• Refine Query
  • Source
  • Publication year
  • to
  • Language
  • 3
  • 1
  • Tagged with
  • 4
  • 4
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Podcasting the brand Sweden : How Radio Sweden International appropriates the logics of Nation Branding to present its information in a convergent, globalizing and networked society

Tinoco López, César Adair January 2014 (has links)
The advent and massification of the ICTs and the widespread use of internet have transformed the way in which traditional media such as ratio and television communicate with the audience, not only because of the technological shift itself, but because of the convergence culture undergoing as a result of the new relationships taking place online.   Particularly, we wonder how the news’ organizations based in traditional media are adapting to these changes. Our assumption is that, although the news’ organizations have understood and are currently using the online technologies to present their information in varied ways with the intention to reach a broader audience and to generate higher levels of engagement, still much needs to be analyzed on how the contents are handled through each particular online platform.   Along this study, we propose to introduce the rationale of Nation Branding from a Cultural/Critical perspective as a tool to analyze how transnational news organizations present their contents, since, even when their purpose might not be to carry out directly a Nation Branding strategy, they might be falling into the use of certain features of the Nation Branding logics.   In order to perform this analysis, we explore, from a reductionist approach, the ways in which the English section of Radio Sweden International (a branch of Sveriges Radio, the public radio service in Sweden) has developed its online strategy, trying to identify: 1) whether Radio Sweden International is appropriating the logics of Nation Branding in the way they present their information; 2) if the online strategy of Radio Sweden International is oriented (either directly or indirectly) to build and/or enhance the “Brand Sweden”; and 3) the ways in which Radio Sweden International uses each specific digital platform in its online strategy.   We collected 1893 elements across the Twitter account (760), the news’ website (620), the podcasts (422), and the Facebook page (91) of Radio Sweden International, which were submitted to the classifications of the Nation Branding model known as “Anholt’s hexagon”. What we found was that, although 70.4% of the elements do fit within Anholt’s hexagon, 29.6% of the elements did not fit, these last elements corresponding to Domestic News and Self-Promotion of the organization, reason why a new classification of these elements was due, giving as a result 9 new categories of information different from Anholt’s model.   As a result of our empirical study, we concluded that there are indeed similarities between the way in which Radio Sweden International presents its information, and the form in which the Cultural/Critical developing perspective of Nation Branding proposes how the nation communicates within the convergent, global and networked society. Although Radio Sweden International does not have the direct task of promoting the image of Sweden outside the country, the ways in which this organization presents its information and uses the different online platforms can be related to the way in which Nation Branding intends to construct the image of the country both, inside and outside Sweden.
2

Mobgrafia : experiência estética na fotografia em dispositivos móveis /

Castro, Rodrigo Galvão de. January 2020 (has links)
Orientador: Laan Mendes de Barros / Resumo: A pesquisa desenvolvida e apresentada nesta tese teve como objetivos discutir as transformações que ocorreram e ainda ocorrem na percepção da imagem e da fotografia como narrativas e suas intersecções com o que podemos considerar experiência estética. Especificamente, tomamos como objetivo neste trabalho analisar e discutir a mobgrafia como uma experiência de representação da realidade intrínseca ao fazer fotográfico no meio digital, especialmente nos aplicativos sociais de imagem, além de analisar como a mobgrafia tem alterado a percepção estética e sensível a respeito da imagem como recorte do cotidiano. Para isso, adotou-se como metodologia uma revisão bibliográfica realizada a partir de autores que conceituam a imagem como constitutiva de formas de ver, mostrar e apreender realidades tão diversas quanto os meios pelos quais isso ocorre, bem como a análise de imagens produzidas para o Mobile Photo Festival, que reúne fotografias produzidas exclusivamente por dispositivos móveis. Questões como as partilhas ocorridas nas relações humanas, aspectos políticos da fotografia e posição como janela para realidades supostas foram discutidas sob a perspectiva da mobgrafia, aqui considerada inicialmente sob a definição de ser a imagem fotográfica criada, editada e consumida em dispositivos móveis. Consumida em um sentido muito mais amplo, que implica apropriações e ressignificações próprias da sociedade em rede, interconectada e tendo à sua disposição tecnologia e novos meios pelos q... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: The research developed and presented in this thesis aimed to discuss the transformations that have occurred and still occur in the perception of image and photography as narratives and their intersections with what we can consider aesthetic experience. Specifically, we aim at this work to analyze and discuss mobgraphy as an experience of representing the intrinsic reality when making photographs in the digital medium, especially in social image applications, in addition to analyzing how mobgraphy has changed the aesthetic and sensitive perception regarding the image as part of everyday life. To this end, the methodology used has include a bibliographic review based on authors that conceptualize the image as constitutive of ways of seeing, showing and apprehending realities as diverse as the means by which this occurs, as well as the analysis of images produced for the Mobile Photo Festival, which brings together photographs produced exclusively by mobile devices. Issues such as the sharing that took place in human relations, political aspects of photography and position as a window to supposed realities were discussed from the perspective of mobgraphy, here considered initially under the definition of being the photographic image created, edited and consumed on mobile devices. Consumed in a much broader sense, which implies appropriations and resignifications typical of the networked society, interconnected and having at its disposal technology and new means by which changes ... (Complete abstract click electronic access below) / Doutor
3

Comunicação e organizações na sociedade em rede: novas tensões, mediações e paradigmas / Comunicação e organizações na sociedade em rede: novas tensões, mediações e paradigmas.

Mello, Selma Ferraz Motta 16 March 2010 (has links)
Este estudo analisa as metamorfoses em curso nas organizações, em decorrência da revolução digital e de seus desdobramentos na economia, na sociedade, na cultura e, sobretudo, no sistema comunicacional. O objetivo é indagar em que medida as tecnologias da informação e comunicação (TICs) estão provocando mutações também na comunicação organizacional, quais seriam os pilares do paradigma emergente e como as empresas brasileiras estão incorporando, na prática, essas novas dimensões. / This study analyses the changes in corporate structures brought forth by the digital revolution and its ramifications in society, culture, the economy and above all in contemporary systems of communication. The goal is to explore the extent to which information and communication technologies and the new socio-technical system are changing established notions of organizational communications, and how Brazilian companies are adapting to incorporate these shifting paradigms.
4

Comunicação e organizações na sociedade em rede: novas tensões, mediações e paradigmas / Comunicação e organizações na sociedade em rede: novas tensões, mediações e paradigmas.

Selma Ferraz Motta Mello 16 March 2010 (has links)
Este estudo analisa as metamorfoses em curso nas organizações, em decorrência da revolução digital e de seus desdobramentos na economia, na sociedade, na cultura e, sobretudo, no sistema comunicacional. O objetivo é indagar em que medida as tecnologias da informação e comunicação (TICs) estão provocando mutações também na comunicação organizacional, quais seriam os pilares do paradigma emergente e como as empresas brasileiras estão incorporando, na prática, essas novas dimensões. / This study analyses the changes in corporate structures brought forth by the digital revolution and its ramifications in society, culture, the economy and above all in contemporary systems of communication. The goal is to explore the extent to which information and communication technologies and the new socio-technical system are changing established notions of organizational communications, and how Brazilian companies are adapting to incorporate these shifting paradigms.

Page generated in 0.0463 seconds