The thesis aims to examine Customer Management Relationship strategies used by different auction websites. The thesis used content analysis to investigate different auction websites with 32 website interactive functions, which can be classified into 8 categories. The research results found that auction websites had good performance in three categories of interactive functions(the website interactive interfacing, information offering, and individual options). It should be noted that two leading auction websites, namely Yahoo! and eBay, perform better than others in interactive interfacing. Roodo! is ranked the third and itemBay for cyber asset transactions the fourth. The result suggested that the auction websites should enhance sitemap navigating features, upgrade the webpage update rate, offer customer support activities, on-line surveys, routine raffle-drawing events, consolidate a customer-based community, and appealing on-line interactive games.

In recent years, due to the opening and development of political economy, the trend of global operations and especially the manage modes of pursuing performance which are used by trader of Taiwan transnational enterprises in china that cause the demands of integration and control enterprise's resources, enterprise¡¦s procedures and information systems are growing day by day. On the other hand, it is using global thinking tactics that adopt. Before Taiwanese enterprise head toward the ways of transnational management and organizing, they not only ought to understand all the resources and operation conditions covered all domestic and international enterprises, but also need to combine all of them. In addition, they have to integrate upper and lower supplier, and make them become the complete supply chain mode as well. Furthermore, Taiwanese enterprise has to faces the global competition. Therefore rapidly response to the market and customer needed, smoothly communicate with upper and lower suppliers are indeed requirements. Hence, enterprises need Enterprise Resource Planning (ERP) to achieve this ideal goal. This case study using the passive component industry company to be the example, we use different methods such as deep interview, actually observe, collect the documents, and file information and so on to research the selected object. We also do the research by content analysis approach the doing amount of themes on case study. Finally, using the conclusion of this case study to analyze inter dynamic relations between the task and technology from the staffs in different branch and making it as starting point. And then, depend on their mix right level and after the case study company led in the information system to compare the influence factor of the job performance and its characteristics of staff. The goals of this research are as follows: 1.A Research on the theory of task technology fit to implement the ERP system of Taiwanese enterprises in Taiwan and China. 2.Using the content analysis method to compare enterprise staffs who come from different geographical areas and cultural environment, and research the relationships between the Task Technology Fit¡Bpersonal character¡Binformation System using and job performance.

Abstract The government actively takes steps on the development of local language in our country after foreseeing that the local language may be lost. However, some problem has arisen such as insufficient teachers, complexity of textbook, spelling systems, etc. Both teachers and students can¡¦t accommodate themselves to the policies. The greatest difficulty lies in the Hakka and aboriginal languate particularly. As a hakka, I am engaged on the study of hakka textbook. The study focus on the hakka languate textbook of Miaoli County, Kaohsiung City, Kaohsiung County. It considers related materials to analyze the curricular connotation of hakka language ,the teaching materials of hakka language, and the properties of different edition to compare the differences among the three editions. The conclusion and suggestion can be provided as a reference for improvement of textbook of hakka language.

The rise of the World Wide Web attracted concerns among social science scholars, especially those in the communication school who studied it by various methods like content analysis. However, the dynamic environment of the World Wide Web challenged this traditional research method, and, in turn, scholars tried to figure out valid solutions, which were summarized in the literature review section. After 2000, few studies focused on the content analysis of Web sites, while the World Wide Web developed rapidly and affected people??s everyday life. This study conducted a thematic meta-analysis to examine how researchers apply content analysis to the World Wide Web after 2000. A total of 39 studies that used content analysis to study Web sites were identified from three sources. Then data were collected and analyzed. This study found that, from 2000 to 2004, content analysis of the World Wide Web proliferated. The content analytical scholars had created new strategies to cope with challenges posed by the WWW. The suggestions made in this study forms some guidelines in the steps of content analysis research design, potentially aiding the future research of content analysis to Web sites in developing their own valid methods to study the rapid-paced WWW.

This research is based on marketing theory by utilizing content analysis. By the indepth interview and questionnaire in two dimensions of international hostel managers and dwellers in cross straits, using qualitied and quantified statistical tools, trying to comprehend the tendency of development of international youth hostels and predicting the future developments and directions. Besides, the measured standard of quality service and 8P of marketing mix examine nowadays managing situations of international youth hostels between cross straits, trying to find the diverseness of development as the basis of a comparision of cross straits, building informational cross-platform to reach bright future. The results of this research are not only beneficial to the managers of international youth hostels in Taiwan to understand the lack of management skills in developing international hostels in China, but helpful to investors from Taiwan. Furthermore, by analyzing the data of this research, the future development and service of the international youth hostels between cross straits pursue for high-quality management strategy. Facing to the economic hotels put premium on the competitive advantages of service quality, it is bound to improve the service quality. And by the pricing strategy, all the managers of international youth hostels of cross straits desire to attract customers by low pricing. This research provides those managers in the budding stage industries, and developes directions to achieve the vision of international hostels between cross straits.

This study uses Business Next magazine 2008 number one rating 3C product discussion group website Mobile01¡¦s ¡§open box experience¡¨ professional writers as study objects. The purpose of this study is to explore ¡§open box experience¡¨ sharing phenomenon and to understand writers¡¦ motivation and feedback in order to analyze the website management implication on this phenomenon. This study is based on soial cognitive theory, explores each dimension based on social cognitive theory and related items. The structure of this study includes people (capacity, attainment, enjoyment, positive feedback outcome expectation), environment (source of the product, exchange, feedback), behavior (the process of open box experience publication, reactions to feedback). This study adapts case study method. Researcher explored related journals, observed study object website. Based on the basic question categorization structure to construct interview questions, invited ¡§open box experience¡¨ experts and conducted open-ended expert in-depth interview. After each interview, the interview contents were typed into transcription. The transcription and the website data were used to describe ¡§open box experience¡¨ sharing phenomenon. Then the theme words which are related to the study were extracted from the transcription and became this study¡¦s basic elements. There are 264 themes extracted, coded and categorized in order to focus on the question. Finally, there are 252 effective themes selected and analyzed. Based on the major study findings, there are two conclusions: 1. The motivation of ¡§open box experience¡¨ writing is based on people¡¦s capacity, attainment and enjoyment. It also resulted by positive feedback outcome expectation by ¡§self purchase¡¨ or product source provided by online environment as well as exchange and feedback. 2. Negative feedback can result in keeping ¡§open box experience¡¨ writers from sharing and cause the lost of information for websites. Based on the above conclusions, this study provides suggestions to website owners, administrators, product vendors, ¡§open box experience¡¨ writers and readers. The suggestions can be used as references for website owners, administrators, product vendors when they are forming management strategies.

Thesis (M.S.)--Ohio University, August, 2009. / Title from PDF t.p. Includes bibliographical references.

The concept of bridge blogs and their function to foster awareness and public discourse across the world was examined by content analysis and network analysis of 426 blog posts and 1026 links in 11 bridge blogs about China from 2009 to 2010. This study proposes a theoretical framework to examine how bridge blogs’ network characteristics are related to their communicative practices. Three variables were examined with respect to the network characteristics of bridge blogs. First, this study identifies different types of bridge blogs according to the distinctive sites with which they choose to link. Second, bridge blogs’ role as bridges is directly tested by the extent to which they connect between online information sources that are otherwise separated from one another. Third, this study examines bridge blogs’ level of centrality, which is based on the number links they receive from others in the network. For communicative practices, this study measures the type of links bridge blogs use as sources in their posts and the communicative frames used to structure the blog posts. Bridge blogs exhibit internal diversity in terms of what distinctive sites they linked to, level of betweenness and centrality. The finding supports the theoretical framework proposed in the study that bridge blogs’ three network characteristics are associated with their practices of communication as reflected in their use of links and content structure. Bridge blogs that play a crucial interconnecting role and are central points of reference in the network are more likely to bring Chinese content (as oppose to Western media coverage) and citizen voice (as oppose to professional media content) to English speaking readers. In addition, the translation of Chinese content, which contributes more to the flow of information and views from China to the outside world, is valued more by bridge blogs (than others?) that are important interconnecting actors in the network and positioned as central points of attention in the network. Further, a textual analysis further enriches the understanding of how the communicative frames are practiced by the bridge blogs, as illustrated in their references to four high profile news stories about China. / text

In trying to provide access to videogame materials for scholars, collecting organizations must build standards for building and structuring collections, and in turn information professionals must assess the information needs of users. In order to begin the assessment, this paper presents a content analysis of scholarly videogame articles. The results of the analysis will provide the basis for structuring videogame archives, libraries, or databases. Metadata schemas are important to access, and to collecting. That metadata will aid patrons is widely accepted, but too often schemas and vocabularies are based on only experts’ opinions without taking into account patrons’ ideas of what is important. To address this dearth, the content analysis presented in this paper combines historical ideas of metadata standards from expert archivists with an analysis of what themes are important, common, and sought for in the literature of videogame scholars, who are the likely users of videogame collections. / text

The radio is a medium we often listen to whilst doing something else. We wake up, do the dishes, cook or drive to work. Radio as a medium reaches many people, regardless of whether it is through conscious or unconscious listening. We thereby thought it was an important medium to scrutinize in our study. The focus of our study is on the gender representation in P3 Nyheters broadcasts. We scrutinize the representation of gender as well as looking at potential differences in the way men and women are heard. The theoretical frame of reference of the study is primarily based on the agenda-setting theory, which is built on the notion that the media is involved in deciding what subjects we have opinions about, since these subjects are often the ones highlighted by the media. The gender perspective with its theses concerning homosexuality, the masculine norm and the gender stereotypic contract is another theoretic source that the study is based upon. We are also utilizing the theses of hard and soft news to emphasize who gets to talk about what in regards to what is traditionally perceived as feminine and masculine. The results show in a comprehensive way that the stereotypic genders that were created during the ancient time, still remain. Women usually have their say regarding unenlightened public opinion, consumer, neighbor, mother or wife of the man the story is really concerning. The men on the other hand have their say in topics where they get to shine in matters seen as of political relevance and importance to society. The women are under-represented and are portrayed as victims while the men are over-represented and are perceived as experts, which contribute to enhancing stereotypic genders with the masculine norm within the power center of society. The studied material clearly shows signs that P3 Nyheter is far from equal in regards to gender representation, hence, we believe that representation of gender in media is a field that demands more research in order to change or break the masculine norms of the mediasphere.