In today’s competitive business environment, banks operate in a severe rivalry due to various factors, including globalisation, fast technological developments and homogeneous nature of banks services. For this reason, building valuable brands is crucial in differentiating banks and adding value to the banking services. The research problem that emerged was: investigating the major bank marketing communication tools to examine their impact on building bank brand equity. The researcher went about in achieving this purpose by: identifying the major marketing communication tools used by banks that help build bank brand equity via the customer-based brand equity (CBBE) dimensions from customers’ perspective; and testing and analysing the hypotheses in order to develop the final research model. In order for this purpose to be attained, two research questions were answered: what are the major bank marketing communication tools that help build bank brand equity? Which hypotheses regarding the impact of the major bank marketing communication tools on building bank brand equity via the CBBE dimensions are supported in this study? This research was carried out in the Egyptian banking sector from the customer perspective. Mixed-method research was used. The first phase was the qualitative research approach, which consists of conducting and analysing semi-structured interviews. These interviews were carried out with fifteen bank customers based on judgmental sampling technique. The purpose of these interviews were to identify the major bank marketing communication tools that help build bank brand equity via the CBBE dimensions; to help develop a proposed conceptual framework; to help develop the research hypotheses; and to help develop the intended questionnaire survey. According to the findings, advertising, personal selling and direct marketing were the most popular marketing communication tools in the Egyptian society for banks. Once the needed insights were emerged, the second phase, the quantitative phase, was conducted. The researcher distributed and collected large-scale questionnaire survey. These questionnaires were carried out with 465 bank customers based on a quota sampling technique. These questionnaires were then analysed by using Structural Equation Modelling (SEM) to test and analyse the research hypotheses; and to help develop the final research model. Findings showed that the major bank marketing communication tools consist of personal selling, direct marketing and advertising respectively according to their importance on building bank brand equity. Given the fact that all CBBE dimensions are interrelated, not all of them directly impact bank brand equity. Only brand loyalty and brand perceived quality were found to have a significant positive direct effect on bank brand equity. When conducting this study, the researcher faced several limitations. The data were collected only in Cairo and Alexandria; only the major controllable marketing communication tools were assessed, and non-probability sampling was used.

Bakgrund: Dagens vårdarbete är ofta riskfyllt och komplicerat på grund av många svårt sjuka patienter, vilket i sin tur ställer höga krav på en god kommunikation. För att kunna ge patienterna en högkvalitativ god och säker vård, är kommunikationen mellan sjuksköterskor och olika professioner i lagarbetet en viktig del. Varje gång informationen ska föras vidare från en specialistsjuksköterska till en annan riskerar informationen att omformas eller tappas bort. Idag saknas det till viss del studier som påvisar hur ett kommunikationsverktyget skulle kunna förbättra vårdarbetet och ge en mer patientsäker vård. Syfte: Syftet är att undersöka sjuksköterskans upplevelse av att använda kommunikationsverktyget SBAR och hur det påverkar patientsäkerheten, kommunikation med olika professioner i lagarbetet, kommunikationen med andra sjusköterskor i vårdarbetet, kommunikationen med läkare samt arbetsflödet. Metod: Studien är en systematisk deskriptiv litteraturstudie och är baserad på totalt 27 vetenskapliga artiklar med både en kvalitativ och kvantitativ ansats. Datamaterialet har analyserats med intergrativ metod. Resultat: Resultatet visar att sjusköterskan upplever att SBAR höjer patientsäkerheten. Få studier definierar och mäter patintsäkerhet objektivt. Resultatet visar även att överrapporteringar blev mer strukturerade. Efter införandet av SBAR ökar sjusköterskornas och läkarnas kommunikation sinsemellan. Slutsats: I det kliniska vårdarbetet så finns det många faktorer som både kan gynna och försvåra en säker vård, såsom kommunikationen mellan sjuksköterskor samt kommunikationen mellan olika professioner i ett lagarbete. Som blivande anestesisjuksköterskor anser författarna att studien ger viktiga infallsvinklar som stärker införandet av SBAR som kommunikationsverktyg inom anestesisjukvården. Däremotbehövs det forskning som ytterligare styrker detta. / Background : Today's care work is often risky and complicated due to many severely ill patients, which in turn places high demands on good communication. In order to provide patients with a high quality and safe healthcare, communication between registered nurses and different professions in the law is an important part. Each time the information is passed on from a specialist nurse to another, the information is likely to be reshaped or lost. Today there is a lack of studies that demonstrate how a communication tool could improve health care and provide patient-care care. Purpose: The purpose is to investigate the nurse's experience of using the SBAR communication tool and how it affects patient safety, communication with different professions in the team work, communication with other nurses in the care work, communication with doctors and workflow. Method: The study is a systematic descriptive literature study and is based on a total of 27 scientific articles with both a qualitative and quantitative approach. The data has been analyzed with an intergovernmental method. Result: The result shows that the nurse finds that SBAR increases patient safety. Few studies define and measure patient safety objectively. The study also shows that overreports became more structured. After the introduction of SBAR, the communication between the nurse and physicians increases. Conclusion: In the clinical care work, there are many factors that can both benefit and complicate a good and safe care, such as communication between nurses and the communication between different professions in a team work. As prospective anesthetic nurses, the authors consider that the study provides important angles of incentives that strengthen the introduction of SBAR as communication tools within anesthetic care. On the other hand, research is needed that further strengthens this.

This thesis analyzes the internal communication in a particular organization. Its aim is to describe the various communication channels and their resources, analyze their usage and propose solutions for improving the situation in identified problem areas. The object of this work is a small company operating in the service sector. We use methods of semi structured interviews and analysis of internal documents. The conclusion highlights the positive aspects of internal communication in the company, identifies problem areas and proposes solutions to improve the current situation.

The thesis deals with the marketing communication of the selected company. The theoretical part follows the theoretical perspective on marketing communication and particularly marketing of services. The third chapter analyzes a specific company, its activity and market position. The fourth chapter is devoted to communication strategy and communication tools of the company. The last chapter evaluates the tools and gives suggestions to improve communication.

This thesis deals with the internal communication and with the tools to enhance its effectiveness. The main goal is to characterize the internal communication and communication tools, to implement a survey of the state of internal communication in a particular company and on the basis of the results to recommend appropriate measures to increase the efficiency of internal communication. The first part focuses on the clarification of important concepts relating to the topic of the thesis, such as: communication content, division of the communication, communication barriers, communication tools. The practical part deals with the results obtained by using a questionnaire, which was compiled for the analysis of internal communication in a particular company. From the analysis of the results of the questionnaire resulted deficiencies in the internal communication. Therefore, in the conclusion of the thesis, there are suggested measures to improve the effectiveness of communication within the company.

The first part of my master thesis is devoted to theoretical knowledge, which will be then used as a basis for the second part. In this theoretical part will be introduced basic concepts related to marketing communications. This part is also focused on the main aspects of marketing communications in pharmacy, including legislative restrictions in the Czech Republic, the current development of the pharmaceutical industry and trends in this area. The second part is dedicated to the practical application of knowledge from the theoretical part. Main focus in the practical part is on the execution of own research. Main task in this research will be to determine what level of awareness do respondents have (from the general public and healthcare professionals) about brand Panadol and its products for children. And also what impact has the current marketing communication on consumers behavior. Based on the findings from the theoretical part, suggestions made by respondents from both parts of the research, after viewing additional information obtained from the MML data and after considering the current use of marketing communication tools (used by GlaxoSmithKline) will be prepared my own proposal for the use of these communication tools. Research method will be direct electronic survey used for respondents from the general public, which will complement the method of structured personal interviewing of experts. In conclusion of the master thesis I will make a summary of the main findings of this thesis together with my own opinion on the thesis subject.

The work is concerned with the effective communication tools in a selected company. The aim is to describe the various means of communication, analyze their effectiveness and propose solutions for problematic means of communication. The object of the work is a medium sized company operating in the field of logistics. In this thesis methods of survey research, analysis of internal documentation and observation are used. In conclusion, the thesis is to evaluate the efficiency of communication in relation to employee satisfaction survey and recommended some improvements for more efficient use of communication devices in the selected company.

The master's thesis deals with one of modern methods of human resources management, the internal communication. It examines relations between corporate culture and internal communication as well as application of internal communication into business strategy in order to raise efectivness of businesses. The thesis also points out present level of internal communication in Czech companies. The thesis includes detailed analysis of formal and informal communication tools and puts emphasis on necessity of measurement of effects brought by internal communication strategy. Theoretical knowledge is used to analyse internal communication in Microsoft Czech Republic. Evaluation of internal communication in Microsoft is based on interviews with managers and questionnaire survey realized accross the whole company. The main goal of the thesis is to set a range of suggestions to improve and successfully develop internal communication in Microsoft.

Direct marketing is going to strengthen its position among the other marketing tools. It enables to address the defined target group quickly, personally, effectively and to get immediate feedback. In the practical part of the thesis I delineated the creation process of campaign and analyzed three examples of different types of campaign. I would mainly recommend focusing on identification of key moments in client's (financial) life and contacting him with relevant offer.

This master's thesis explores the impact of marketing communication tools on consumer behavior in the Russian alcohol market. Russia is a dark market. The dark market is a market where outdoor advertising is prohibited, as well as advertising on TV and radio. As such, communications with consumers in these markets are strongly regulated by the government. The study provides an overview of current trends in the alcohol market in the world and in Russia. The purpose of this study is to analyse Russian consumers' perceptions of marketing tools and the impact of these promotion tools on the purchase of strong alcohol under the AIDA model. For this purpose, the study examines the legislation governing the Russian alcohol market. The paper provides a description and classification of channels and instruments used in communications with consumers in the dark market conditions. Further, the perception of these methods by Russian consumers under the AIDA model is considered. The study identified the most effective channels of communication for marketing companies. Moreover, the ethical aspect of promoting alcohol products was discussed. The survey results showed that Russian consumers are loyal to both alcohol advertising and the market in general, as well as to their own brands. These results can be used by companies to create marketing campaigns and plan their budgets.