Companies are forced to looking for a new ways to reach customers because of an increasing market competition. That is the reason why the search is moving beyond companies borders and they are commming together and cooperating. The diploma thesis is analysing the ways of cooperation by a law firm and recommending a proposals for improving of the current level of cooperation in selected areas and better using of the communication tools.

The objective of this diploma thesis is evaluation of marketing communication tools which are used by company Bohemia Trade CZ s.r.o., afterthat the concept of solution of improvement in this sphere. The base of elaboration of this thesis and achieving the objective was processing of data and information, which were gathered from intercompany materials and supplied by examinated company.

The purpose of the study is to explore students’ experiences of WebCT at the University of Pretoria. In order to find out about these experiences, the Department of Telematic Learning and Education Innovation administered a web-based survey to students at the University of Pretoria. At the end of each semester students are requested to complete WebCT Experience Survey voluntarily. The WebCT Experience Survey includes both qualitative and quantitative data for research (TLEI Annual Report, 2003). The focus of this research is more on qualitative data which includes the open-ended questions. The researcher used conceptual analysis to evaluate the open-ended questions in the survey (Busch et al., 2005). The challenges and benefits were coded for their frequency and relevance. The researcher then identified codes to identify the benefits and challenges of students using WebCT. The findings of the research were grouped in terms of technical, facilitation and content issues. The study indicates that students benefited from using WebCT. / Dissertation (Magister Educationis (Computer-Integrated Education))--University of Pretoria, 2007. / Curriculum Studies / unrestricted

This diploma thesis deals with communication between public administration and local stakeholders. Main attention is concentrated on communication between local governments and citizens. Communication is one of the tools of local development, the effective communiaction makes decisions of local governments rightful and transparent. Theoretical framework is dedicated to definitions connected with ommunication and communication of an organisation, the internal and external communication. In this work there is also descibed forms of the communication tools that organisations use in a relation to target groups. Special attention is paied to specifics of communication between public administration and local stakeholders and to participation processes in the public sector. The role of communication is presented in the framework of concrete example of participation proces - in preparation of community plan of social services - in Praha 13.

The aim of this thesis is to analyze corporate image of a selected company. The selected company is LITEX Ltd. The analysis of image of the company is based on the identification of elements,which creates corporate identity, and then finding out the image perceived by consumers on the Czech market. Another goal is to focus on brand awareness and overall evaluation of brand perception by consumers on the market. The brand LITEX is comparedwith the largest competitors within in this industry. The thesis is divided into two parts: theoretical and practical. The first part introduces the terms related to the company's image and in the second part is introduced LITEX Ltd. and analyzed its marketing and communication tools.

Objective of this thesis is to propose optimization and expansion of the tools used for customer care from the perspective of communication with customers in a specific environment, commencing, thus start-up, project. The theoretical part explains the basic concepts that relate to the work environment, customer care, communication and technology, which are further used in the practical part. The practical part includes a closer acquaintance with the specific start-up project, including a list of used communication channels and tools that are further investigated to determine their effectiveness and use. Another part of this chapter is an analysis of available communication channels and tools of customer careincluding modern ,but also classical and their comaprison For objective and successful optimization is part of the practical part a sociological research, which examines the preferences of potential customers and their subjective evaluation of the specific variants of communication from the perspective of boosting confidence, or on the contrary loss of their confidence in the selection of the company. In the end of the chapter there is designed such optimization, which uses all the available tools modern and classical at minimal financial cost and also reflects the results of sociological research and analysis of originally used communication methods of start-up project.

The aim of this thesis is to assess the present communication strategy of the Prague 8th municipal district and the relevant data collected in the questionnaire in order to recommend a set of amendments. Following methods were used in the thesis: synthesis, description, analysis and a field research. The theoretical part provides definitions of basic concepts connected to the subject of this research, practical part provides the assessment of a current communication strategy of the municipal district Prague 8th. The thesis includes a custom designed questionnaire the outcomes of which will help to answer the research question, will verify or refute the hypotheses posed in this research, and will facilitate amendments to the present communication strategy.

Definition of marketing specifics in public transportation service utilities. Analysis of marketing communication instruments of the České dráhy, a.s. company, in the railways stations rooms. Proposal of possible improvements for effective communication.

The aim of this diploma thesis is to analyse and propose changes to the marketing strategy of private secondary school. The thesis is divided into two chapters. First part deals with educational system in the Czech Republic, theoretical aspects of marketing of services and specifics of marketing of educational institutions. The practical part is focused on analysis of marketing strategy of particular school. SWOT analysis and marketing research are performed as well. On the basis of this research changes of the marketing strategy of the school are proposed.

The diploma thesis analyzes marketing activities of retail chains in the Czech Republic. It summarizes basic knowledge about trade, marketing, marketing communications and basic methods of marketing research. It deals with particular retail chains with focus on modern trade, from the traditional trade it focuses on COOP chain. It examines different marketing activities of retail chains and sets best practice. For COOP chain is carried out a deeper analyses of marketing activities based on approach of SWOT analyses. The thesis also uses a knowledge from questionnaires: one was the internet questionnaire and the other was conducted via personal questioning among COOP customers. Final proposals incorporate marketing activities that can be used in any retail chain and also a set of recommendation of marketing activities designated especially for COOP chain.