Cross-media games are evolving as a new exciting platform for gaming where different devices are used to create a type of game play were a variant of devices, such as mobile phones and laptops are used. This thesis investigates the possibility of merging cross-media games into the domain of Mobile Learning to create a type of mobile learning game where collaboration becomes a vital part of the game play and style enhances collaboration between the users. By studying cross-media games, key features are captured and converted into requirements that are realised in a prototype that enables cross-media gaming with the intention of creating an environment in which learning could be supported. The development process of the prototype is described and evaluated in the thesis. The result presents a categorization of the key features for cross-media gaming and a prototype of a cross-media game. The thesis investigates which are the key technical features for creating cross-medial games for learning that can be identified for supporting the development process? The results presents a categorization of identified features along with potential future work based on the thesis. It is shown that features related to data sharing are highly prioritized and that certain features are absolutely required to enable cross-media gaming whilst others have less priority.

The perceived risks would produce when consumers want to purchase, they would use the media to collect product information to reduce the risk. So this study would investigate the difference between the perceived risk and purchase intention in the single media or in the cross-media which is combined by telephone and internet. In this study, the product is set to shampoo to avoid the impact of product involvement, and the sample focus on people who have used two kinds of phone and Internet media. The study adopts the experimental method which used in the campus of National Sun Yat-sen University. The sample can be divided into 4 groups which included the experimental and control teams; they totally collect 188 valid questionnaires. The results showed that the cross-media which composed of phone and Internet can reduce the consumer perceived risk, but only one kind cross-media which is ¡§touching the internet after telephone¡¨ can increase the purchase intention. The results would help the company to market, but it should follow one principle which was committed to "reducing the financial risk perception". Besides, this study confirmed that the purchase intention has an opposite correlation to perceived risk in the cross-media and single media again, the conclusion is consistent with the previous studies.

'Trad.' is a collection of short stories and a critical essay that explores a number of issues involved in the adaptation of stories from one popular medium to another. Some problems of adaptation involve questions of the integrity or authenticity of both the original and adapted works. These problems are often made more difficult when the adaptation is made across different media forms. This thesis explores the transformation from popular song to short story in a popular mode in two ways. The first way is based on the recognition of the problems of determining authenticity when the processes of transmission are subject to such great variety as in popular song. The second way is to explore the question of the available popular forms of narrative for the adapted product. In each case, this thesis attempts its investigation in a practical mode through the variety of stories and the way in which they utilise contemporary narrative strategies.

Zugl.: Wien, FH der Wirtschaft, Diplomarbeit.

no / We have previously shown (Bloj et al., 2008; Abstracts Materials & Sensations 2008) that under particular conditions colour memory is independent of presentation media, and of the illuminants under which colours are viewed. In the present study we investigate whether colour naming is also unaffected by these two factors. Forty-eight colour samples from the Natural Colour System (NCS) collection were presented as real paper samples or as accurate computer simulations displayed on a calibrated monitor. The colour swatches could be presented under a daylight illuminant ¿ two intensities, 85 ( D1 ) or 60 cd m)2 ( D2 ) ¿ or a purple illuminant, 45 cd m)2 ( Lily ). The colour samples were shown in arrays of 16 (4 · 4 layout) and the observer s task was to assign one of the eleven basic colour terms to each of the samples. Six observers repeated this colour naming task five times for each presentation medium and illuminant. On average, in 73% of the cases the same colour term was assigned to surface and display colours. This level of agreement was highest for colour samples under daylight (D1-82%, D2-73%) and poor for Lily (65%). Although colour memory is unaffected by the nature of the colour stimulus, here we show that there are limitations to cross-media agreement in colour naming.

Cross media is a still emerging research field and as we learn and adapt to using more devices it gets harder to define what cross media is. This paper studied two fields, cross media and storytelling in order to answer the question; which mechanisms are the bases of a cross media story? This was done by highlighting vital mechanisms within each field and used such mechanisms to construct a framework. The framework was then applied in a case study where productions with cross medial and interactive elements occur. The results of the case study show that the framework can be applied on productions to define its mechanisms and as such identify if the production is cross medial. Further the results show that the framework can give researchers and producers a quick overview of a cross media production and its mechanisms in order to identify needs in iteration.

<p>This doctoral thesis discusses the competence structures and the development of human capital in the graphic arts and media sector. The study has focused on exploring the new media landscape and in particular the structural changes that influence the sector, the print-versuselectronic- media debate and the future of print media. The influence of new technologies and management concepts on the graphic arts and media sector has also been investigated, as has the role and the importance of people in new societal and industrial settings as well as new ways of managing and developing people in changing media environments. </p><p>The primary research objective was to identify the competence requirements and characteristics for existing and potential employees in the graphic arts and media sector and, in particular, the areas of digital printing and cross-media publishing. The second objective was to elucidate the various actions and strategies established and applied for the professional development of people in the graphic arts and media sector, such as further training, recruitment policies and the evaluation and certification of competence. The third objective of the study was to suggest the formation of a strategy for the professional development of people in the graphic arts and media sector – namely the creation of a human capital development strategy. An important issue was to identify the various components (or substrategies) of the strategy and determine if it was possible to integrate them under a common platform. </p><p>The work has been based on literature studies, industry reports and observations, market analyses and forecasts, and empirical studies. Participatory research methods have also been used. In addition, case-study research has been performed at the company and sector levels. Human resource management and development concepts have been surveyed to determine whether they are efficient for the professional development of people in the entire spectrum of an industry sector. </p><p>The graphic arts and media sector – including print media – will remain active for the foreseeable future; however, the results presented here show that the sector has been significantly influenced by structural changes that have taken place over the last decade, affecting organizations, companies and people involved in the sector, and this process of change will continue. </p><p>The study shows that there is indeed a need for new competence in people employed in or to be recruited to the graphic arts and media sector. The initial identification and description of the competences for the new structure of the graphic arts and media industry is proposed. Various actions for the development of people in the sector, mainly regarding education, further and continuous learning, and recruitment, are also identified. However, these activities have been established mainly at the national level by various organizations (educational institutes, industrial partners and the governmental/European Union authorities). </p><p>Finally, the principal characteristics of a human capital development strategy are described, and components (or substrategies) that form a strategy that could be introduced for the graphic arts and media sector in Europe are proposed. </p><p><b>Keywords: </b>Graphic arts and media sector, digital printing, cross-media publishing, human capital, intellectual capital, human resource management and development, human capital development strategy.</p>

<p>Title: Multi channel publishing: a qualitative study on how Norrköpings Tidningen publishes news in multiple channels</p><p>Author: Roland Albinsson</p><p>Thesis supervisor: Per-Anders Forstorp</p><p>Background: In this day and age, the media is omnipresent and a part of our daily life. The phenomenon of media convergence can be traced back to the birth of the internet, and today all of the major newspapers have a website of their own. As a result of multichannel publishing, consumers have a wide range of tv channels to choose from, but there is still uncertainty as to whether more channels automatically equates to more and better news. There is no doubt about the fact that multi channel publishing is a necessary survival skill for media conglomerates today, but effects such as news recycling and the concentration of ownership are in conflict with the consumers’ availability demands.</p><p>Purpose: The purpose of this thesis is to, by means of a case study, describe how NT’s multi channel publishing is an expression of media convergence, as well as to study how the news are affected by multi channel publishing.</p><p>Research procedure: This study is based on three different research methods, observations, text analyses and qualitative interviews. Interviews were conducted with three employees at NT, which was supplemented by an observational study of the work carried out by the NT employees. Moreover, a text analysis of three news articles that were published in multiple channels at NT was carried out.</p><p>Results: The case study shows that NT is more converged in theory than in practice, and that NT is currently in a development stage of convergence. The results also clarify that NT has an open work environment and advocates that employees work in different publishing channels. It is also possible to find traces of cross promotion at NT. The study indicates that the desire to publish the news in multiple channels gives rise to news recycling and as well as news homogenization, which may impair the quality of the news.</p>

Title: Multi channel publishing: a qualitative study on how Norrköpings Tidningen publishes news in multiple channels Author: Roland Albinsson Thesis supervisor: Per-Anders Forstorp Background: In this day and age, the media is omnipresent and a part of our daily life. The phenomenon of media convergence can be traced back to the birth of the internet, and today all of the major newspapers have a website of their own. As a result of multichannel publishing, consumers have a wide range of tv channels to choose from, but there is still uncertainty as to whether more channels automatically equates to more and better news. There is no doubt about the fact that multi channel publishing is a necessary survival skill for media conglomerates today, but effects such as news recycling and the concentration of ownership are in conflict with the consumers’ availability demands. Purpose: The purpose of this thesis is to, by means of a case study, describe how NT’s multi channel publishing is an expression of media convergence, as well as to study how the news are affected by multi channel publishing. Research procedure: This study is based on three different research methods, observations, text analyses and qualitative interviews. Interviews were conducted with three employees at NT, which was supplemented by an observational study of the work carried out by the NT employees. Moreover, a text analysis of three news articles that were published in multiple channels at NT was carried out. Results: The case study shows that NT is more converged in theory than in practice, and that NT is currently in a development stage of convergence. The results also clarify that NT has an open work environment and advocates that employees work in different publishing channels. It is also possible to find traces of cross promotion at NT. The study indicates that the desire to publish the news in multiple channels gives rise to news recycling and as well as news homogenization, which may impair the quality of the news.

The trust for online vendors is something that is really important for e-commerce to function. For a long time the user interface has long been thought of as the main solution for solving the problem with unprofitable online stores. Even though a better usability for a online store will improve it and perhaps lead to some success. Usability will not alone be the one solution to the problems that a online store might have. However the low credibility for Web sites doesn't stop us from going online and making transactions with online vendors. In this thesis it is shown how a cross media concept could enhance the trustworthiness for e-commerce and online vendors. Based on the findings form two empirical studies and literature, four elements are presented that I believe would assist in making e- commerce feel more safe and secure.