National Sun Yat-Sen University (NSYSU) is one of the research universities in Taiwan. For becoming a world-class university, NSYSU developed a "five-year development plan". The "deepening concern" as one of the main idea. Therefore, The Media Relations of NSYSU published "Hamasen News" in April, 2010 .It used the resources of NSYSU to provide public information about Hamasen area for people, hoping to enhance the good image of NSYSU. In academic view, this study used Keller (1993) dimensions of brand knowledge perspective to verify Hamasen News would make a positive impact on brand image of NSYSU. According to this purpose, this study developed a research framework, and used SPSS17.0 for data analysis to detect the independent variables(brand associations and brand attitude), whether affect dependent variables(the brand image of NSYSU). In addition, this study is hoping to understand the differences in demographic whether cause the differences in the brand image of NSYSU. The results found that in the functional and experiential brand association and brand attitude can predict the brand image of NSYSU significantly. In demographic variables, different levels of education and respondents will be different levels of the brand image of NSYSU.

Thesis (Ph. D.)--University of Hawaii at Manoa, 2005. / Includes bibliographical references (leaves 266-287).

While localism is a particularly important aspect of Congress' mandate that broadcasters serve "the public interest, convenience or necessity," the history of US radio broadcasting exhibits persistent tensions between nationalism and localism, which have intensified in recent decades. Current concerns about the loss of localism in US radio broadcasting invite us to reinterpret US radio history from a local perspective. This dissertation traces the tensions between localism and nationalism in US radio broadcasting through four forms of radio broadcasting constructed specifically to serve localism and the public interest: the 10-watt Class D license, full power public radio as typified by National Public Radio, the Low Power FM (LPFM) license established in 2000, and the controversial use of low power radio by religious broadcasters. The Class D license, US public radio, and LPFM all originated with the stated objective of serving the public in meaningful ways which commercial broadcasting cannot. Yet to date, each of these has failed to meet this goal, whether due to legislative action, organizational failure or conflict amongst broadcast entities. Further, each of these case studies illustrates the conflict between nationalism and localism ever-present in efforts to establish radio broadcasting services that adequately and meaningfully serve local publics. Through a critical-historical analysis of the tensions between nationalism and localism in US radio broadcasting, this dissertation offers an understanding for the reasons and implications of the continued failure of radio's ability to serve local communities in the United States. In doing so, I look to the failures of the past to suggest how we may revise the current LPFM license to effectively serve local publics.

The first encounter with the ¡§Green Map¡¨ was astonishing because it entailed learning about our environment through caring for the land and the ecosystem. Such a simple tool, and yet it activates a wonderful power and becomes a long and lasting effect. Through the process, the researcher became a promotional instructor and set the research goal as the effects of the ¡§Green Map.¡¨ The literature review on the ¡§Sense of Community¡¨ reveals that most concentrate on dissecting the formation of the sense of community. The researches often look into the various factors that affect the sense of community. The goal of this research was to see the effects of drafting the ¡§Green Map¡¨ on the ¡§sense of community¡¨ through the viewpoint of a ¡§community medium.¡¨ It further compared the different results obtained from a ¡§country-style community¡¨ (the ¡§Zhu-wei Community¡¨) and a ¡§city-style community¡¨ (the ¡§Fu-shan Community¡¨) during the same process of drafting the ¡§Green Map,¡¨ both during and after the process. The sampling masses of this research were the ¡§Zhu-wei Community¡¨ (a country-style community) and the ¡§Fu-shan Community¡¨ (a city-style community). General analyses revealed the differences in the sense of community by pre- and post-tests were more uniform for the residents of the Zhu-wei Community and more diverse for those of the Fu-shan Community. The induced effects after the drafting of the Green Map were evident in ¡§Community Participation,¡¨ ¡§Community Identity,¡¨ and ¡§Neighborhood Interaction¡¨ for the Zhu-wei Community; and were significant in ¡§Community Participation¡¨ and ¡§Community Identity¡¨ for the Fu-shan Community. Post-test feedback revealed clearly that for both Zhu-wei Community and Fu-shan Community, participants all agreed that the drafting of the Green Map affected the sense of community. This is especially true for ¡§Environmental Thinking,¡¨ ¡§Environmental Sustainability,¡¨ ¡§Activity Participation,¡¨ and ¡§Community Identity.¡¨ The results indicated a high degree of change in recognition. In general, the scale of the change is greater in the Zhu-wei Community than in that of the Fu-shan community. This research concluded that the ¡§Green Map¡¨ showed significant impact on the ¡§sense of community.¡¨ The results are beneficial to the current simple and effective way of promotion by using the ¡§Green Map¡¨ as the medium to concentrate the sense of community. It is advised that in order to push policies forward, the training programs on the macro-construction of communities should include promotional courses on the ¡§Green Map¡¨ and to cultivate seed instructors to serve as promotional manpower.

Thesis (Ph. D.)--University of Hawaii at Manoa, 2005. / Includes bibliographical references (leaves 266-287). / Also available by subscription via World Wide Web / vii, 287 leaves, bound 29 cm

AbstractThe main import of this case study is to understand how community radio has contributed to peace in the aftermath of the genocide in Rwanda which in essence was the massacring of the Tutsi and Hutu moderates by Hutu extremists. The inquiry embraces the citizen participation theory and a rhizomatic approach to the study of community media as its analytic lenses. This task is accomplished through expert interviews with community media practitioners. The main research question for the study is; How has community radio contributed to peace building in post-conflict Rwanda? A subsidiary question is posed: How have changes in post genocide Rwanda´s media environment impacted the operations of community radios? These questions are important in post-conflict Rwanda where one ethnic group fought the other aided by the radio amidst accusations and counter accusations of marginalisation in developmental matters and political influence.The study finds that community radio has contributed to peace by defining community in terms of region and not defining the concept along the same ethnic lines that have proven to be problematic in the past They have instead placed emphasis on homogeneity e.g. same language and culture rather than difference and have adopted a new narrative to describe the socio-economic challenges of the Rwandan people. A platform for citizen participation was created for people to share experiences and resolve disputes and regular reconciliatory messages pass through the airwaves. While there have been challenges with the restructuring of the media-legal framework which in the eyes of some resulted in too harsh media laws and strict government control, community media is one of the major benefactors of the changes. A measure of decency was established.

The objective of this study was to investigate whether community print media is fulfilling its developmental mandate in society using a comparative study of Alex News and Greater Alex Today community newspapers. This study is as the result of an outcry from various stakeholders claiming that community print media is no longer playing its developmental role in society due to the impact of structure and agency. They also claim that community media is no longer representing the interests and needs of the communities that it serves and lacks community participation. There are also concerns that community print media is no longer serving historically disadvantaged communities and is failing in its role to disseminate information in the community. They claimed that the control and ownership of community media is not in the hands of the community that it is supposed to serve, but in the hands of outsiders who are after business opportunities and profit-making. The qualitative research method was used for this study and the findings correlated with the literature reviewed. It concluded that the constraints of structure and agency is shaping the role of community media in society. Based on these findings the research recommends that government should assist the community newspapers by providing a subsidised printing machine that can be placed in a central place for easy access by the community newspapers. It also recommends that the community newspaper should transform from the traditional newspaper print to digital media to cut the printing costs and that the government should allocate more funds to MDDA. / Communication Science / M.A. (Communication Science)

Armed, illegal non-state actors control small but important sectors of both Brazil and Colombia. In these two countries, traffickers and large gangs concentrated in urban (and, in Colombia's case, also rural) areas clash heavily with state security forces, dominate significant numbers of the urban poor, and play a large, threatening role in the public's imagination. Some vital research has been done on the political and sociological dynamics within the zones controlled by these actors, but there is less in the literature that deals with the specific activities of community media and their relations with the ruling gangs and with local residents. This dissertation focuses on two community media groups, one in Bogotá, and one in Rio de Janeiro, both of which operate in informal urban slums controlled by gangs. It argues that in both cases these groups provide some checks to manifestations of authoritarian aggression, the infliction of arbitrary violence on residents and the climate of fear promulgated by the armed actors in these communities. These community media groups are able to do this by capitalizing on community resistance, by building informal relations and networks with gang membership, and by mobilizing notions of political legitimacy. / acase@tulane.edu

Armed, illegal non-state actors control small but important sectors of both Brazil and Colombia. In these two countries, traffickers and large gangs concentrated in urban (and, in Colombia’s case, also rural) areas clash heavily with state security forces, dominate significant numbers of the urban poor, and play a large, threatening role in the public’s imagination. Some vital research has been done on the political and sociological dynamics within the zones controlled by these actors, but there is less in the literature that deals with the specific activities of community media and their relations with the ruling gangs and with local residents. This dissertation focuses on two community media groups, one in Bogotá, and one in Rio de Janeiro, both of which operate in informal urban slums controlled by gangs. It argues that in both cases these groups provide some checks to manifestations of authoritarian aggression, the infliction of arbitrary violence on residents and the climate of fear promulgated by the armed actors in these communities. These community media groups are able to do this by capitalizing on community resistance, by building informal relations and networks with gang membership, and by mobilizing notions of political legitimacy. / acase@tulane.edu

This is an investigation of the diffusion of new information and communication technologies (ICTs), particularly the Internet, by community broadcasting organisations. In order to understand ICT diffusion processes in community radio stations, this study focuses on a particular project which saw a large scale diffusion of Internet technologies across Australian community radio stations at the beginning of 1998. The Community Access Network (CAN) project was an initiative of the Australian government, and saw funding for the provision of an Internet ready computer to every licensed community radio station in Australia. In approaching this subject, this research employed social constructivist assumptions, expecting that ICT use, and in particular the CAN workstations, would vary from station to station, reflecting the cultural and organisational conditions in each environment. As such the study aimed to understand the ways in which ICT technologies have been used and understood by community ralo station management and their participants. Since community radio stations are organisations, this study employed Everett Rogers' framework for understanding diffusion of innovation processes within organisations, acknowledging that organisational variables act on innovation behaviour in a manner over and above that of the aggregate of individual members of the organisation. This approach provided scope for the investigation and comparison of organisational factors, as well as meaning making on the part of individual participants. The research was based on data collected from two case studies, chosen on the basis of their divergent social, cultural and organisational environments; 4EB in Brisbane, a metropolitan, ethnic community radio station; and 2NCR-FM in Lismore, a regional, generalist community radio station. Ethnographic methods of observation and interviews were employed to collect qualitative data, providing insider accounts of community broadcaster's use, experience, and understanding of the new technologies in their day-to-day broadcast practices. By looking at two different community radio stations, this research acknowledges points of similarity and difference across these organisational situations, identifying factors that contribute to variation in technology take-up in particular station programming emphasis, perception of need, organisational resources, role of innovation champions, training, ICT policy and broadcaster variables. Evidence drawn from these case studies, and the specific ICT investigated, contributes to a general understanding of factors in the diffusion of ICT technologies across the community broadcast sector, providing a frame of reference for anticipating subsequent innovation diffusion. In particular, there are implications for future diffusion projects which plan to deploy new technologies across the community radio sector. It also contextualises community broadcasting and ICT use within the field of new technology uptake by broadcast sectors in general.