vaikų profesinio kryptingumo ugdymo ir rengimo karjerai veiksnius kokybinio ir kiekybinio tyrimo metodų pagalba buvo nustatyta, kad:... [toliau žr. visą tekstą] / The research problem associated with the fact that public opinion is formed that large families unable to care for children education, children are focused on low-skilled occupations, with many families motivation creation system is dominated by economic factors (the possibility of obtaining social security benefits). The aim of work families with many children to investigate direction of vocational education, and peculiarities of their training career. Tasks of research: 1. Make large families of children in vocational education and training direction career literature review. 2. Investigate and analyze the direction of professional children's education and training career features marginalized, successful and social risk in large families. Object of research: families with many children in vocational education directional features. Methods of research: literature analysis and synthesis of large families qualitative phenomenological analysis of the results (type of test - qualitative phenomenological: descriptive, reflective, interpretive study examined the help of which people experience / experiences of the essence). The study of data collection selected semi-structured interview method. Respondents' demographic data were processed in Microsoft Excel software program (quantitative method). Results of researches: Examination and analysis of families with many children in vocational education and training direction career qualitative and quantitative research methods, it... [to full text]

Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2019 / Several studies have been done showing that universities across the world are using social media platforms, to a lesser or greater degree, in their marketing communication strategies; however, the success of this recruitment method is relatively untested. In order to determine the effectiveness of social media marketing communication on potential university students’ selection of a university, first-year students from the University of Johannesburg were studied. Through a quantitative descriptive research study using a non-probability sampling technique and online electronic questionnaire, it was found that potential university students fall mainly within the Generation Z category (14 – 22 years old). Ninety-eight percent of the respondents in this study indicated that they used social media on a regular basis, however only 37.4% used social media in their choice of a university. More than half (58.3%) of the respondents visited university social media platforms prior to applying in order to look for information about the university, with 33% indicating that they visited these platforms to experience the culture of the university. The study has found that potential students do indeed visit multiple university social media platforms to compare university offerings, but that these platforms are currently not in the top five information sources that they consult in their university search process. Facebook is the most consulted social media platform for this purpose, taking the sixth place on the list of information sources consulted. This makes social media a definite contender in the blend of marketing communication tools a university can use to influence a potential student’s choice of study destination. The findings about these Generation Z potential university students, their use of social media, and their information requirements when researching higher education institutions, can provide valuable insights for university marketers and communicators.

La presente investigación se realizó en un colegio de Ferreñafe, con el fin de determinar los factores que influyen en las preferencias de una educación superior universitaria pública o privada. Estas preferencias estarían determinadas por los factores institucionales, personales y sociodemográficos. Es una investigación de enfoque cuantitativo, tipo básica, descriptivo simple, no experimental, de corte transversal y descriptivo. La recolección de los datos se hizo a través de la aplicación de un cuestionario en escala de Likert a los 297 estudiantes de quinto de secundaria y se utilizó un modelo de ecuaciones estructurales para el análisis de los datos. Los resultados de esta investigación demuestran que los factores más influyentes son los institucionales y los sociodemográficos. Dentro de ellos destacando la accesibilidad económica familiar y la publicidad tradicional como los más relevantes en referencia a los factores institucionales y la influencia de la familia y estudios de los padres como los factores sociodemográficos más relevantes. / The present research was carried out in a school in Ferreñafe, in order to determine the factors that influence the preferences for a public or private university higher education. These preferences would be determined by institutional, personal and sociodemographic factors. It is a research with a quantitative approach, basic type, simple descriptive, non-experimental, cross-sectional and descriptive. Data collection was done through the application of a Likert scale questionnaire to the 297 fifth grade students and a structural equation model was used for data analysis. The results of this research demonstrate that the most influential factors are the institutional and sociodemographic ones. Among them, family economic accessibility and traditional advertising stand out as the most relevant in reference to institutional factors and the influence of family and parental studies as the most relevant sociodemographic factors.

The sociological analysis of a marriage choice strategy of youth is provided in the master thesis. The main theoretic-methodological approaches of a marriage choice studying are analyzed in work, also there is an attempt to typologize all the presented concepts into three bases which include social and psychological theories, economic theories and sociological ones. Besides, the thesis includes the main typologies of a marriage choice strategies and analyzes their peculiarities, also attention is paid to the transformations happening in the sphere of the family and marriage relations. The thesis gives the results of empirical social research where marriage choice strategies of youth in the city of Yekaterinburg are considered on the example of student's youth of the Ural Federal university, and also on the example of the working young people. By the results of the research rational and emotional strategy of a marriage choice are allocated. The work shows the discrepancy of their formation: on the one hand, the ideas of marriage stability, search of the potential marriage partner testify to rational strategy of a marriage choice; on the other hand, feelings to the partner, his personal qualities show an emotional trajectory of search. / В магистерской диссертации приведен социологический анализ стратегий брачного выбора молодежи. В работе анализируются основные теоретико-методологические подходы к изучению брачного выбора, предпринимается попытка типологизации всех представленных концепций по трем основаниям: социально-психологические теории, экономические, а также социологические. Кроме того, рассматриваются основные типологии стратегий брачного выбора, анализируются их особенности, а также внимание уделяется трансформациям, происходящим в сфере семейно-брачных отношений. Также, в работе приведены результаты эмпирического социологического исследования, где рассматриваются стратегии брачного выбора молодежи города Екатеринбурга, на примере студенческой молодежи Уральского Федерального университета им. первого Президента России Б.Н. Ельцина, а также на примере работающих молодых людей. По результатам исследования выделены рациональная и эмоциональная стратегии брачного выбора. В работе показана противоречивость их формирования: с одной стороны, представления о факторах стабильности брака, поиске потенциального брачного партнера свидетельствуют о рациональной стратегии брачного выбора; с другой стороны, чувства к партнеру, его личностные качества демонстрируют эмоциональную траекторию поиска.

The aim of this quantitative, descriptive and co-relational study was to analyze the factors affecting students‟ choice to enrol at private higher education institutions in Botswana. The three specific objectives of the study included, to identify the factors influencing students‟ choice to enrol at private higher education institutions, to predict students‟ intention to enrol at private higher education institutions and, to determine the differences in factors influencing students‟ choice among private higher education institutions. Data was collected using a valid and reliable questionnaire through a survey of 560 stratified randomly sampled first year students from four of the higher education institutions in Botswana. Data collection was done through survey using a valid and reliable questionnaire constructed based on the information gathered from the literature review. A five point Likert‟s scale was adopted to measure the students‟ choice of institution and, intention to enrol at private higher education institution. Data was analysed using descriptive statistics, principal component analysis, multiple regression analysis and analysis of variance. Principal component analysis revealed thirteen factors affecting students‟ choice to enrol at private higher education institutions. Multiple regression analysis revealed that out of the thirteen factors, only seven factors were found to be significant predictors of students‟ intention to enrol at private higher education institutions. These seven factors were characteristics of programs and course offered, campus life, criteria, procedure and policies for admission, quality of teaching and learning resources, physical characteristics of campus, person based outreach and, electronic based outreach. Analysis of variance and Post Hoc Test determined that only seven factors were significantly different among the four institutions in the study. These seven factors included advice seeking, employment prospects, campus life, quality of teaching and learning resources, person based institutional outreach, electronic based institutional outreach and, policies and procedures for admission. Based on the findings, implications for policy and practice were discussed and appropriate recommendations were made. / Educational Leadership and Management / D. Ed. (Education Management)