This Master´s thesis is focused on the development problems of montage firm. It analyses the current situation of the firm Biomont, its environment and other factors influencing the firm. On the basis of these findings, proposals are suggested for the further development of this firm.

The IT business has dramatically changed within last few years. Nowadays M Computers ltd. established mainly as a hardware reseller is being faced with a decision about the answer to these changes and further direction of the business to gain the competitive advantage. The goal of presented master`s thesis is to analyze and evaluate the current position of the company using the methods of strategic analysis. Furthermore a proposal of company strategy by the year 2009 will be provided.

Diplomová práce analyzuje vnější a vnitřní prostředi vybrané společnosti a současný stav marketingových aktivit ve vybrané společnosti. Obsahuje návrh marketingových aktivit, které povedou ke zvýšení kokurenceschopnosti dané firmy.

This master’s thesis deal with proposal of activities improving competitiveness of company M-soft. This company is engaged in internet services and sales computer technology. Thesis examines the company, analyses environment of firm and marketing mix and proposes useful activities improving competitiveness of company witch will have exercise for her next development.

The present thesis focuses on a competitive strategy draft for the purposes of a small business. The thesis is divided into three main parts. The first part comprises theoretical assumptions, by the means of which the current state of the business, under external as well as internal circumstances, is analyzed in the second part. The last part is aimed at setting goals and the strategy aimed at reaching them.

His text considers project of suitable future strategy for specific company, working in wine industry. Diploma thesis is divided into a few main parts. First chapter analysis current status, in the second part a theory needed for strategy is chosen. In the end of thesis suitable solution for competitive strategy will be suggested. This will also include target analysis.

The diploma thesis is focused on creating a competitive strategy that is active in sales of jewelry and watches. The thesis analyzes the current situation of the company, examines the environmental factors acting on the company or individual processes within the enterprise. Through the goals and results of competitive advantage is leading the work to design a competitive strategy and its implementation over time.

The master's thesis is focused on development strategy of a small company. First we describe theoretical knowledge, then we form suggestions, based on an analysis of current company state. The thesis also consists of proposals, which lead to better competitive advantage of the company and more efficient execution of product sales.

The subject of this thesis is the elaboration of a complete business plan for a new guest house. The work is divided into two parts. The first part deals with theoretical solutions needed for a new business in the hotel industry. The theoretical part is followed by a practical part, which is processed in several types of analyzes designed to identify the company itself and its competition. Analysis also serves as a source of information to create a business plan of the new guest house, which will be able to succeed in competitive challenges and become a thriving enterprise.

The master’s thesis concerns with a theme of strengthening competitiveness of a travel agency, which makes tours to abroad. Theoretical part of the work includes knowledge about competitiveness and strengthening of the competitiveness. In practical part are knowledge used in a practice. The main part of the work is analysis of the travel agency and microeconomics and macroeconomics environment, which influences the company. These analysis are made because of raise proposal for strengthening competitiveness of the travel agency.