The purpose of this study was to examine faculty members' perception of the status of technology support and services, their attitudes towards the incorporation of technology in general and with specific applications, and the barriers they perceive to technology use. Additionally, the study focused on the association among the predictor variables of faculty members' gender, age, professional status, years of higher education teaching experience, and tenure versus nontenure status with their degree of technology use. An online survey was designed to collect data to address the research questions in the study. The survey consisted of 44 questions, including areas for comments. Two-hundred ninety faculty members out of a possible 867 responded to the survey. Based on the results, conclusions have been drawn. According to the literature, the results of this study both contradict and support previous studies. Dimension 1, perceived technology support and services, and Dimension 2, perceived barriers to technology use, provided no significant difference when considering the demographic variables of age, gender, years of experience, faculty rank, and tenure versus nontenure status. Though, Dimension 3, attitudes towards the use of technology and specific applications, provided no significant difference when considering the demographic variable of age, faculty rank, and tenure versus nontenure status but there was a slight indication of significance based on years of experience. In addition, gender differences appeared among attitudes toward the use of technology and specific applications. Based on the results, females have been shown to have better attitudes toward the use of technology and specific applications, an area historically dominated by men. Also, faculty members with 1-9 to 10-19 years of experience have better attitudes toward the use of technology. While faculty members with 20 or more years of experience attitude is not significantly affected by years of experience. Additional research needs to be established to include: 1) research faculty members in other southeast states to determine whether or not findings from this study could be generalized, 2) research to include all community colleges within the Tennessee Board of Regents higher education system, and 3) research faculty members responses regarding community colleges role in providing technology training.

Modern organizations face many significant challenges because of turbulent environments and a competitive global economy. These competitive demands have forced many organizations to increase levels of flexibility and adaptability through the use of virtual environments, and global teams are prevalent in business organizations. Although significant research has been conducted on virtual teams, the development of shared understanding among the members of these teams has not been studied adequately. Time/space barriers, communication complexities, and team diversity hinder the development of shared understanding in these teams. Based on the Media Synchronicity Theory (MST), a new theoretical model was created that used the constructs use of communication media, mode of interaction and team diversity to ascertain the influence shared understanding in global virtual teams. Additionally, the research model examined the relationship between shared understanding and team performance. The developed, web-based survey measured the participants’ use of communication media, mode of interaction, diversity, shared understanding, and team performance in virtual environments. The survey was administered through SurveyMonkey and distributed to a pool of opt-in respondents from firms with virtual teams. A total of 118 respondents participated in the study. The findings of this study indicate that use of communication and familiarity with systems are strong determinants of shared understanding, and subsequently shared understanding is a strong predictor of team performance. The study also indicates that mode of interaction is less of a predictor of shared understanding, and that cultural diversity, modified diversity construct, did not influence shared understanding. As virtual teams continue to proliferate, executive leaders and managers must ensure that teams and environments are designed for collaboration through use of communication technologies that promote synchronicity, and that its members are familiar with systems which subsequently promotes shared understanding.

Since the late 20th century, nature-based tourism, an alternative to mass tourism with a focus on natural environments, has steadily grown in popularity. Nature-based tourism areas are considered a platform for informal education and exemplify principles of environmental stewardship and conservation. Iceland, an island nation in the North Atlantic, is one area of the world that has seen dramatic growth in its nature-based tourism industry in recent years; tourists are drawn to Iceland in numbers five times the total population of the Country. The pressures of economic development have resulted in the continued promotion of Icelandic tourism, and, subsequently, the rapid, sometimes detrimental, development of tourist destinations. This study used a triangulated mixed methods approach including post-visitation assessments, mobile eye-tracking (MET), GPS footpath collection, and observational analysis to assess visitor experience and behavior in two popular Icelandic tourist destinations: Sólheimajökull and Þingvellir. Through the use of MET, a greater understanding of visitor behavior was developed in these areas. Results suggest that the infrastructure development which has occurred at Þingvellir is effective at managing tourist behavior; however, the less developed and more authentic environment of Sólheimajökull appeals more to visitor expectations of Icelandic tourism. Observing the strengths and weaknesses of the study sites revealed ways to guide the future development of the sites in ways that promote both education and conservation. Furthermore, the critical evaluation of the original methodology developed for this study also presents a technique by which the development of other nature-based tourism destinations can be assessed.

Using an adaptation of O’Connor and Shumate’s (2018) theoretical propositions, this research examines interorganizational communication through the lens of multidimensional networks. Twitter data was crawled from a selection of emergency management organization accounts to measure affinity, representational, flow, and semantic networks. These data included the organizations’ followed accounts, retweets, replies, and mentions. A thematic analysis of the organizations’ mission statements was also conducted in order to inform the examination of the semantic networks. The results show a significant relationship between the number of accounts an organization follows and the likelihood of having its message shared. This research provides a further theoretical application of a network analysis method of studying interorganizational communication as well as a practical application for organizations seeking to increase their engagement on Twitter.

Over the past few years, video games have served as a catalyst for virtual reality (VR) technology to become more accessible to the average consumer, resulting in an increased interest in VR’s potential applications across several disciplines. To best capitalize on these applications, however, researchers require a thorough understanding of the user’s experience in virtual environments. And while many studies on VR experiences tend to focus on presence, video games offer another angle of approach: immersion. This study uses both qualitative and quantitative methods to examine the relationships between the VR experience of presence and the gaming experience of immersion. First, a focus group of individuals with VR gaming experience explored variables impacting presence. Then a survey questionnaire consisting of items from the multimodal presence scale (MPS), Jennett et al.’s (2008) immersion questionnaire, and the focus group was distributed online. Finally, the collected data was analyzed using factor analysis and linear regression to explore the relationships between presence and immersion. Results of the analysis identified involvement to be an important factor impacting a user’s perceived presence in a VR gaming experience.

A new trend is emerging, seeking to recognize the benefits of and encourage the use of public transportation. In the past, public transit agencies have not directed much energy or focus at marketing, seeking to use limited funds elsewhere. “The common perception is that money spent on marketing would be better spent on transit systems themselves…over time, a sustained investment in marketing increases the number of people who use transit. Increased ridership leads to increased revenue, and ideally, an increase in service to match the new demand” (Arpi, 2009). Even as marketing gains importance in the public transit world, questions remain as to how to make effective marketing choices for the public transit market. This report explores public transit marketing, and its application to the San Luis Obispo Regional Transit Authority. The San Luis Obispo Regional Transit Authority (RTA) provides regional public transportation service throughout San Luis Obispo County. Case study interviews, conversations with RTA, and review of academic and professional sources have supplied information and guidance on these questions. An interview with RTA was conducted to establish goals and guiding research questions for the exploration of marketing. A literature review provided a context of the field, through professional, academic, news, and media pieces. The research questions were explored through case study examples, in the form of interviews with Intercity Transit (Olympia, WA) and Orange County Transportation Authority (Orange County, CA). Further analysis of 2011 ridership survey data provided an additional level of information to consider. The research methods resulted in a range of findings that are applicable to RTA. The report concludes with the following recommendations for marketing RTA: 1. Focus on consistent branding. 2. Establish a system of more detailed ridership information. 3. Identify segments and direct messages. 4. Further develop new technology and social media tools.

U.S. advertisers spent over $2 billion on sporting events in 2014 directing advertisements towards consumers through digital devices used such as televisions, computers, smartphones, and tablets. The purpose of this cross-sectional study was to identify motivation factors that predict the intention to view sports content on digital devices. Knowing such factors is important for advertisers to prioritize distribution channels. Uses and gratification theory formed the theoretical framework for the study. The methodology adapted a survey that encapsulated 9 motives. The research questions examined what motives influenced sports viewership, what motives predicted the intention to view specific sports content, and the differences in viewing intention across sports content types. Data were collected through a survey administered to a qualified random sample of U.S. respondents with 525 responses received. Data were analyzed using exploratory factor analysis to group the questions into motivation factors, multiple linear regression to determine the significance of these factors in predicting viewership intent, and nonparametric Friedman testing to determine what demographics influenced viewership. Findings included: (a) 8 factors explained 76% of the variance; (b) 8 motives were significant in predicting viewership intention, with Escape (β = .714) ranking the highest; and (c) younger viewers had a greater intent to consume content on digital devices other than television, with smartphones (M = .73) ranking the highest. Social change benefits include: (a) sports content providers and advertisers could target the right content and advertisement to maximize viewership retention and revenue, and (b) users could view their desired sports content on their chosen device.

This is an investigation of the diffusion of new information and communication technologies (ICTs), particularly the Internet, by community broadcasting organisations. In order to understand ICT diffusion processes in community radio stations, this study focuses on a particular project which saw a large scale diffusion of Internet technologies across Australian community radio stations at the beginning of 1998. The Community Access Network (CAN) project was an initiative of the Australian government, and saw funding for the provision of an Internet ready computer to every licensed community radio station in Australia. In approaching this subject, this research employed social constructivist assumptions, expecting that ICT use, and in particular the CAN workstations, would vary from station to station, reflecting the cultural and organisational conditions in each environment. As such the study aimed to understand the ways in which ICT technologies have been used and understood by community ralo station management and their participants. Since community radio stations are organisations, this study employed Everett Rogers' framework for understanding diffusion of innovation processes within organisations, acknowledging that organisational variables act on innovation behaviour in a manner over and above that of the aggregate of individual members of the organisation. This approach provided scope for the investigation and comparison of organisational factors, as well as meaning making on the part of individual participants. The research was based on data collected from two case studies, chosen on the basis of their divergent social, cultural and organisational environments; 4EB in Brisbane, a metropolitan, ethnic community radio station; and 2NCR-FM in Lismore, a regional, generalist community radio station. Ethnographic methods of observation and interviews were employed to collect qualitative data, providing insider accounts of community broadcaster's use, experience, and understanding of the new technologies in their day-to-day broadcast practices. By looking at two different community radio stations, this research acknowledges points of similarity and difference across these organisational situations, identifying factors that contribute to variation in technology take-up in particular station programming emphasis, perception of need, organisational resources, role of innovation champions, training, ICT policy and broadcaster variables. Evidence drawn from these case studies, and the specific ICT investigated, contributes to a general understanding of factors in the diffusion of ICT technologies across the community broadcast sector, providing a frame of reference for anticipating subsequent innovation diffusion. In particular, there are implications for future diffusion projects which plan to deploy new technologies across the community radio sector. It also contextualises community broadcasting and ICT use within the field of new technology uptake by broadcast sectors in general.

In an effort to better understand retention, a survey was developed to ask students at a southern land-grant university how they communicate with each other. Communication Infrastructure Theory (CIT) was previously used to identify communication networks in urban neighborhoods. My thesis adapted this theory and networks to identify the strength of three communication techniques of college students and how it effects a student’s sense of belonging which can impact that student’s intent to stay in school.

The uses and gratifications approach places power in the hands of the audience and is a helpful perspective when trying to understand media usage, exposure, and effects. However, while the uses and gratifications approach has been applied regularly to traditional media, research explaining why people use new social media networks as well as the gratifications they obtain from them is scarce at best. This thesis provides a comprehensive overview of the uses and gratifications approach as well as the current literature about social media networks. An argument is built within the thesis to study Twitter as one social media network through the uses and gratifications theoretical lens. Research questions are provided and a survey of 216 college undergraduates was conducted. Results show that people use a variety of Twitter functions, that the gratifications sought from Twitter are not the gratifications obtained from Twitter, and that people are careful about the types of information they share on the social media network. Additionally, results suggest that Twitter users obtain more gratifications from the passive functions of Twitter rather the active functions in terms of relational maintenance and entertainment. Limitations of the study and suggestions for future directions are also provided.