The aim of this master’s thesis is the suggestion of marketingstrategy for Hotel Panská lícha. The theoretical part contains an explanation of basic concepts of marketingstrategy. The practical part is concerned with analysisof the current situation of the company whichservesas a basisfor suggestingmarketing strategies. The result is a summary of measures and proposals, includingtheir benefitsfor the company.

Abstract The using of Chinese medicine is the treasure of our traditional culture; although once it received the attraction of western medicine for a while. Along with the whole world nature therapy being in fashion, the using of Chinese medicine has obtained once again. Germany develops gingko correlation product from our tradition ancient book, created 30 hundred million dollars output values in a year, and South Korea's Korea ginseng , the year output value is also about 70-75 hundred million dollars by a single product. The WHO estimates, in the following ten years, the Chinese Medicine and the development of its related technique product, the market will grow above 10%, every year. The Chinese medicine industry, without doubt, will be the star of fresh technique Industry in this century. Therefore, according to the consideration of competition strategy, the major condition is to establish the standardized, and science Chinese medicine in order to develop the Chinese native medicine biotechnology. In other words, the stability, effective of the Chinese native medicine is closely linked to its internationalization development. However, because traditional Chinese medicine itself are various, and habitat distribution broad, down to the all previous dynasties books on Chinese medicine records or in the actual utilization, has the same name on foreign matter, or the variety chaotic situation, like adds on the geography, the climate and the recovery season again is different, frequently creates the traditional Chinese medicine ingredient the difference, but the domestically grown Large-scale planter is appropriate the herbal medicine to have residual quality question and so on the agricultural chemicals, heavy metal and excessive microorganism. Our Chinese medicine industry, nearly has not grown in recent years, the market scale 40 hundred million dollars (approximately 1.2hundred million Dollar) about, the industry competitive ability year. By year glided down again, when Canada has the traditional Chinese medicine to remain excessive question and so on agricultural chemicals, heavy metal, causes the Chinese native medicine industry development receives the serious limit. Therefore, the analysis constructs the construction Chinese native medicine quality control influence regarding the Chinese native medicine industry promotion competitive ability, for this research biggest goal. Besides SWOT, five strength and the theory of country competitive ability, the analysis competition strategy (superiority), and is loyal and the quality controlling of the present situation in mainland China by the Asian and Pacific various countries and Taiwan's present situation makes a comparative analysis. Also enplaning Chinese native medicine quality control, regarding Chinese native medicine industry competitive ability promotion importance, but besides the literature back coupling, the secondary material analysis, and distinction depth interview with the official, study grinds the from all walks of life experts, to prove that the influence of quality controlling machinery to the industrial, and even to regarding the industrial organization, the expense market and the internationalization influence. The main conclusions of this research are as follows: First, besides analyzing the present situation of Chinese medicine industry development and found out the problem, positively proposed the industrial competition strategy, and found that quality control has its priority and importance in the correlation competition strategy. Second, from the analyzing of the present situation quality controlling in mainland China and the Asian, we discovered the mechanism of Chinese native medicine quality control has become one of various countries' important strategies, therefore, it may provide the important reference for the development of our Chinese native medicine industry. Third, the quality controlling mechanism of Chinese native medicine will affect the Chinese native medicine industrial structure, the market scale and the commodity internationalization, following regarding industrial management, national policy and international marketing correlation research, will have the its pioneer value. Fourth, this research may be the reference of the government and the industrial development policy, and takes the important research direction to promote the country competitive ability.

Abstract In 2002, Kaohsiung Port has become the fifth largest container world port in world rank, losing to Korea¡¦s Pusan Port the third time and to the Mainland¡¦s Shanghai Port the first. Under the fierce threat of global ports¡¦ competitions, Kaohsiung Port now is also facing the challenges from other new ports along the Mainland¡¦s coastline. Therefore, it might not even keep the fifth in rank if there is no any other managing strategy more effective to confront global ports¡¦ competitions. As a part of the Port, Kaohsiung Customs has the responsibility for helping it on the issues of three links and direct transport, planning free-trade portal zone and fulfilling obligations after entering WTO. Moreover, the Customs can render help to revitalize the Port as vigorous as before. In compliance with the Port¡¦s strategy, the Customs should know: how to use the synergy gained from knowledge management and innovation to simplify the administrative work, how to utilize the newest and most effective enforcement, and how to introduce the newest technology and instrument to reach the demand of Customs modernization¡Xa barrier-free clearance environment¡Xso as to raise the business sectors and the port¡¦s international competitiveness ¡Xall are testing the expertise and wisdom of the Port¡¦s authorities in business strategy. Nominal Group Technique (NGT), applied in a group, an organization, an enterprise, a community or a society, has certain performance of solving unstructured problems which are important, complex, badly communicated with, or controversial. According to general research, using NGT to operate interactive management has the effects such as effective participation of team workers, realizing and identifying an issue, reaching a consensus and conclusion, as well as restructuring recognition from interactive learning. This research proceeded with interviewing local experts, and compiling their opinions those were used not only to verify the research¡¦s assumptions but also to develop a subsequent NGT interactive questionnaire. This questionnaire was to test the interactive NGT participants. With the same questionnaire they were tested twice¡Xbefore and after the interaction. Thus, we can examine the degree of interactive learning satisfaction to verify the achievement of NGT interaction. Therefore, the NGT effects can both be the proof of the theoretical basis and the research discovering, which leads to a conclusion and research suggestions. The concrete achievements of NGT interaction include the big ten preferential strategies and an enhanced structural drawing. The structural drawing is a tangible achievement of the research operated by NGT. Moreover, the research collected and analyzed information through the editorials of domestic major newspapers in order to testify the intensity of which the big ten strategies and the structural drawing were converged on the strategy of ¡§three links and direct transport¡¨. The conclusion points out that it will help Kaohsiung Port strive for becoming a hub of global logistical centers. The complexity of the Customs affairs has certain influence over the development of a port¡¦s competition. Nowadays, the issue of the Customs modernization has become a new trend for every country in the world since the US Congress passed the Customs Modernization Act in 1993. How are the results of the two Customs modernization across the strait? This research collected relevant information to analyze and to compare. In conclusion, we found that the achievement of NGT interaction can be verified by general research. Besides, either by expert-interviewing method or by inviting relevant participants to involve the NGT interaction, the final conclusions have the following suggestions those are utilizing knowledge management and innovation to improve the Customs clearance operations, integrating the information between the harbor & Customs, applying risk management to reduce the Customs interference, launching the direct sea transport, decreasing the operation cost of port, legislating as soon as possible for establishing free-trade portal zone¡Ketc. All above will have the most enforceable effects on the competition and development of Kaohsiung Port. The strategy of ¡§Cross-strait three links and direct transport¡¨ will have the most effect on Kaohsiung Port that becomes the hub of global logistic centers.

Il lavoro analizza gli effetti della multimarket competition sulle principali undici aziende multinazionali operanti nel fashion retailing, e approfondisce l’analisi del posizionamento strategico che le imprese scelgono in ciascun mercato. L’analisi empirica mostra che, per le aziende che si confrontano su diversi mercati comuni, il grado di market commonality con i concorrenti è negativamente associato alla redditività a livello di gruppo. Inoltre, i risultati mostrano che le imprese differenziano il posizionamento sulla base dell’ importanza strategica del mercato: minore risulta essere l’importanza strategica, maggiore è il markup applicato. Le imprese tendono quindi a ricercare, nei mercati strategicamente poco rilevanti, un posizionamento più alto, che giustifichi un markup più elevato rispetto al posizionamento ottenuto a livello globale. Inoltre, la dimensione del mercato influisce sull’effetto che le scelte di posizionamento generano sulla redditività locale. Nello specifico lo studio mostra che: (a) nei mercati grandi la redditività maggiore è associata ad aziende che registrano simultaneamente quote di mercato elevate e livelli di markup maggiori; (b) nei mercati piccoli la redditività maggiore è basata alternativamente sulla ricerca di quote di mercato maggiori o di un prezzo più alto (elevato markup). / This study investigates the outcomes of multimarket competition using data on the top eleven global fashion retailers, and deepens the analysis of the strategic positioning that firms choose in each foreign market where they operate. Empirical results suggest that the level of international market commonality with direct competitors is negatively related to their corporate financial performance. Moreover, focusing on the strategies of the single local units, the results of the analysis show that firms do not choose the same positioning in all their international markets, but they rather differentiate their positioning. In markets that constitute a small fraction of a firm’s total export, fashion retailers tend to skim the market commanding fairly higher price compared with their average global pricing level. Furthermore, market size also has influence on strategic positioning and on the relationship between strategic positioning and financial performance. Specifically, this study shows that: (a) in large markets, the winning strategy requires both a high market share and a high pricing; (b) in small markets, winning strategies can be based either on large market share or on high pricing.

The subject of this thesis are two terms, start-ups and strategies blue oceans. The aim is therefore to realize characteristic development of the strategy and the concept of start-up and subsequent analysis of the key success factors of start-ups, in correspondence to the strategy. Output objective is to formulate recommendations on the business segment, investors. The above primary terms are initially defined and subsequently integrated in terms of the practical analysis selected start-ups, which is also based design of this work. The work was divided into two parts, theoretical and practical. The theoretical part identifies and traces the development of the strategic concept at the time, according to the primary authors of publications strategy. Then I present the designation start-up and subsequent key factors. Subsequent practical part is converted, through analysis and comparison, theoretical background in practice. This section presents the start-ups Crowdholding and Emuj and subsequently evaluated their key success factors. In another part I implements assessment of the factors of their success in terms of key aspects of the Blue Ocean strategy. Outputs are recommendations for potential investors in terms of controversy over business plans. The conclusion summarizes the theoretical and practical part of the thesis.

The aim of this diploma thesis is creation of competitive strategy of business company. The thesis analyses current state of company, its subject of enterprise is sale of replacement parts and equipment for agricultural machinery. It analyses influence of the external and internal environment on the company. Further was made the marketing research. The strategic targets are determined from the obtained data. The thesis contains proposal of competitive strategy and its time schedule.

Diploma thesis deals with the topic of strategic management of business development with the aim of proposing a suitable modification of the business strategy for a company operating on the European heating market. The work aims to propose a change in the existing business strategy, using an enhanced marketing mix in the given B2B market, which differentiates the product portfolio from other competitors in the market, uses innovative technologies and is competitive, focused on customers.

The main aim of this thesis is to find out the satisfaction of visitors with services of Fitness centre and to suggest some measures, which should bring not only growth of satisfaction to visitors, but also growth of their number.

This diploma thesis deals with the compilation of proposal of marketing strategy for the firm Autosklo H.A.K., s. r. o. Pardubice. It analyzes contemporary situation and proposes the proceedings to achieve defined marketing aims.

Master's thesis deals with the development of business activities in the retail sale of goods. The first part of thesis summarizes the theoretical knowledges, terms and tools related to this issue. The second part of the master's thesis is devoted to the analysis of the current condition of retail market and to a concept of strategy for business development. Above all, improving competitiveness and consolidate its position as the market using modern information technology.