Taiwan Power Company has been facing the crises of demonstration whenever they plan to build a new transformer station. The process of dealing with this problem is tough and usually takes a long while. This study is to discuss some cases and communicative strategies that Taiwan Power Company has used to deal with the demonstration which the public protest against transformer stations. Through the process of solving the problem, they have learned to use public relation to approach the public, solve crises, overcome the difficulties, and eventually build their transformer stations to keep providing the public quality electricity. Based on the previous documentation and researches, this study covers the topics such as ¡§not in my back yard (NIMBY)¡¨ to ¡§yes in my back yard ¡§(YIMBY)¡¨, how to build public relations and business image, the communication tools of handling crisis, and a case in Japan detailed how the power company handled and communicated with the public when building a transformer station. We are hoping that we can set up an example of crisis handling for Taiwan Power Company in the future through above topics. The study method and subjects are based on the management activity by phases and aimed at the communication method of public relation and business image. To make this study more detailed and thorough, the selected cases are from where the author works at which include the cases in Xiaying, Tainan, Jiaxian, Kaohsiung, Neiwei, Kaohsiung and Longzi Kaohsiung. In addition, we include some of the related issues from similar cases in Dafon, Taipei, Qielao Chunghua, Nongyi, Pingtung in this study. We studied the whole process starting from the public demonstration to how the Power Company handled the protest and made the public¡¦s worries go away, then made the public from ¡§NIMBY¡¨ to ¡§YIMBY¡¨ and eventually built the transformer stations without obstacles. In the end of this study, we discuss about what Taiwan Power Company has learned from the successful cases through the process of handling crises from public¡¦s demonstration such as ¡§turning enemies into friends and creating win-win situation¡¨. It fits the key concepts of Taiwan Power Company which are ¡§sincerity, care, creativity, service¡¨, ¡§overcoming the difficulty, sincerely communicating, resolving crisis¡¨, and ¡§Taiwan Power Company team was able to bring their wisdoms and efforts into the matter¡¨. In the future, Taiwan Power Company should try to apply the idea of environment protection and energy saving into the community when they plan to build a transformer station so that they can gain people¡¦s approval without encountering protests. For example, the Power Company made a green space open to the community when they built Dafon Taipei transformer station; Chi-chuan Li built a gazebo with the indemnity from Power Company when they built the transformer station in Qie-Lao Chung-hua. Taiwan Power Company also built an energy saving transformer station in Nongyi. These are very successful cases that Taiwan Power Company made the crises of protests go away.

Magistro baigiamajame darbe išanalizuota ir įvertinta Lietuvos viešbučiuose taikomų internetinės rinkodaros priemonių efektyvumas, iškeltos pagrindinės internetinės rinkodaros naudojimo problemos bei pateikti siūlymai, kaip šias problemas spręsti. Pirmoje darbo dalyje, remiantis įvairiais Lietuvos ir užsienio autoriais pateikiama internetinės rinkodaros samprata, teoriniu aspektu tiriamas internetinės rinkodaros turinys, tikslai, komunikacijos priemonės, sąsaja su socialiniais tinklais. Taip pat nagrinėjamos ir optimizavimo paieškos sistemoms bei ryšių su klientais valdymo sąvokos. Antroje dalyje analizuojamos ir vertinamos internetinės rinkodaros tendencijos Lietuvoje ir pasaulyje. Trečioje darbo dalyje aptariama tyrimų metodika bei organizavimas. Ketvirtoje dalyje nagrinėjama paslaugų gavėjų patirtis ir ekspertų požiūris į internetinę rinkodarą, jos priemones bei tų priemonių taikymo efektyvumą. Išnagrinėjus teorinius internetinės rinkodaros aspektus ir tendencijas bei abiejų pusių požiūrius, yra pateikiamso išvados bei siūlymai. / Master's thesis analyzes and evaluates efficiency of internet marketing measures used in Lithuanian hotels, brings up the main challenges for the use of online marketing and provides suggestions how to solve the problems. In the first part of the work, using the literature of different Lithuanian and foreign authors, the concept of online marketing is presented, the content of online marketing as well as objectives, means of communication and interface with social networks are studied from a theoretical point of view. This section also analyzes the concepts of search engine optimization and customer relationship management. The second part analyzes and assesses the trends of online marketing trends in Lithuania and worldwide. The third chapter discusses the research methodology and organization. The fourth section analyzes the user‘s experience and expert approach to online marketing, its tools and effectiveness of their application. Conclusions and suggestions are presented after theoretical analysis of online marketing aspects, trends and attitudes of both sides.

Made available in DSpace on 2014-12-17T14:55:02Z (GMT). No. of bitstreams: 1 TatianaAT.pdf: 1928197 bytes, checksum: cf7bdfef2369940a65a9808cc8556802 (MD5) Previous issue date: 2004-04-19 / The advent of the Internet stimulated the appearance of several services. An example is the communication ones present in the users day-by-day. Services as chat and e-mail reach an increasing number of users. This fact is turning the Net a powerful communication medium. The following work explores the use of communication conventional services into the Net infrastructure. We introduce the concept of communication social protocols applied to a shared virtual environment. We argue that communication tools have to be adapted to the Internet potentialities. To do that, we approach some theories of the Communication area and its applicability in a virtual environment context. We define multi-agent architecture to support the offer of these services, as well as, a software and hardware platform to support the accomplishment of experiments using Mixed Reality. Finally, we present the obtained results, experiments and products / O advento da Internet estimulou o aparecimento de diversos servi?os vinculados a Rede. Um exemplo s?o os servi?os de comunica??o cada vez mais presentes no dia-a-dia dos usu?rios da Rede. Servi?os como salas de bate-papo e correio eletr?nico atingem um n?mero crescente de usu?rios tornando a Rede um poderoso meio de comunica??o da atualidade. Nesse contexto, surge a preocupa??o de como melhor adaptar os servi?os de comunica??o convencionais ? infra-estrutura da Rede. O trabalho seguinte introduz o conceito de protocolos sociais de comunica??o aplicada a um ambiente virtual compartilhado na Rede. Discutimos ferramentas de comunica??o voltadas as necessidades e potencialidades do meio de comunica??o digital, abordando v?rias teorias da ?rea de Comunica??o e sua aplicabilidade num contexto de ambientes virtuais. Para tanto, definimos uma arquitetura multi-agentes para suportar o oferecimento desses servi?os, bem como, uma plataforma de software e hardware para suportar a realiza??o de experimentos utilizando Realidade Mista. Por fim, apresentamos os resultados de experimentos realizados e dos produtos obtidos com a realiza??o deste trabalho

Globalization is a phenomena that is, because of the advances in technology, becoming more and more common. New tools for communication enables project teams to collaborate across the globe. Hence, Virtual Teams are emerging to become the new routine way of working. However, even though virtual teams are a new way of working, many project managers are expected to lead in the same way as in traditional project teams. In this qualitative bachelor thesis in informatic we have studied how trust emerges in virtual teams, and what challenges this presents. Moreover, we used these results in order to investigate and present how project managers can foster trust in virtual teams. We conducted three interviews at one of Sweden’s largest organizations with project managers well experienced with working in virtual teams. The conclusion indicates that project managers through several activities indeed can foster trust in virtual teams. In virtual teams the project manager’s interaction with the other team members is limited by the technical tools used for communication. This results in a strong dependency between trust and virtual communication. The project manager can, by establishing a continuous communication within the team, reach a higher level of coordination. This enables every team member to move forward in the same direction, towards the same end result, despite the distance between them, fostering trust. / Globalisering är ett fenomen som tack vare teknikens framsteg, blir allt vanligare. Då tekniska kommunikationsverktyg gör det möjligt för individer att kommunicera med varandra oavsett plats, har virtuella team blivit en allt mer alldaglig arbetsform. Trots att detta är ett nytt sätt att arbeta på, förväntas dock projektledare att koordinera sitt virtuella team enligt samma projektledningsmetodik som för traditionella team. Vi har i denna kvalitativa uppsats utrett hur tillit uppkommer i virtuella team, och vilka utmaningar som kan finnas för att skapa tillit i virtuella team. Med utgångspunkt i detta drar vi slutsatser om hur projektledare kan arbeta för att främja tillit i virtuella team. För att svara på uppsatsens forskningsfrågor genomfördes tre intervjuer på en av Sveriges största organisationer. Respondenterna har en lång erfarenhet av projektledning och av att arbeta i virtuella team. Slutsatsen visar att projektledare kan främja tillit i virtuella team genom olika virtuella kommunikationsaktiviteter. I virtuella team har projektledaren en begränsad kommunikationskanal till övriga projektmedlemmar, en kanal som består av tekniska kommunikationsverktyg och som skapar förutsättningar för virtuell kommunikation. Detta skapar ett starkt beroende mellan kommunikation och tillit i virtuella team. Genom att etablera en kontinuerlig kommunikation kan projektledare bättre koordinera varje projektmedlem att röra sig i rätt riktning mot ett och samma mål, vilket främjar tillit.

The main purpose of this thesis is the analysis of communications and communication tools in small and large business. The thesis is divided into theoretical and practical part. The theoretical part is focusing on communication from the perspective of "ordinary" people and businesses. It is divided into the following parts: Communication, Corporate Communications. The practical part includes the methodology for the evaluation of communication tools in both companies, the characteristics of both companies, internal and external communication and tools in small and large businesses, including assessment, functions and skills of a business manager with an emphasis on communication. Evaluation of communication tools in both companies is based on the methodology created in this thesis. The evaluation conclusions are drawn and recommendations suggested. The main contribution of this thesis is an analysis of companies, and evaluation and recommendations.

The aim of this thesis is on the basis of theoretical knowledge and empirical data to analyze previous communication activities and to suggest recommendations on communication strategy for small enterprise -- UNO DUE beauty salon, which is operating in Prague. We also put attention on the special features of used communication tools and channels determinated by nationality of owners, employees and clients. The thesis is divided in 2 parts: teoretical and practical. First part is going to explain such basic terms as marketing, marketing and communication mix, services, marketing and communication strategy. Second part is about small enterprise UNO DUE beauty salon and recommedations on its communication strategy on the basis of situation analysis, evaluation of previous communication activities and own research.

The importance of the banking sector keeps growing in the modern world, and the marketing communication of banks intensifies as competition heightens. The diploma thesis covers not only the analysis of communication tools of banks, evaluation and comparison of the effectivity of their communication, but also segmentation and targeting of consumers of banking products in the Czech Republic. Conducting segmentation helps to understand consumers better, choose suitable target segments and to create tailored communication. At the end of the thesis, the communication of banks is evaluated in relation to the created segments, and recommendations are made about targeting the segments. All analyses in the thesis are based on real data.

The thesis "Communication planning in Algotech in 2013" is practically based work with an objective to plan marketing communication of the company for 2013. The planning is based on the current company communication analysis and both communication goals and new trends in marketing communication are taken into consideration. The theoretical part is focused on substance of communication, communication process and tools of communication mix. In the practical part, there is the introduction of company Algotech, analysis of its communication strategy and proposal of communication plan for 2013 inclusive recommendation to utilize new trends in marketing communication and also the evaluation of executed marketing communication plan.

Till följd av globalisering, ökad konkurrens och utvecklingen av informations- och kommunikationsteknik (IKT) har sättet på vilket medarbetare samarbetar med varandra inom organisationer förändrats. Idag är det därför vanligt att arbetet organiseras i så kallade virtuella team där teammedlemmarna kan kommunicera och samarbeta oberoende av tid och fysisk plats med hjälp av digitala kommunikationsverktyg. En avgörande aspekt för arbetet i virtuella team är kommunikation. Till följd av att en stor del av denna till stor del sker via digitala kommunikationsverktyg snarare än ansikte-mot-ansikte möter virtuella team utmaningar gällande kommunikation. Vår studie undersöker genom en kvalitativ fallstudie vilka aspekter av kommunikation som påverkas när denna till stor del sker via digitala kommunikationsverktyg snarare än ansikte-mot-ansikte i virtuella team. Detta utifrån vilket behov virtuella team har av kommunikation, hur de digitala kommunikationsverktygen stöttar kommunikation samt vilka sociala aspekter är centrala för kommunikationen. I studien genomfördes fyra intervjuer med olika personer i två olika team hos ett IT-företag som organiserar arbetet med projekt i virtuella team. Vi har kommit fram till slutsatsen att behovet av kommunikationen påverkas utifrån dess frekvens, kvalitet samt flexibilitet. De digitala kommunikationsverktygen stöttar kommunikationen utifrån hur deras egenskaper passar kommunikationen samt hur de faktiskt används. En kombination av verktyg förespråkas av tidigare forskning, men detta kan ifrågasättas kopplat till att tekniken utvecklas. Även mänskliga och sociala aspekter påverkar kommunikationen och de virtuella teamen måste hantera aspekter så som informell kommunikation och tillit. / Due to globalization, increased competition and the development of information and communication technology (ICT) the way in which people work together in organizations has changed. Today it is common to organize work in virtual teams where the team members can communicate and collaborate without regard to time and place using digital communication tools. A crucial aspect for virtual teams is communication. On account of the fact that a large part of communication takes place via digital communication tools rather than face-to-face, virtual teams face challenges regarding communication. This study examines, through a qualitative case study, what aspects of communication are affected when communication largely takes place via digital communication tools rather than face-to-face in virtual teams. This is examined in connection to the need of communication in virtual teams, in what way the digital communication tools support communication as well as what social aspects are central to the communication in virtual teams. Four interviews were conducted with four different people working in two different virtual teams within an IT-company. We have reached the conclusion that the need for communication in virtual teams is affected by the frequency, quality and flexibility of the communication. The properties of the digital communication tools support communication in different ways as well as the way in which they are used. Prior research advocates using a combination of tools, but this notion may be challenged due to the constant development of technology. Furthermore, human and social aspects also affect communication and virtual teams must therefore manage aspects such as informal communication and trust.

In this thesis there is applied knowledge of marketing communication and is proposed communication mix with new trends as part of the concept of communication strategy. Final design of marketing communication had been preceding the analysis of general, occupational and internal environment of the company and evaluation of the current situation.