The purpose of this study was to expand our understanding of the utility of identification in the reduction of out-group derogation. Specifically, this research examined the extent to which individuals can be persuaded to identify with members of a perceived out-group, particularly through the use of online games. Spent is an online, point-and-click game that places users in the role of the working poor. Spent was used to test the potential of serious or prosocial games to increase players’ identification with a group of people who are often on the fringes of social acceptance. Specifically, this research (a) developed a new measurement of cause identification, the Identification with Perceived Out-Group Scale (IPOGS), (b) tested the validity and reliability of the IPOGS, and (c) examined the change in identification with America’s poor after playing the online game Spent. Following a pilot test of the Identification with Perceived Out-Group Scale, 55 young adults (ages 18-35) were recruited to participate in a quasi-experiment. Initially, participants completed the IPOGS and then played the online game Spent. Upon completion of the game, participants took the IPOGS again. Participants were also asked questions about their game play experience and basic demographic information. Results indicate that individuals who had lower levels of identification with America's poor had significantly higher levels of identification after playing the online game. The increase in identification was evidenced in a greater perception of common interests and values, greater affective attachment, and greater willingness to interact with the working poor after playing Spent. These findings suggest that nonprofit organizations may find online gaming beneficial when trying to cultivate identification with their causes, particularly among young adults.

Whereas prior research on artificial intelligence has dealt with automation in fields like medicine, engineering, and computer science, this research study seeks to answer the question, “To what extent can AI be creative in the context of content strategy?” To answer this, this study employs content analysis using 16 online news and blog articles from primarily marketing organizations to identify and explain key variables surrounding the relationship between the computer and the creative professional. This study has found that the core belief that AI will play the future role of creative assistant in the context of content strategy is shared among many online marketing publications. As AI becomes increasingly capable of taking on lower level creative tasks such as content organization, ideation, basic copywriting, and photo editing, many believe this will open up more time for content strategy professionals to accomplish more creatively demanding, big picture tasks.

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This study determines the religious differences associated with the perceptions, intentions, and usage of online dating amongst emerging adults. Symbolic interaction theory informs how the symbols associated with online dating impact perceptions, intentions, and usage among a sample of 447 emerging adults, between 18-30 years of age. More religious individuals were found to typically use online dating less, have more negative perceptions, and hold more concerns about online dating, showing that religious beliefs and norms may still associate online dating as a sexual culture rather than a method for finding dating or long-term partners. The association of religiosity and resultant relationships was found to be mediated by frequency and concerns about online dating, but not perceptions. As technology continues to grow and online dating expands to become more acceptable, more online dating sites related to specific intentions will likely arise. Implications for practitioners and future research are provided.

The rate of thyroid cancer diagnosis has risen, and researchers' findings point to improved diagnostic testing and overdiagnosis as well as increases in actual incidences as the reasons behind this rise. With improved treatments and testing methods, the number of thyroid cancer survivors has also increased. Thyroid cancer presents challenges to coping and can cause significant stress in an individual's life. More specifically, anaplastic thyroid cancer (ATC) creates complicated challenges for patients and survivors. The problem is patients need support during diagnosis and treatment when adjusting to their 'new normal' and may be reaching to Internet based social support groups to gain health information. Lazarus's transactional theory of stress and coping formed a framework for this generic qualitative exploration of the types of support and information ATC patients and survivors receive through participating in an online Facebook support group. Thematic content analysis was conducted on archival data collected from the group over 4 months, namely 2,384 posts created by 166 group members. From this analysis, a picture relevant to all group participants was developed to include themes found among the data. Themes of emotional, informational and spiritual support emerged as well as the significance of using emojis as symbolic expressions of support. Implications for social change include expanding the theoretical knowledge of the ATC patient and survivor experience and the types of support available in online environments. This knowledge can lead to positive social change in terms of improving support resources, which may help in recovery from ATC; lessening the burden on patients, families, providers, insurance, the healthcare system, and our society as a whole.

There is a growing need to understand and identify overarching organizational requirements for cybersecurity defense in large organizations. Applying proper cybersecurity defense will ensure that the right capabilities are fielded at the right locations to safeguard critical assets while minimizing duplication of effort and taking advantage of efficiencies. Exercising cybersecurity defense without an understanding of comprehensive foundational requirements instills an ad hoc and in many cases conservative approach to network security. Organizations must be synchronized across federal and civil agencies to achieve adequate cybersecurity defense. Understanding what constitutes comprehensive cybersecurity defense will ensure organizations are better protected and more efficient. This work, represented through design science research, developed a model to understand comprehensive cybersecurity defense, addressing the lack of standard requirements in large organizations. A systemic literature review and content analysis were conducted to form seven criteria statements for understanding comprehensive cybersecurity defense. The seven criteria statements were then validated by a panel of expert cyber defenders utilizing the Delphi consensus process. Based on the approved criteria, the team of cyber defenders facilitated the development of a Comprehensive Cybersecurity Defense Framework prototype for understanding cybersecurity defense. Through the Delphi process, the team of cyber defense experts ensured the framework matched the seven criteria statements. An additional and separate panel of stakeholders conducted the Delphi consensus process to ensure a non-biased evaluation of the framework. The comprehensive cybersecurity defense framework is developed through the data collected from two distinct and separate Delphi panels. The framework maps risk management, behavioral, and defense in depth frameworks with cyber defense roles to offer a comprehensive approach to cyber defense in large companies, agencies, or organizations. By defining the cyber defense tasks, what those tasks are trying to achieve and where best to accomplish those tasks on the network, a comprehensive approach is reached.

This study examines factors associated with the frequency with which users of location-based social networks (LBSNs) "check-in" with their "friends." In addition to a variety of control factors (i.e., sex homophily, race homophily, geographic proximity, length of friendship, and "friendship" type, including non-romantic friend, romantic partner, and family), the central factors of interest were users' background and attitude homophily with, and relational closeness to, their "friends." Results demonstrate that relational closeness and "friendship" type (i.e., romantic partner) were significantly, positively associated with "check-in" frequency.

Over the last 15 years there has been a dynamic shift within the fitness industry, particularly for women. For decades, women were expected to participate in aerobic-based workouts and maintain a thin figure. This thin ideal has been harmful to women and contributed to low levels of self-esteem. CrossFit diverges from aerobics by encouraging strength training and teaching women that workouts can be functional, and beauty does not only lie in one’s aesthetics. The emergence and growth of CrossFit is shifting fitness-related gender norms and expectations, and possibly contributing to higher levels of self-esteem in women. This shift has become more apparent and visible though the growth of social networking sites like Instagram. Since Instagram is a photo- and video-based platform, there are significant opportunities for social comparison. Therefore, researchers should attempt to better understand how women in CrossFit engage with Instagram, and more specifically, how social comparison mediates self-esteem. This research gained insight into CrossFit—a fitness program dominating worldwide and challenging harmful social norms for women within the fitness industry—by examining how women CrossFitters engage in social comparison on Instagram. This research fills a much-needed gap because there is a lack of research on women CrossFitters, Instagram, and social comparison. The researcher administered a survey consisting of seven scales and 72 questions throughout the greater Sacramento area measuring social comparison habits, self-esteem, superiority, and Instagram use among women CrossFitters. The researcher used correlation analysis to answer the proposed hypotheses. Although the collected data did not fully support all hypotheses, the research produced significant results and implications that contribute to a better understanding of the current state of the fitness industry, Women CrossFitters’ use of Instagram, and social comparison.

Participatory democracy depends on formations of community and social relations, places and spaces for critical discourse, and the organizational and technical capacity for collective action. This study seeks to better understand how these processes are at work in the virtual realm, and more broadly examine the changing nature of political information and discourse in the online context. Toward this end, I examine two sites that embody different yet highly successful models of user participation, collective content production, and increasingly, political action: the political blogging community of Daily Kos and the social news site Reddit. This study is based on three broad theoretical frameworks of community, discourse, and action. I use work by Michele Willson (2006) to explore how community exists in the virtual realm. Drawing upon the scholarship of Jurgen Habermas (1991) and more recent adaptations and extensions of Habermasian public sphere theory from Aaron Barlow (2006), I ask can online communities set the foundation for a public spheres, and if so, how do they function as virtual public spheres? Building upon understandings of online community and virtual public sphere(s), I utilize work by Manuel Castells (1997) and Jeffrey Juris (2005) to understand how community and discourse can enable collective action. These lines of analysis provide the structure through which I examine Daily Kos and Reddit. Using ethnographic methods, I place the voices and perspectives of users within this theoretical structure to produce a comprehensive look at the function of collaborative online political information communities.

I collected forty-two e-mail forwards over the course of four months, and from those I formulated a framework that adapts existing theory in collection and study of real-world folklore to the emerging folk communities that exist on the internet. Through this analysis I prove that the same genres of folklore that is routinely collected by folklorists have been adapted to fit the digital environment of the internet. I then use the framework that I lay out to perform a study of the e-mails themselves.