Made available in DSpace on 2016-08-03T12:31:12Z (GMT). No. of bitstreams: 1 Josias Ricardo Hack.pdf: 601518 bytes, checksum: d39627021f7d67d5a50fbda4654ffc83 (MD5) Previous issue date: 2004-12-08 / This dissertation examines the teaching communication process for the multimedia mediation of knowledge. The objective of this research is to point out that the qualification of teachers in Distance Education promotes the development of a new teaching attitude towards Higher Education and that it provides opportunities for reflection and improvement of communication practices through the use of ICT Information and Communication Technologies. In order to reach this objective several theories from the Communication and Education fields, connected to other areas of knowledge, were considered. The research method utilized was the Case Study on the qualification of teachers in Distance Education, proposed by UNOESC University of West Santa Catarina between 2002 and 2004. It is important to note that this study is not an isolated topic since it is embedded in the multimedia mediation of knowledge. The unique contribution of this work is based on the communicational process of the teachers who adopt Distance Education strategies in the Higher Education which was found to be different from that adopted in a face-to-face setting. During this study it was observed that it is necessary to prepare teachers so that they can change their communicational attitude towards Distance Education. In the last chapter of this dissertation a continuing qualification program for teachers through Distance Education is proposed. This program is based on the principles of criticism, creativity and contextualization keeping in mind that the teacher as a learner of multimedia mediation is the focus. / Esta tese trata do processo comunicacional docente para a mediação multimidiática do conhecimento. O objetivo é demonstrar que a capacitação de professores em EAD Educação a Distância promove o desenvolvimento de uma nova postura docente para o ensino superior que possibilita reflexões e melhorias da prática comunicacional do professor pela utilização das TIC Tecnologias de Informação e Comunicação. Para alcançar este objetivo parte-se de referenciais teóricos das ciências da Comunicação e Educação, interconectados com outras tessituras do conhecimento. O método de pesquisa utilizado é o Estudo de Caso, que versou sobre a capacitação em EAD promovida pela UNOESC Universidade do Oeste de Santa Catarina entre os anos de 2002 e 2004. Destaca-se que o estudo nunca foi um tema isolado, afinal, está ancorado no hipertexto da mediação multimidiática do conhecimento. A originalidade do trabalho fundamentou-se no reconhecimento de que o processo comunicacional docente que utiliza estratégias de EAD no ensino superior, em um ambiente onde o conhecimento é mediado de forma multimidiática, é diferente daquele que acontece na aula presencial. Assim, durante a pesquisa foi possível demonstrar que é necessário formar o professor para assumir uma postura comunicacional diferenciada. Ao final, propõe-se um programa de capacitação continuada de docentes em EAD, sedimentado nos princípios da criticidade, criatividade e contextualização. O foco principal é o professor, aprendiz da mediação multimidiática e a capacitação continuada para a otimização do processo comunicacional docente no ensino superior presencial e a distância.

Tese (doutorado)—Loughborough University, 1999. / Submitted by Guimaraes Jacqueline (jacqueline.guimaraes@bce.unb.br) on 2009-10-22T14:59:00Z No. of bitstreams: 1 Tese_SelyMariadeSouzaCosta.pdf: 1263100 bytes, checksum: 030a67910c2dbe90f6ae360eba125829 (MD5) / Approved for entry into archive by Luanna Maia(luanna@bce.unb.br) on 2009-10-22T15:21:43Z (GMT) No. of bitstreams: 1 Tese_SelyMariadeSouzaCosta.pdf: 1263100 bytes, checksum: 030a67910c2dbe90f6ae360eba125829 (MD5) / Made available in DSpace on 2009-10-22T15:21:43Z (GMT). No. of bitstreams: 1 Tese_SelyMariadeSouzaCosta.pdf: 1263100 bytes, checksum: 030a67910c2dbe90f6ae360eba125829 (MD5) Previous issue date: 1999-10 / Made available in DSpace on 2010-09-09T14:33:18Z (GMT). No. of bitstreams: 6 Tese_SelyMariadeSouzaCosta.pdf.txt: 662926 bytes, checksum: 03ac46f80ff56f6ab89e0a860de831e2 (MD5) Tese_SelyMariadeSouzaCosta.pdf: 984432 bytes, checksum: 83a6fae82d492d57a1daa0845c6cefc4 (MD5) license.txt: 1872 bytes, checksum: 9f7b0e47c2591724e28208a5d26b99e1 (MD5) license_rdf: 12170 bytes, checksum: 28c18d8d50ea5f68c8c3d89546d38e8d (MD5) license_text: 18994 bytes, checksum: d9d7893cee740d89f0fa03cf8c1b2169 (MD5) license_url: 49 bytes, checksum: fd26723f8d7edacdb29e3f03465c3b03 (MD5) Previous issue date: 1999-10 / The study aims to see whether there are differences in the nature and patterns of computer usage for communicating research between disciplines in the social sciences in Brazil and, if so, whether they can be related to factors which can affect the process of communication. The theory embedded in the research model states that pressures that accompany the introduction of information technologies into a university environment are significant factors in the use of such technologies. These pressures produce differences in the communication process itself. Furthermore, there may also be a relationship between individual factors and the use of IT for communication. The research data were collected via a survey using two instruments. Firstly, mailed questionnaires were sent to 760 academic researchers in sociology and economics in Brazil, working in post-graduate programmes. A response rate of 64.1 percent was achieved. Secondly, 36 interviews were carried out with a sample of the most productive researchers in the two subjects studied. The interview sample included both respondents and non-respondents to the questionnaire. A small sample of 11 British academic researchers was included in the interview survey, in order to allow comparisons and see whether Brazilian academics lag behind IT front-runners. Data collected revealed that there is an impact of computer usage on the scholarly communication process, especially in terms of informal communication. Such an impact can be related to changes in the social interactions that underlie knowledge creation among researchers, and also relates to differences in patterns and processes of computer usage between the chosen disciplines. Formal communication has experienced a gradually growing impact by electronic media on the well-established print environment, with the likely co-existence of the two media for some time to come. The results obtained showed that Brazilian researchers do not lag behind the British ones. Not many differences, but most similarities were found between economists and sociologists in both Brazil and the UK.

Today, everybody is subject to plenty of communication messages. Because of this situation firms' task becomes more difficult in finding new ways of contact with their customers. That is to say that current communication channels are glutted. This diploma thesis argues an origin of a successful communication strategy, the reason for growing importance of strategic planning and also how the communication strategy fits into a hierarchy of company processes. This thesis also contains a more detailed analysis of Integrated Marketing Communications concept (IMC) as a means of effective communication with not only chosen target audience, but also with company employees and the others concerned. Theoretical conclusions are accompanied by opinions of prominent communications experts from agencies participating in Asociace komunikačních agentur (The Association of communication agencies). These views are concerning development of communication planning under Czech conditions, practical utility of IMC and actual trends in marketing communications practice with regards to current economic situation.

Our society has become more and more digitalized and we have access to more information than ever before, which has had an effect on both our personal and professional lives. This change has naturally also changed the way in which organizations are structured and how they communicate – both internally and externally. Intranets, e-mail and other technical channels are an important part of most organizations in-house communication today.The aim of this study is to examine how the internal communication in a medium-sized firm, CranabSlagkraft in the north of Sweden, works. The focus in the study is on the existing intranet, and if there are any differences in the opinions between the firms leaders and the employees that works in the production. The empirical material is collected through semi-structured interviews with representatives for the employees as well as the leaders of the firm. Theories central for the study is organizational com-munication, including leadership and the communication process, information overload, prior research about intranets and its effects and James Carney’s theory about two contrasting ways to define communi-cation.The result of the study indicate differences in views on what communication is between the leaders of the firm and the employees in production, which affects how they experience the current routines for communication in the company. Those differences correspond in many ways James Carney’s theories about a transmission view of communication and a ritual view of communication. The result also gives an insight in how the introduction of digital technology can affect the existing communication struc-tures. In this case, for example, the company has a hierarchic communication structure, where the infor-mation travels vertically from top to bottom, which the introduction of an intranet did not change. This despite theories, like the push and pull models, that suggests that intranets make the communication more horizontal.

With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. Originating from this development was the concept of user-generated content (UGC), which implies that people were able to enrich each other’s user-experiences by sharing creative efforts and communicating openly (O’Reilly, 2007).   As Web 2.0 features continued to grow, marketers became aware of the opportunities this new development online created and how they could use it to their advantage (De Chernatony & Christodoulides, 2004). The development online however also faces companies with challenges, as consumers now are able to create and share opinions and thoughts about brands, which to an extent is uncontrollable by companies (Christodoulides et al., 2012). Just as marketer-controlled communication can create new brand associations in the minds of consumers, for better or worse - so can also externally-generated communication, such as brand-related UGC, do.   Knowing that consumers generally trust what other consumers say about products more than marketing communication (Cheong & Morrison, 2008; Song & Yoo, 2016), and that there does not exist much research on how consumers perceive brand-related UGC, this is a considerably important topic to study. A classic way of studying communication effectiveness is through credibility, which is argued to be a major determinant of whether consumers accept and adopt what is communicated (e.g. Hovland et al., 1953). Thus, the purpose of this thesis is to gain an understanding of how consumers assess credibility of brand-related UGC and furthermore, what their consequent responses are.   A qualitative approach was taken as the purpose is to gain insight rather than proving a point. The interviews were semi-structured and formed around three Instagram posts relating to a specific brand, which were deliberately chosen based on the content of the theoretical framework developed. Through using these example cases, interviewees’ first reactions could be captured and their reasoning around credibility could be followed and discussed.   The results from this study indicate that there exists a certain level of irritation as well as a scepticism towards brand-related UGC. This seem to stem from a suspicion that most content that promotes products and brands is part of sponsored collaborations, into which consumers put noticeably much distrust. Beyond questioning sponsorship, it was also found that the source played a particularly important role when assessing credibility. When a source is familiar, it is easier to determine credibility of brand-related UGC, and credibility furthermore increases with perceived expertise, attractiveness and trustworthiness. The channel through which a message is communicated also matters, as it is more difficult to be ingenuine through a video than an image or a text, which implicated that consumers may find videos more credible than other media formats. The message itself was also deemed to influence the credibility assessment, as the message was questioned both based upon common sense but also on knowledge and previous experience.   As for practical implications, this study indicates that encouraging or generating positive brand-related UGC through paid collaborations, is a balancing act, into which much consideration needs to be put. With the evident irritation that consumers feel when it comes to brand-related UGC, marketers should be careful to push too much positive brand communication onto the consumer, or it will turn negative. To come across as genuine, the “who”, ”what” and ”how” of communication should be carefully considered.

This final thesis deals with the communication strategy of Hervis Sport a móda s. r. o. The first part provides a theoretical framework for marketing communication, explains concepts such as marketing process management, marketing mix, communication mix and new trends in communication. The aim of this thesis is to suggest a new communication strategy based on analysis of current communication of Hervis and results of conducted survey. Description of Hervis is included in terms of its history, the international presence of Hervis subsidiaries, the contemporary marketing mix and the identification of Hervis' competitors.

The quality of a communication in every organization is shown in a level of management and influence the relationship among co-workers. All at once has an impact to general organization habit and undermines the processes. Leaving the old concept of a management of organization, considering communication as a direction flow, leads to raise an awareness of a communication process itself as well as of its conditions. The diagnostic helps to recognize the current situation and identify the problematic processes displayed in a communication process flow. The theoretical part of this dissertation is devoted to the topic of an Organization and its development with reference to communication. This supports the empirical part of the dissertation where the diagnostic of an organization realized in non-profit market segment organization is presented. The research work is focusing on two communication layers and brings the knowledge of either a communication process or its significant aspects as of management, organizing, planning and working processes. The recommendation for either optimization or change follows after identifying the problematic processes of a communication. The communication is apprehended in wider concept of an organization development which becomes a real improvement for examined kind of...

This thesis deals with communication process among staff in a nursing home (the facility requested not to be named). It deals as well with implementing change in the structure of multidisciplinary staff meeting in the same nursing home to improve team cooperation and to fulfill Standards for Quality in Social Services. In four chapters of the theoretical part, author follows introduction to the topic of human communication and intracompany communication to determine researched domain. For the same reason author later deals with subject of teams, it's creation, leadership and team roles. Third chapter pursues topic of meetings, their benefit, types and rules how to conduct an effective meeting. Theoretical part ends with contextualization of communication process within the Standards for Quality in Social Services. Practical part contains diagnostics of communication process among staff in a nursing home that showed the need to conduct change in the structure of multidisciplinary staff meeting. Other chapters deal with the process of the change from the stage of laying out the goal of the change, over diagnosis of the actual state of the meeting with the use of qualitative research to the phase of a creation of a new methodic directive for multidisciplinary staff meeting. Key words: communication...

Text in Afrikaans / In hierdie verhandeling word die aard van kommunikasie van die Lugmagbasis (LMB) Swartkop onder die loep geneem. Die outeur toon aan dat daar nie altyd duidelikheid is oor die aard van kommunikasie in militere instellings nie. Dit het die prikkeling gebied om die aard van kommunikasie in 'n militere installing te bepaal - in hierdie geval, LMB Swartkop. Die rede vir die studie is om kommunikasie as 'n interne organisatoriese reeling by die LMB Swartkop te ondersoek. Om die agtergrond tot die navorsing te bied, word die ekonomiese- en politieke redes vir verandering by die LMB Swartkop kortliks weergee. Die redes hoekom hierdie Lugmagbasis as fokusgebied gebruik word vir die navorsing, word ook aangevoer. Daar word met die navorsing gefokus op vertikale kommunikasie, horisontale kommunikasie, diagonale kommunikasie, asook enkele interne organisatorieseen omgewingsfaktore. Enkele aspekte ten opsigte van eksterne faktore, soos byvoorbeeld die 1994-verkiesing en die nuwe Grondwet, wat kon lei tot verbetering van kommunikasie te Lugmagbasis Swartkop en die houding van die personeel jeens kommunikasie word ook aangeraak. Die bevindinge van die navorsing wentel rondom die feit dat vertikale, horisontale en diagonale kommunikasie 'n definitiewe bydrae maak om werk op die Lugmagbasis Swartkop effektief te verrig. Hierdie kommunikasie vind hoofsaaklik plaas wanneer daar formeel en informeel oor werk gekommunikeer word. / In this dissertation, the nature of communication of the Air Force Base Swartkop is being put under the magnifying glass. The author indicates that the nature of communication in military organisations is not clear This provided the incentive to study the nature of communication of a military organisation and in this case, Air Force Base Swartkop. The reason for the study is to determine how the nature of communication as an internal organisational arrangement contributes to the effective functioning of the base. This study focuses on vertical, horizontal and diagonal communication as well as internal organisational, external and environmental factors. Aspects such as the personnel's attitude towards communication is discussed as well. The findings of the study centre on the fact that vertical, horizontal and diagonal communication make a definite contribution to the effective functioning of the base. This communication mainly occurs when personnel communicate formally and informally on work. / Public Administration / M.Admin. (Public Administration)

Text in Afrikaans / In hierdie verhandeling word die aard van kommunikasie van die Lugmagbasis (LMB) Swartkop onder die loep geneem. Die outeur toon aan dat daar nie altyd duidelikheid is oor die aard van kommunikasie in militere instellings nie. Dit het die prikkeling gebied om die aard van kommunikasie in 'n militere installing te bepaal - in hierdie geval, LMB Swartkop. Die rede vir die studie is om kommunikasie as 'n interne organisatoriese reeling by die LMB Swartkop te ondersoek. Om die agtergrond tot die navorsing te bied, word die ekonomiese- en politieke redes vir verandering by die LMB Swartkop kortliks weergee. Die redes hoekom hierdie Lugmagbasis as fokusgebied gebruik word vir die navorsing, word ook aangevoer. Daar word met die navorsing gefokus op vertikale kommunikasie, horisontale kommunikasie, diagonale kommunikasie, asook enkele interne organisatorieseen omgewingsfaktore. Enkele aspekte ten opsigte van eksterne faktore, soos byvoorbeeld die 1994-verkiesing en die nuwe Grondwet, wat kon lei tot verbetering van kommunikasie te Lugmagbasis Swartkop en die houding van die personeel jeens kommunikasie word ook aangeraak. Die bevindinge van die navorsing wentel rondom die feit dat vertikale, horisontale en diagonale kommunikasie 'n definitiewe bydrae maak om werk op die Lugmagbasis Swartkop effektief te verrig. Hierdie kommunikasie vind hoofsaaklik plaas wanneer daar formeel en informeel oor werk gekommunikeer word. / In this dissertation, the nature of communication of the Air Force Base Swartkop is being put under the magnifying glass. The author indicates that the nature of communication in military organisations is not clear This provided the incentive to study the nature of communication of a military organisation and in this case, Air Force Base Swartkop. The reason for the study is to determine how the nature of communication as an internal organisational arrangement contributes to the effective functioning of the base. This study focuses on vertical, horizontal and diagonal communication as well as internal organisational, external and environmental factors. Aspects such as the personnel's attitude towards communication is discussed as well. The findings of the study centre on the fact that vertical, horizontal and diagonal communication make a definite contribution to the effective functioning of the base. This communication mainly occurs when personnel communicate formally and informally on work. / Public Administration and Management / M.Admin. (Public Administration)