The object of the research in this thesis was semiconductor industry downstream process ~ IC Packing industry. Taiwan¡¦s IC Packing capacity has been on the top of worldwide, production technical ability also developed continuously caused by new entrants. New entrants not only bring cluster effects of capacity but also bring more pressure of competition between the IC Packing domain. But in this domain, companies seem to be similar to each other through imitation. When companies become alike it also mean that profit become more lean than before, that will impact seriously on Taiwan¡¦s IC Packing industry whose main capacity are used for no brand consignment. In this thesis, it trying to study objectively of competitive advantages and strategies with some aspects from domain industry, customers, competitor and the objected company in this study. Through the thesis with systematic and mathematical process, studied by documents, questionnaire and inquire of the person in charge to get a simplified mathematics model ~ Innovation Matrix, it can use for getting an objective and comparable strategy analysis. Besides that, in order to study forwards about the Innovation Matrix, this research identified the dynamic of causal relationship by ¡§System Thinking¡¨ about cause-effect-feedback of variances in the Innovation Matrix. Finally, to make this mathematics model ~ Innovation Matrix to become a dynamic model ~ ¡§The dynamics of competitive strategy analysis model¡¨. ¡§S Company¡¨ was the object in this research, trying to find out the interaction of ¡§S company¡¨ and its inner operation process even its hidden structure, in order to create a dynamic of causal relationship model. It¡¦s looking at ¡§S Company¡¨ from a systematic thinking to instead of linear thinking at event. Finally, to prove this ¡§The dynamics of competitive strategy analysis model¡¨ with actual performance figures between ¡§S Company¡¨ and its competitor, then submitted the leverage solution of ¡§S Company¡¨.

Denna uppsats behandlar den svenska resemarknaden och om olika reseföretags tillämpning av konkurrensstrategier kan skapa framgång och hjälpa dem att överleva på en mogen resemarknad. Arbetet bygger på en jämförelse mellan tre reseföretag som distribuerar resor, för att undersöka och analysera olika konkurrensstrategiers verkan på den svenska resemarknaden. Tre reseföretag med olika inriktningar på marknaden jämförs i uppsatsen, KILROY travels Sweden AB, Ticket Travel Group AB och MyTravel Sweden. Undersökningen bygger på en kvalitativ metod genom personliga intervjuer med respektive företag. I analysen görs en jämförelse av reseföretagen som konkurrenter till varandra. Det som har framkommit i intervjuerna jämförs med utvalda teorier i analysen. En kombination av konkurrensstrategier används för att utreda vilka köpare och leverantörer som finns och om det finns hot från potentiella etablerare och substitut. Företagens mål, strategier, föreställningar om branschen och möjligheter för utveckling utreds. Deras positioner på marknaden motiverar också valet av strategi och hur pass aggressiva de bör vara i sina marknadsföringssatsningar. Marknadsföringsmixen visar vad företagen behöver utveckla och förbättra. De tre undersökta reseföretagen har varit framgångsrika på så vis att de har funnits länge på den svenska marknaden, är väletablerade och har kända varumärken. Företagen använder huvudsakligen tre distributionskanaler för att vara tillgängliga för kunderna, genom butiker, Internet och telefon. Konkurrensstrategier har en verkan på den svenska resemarknaden då konkurrenssituationen skapar ett behov av analys och planering, så att företagen kan bedöma konkurrenterna på ett riktigt sätt. En analys av konkurrensen görs lättast genom att använda de verktyg som redovisats i denna uppsats. De svenska reseföretagen kan skapa framgång och överleva genom en tillämpning av konkurrensstrategierna. Företagen måste då utföra kontinuerliga analyser av resebranschen och konkurrenterna. / This paper discusses the Swedish travel market and if the application of competitive strategies can create success and help companies in the travel industry to survive on a mature travel market. It is based on a comparison between three companies in the travel industry, to survey and analyze the impact of different competitive strategies on the Swedish travel market. Three companies with different business profiles are compared. They are KILROY travels Sweden AB, Ticket Travel Group AB and MyTravel Sweden. The survey is based on a qualitative method through personal interviews with each company. A comparison is made between the companies as competitors to each other in the analysis section. The results of the interviews are also compared to the chosen theories. A combination of competitive strategies is used to investigate who the buyers and suppliers are, and if there are any threats from potential new establishers and substitutes. The companies’ goals, strategies, conceptions of the industry and development opportunities are also investigated. Their market positions motivate their choice of strategies and how aggressive they should be in their marketing investments. The marketing mix demonstrates what the companies need to develop and improve. The three companies have all been successful, as they have existed for a long time on the Swedish market, are well established and have well known trademarks. They mainly employ three distribution channels to be accessible to customers, namely through stores, Internet and phones. Competitive strategies do have an impact on the Swedish travel market, as the competitive situation creates a need for analysis and planning, allowing the companies to assess the competitors correctly. An analysis of the competition is easily made with the tools presented in this paper. The companies in the Swedish travel industry can create success and survive through application of these competitive strategies. The companies must implement continuous analysis of the travel industry and their competitors.

我國電子資訊半導體相關產業在近二十年來快速發展下，已成為國際產業分工體系中重要的一環，而半導體通路商向來被認為是整體電子產業鏈中最容易跨入的產業，但卻也是最具風險性的產業。 本研究針對台灣中小型半導體通路商，面對市場快速變遷，探索其成功競爭優勢。本研究以問卷佐以深度訪談法為主要進行方式，訪談了國內4家中小型通路商，其結論為： 一、個案公司之經營策略 ：有效性的整合人力資源，讓精簡的人力創造更高的附加價值；將大額應收帳款風險轉移對外承保，將風險控管至最小；積極導入營運資金報酬率指標。 二、A個案公司競爭利基，為經銷代理之產品皆為該行業之技術領導廠商，極具競爭力；產品線豐富並具有互補性；專注於高成長的多媒體、監控及無線通訊產業，並且大量投入技術支援。 三、 重視國際化人才培育，栽培兩岸中階幹部，通路商應與客戶及上游供應商的維持良好關係。 / The electronics, IT, communications and semiconductor industries are currently most competitive among all the Taiwanese industries for 20 years. Semiconductor is the core of electronic products. In industrial market, comparing with consumer market, the number of customers is fewer, the purchasing amount of single customer is larger, and the transaction is more repeatedly. The object of this research is trying to study what core competitive strategies that middle and small companies have and how do they develop or keep core confidence. The conclusions are as below: (1) There were one large scale company and ten middle and small scale companies have been visited with in-deep discussion, and got may useful competitive strategies of Inducting the working capital return rate. (2) Case company competes the tally company, product of for the sale on commission proxy all technology of leadership manufacturer for this profession, extremely has the competitive power; The product line enriches and has the complementary; Concentrates in the high growth multimedia, the monitoring and the wireless communication industry, and puts into the technical backstopping massively. (3) Case company should have the internationalization talented person cultivates planning, and should keep with the customer and the upstream supplier's maintenance good relations.

Submitted by ELIZANGELA MARIA DE MOURA null (lizangela_moura@hotmail.com) on 2018-05-08T17:59:12Z No. of bitstreams: 1 Disserta_Repositorio.pdf: 1287858 bytes, checksum: 0b5308b1712aa5cea5396ef63655e421 (MD5) / Approved for entry into archive by Milena Maria Rodrigues null (milena@fclar.unesp.br) on 2018-05-10T12:30:15Z (GMT) No. of bitstreams: 1 moura_em_me_arafcl.pdf: 1287858 bytes, checksum: 0b5308b1712aa5cea5396ef63655e421 (MD5) / Made available in DSpace on 2018-05-10T12:30:15Z (GMT). No. of bitstreams: 1 moura_em_me_arafcl.pdf: 1287858 bytes, checksum: 0b5308b1712aa5cea5396ef63655e421 (MD5) Previous issue date: 2016-09-14 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / A inovação vem sendo inserida em diversos setores como fator fundamental para reposicionar empresas e países. O presente trabalho propõe um estudo analítico sobre o desenvolvimento de inovação e diferenciação de produto por parte da empresa suíça Nestlé, líder em estrutura e faturamento no mercado mundial da Indústria de Alimentos Processados (IAP), que vem investido desde 2000 no segmento de alimentos funcionais e desde 2011 vem se diversificando em direção a indústria farmacêutica por meio da criação de duas organizações, uma se refere a Nestlé Ciência da Saúde S.A., onde são desenvolvidos produtos voltados à saúde e a outra diz respeito ao Instituto de Ciências da Saúde da Nestlé, no qual são desenvolvidas pesquisas de biotecnologia para analisar DNA humano e assim oferecer produtos personalizados. O objetivo do estudo é investigar os principais fatores que levaram essa gigante em alimentos se diversificar em direção à indústria farmacêutica para promover inovação de produto, traduzidos aqui como alimentos voltados à saúde. Isso significa observar as características e determinantes da inovação da Nestlé, durante as duas últimas décadas, a fim de analisar a existência de uma relação entre a inovação de produto na forma de alimentos funcionais e a tendência dessa grande empresa de alimentos processados em se diversificar em direção à indústria farmacêutica como forma de competição; bem como, identificar o impacto da inovação do produto sobre sua quantidade de vendas, lucros e participação no mercado mundial e no Brasil. A literatura recente mostra que o ciclo de vida do produto da Indústria de Alimentos Processado vem sendo reduzido pela introdução de inovações, muitas voltadas para a diferenciação, mas, também, algumas que parecem estar consolidando uma nova trajetória tecnológica para a indústria. / Innovation has been inserted in varioussectors as a key factor to reposition companies and countries. This paper proposes an analytical study about the development of innovation and differentiation of product by the Swiss company Nestlé, leader in structure and sales in the global market for Processed Foods Industry, which since 2000 has invested in the functional food segment and since 2011 has diversified towards the pharmaceutical industry through the creation of two organizations: the first one refers to Nestlé health Science SA, where are developed products aimed at health, and the second one concerns to the health Sciences Institute of Nestle where biotechnology research is designed to analyze human DNA and thus offer customized products. The purpose is to investigate the main factors that led the giant in food diversify toward the pharmaceutical industry to promote product innovation, translated here like food that focus is on health. This means, observing the characteristics and determinants of Nestlé innovation in the last two decades, for the purpose of analyze the existence of a relationship between product innovation in the form of functional foods and the trend of this great food company processed in diversification into toward the pharmaceutical industry as a means of competition; and identify the impact of product innovation on their quantity of sales, profits and market share in the world and in Brazil. Recent literature shows that the life cycle of the Industry Product Processed Food (IAP) has been reduced owing to the introduction of innovations, several focused on differentiation, but some innovations sight to consolidate a new technological path for the industry. / 1437234

This diploma thesis deals with the strategic analysis of L'Oréal, the company active on the market of fast moving consumer goods in the field of cosmetics. Based on strategic analysis, the main aim of thesis is to create a revenue growth strategy, identify competitive benefits, and identify threats. The theoretical part explains the basic concepts of strategic analysis. External environment of company is described by using PEST analysis and explaining new trends in the field of fast moving market. Internal environment of company is described by using analysis of competition, evaluation of the company's resources and Porter's five forces analysis. The methods and analysis described in theoretical part are used for LOréal and its surroundings in practical part of thesis. The company's portfolio is evaluated by using BCG matrix. Based on the results summarized in the SWOT analysis author come up with suggestions and recommendations for the future of the company.

The aim of this thesis with the topic "Strategic analysis" is to elaborate the strategic analysis of the První zemědělská, a.s. Tuněchody company,i.e. to analyse the external and internal environment, to identify strengths, weaknesses, opportunities and threats and last but not least to conceive strategic recommendations. The thesis is divided into two main parts, the theoretical part and the application part.

The aim of my diploma thesis is to process a strategic analysis of the Family brewery BERNARD, a.s. with using of selected methods of internal and external analysis. I will characterize the strengths and weaknesses of the internal company environment, business opportunities and environmental threats. I will compare the competitive position of the monitored company with its competitive companies in the market. I will elaborate the financial analysis of the brewery for the period 2007, 2008 and 2009 by calculating some profitability ratios, activities and debt. Based on the evaluation of the company according selected methods of strategic analysis, I will outline the business strategy and recommendations for its further development.

The thesis aims to analyze the current state of the company while formulating and recommending a new, more preferable strategy. The dissertation is divided into a theoretical and a practical section. The first section explains theoretically the basic concepts of strategic management and analyzes of internal and external environment. The conclusion of the theoretical section describes different types of strategies and their suitability of use. In the practical section, some selected analyzes from the theoretical part are applied to a particular company Tomos Prague a. s., which is engaged in printing, bookmaking and cardboard production. Outputs from the analyzes are then entered into the SWOT analysis. Based on the evaluation of the SWOT analysis, appropriate strategies are formulated and recommended.

The goal of this diploma thesis is to assess current strategy of the analysed enterprise, propose its adjustment with respect to the strategy of the parent enterprise and to propose recommendations to improve its current situation and future development. To accomplish the goal, strengths, weaknesses, opportunities and threats of analysed enterprise were identified. For this purpose, the thesis uses analytical methods of strategic analysis, namely analysis of external, internal and competitive business environment. The thesis is indirectly divided into theoretical, methodological, and practical parts. The theoretical part describes basic concepts and theoretical basis of selected analyses that are applied in the practical part to the chosen enterprise. Methodically the thesis builds on qualitative and quantitative research.

The objective of this thesis is to review market activity of dermo-cosmetic studio care4you and to design marketing conception with regard to approaching brand expansion to another country seats within Slovak republic territory. Thesis is divided into 3 parts. First part is focused on explanation of basic theoretical concepts of marketing strategy creation of a company that provides services. Second part is dedicated to introduction of care4you company, analysis of micro and macro environment effect on company and also what communication strategy of company has been like so far and rating of research outputs and also attitude and opinion statement of current and potential customers of care4you. Design of marketing strategy attributes and action plan of dermo-cosmetic studio care4you for 2016 year is the content of last part.