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1	PR, PÅVERKAN & PROMILLE : En kvalitativ och kritisk diskursiv jämförelseanalys av hur kommersiella och ideella organisationer konstruerar PR-kampanjer på sociala medier. / PR, PERSUASION & PERMILLE : A qualitative and critically discursive comparative analysis of how commercial and non-governmental organizations construct Public Relations campaigns on social media Edlund, Anette, Blomqvist, Ellinor January 2019 (has links) The purpose of this essay was to examine the Public Relation strategies in four PR-campaigns. The objects of the study were two commercial organisations, Carlsberg and Smirnoff, and two non-governmental organisations, Addict Aide and IQ, with alcohol as the pervading subject. The study intended to compare similarities and differences, persuasion tactics and discourse themes. To accomplish the object of the study the theoretical framework of James E. Grunigs Four models of Public Relations was used. Alongside Grunig’s theory, Relationship management theory was applied to understand social media's role as a strategy in the four campaigns. The method used was a qualitative content analysis combined with a semiotic image analysis, and a critical discourse analysis. The results showed that communication that's is based in two-way communication has the biggest chance of success. The results also showed that social media plays an important part as a strategy in organizations strategic communication and Public Relations endeavors. Both in reaching the target audience, but also in maintaining beneficial relationships between the organization and its audience. The essay’s conclusions were that the audience participation has become an important strategic part in the Public Relation field with the emergence of two-way communication. As well as the fact that cultural and social practices plays an important part in the construct of organizations PR-strategies. Public Relations Commercial (Corporate) organizations Non-governmental organizations Strategies Campaigns Persuasion. Media and Communications Medie- och kommunikationsvetenskap
2	A Holistic Framework for Transitional Management Elattar, Ahmed 01 January 2014 (has links) For all business organizations, there comes a time when a change must take place within their eco-system. It consumes a great deal of thought and planning to ensure that the right decision is made as it could alter the entire course of their business for a number of years to come. This change may appear in the form of a brilliant CEO reaching the age of retirement, or an unsuccessful Managing Director being asked to leave before fulfilling the term of her contract. Regardless of the cause, a transition must occur in which a suitable successor is chosen and put into place while minimizing costs, satisfying stakeholders, ensuring that the successor has been adequately prepared for their new position, and minimizing work place gossip, among other things. It is also important to understand how the nature of the business, as well as its financial standing, effects such a transition. Engineering and management principles come together in this study to ensure that organizations going through such a change are on the right course. As the problem of transitional management is not one of concrete values and contains many ambiguous concepts, one way to tackle the problem is by utilizing various industrial engineering methodologies that allow these companies to systematically begin preparing for such a change. By default, organizational strategy has to change, technology is continually being renewed and it becomes very hard for the same leader to constantly implement new and innovative developments. Organizations today have a very poor understanding of where they currently stand and as a result the cause for a company's lack of profitability is often overlooked with time and money being wasted in an attempt to fix something that is not broken. To be able to look at the bigger picture of an organization and from there begin to close in on the main problems causing a negative impact, the Matrix of Change is used and takes in many factors to layout an accurate representation of the direction in which an organization should be headed and how it can continue to grow and remain successful. The Theory of Constraints on the other hand is used here as a step-by-step guide allowing companies to be better organized during times of change. And System Dynamics modeling is where these companies can begin to simulate and solve the dilemma of transitional management using causal loop diagrams and stock and flow diagrams. Through such tools a framework can begin to be developed, one that is valued by corporations and continually reviewed. Several case studies, simulation modeling, and a panel of experts were used in order to demonstrate and validate this framework. Management systems change management transitional management corporate organizations leadership industrial engineering system dynamics Engineering Industrial Engineering
3	Comunicação e organizações na sociedade em rede: novas tensões, mediações e paradigmas / Comunicação e organizações na sociedade em rede: novas tensões, mediações e paradigmas. Mello, Selma Ferraz Motta 16 March 2010 (has links) Este estudo analisa as metamorfoses em curso nas organizações, em decorrência da revolução digital e de seus desdobramentos na economia, na sociedade, na cultura e, sobretudo, no sistema comunicacional. O objetivo é indagar em que medida as tecnologias da informação e comunicação (TICs) estão provocando mutações também na comunicação organizacional, quais seriam os pilares do paradigma emergente e como as empresas brasileiras estão incorporando, na prática, essas novas dimensões. / This study analyses the changes in corporate structures brought forth by the digital revolution and its ramifications in society, culture, the economy and above all in contemporary systems of communication. The goal is to explore the extent to which information and communication technologies and the new socio-technical system are changing established notions of organizational communications, and how Brazilian companies are adapting to incorporate these shifting paradigms. Branding Comunicação digital Comunicação institucional Comunicação integrada Comunicação interna Comunicação mercadológica Comunicação organizacional Corporate communication Corporate organizations Digital communication Digital revolution Economia em rede Empresa em rede Gestão de marcas (branding) Integrated communication Interactivity Interatividade Internal communication Internet Internet Marketing Marketing Marketing communication Mensuração de resultados Networked economy Networked organization Networked society Organizações corporativas Paradigma da complexidade Prosumerism Prosumerismo Public relations Redes sociais Relações públicas Reputação Reputation Revolução digital ROI evaluation Social media Sociedade em rede The complexity paradigm Web 2.0 web 2.0
4	Comunicação e organizações na sociedade em rede: novas tensões, mediações e paradigmas / Comunicação e organizações na sociedade em rede: novas tensões, mediações e paradigmas. Selma Ferraz Motta Mello 16 March 2010 (has links) Este estudo analisa as metamorfoses em curso nas organizações, em decorrência da revolução digital e de seus desdobramentos na economia, na sociedade, na cultura e, sobretudo, no sistema comunicacional. O objetivo é indagar em que medida as tecnologias da informação e comunicação (TICs) estão provocando mutações também na comunicação organizacional, quais seriam os pilares do paradigma emergente e como as empresas brasileiras estão incorporando, na prática, essas novas dimensões. / This study analyses the changes in corporate structures brought forth by the digital revolution and its ramifications in society, culture, the economy and above all in contemporary systems of communication. The goal is to explore the extent to which information and communication technologies and the new socio-technical system are changing established notions of organizational communications, and how Brazilian companies are adapting to incorporate these shifting paradigms. Comunicação digital Comunicação institucional Comunicação integrada Comunicação interna Comunicação mercadológica Comunicação organizacional Economia em rede Empresa em rede Gestão de marcas (branding) Interatividade Internet Marketing Mensuração de resultados Organizações corporativas Paradigma da complexidade Prosumerismo Redes sociais Relações públicas Reputação Revolução digital Sociedade em rede web 2.0 Branding Corporate communication Corporate organizations Digital communication Digital revolution Integrated communication Interactivity Internal communication Internet Marketing Marketing communication Networked economy Networked organization Networked society Prosumerism Public relations Reputation ROI evaluation Social media The complexity paradigm Web 2.0

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