The Master thesis evaluates the influence of cultural potential for the marketing management of historical city Kutná Hora, identifies barriers to successful implementation of marketing strategy and suggests further approaches to overstep those barriers. Firstly, the thesis analyzes current application of marketing mix tools. In the next chapters the thesis summarizes the outputs of quantitative research and presents the suggestions for improvement the implementation of marketing strategies in the city. Data were collected by method of personal interviews. The research was divided into two parts - the first parts focuses members of civic associations active in the field of culture and tourism and their attitudes and opinions. Second part represents a research of the attitudes and opinions by city's visitors. The Master thesis verified its primary hypothesis: Municipality of Kutná Hora insufficiently cooperates with the entities active in the field of culture and tourism, in the creation of marketing and communication strategies.

The aim of this work is to create a proposal for a new European cultural route in accordance with the rules adopted by the Council of Europe. The route has to pass regions outside the traditional tourist centers, and through the promotion of their cultural heritage to contribute to their economic development. To meet this objective, methodology developed under the CERTESS has been used. The first step is theme selection and justification. Subsequently, elements of cultural heritage that correspond to the theme are identified. Range of services linked to tourism - transport, accommodation and catering - is analyzed in the regions. Then the destination management organizations with the potential to be members of the umbrella organization are identified. In conclusion, itinerary for selected customer segment is created.

Literary tourism refers to any travel inspired by literature. This dissertation considers literary tourism from the perspective of a contemporary literary tourism attraction. It investigates the origins of literary tourism both in the historical context as well as in academic writing as interdisciplinary research between geography and literature. The current state of literary tourism research is also considered and the main research themes at present are identified, that is, authenticity and who the literary tourists are. This study also considers what the future might hold for literary tourism by looking at popular contemporary examples, including the works of J.K. Rowling, G.R.R. Martin, J.R.R. Tolkien, Dan Brown, Stieg Larsson and L.J. Smith. In this context, literary tourism’s reciprocal relationship with film tourism is unpacked. This dissertation then moves on to discuss the main focus of this investigation. A mere decade ago, the world was unaware of a book series called The Twilight Saga by Stephenie Meyer. Yet in a few short years, the literary tourism associated with this series has turned a small town in northwest Washington State into a tourism phenomenon. This study considers the development, extent and impact of literary tourism on this town, called Forks. It also considers other literary and film tourism sites associated with The Twilight Saga to show the vast range of the impact literature can have on tourism. / Dissertation (MHCS)--University of Pretoria, 2014. / tm2015 / Historical and Heritage Studies / MHCS / Unrestricted

The number of single-family residences in the Nederlandsche Zuid-Afrikaansche Spoorweg- Maatschappij (NZASM) heritage area, to the east of the Pretoria Train Station, has decreased over recent years. Due to the pressures of the Tshwane Compaction and Densification Strategy (2005) and the addition of high rise apartment blocks positioned between the houses, the area’s density is certain to increase further and the future of these heritage structures are in jeopardy. A fragmented urban environment has resulted, which is further emphasised by the discrepancy in scale and density of the built structures. The few remaining houses have been altered in varying degrees to suit the needs of their occupants, with no regard to their heritage value in most cases. An approach to maintain the cultural and historical value of the area would be to introduce a new function which would attract diverse visitors in a bid to regenerate the area. As a catalyst to generate interest, tourist interventions are proposed in and around selected houses, with the intention of stitching the fragmented urban fabric from the interior outwards. The vision for the site is to create the NZASM Tourist Precinct, with different amenities and accommodation options for tourists. / Mini Dissertation MInt(Prof)--University of Pretoria, 2018. / Architecture / MInt(Prof) / Unrestricted

En el presente artículo de investigación se planteó evaluar la influencia del diseño de información interactivo en la experiencia cultural de los turistas latinoamericanos entre 24 y 39 años en el distrito de Barranco. La hipótesis planteada fue que el diseño de información interactivo como herramienta contribuye en la experiencia cultural de los visitantes latinoamericanos en la localidad mencionada. La metodología utilizada fue el diseño de investigación de tipo cuasi-experimental. De igual importancia, los instrumentos y técnicas aplicados en el proceso fueron las encuestas y las entrevistas. La encuesta fue dirigida al público objeto de estudio con la finalidad de recabar sobre las necesidades y expectativas. Asimismo, las entrevistas se realizaron a especialistas en el área de diseño de información, turismo y gestión en Barranco. Los principales resultados arrojaron que el turismo cultural debe cumplir con ciertos parámetros como el aprendizaje y el entendimiento. Por ello, la herramienta creada deberá ayudar al turista a comprender este proceso que a su vez se verá reflejada en la experiencia obtenida. Para finalizar, al evaluar el prototipo se concluyó que el diseño de información interactivo como herramienta mejora la experiencia cultural de los turistas latinoamericanos. Asimismo, las características deberán contemplar la calidad de información, la interacción y utilidad como principales aspectos de la herramienta para asegurar su efectividad. / In the present research article, it was proposed to evaluate the influence of interactive information design on the cultural experience of Latin American tourists between 24 and 39 years of age in the Barranco district. The hypothesis proposed was that the design of interactive information as a tool contributes to the cultural experience of Latin American visitors in the mentioned locality. The methodology used was the quasi-experimental research design. Equally important, the instruments and techniques applied in the process were surveys and interviews. The survey was directed to the public object of study in order to gather needs and expectations. Likewise, the interviews were carried out with specialists in the area of ​​information design, tourism and management in Barranco. The main results showed that cultural tourism must meet certain parameters such as learning and understanding. Therefore, the tool created should help tourists understand this process, which in turn will be reflected in the experience obtained. Finally, when evaluating the prototype, it was concluded that the design of interactive information as a tool improves the cultural experience of Latin American tourists. Likewise, the characteristics should consider the quality of information, interaction and utility as the main aspects of the tool to ensure its effectiveness. / Trabajo de investigación

The drastic growth in the tourism industry is continuously raising questions for destinations regarding competitiveness in today's global market share. For small island destinations, destination management in the terms of marketing is a crucial factor that defines the competitiveness and success of smaller islands in order to remain competitive and economically benefit in the fast growing tourism industry. The purpose of this study was to uncover specific marketing strategies that needed to be incorporated within small island tourism destinations. To fill in the knowledge gap within the marketing of small island tourism, a case study was conducted by examining the challenges and opportunities in two small islands, Öland and Gotland, located in Sweden. The findings of the case study revealed the significance of cultural tourism and its role in the marketing of the destinations. The cultural attributes include the importance of heritage and nature; by providing unique travel attributes that step out of the typical 3S (sea, sun, sand). The findings were looked upon from local residents, businesses, and local tourism organizations which both concluded that cultural attributes are important factors to consider to solve the seasonality challenges with a clear market segmentation in order to continually remain competitive.

Through a case study of Prada Marfa, a site-specific public art sculpture located in West Texas, this dissertation examines the connection of public art, cultural tourism, and image-based social media engagement. Little scholarship that combines all three areas of study exists. To fill this gap, this study incorporates five methods of research to determine how one public art sculpture's existence can contribute to its surrounding community by prompting economic activity and influencing the way that community is seen through a public lens. The five methods encompass a historical analysis of news articles about The City of Marfa and Prada Marfa, a content analysis of Instagram posts, observations of interactions at the Prada Marfa site, a survey sent to Instagram users, and interviews with key stakeholders related to the sculpture and the Marfa community. This dissertation finds that the acts of photography and performance work together to show how Prada Marfa's existence generates intrigue for The City of Marfa and can influence tourism. It emphasizes that, regardless of a tourist's motive to visit the sculpture, they were still influenced to travel to the region specifically to see Prada Marfa. This dissertation also finds that the public narrative of Prada Marfa does not fully represent its local community and that the tourism dollars earned through arts engagement do not touch all individuals living in The City of Marfa. This research further reveals how image-based social media engagement, seen through the lens of cultural tourism to visit an Instagram-able site, can contribute to a community's economy and public-facing identity. This research can be used as an advocacy tool for the nonprofit arts community when trying to discuss the benefits of public visual art.

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The main objective of the thesis is to evaluate the impact of mass-attended cultural events in the localities where they are organized. As a best practice case studies were selected music festivals in the Czech Republic. Music festivals of its significant implications far wider than the premises, which are organized and directly interfere with the normal life of communities in whose territories are located. The theoretical part focuses on describing the basic concepts work mainly through the literature. Explained in it, among other things linking tourism, culture and related sustainable capacity of the area, as well as the specifics of music festivals in the Czech Republic and at the end of the economic, socio-cultural and environmental impacts of cultural events in the wider area surrounding the area in which they are organized. The last part of the theoretical framing is a key issue for the practical part. In it are carried out with the help of surveys among visitors and residents cultural events mapped the effects of socio-cultural and environmental impacts. The economic effects were mainly focused survey conducted between business entities operating in specific affected communities. Conclusion evaluates the results achieved by the underlying surveys and compares them with pre-defined objectives.

Orientador: Bernadete Ap. Caprioglio de Castro Oliveira / Banca: Pompeu Figueiredo de Carvalho / Banca: Regina Helena Moreira Riani Costa / Resumo: O presente trabalho procura analisar a permanência das formas antigas no espaço urbano contemporâneo tendo como objeto de investigação a cidade de Limeira - SP. Para tanto, foi realizada uma revisão sobre o surgimento da modernidade e sobre o papel do consumo para a produção do espaço e para a reprodução da vida cotidiana. O patrimônio histórico surge no século XV pelo clero em Roma para resguardar a história e a cultura da antiguidade clássica e para atender às novas demandas do consumo cultural pela nobreza. Com isso, era necessário criar medidas de proteção do patrimônio histórico a fim de resguardá-lo de depredações e furtos. Atualmente, grande parte do patrimônio histórico tem sido modificada ou destruída, no entanto as políticas de conservação evoluíram bastante e estão inserindo a população como um todo para que essas medidas sejam eficazes. A região central de Limeira é marcada pela presença de alguns edifícios históricos de uso coletivo que apesar de algumas alterações em suas formas e funções desempenham o papel de marcos territoriais do espaço urbano. Durante a pesquisa, a população usuária do centro foi consultada acerca do entendimento que tinha sobre a conservação do patrimônio histórico e quais edifícios da área central deveriam ser conservados. Com base nas respostas obtidas, foi verificado que a maioria da população não compreende o que vem a ser conservação do patrimônio histórico e a escolha do edifício a ser conservado estava centrada no uso que era feito do espaço, como no caso da Estação Ferroviária. Para concluir o trabalho, foram elaborados um projeto de passeio históricoturístico ferroviário e uma cartilha de educação patrimonial que beneficiariam a história, o patrimônio histórico edificado e a população locais. / Abstract: The present paper tries to analyze the permanency of historic forms on the contemporary urban space having as an object of investigation the city of Limeira - SP. For this, it was done a review on the emergence of modern times and the role of consume to the production of space and the reproduction of daily life. The historic heritage arouses during the 15th century by the clergy in Rome to preserve the history and culture of the classic antiquity and to attend the new demands of cultural consume of the nobleness. So, it was necessary to create protection artifices for the historic heritage to guard it from depredation and thefts. Nowadays, a great deal of historic heritage has been modified or destroyed, however the conservation politics evolved a lot and are including the society as a hole so that these artifices become effective. The downtown region of Limeira is marked by the presence of some historic buildings of collective use that, even though have been altered in its forms and functions, perform a role of territorial markers on the urban space. Throughout the research, the population that use the downtown region was consulted on what they understood about the conservation of historical heritage and which of the historical buildings should be conserved. Based on the answers that were obtained, it was verified the most of the population does not understand what the conservation of historical heritage is and the choice of the building that should be conserved was based on the use that the person made of that space, like the case of the Railroad Station. To conclude the work, it was elaborated a project of a historic-touristic railroad trip and a primer about heritage education which would benefit the history, the historic buildings and local population. / Mestre